Nice ‘n’ Ripe

Re-issue Proposal

Brief:

Propose a series of re-issues for Nice ‘n’ Ripe, a record label based in London.

Background:

Nice ‘n’ Ripe is a label founded in 1994 by George Power and Grant Nelson. It is renowned as one of the pioneering labels in the UK Ga-rage scene, and is still as relevant today as it was back then.

Requirements:

The proposed series of re-issues must take some graphic elements from existing releases, but must exploit many more artistic possibili-ties (photography, hand-lettering etc) in order to create a series of attractively consistent covers.

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Lettering Art Development

The label’s existing aesthetic style of course looks some-what dated after twenty years and perhaps does not reflect the upbeat nature of the releases. A friendlier looking piece of hand-drawn lettering was created to give the label a fresh visual style.

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Deliverables

The lettering is applied to a series of vinyl covers, alongside labels and posters.

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The complete range presents Nice ‘n’ Ripe records in a fresh light, and intends to be as colourful as the music is.

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