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Develop a Winning BI Strategy
Take a top-down approach to business intelligence to ensure your organization’s key
decision makers are armed with the right information.
Info-Tech Research Group 3 In partnership with Info-Tech Research Group 3
Table of Contents
1. Succeed with a Winning BI Strategy
2. Structure the Pilot Project
Template: BI Business Case Presentation
Tool: BI Pilot Project Planning Tool
Template: BI Project Charter Template
3. Execute the BI Pilot Project
Template: BI Strategy Roadmap Template
4. Track and Communicate the Results of the Pilot Project
Tool: BI Strategy Measurement Plan
5. Transition to the Enterprise Deployment of BI
Tool: BI Planning Tool
6. Track and Measure the Value of the BI Strategy
Tool: BI Strategy Project Tracking Tool
7. Promote BI within the Organization
Template: BI Communication Planning Template
Info-Tech Research Group 4 In partnership with Info-Tech Research Group 4
This Research is Designed For: This Research Will Help You:
This Research Will Assist: This Research Will Help You:
This Research Is Designed For: This Research Will Help You:
This Research Will Also Assist: This Research Will Help Them:
Our Understanding of the Problem
A CIO or Business Intelligence Director looking
to improve business analytics, reduce time to
information, and embrace fact-based decision
making with business intelligence (BI).
Application Directors experiencing poor results
from an initial BI tool deployment looking to
improve the outcome.
Prove the value of BI and generate buy-in from
senior executives in the organization.
Avoid common pitfalls and challenges that
derail BI deployments and lower adoption.
Recognize any organizational BI gaps and
deficiencies prior to deployment.
Remedy BI gaps and deficiencies with both
short-term fixes and long-term solutions.
Project Managers and Business Analysts
assigned to the BI project team to collect and
analyze requirements.
Recruit the right resources for the project.
Execute a proof-of-concept pilot project.
Collect BI requirements.
Prioritize which BI solutions to build first.
Create BI solution mock-ups.
Mitigate common BI project risks.
Track the success of the BI initiative.
Info-Tech Research Group 5 In partnership with Info-Tech Research Group 5
Executive Summary
1. Top-Down Approach
Historically, BI has been successful at
penetrating the operational and tactical
levels, but doesn’t always reach the strategic
level. Taking a top-down approach ensures
key decision makers are immersed in BI.
2. Build a “Duct Tape” Prototype
Before committing to an expensive BI tool,
use the resources you already have to prove
the value of BI and build buy-in.
3. Work Backwards from the Decisions
Think about the actual decisions being made
and build a tool that supports the decision
maker.
Resolution
Situation !
Complication ?
39% of organizations ranked business intelligence as IT’s top priority for
2014; however, just because there is an appetite for BI does not mean
the initiative will be an automatic success. In fact, only 41% of
organizations considered their BI initiative to be a complete success.
Therefore, it is imperative that organizations take the time to craft a BI
strategy that aligns with business goals and fosters end-user adoption.
• Many organizations jump straight into solution design and purchase
the latest BI gadgets without a true understanding of the
organization’s needs.
• Executive support is either absent or dissipates quickly after the
project starts. Not only is support from this level of the organization
paramount, but these individuals are also in the best position to utilize
BI and should be highly involved in the project.
• Run a low-cost BI pilot project with a senior executive to demonstrate the value of BI to other senior decision makers. The
scope of the pilot project must be small and focused on assisting a senior executive to make one or two major decisions.
• Use metrics, surveys, and quotes to capture and communicate the results of the pilot with the rest of the organization to
build buy-in and generate support for the enterprise deployment of BI.
• Remedy any capability gaps and deficiencies before the enterprise deployment of BI.
• Once senior executive needs have been met, begin accommodating requests from the tactical and operational levels.
• Create a network of BI ambassadors across the organization to promote BI.
Info-Tech Insight
Info-Tech Research Group 6 In partnership with Info-Tech Research Group 6
BI Strategy Project Blueprint
I need to
develop a
winning BI
strategy
v Section 1
Succeed with a Winning
BI Strategy
Pilot Project
Scorecard
CIO
and Pilot
Sponsor
CIO
or
Director
of BI
Section 2
Structure the Pilot Project
Section 3
Execute the BI Pilot
Project
Business
Case
Presentation
Case
Study
BI Strategy
Roadmap
Pilot Project
Planning Tool
Pilot
Prototype
v
Section 4
Track and Communicate
the Results of the Pilot
Project
Pilot Project
Charter
Multiple
Project
Sponsors
Ready for
Enterprise
Deployment?
