Be found. Get booked.

Distribution and Internet Marketing

for Hotels

Brielsoft International

Brielsoft brings a new energy to the world of hotel representation and multi-channel

distribution. With the technology expertise of a team of experienced and dedicated hotel

specialists, we can deliver a suite of hotel products and services that are e� ective and

a� ordable.

Brielsoft is an electronic distribution and Internet marketing company, providing simple, creative and innovative solutions.

Our services enable our clients to market their hotel properties e� ectively online. Whether

through our distribution solutions, user friendly websites, intuitive booking engines, pay-

per-click advertising or email campaigns, Brielsoft has both the expertise and the experience

to make a quantifi able di� erence to your business.

We are able to give all our clients personal attention, and because of this we are proud to

say that all of our clients will be able to provide positive references.

Our Mission

By combining sophisticated hotel reservation and distribution technology

with Internet marketing expertise, we can help:

Expand your global reachIncrease room salesDeliver excellent levels of customer serviceEnhance productivity and drive down costs

Be found.Get booked.Be found.

Distribution Solutions

Global Distribution System (GDS)

The Global Distribution System is a computer reservations

system, originally designed and operated by airlines and later

extended for the use of travel agencies.

Today, the four major GDS networks reach over 650.000

travel agents on fi ve continents.

Exposure in the GDS allows your hotel to be seen by travel

agents and customers who would otherwise never know about

your property.

Brielsoft provides next-generation seamless connectivity to

Amadeus, Sabre, Galileo and Worldspan, making your hotel

bookable by any travel agent in the world. Insert your rate plans,

availability, descriptions and images. Travel agents can book

your property directly and Brielsoft will deliver the reservations

to your property.

Travel AgentCommission Settlement (TACS)

Your hotel’s success in working on the GDS depends on the

timely payment of commissions to the travel agents that

book their customers to your property. Delays in payment

and discrepancies in the commission amounts will hurt your

relationship with the agents and make it less likely that your

property will be booked again.

Handling travel agent commission settlements can be expensive

and time consuming. To make your job easier, Brielsoft provides

a system that will settle all your agent commissions on your

behalf in a timely way.

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system, originally designed and operated by airlines and later

Today, the four major GDS networks reach over 650.000

Exposure in the GDS allows your hotel to be seen by travel

agents and customers who would otherwise never know about agents and customers who would otherwise never know about agents and customers who would otherwise never know about agents and customers who would otherwise never know about agents and customers who would otherwise never know about agents and customers who would otherwise never know about

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Internet Distribution System (IDS)

The Internet is the fastest growing source of travel bookings,

both for business and for leisure. If potential customers cannot

fi nd your hotel, you are missing out on business.

To ensure that your hotel is maximizing its occupancy, your

property should be listed on all the Internet distribution channels

for your target market.

The Internet Distribution System allows your hotel to be

exposed on the major Internet travel web sites, such as Expedia,

Travelocity, Hotel.de, Hotels.com, and on airline websites.

Through the Pegasus Online Distribution Database (ODD),

your property can be made available for booking on thousands

of general, regional and specialty web sites, such as Yahoo!,

Hotwire and Priceline.

Website Booking Engine (WBE)

Your hotel’s own web site should allow guests to fi nd availability

and rate plans, without having to call or email you.

The more hurdles that potential customers have to overcome,

the less likely they will fi nalize a booking with your hotel.

A real-time booking engine allows you to capture guests

and ensure that they book immediately.

You can maximize profi tability by selling addon services and

products, such as meals, drinks, fl owers and gifts, in conjunction

with room reservations.

Brielsoft’s online booking solutions allow your property to

o� er customers multiple rate plans, promotions and vouchers

and group bookings. Reservations can be guaranteed by the

customer’s credit card, which the system will automatically

validate. An immediate confi rmation email sent to the customer

boosts your hotel’s image, as well as the customer’s confi dence.

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and ensure that they book immediately.

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Negotiated Rates

Your property can o� er special rates and conditions to specifi c

corporate customers and travel companies, which allows you to

capture more business on a regular basis from such companies.

Call Centre Services

Your hotel can have reservation telephone numbers in the USA

and Europe. Customers calling these numbers will be able to talk

to an operator in their chosen language and make a direct

booking to your property.

Central Reservation System (CRS)

E� ective distribution requires managing booking sources such as the GDS, IDS, the Pegasus

ODD, your own website booking engine and call centre reservations all together.

Brielsoft CRS centralizes the management of all the channels, including the thousands

of Internet channels, by allowing your hotel operators to specify rate plans, inventory

and close out dates for all channels at the same time.

It is possible to customize the rates and availability for single channels or for sets of booking

channels. Reservations received into the CRS can be delivered to the hotel through a web

interface, by email, through fax or directly into your Property Management System (PMS).

