Create the branding for a campaign to gain customers and change their perception of H. Samuel. Explore typography through creating a typeface and applying it to branding and distribution.

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Typeface created using the idea of the ‘Walk of fame’ brass stars embedded into the sidewalks of Hollywood’s Boulevard.

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Design for the in store point of sale which showcases high quality packaging.

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Deliverables for this brief include a receipt holder, jewellery boxes for ear- rings, necklaces, charms, bracelets, watches and rings, gift cards with a sleeve, a bag and a promotional stand.

H SamuelThe range-

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