BI Strategy
Project Charter
v
Section 5
Transition to the
Enterprise Deployment of
BI
BI Strategy
Planning Tool
Pilot
Productized
BI Solutions
Section 6
Track and Measure the Value of BI
Section 7
Promote BI within the Organization
• Tracking Tool
• Measurement Plan
Communication
Plan
Info-Tech Research Group 7 In partnership with Info-Tech Research Group 7
Enroll in a GI for your project. Email [email protected]
Or call +44 207 125 0478
How to use this blueprint
We recommend that you
supplement the Best-Practice
Toolkit with a Guided
Implementation.
Guided Implementations are
included in most advisory
membership seats. Our expert
analysts will provide telephone
assistance to you and your team at
key project milestones to review
your materials, answer your
questions, and explain our
methodology.
Spaarks’s expert analysts will
come onsite to help you work
through our project methodology
in a 2-5 day project accelerator
workshop. We take you through
every phase of the project and
ensure that you have a road map
in place to complete your project
successfully. In some cases, we
can even complete the project
while we are onsite.
Do-It-Yourself
Best-Practice
Toolkit
Onsite
Workshops
Book your workshop now! Email [email protected] to get
started.
Leverage each of the tools in this
blueprint to complete the
optimization of this project.
Do-It-Yourself Implementation
Use this Best-Practice Blueprint to
help you complete your project.
The slides in this Blueprint will walk
you step-by-step through every
phase of your project with
supporting tools and templates
ready for you to use. You can also
use this Best-Practice Blueprint to
facilitate your own project
accelerator workshop within your
organization using the workshop
slides and facilitation instructions
provided in the Appendix.
Free Guided
Implementation
Info-Tech Research Group 8 In partnership with Info-Tech Research Group 8
Conduct a workshop, with us or on your own
Onsite Workshops offer an easy way to accelerate your project. If you are unable to complete this project on your own
and a Guided Implementation is not enough, we offer low-cost deliveries of each Blueprint.
Our expert analysts will come onsite to help you work through our project methodology over the course of 2-5 days. We
step through each phase of your project and ensure that you have a road map in place to realize success.
In some cases, we can even help you to complete the project while we are onsite.
1. Enroll in a 2-5 day workshop for your project
Send an email to [email protected] or call +44 207 125 0478. Your account manager will contact you and quote you the
cost of the workshop.
2. Book your workshop
A Workshop Coordinator will contact you to book a workshop planning call with one of our facilitators and arrange dates
for your workshop.
3. Participate in your workshop
Our experienced workshop facilitators will take your project team through your tailored slides and exercises and will
summarize all the workshop outputs into a final report.
Info-Tech Research Group 9 In partnership with Info-Tech Research Group 9
Guided Implementation 1: Structure the Pilot Project
Review your BI strategy pilot project charter and identify the most suitable candidate to be the pilot project sponsor.
Guided Implementation 2: Execute Pilot Project
Finalize the scope of the pilot project, review solution mock-ups and requirements, and discuss creative low-cost methods
for building the “duct tape” prototype.
Guided Implementation 3: Communicate the Results of the Pilot Project
Discuss best practices for setting metrics, tracking the results, and communicating the results to other senior executives.
Guided Implementation 4: Transition to the Enterprise Deployment of BI
Prioritize and aggregate stakeholders’ BI needs and discuss requirements for the corresponding solutions. Develop an
action plan for remedying any gaps between the solution requirements and your current capabilities.
Guided Implementation 5: Measure and Promote the Value of BI Within the Organization
Discuss metrics for measuring the success of the BI strategy and tactics for promoting BI within the organization.
Spaarks is ready to assist. Book a free guided implementation today!
Book a Guided Implementation Today: Spaarks is just a phone call away and can assist you with your
project. Our expert Analysts can guide you to successful project completion.
Here are the suggested Guided Implementation points in the BI Strategy project:
Info-Tech Research Group 10 In partnership with Info-Tech Research Group 10
What’s in this Section: Sections:
Succeed With a Winning BI Strategy
Succeed With a Winning BI Strategy
Structure the Pilot Project
Execute the Pilot Project
Track and Communicate the Results of the Pilot Project
Transition to the Enterprise Deployment of BI
Track and Measure the Value of the BI Strategy
Promote BI Within the Organization
• The challenges associated with BI.