Brielsoft CRS supports direct connectivity to the major PMS packages on the market.

Brielsoft Hotel Distribution Solutions

imizeyour potential

The Internet has been for several years and still continues to

be the fastest growing source of travel consumers for the hotel

industry. You can maximize your occupancy and profi tability by

exploiting the low cost nature of the Internet channel through

Brielsoft’s suite of Internet marketing services.

Internet Marketing Solutions

imizeyour potential

Website Development

Your website is the most e� ective and visible sales tool at your disposal. Reaping

the full potential requires that you constantly update it with useful and fresh content,

as well as monitor its performance. The website should be easy to use, have meaningful

information and should lead potential customers straight to booking rooms and buying

additional services.

Mobile Web

Travel industry statistics show that the fastest growing segment of Internet travel

bookers are smartphone users, such as iPhone and Android customers. These

consumers have shown a tendency to spend more often and higher amounts on travel

products. However, the user experience they expect is also quite high.

You can meet customer expectations with high quality mobile user interfaces to your hotel

services with Brielsoft’s comprehensive set of mobile solutions.

Translation Services

Travel customers feel more comfortable buying from a company that speaks their native

language. Identify your most important target markets and provide web content in a choice

of languages, including English, French, Spanish, Italian, German, Portuguese, Cantonese,

Mandarin and Japanese.

Pay-Per-Click Advertising (PPC)

In addition to SEO, an e� ective means for acquiring new business is pay-per-click advertising

on search engines and a� liated content networks. PPC allows your property to send

specifi c advertisments to a defi ned target market. It is possible to address advertisments

to specifi c geographic areas and demographic groups. PPC allows the hotelier to measure

precisely the return on investment of the advertising campaings through website tracking.

Brielsoft can create and manage PPC campaigns tailored to the specifi c requiremetns of

your property and your target markets.

Search Engine Optimization (SEO)

Even the best website is not any good, unless your potential customers can fi nd it. Search

Engine Optimization is the fi eld of structuring and adapting web content to the technical

parameters of the major search engines (Google, Bing, etc…).

Optimization of content presenation and structure ensure that potential customers can

fi nd your hotel when they search for relevant keywords.

Brielsoft’s Internet marketing team can ensure that your site is found on the web.

Website Tracking& Analytics

To fi nd out how your website is performing,

you need to know how many users it is

attracting, where they fi nd out about your

site, what pages they view most, how long

they remain on your website and what

percentage of them actually book a room.

Analyzing the source of your website

visitors and tracking the steps they

take in the booking process allows you

to identify what must be improved, in

order to turn more lookers into bookers.

Media Distribution

One of the major components in determining

the success of a hotel are the images and

videos that a hotel presents to travel agents

and consumers.

The better those images refl ect the

true quality of a hotel, the higher the

chances of a successful booking.

Brielsoft partners with the industry leaders

in distributing multimedia content on all

the major Internet channels and the GDS

networks. You can update your hotel’s data

in just one place and it will automatically

be distributed on thousands of booking

websites.

Email Marketing

As the cheapest and most e� ective

marketing tool on the Internet, email is

the best way to collect feedback from

customers, send them special o� ers and

expand your customer base through

positive referrals. Find out what your

customers think and solve outstanding

issues before they review your hotel in a

travel website.

Brielsoft provides comprehensive email

database management and survey tools.

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Reputation Management

Customers increasingly use websites such as Tripadvisor,

Yelp, Travelpost, Qype, Holiday Watchdog.com, Travbuddy,

Virtual Tourist, and Expedia to voice their opinions about

hotels they have stayed at.

Positive references can be an invaluable sales tool that can add

to your bottom line. However, the power of the Internet cuts

both ways and you can end up being criticized for the quality of

your hotel’s services or for unfortunate mistakes.

Brielsoft monitors dozens of review websites for you and

suggests responses that constructively engage customers by

providing helpful information, in order to minimize damage from

undesired publicity.

Social Media Marketing

Facebook alone counts over 500 million active users worldwide.

Many of these users post messages, opinions and pictures of

their travels, as well as recommend hotels and give travel tips to

friends and colleagues in their social network.

Brielsoft can help you to distribute your promotions,

vouchers and other marketing initiatives e� ectively through

Facebook and Twitter.

Internet Marketing Resources

The Internet is a dynamic medium in which users seach for and

consume travel products and services in increasingly di� erent

ways.

To keep abreast of the latest trends and technologies, follow our

blog or subscribe to our RSS feed at brielsoft.com/blog.

Brielsoft International, LLP3rd Floor, 14 Hanover Street

London W1S 1YH, United Kingdom

T +44 (0) 20 785 525 21

F +44 (0) 20 785 540 22

brielsoft.com

Distribution & Internet Marketing for Hotels