• Info-Tech’s methodology for developing a
winning BI strategy.
• The potential benefits of BI for your
organization.
• A BI readiness checklist.
Info-Tech Research Group 11 In partnership with Info-Tech Research Group 11
Succeed With a Winning BI Strategy 1
Activities in this step
• Spot the challenges and difficulties associated with BI.
• Leverage Info-Tech’s methodology for developing a BI strategy.
• Recognize the potential benefits of a BI strategy.
• Determine if the organization is ready to proceed with BI strategy development.
• What is the best approach for developing a BI
strategy?
• Is my organization ready for BI?
Key Questions
Key Insight
Historically, BI has been successful at penetrating the
operational and tactical levels, but rarely reaches the
strategic level to the same extent. Taking a top-down
approach ensures key decision makers are immersed in
BI from the onset.
• CIO or Business Intelligence Director
Team Members
Section Outcomes
• Comprehension of Info-Tech’s methodology.
• Go/No-go decision for proceeding with BI strategy
project.
Info-Tech Research Group 12 In partnership with Info-Tech Research Group 12
Develop a business intelligence strategy to improve decision making, cut costs, and identify new business opportunities
• Business intelligence (BI) is a decision support
mechanism for decision makers. A BI strategy
provides a strategic direction for BI, enabling
decisions by utilizing people, process, data,
and technology.
• Typically, business decisions are based on a
mix of intuition, opinion, emotion,
organizational culture, and data. A well
devised BI strategy enables decisions to be
better supported by relevant and accurate
data, leading to better quality decisions and
outcomes.
• An effective BI strategy will align the BI
initiative with the organization’s objectives and
strategy. The goals of the initiative should be
clearly outlined to ensure a unified
understanding of the benefits of BI.
of executives receive the
information they need to make
strategic decisions (Economist
Intelligence Unit).
10%
of organizations made inaccurate
decisions as a result of inaccurate
or outdated data((Avanade). 46%
of organizations believe their
bottom line is negatively affected by
inaccurate and incomplete contact
data (Experian).
77%
BI is more than just a software package – it is a program jointly owned by both the business and IT that
enables data mining, analytics, querying, and reporting. Organizations must develop a comprehensive BI
strategy that fosters collaboration, user adoption, communication, knowledge, and insight to be successful.
Info-Tech Research Group 13 In partnership with Info-Tech Research Group 13
Over half of all BI projects fail to meet the organization’s needs – avoid falling victim to common pitfalls
In 2012 only…
of all BI projects were
considered fully successful.
41%
Source: Dresner Advisory Services
Strategic Pitfalls Selection Pitfalls
• Poor alignment of BI goals with
organization goals.
• BI success not measured.
• No executive support during or after project.
• Inadequate requirements
gathering.
• No business involvement in
selection process.
• User experience not
considered.
Implementation Pitfalls Tool Usage Pitfalls
• Absent change management.
• No quick wins.
• Inadequate initial or ongoing training.
• Too much data presented.
• Poor data quality discourages
usage.
• Analysis performed for the
sake of analysis.
BI pitfalls are lurking around every corner, but a comprehensive strategy drafted upfront can ensure your
organization overcomes these obstacles. Info-Tech’s approach to BI has involvement from the business
units built right into the process from the start and forces IT to interact early and often with key stakeholders.
Info-Tech Research Group 14 In partnership with Info-Tech Research Group 14
The pains of inadequate BI are felt across the entire organization– develop a BI strategy before IT gets blamed
Pain Points
Organization
• Insufficient information to make decisions.
• Unable to measure internal performance.
• Losses incurred from bad decisions or delayed
decisions.
• Canned reports fail to uncover key insights.
• Multiple versions of information exist in silos.
IT Department
• End users are completely dependent on IT for
reports.
• Creating ad-hoc BI requests takes time away from
core duties.
• Spreadsheet-driven BI is overly manual.
• Business losing trust in IT.
CIO
• Under great pressure to improve BI.
• Potentially being blamed for poor decisions made
with bad BI.
• Ad-hoc BI requests are consuming IT resources and
funds.
What does this mean for the CIO?
39% of organizations rank BI as their top IT priority in 2014. If the CIO fails to take action, the pain will
continue to grow and the blame will fall squarely on IT. Conversely, a successfully deployed BI solution will
propel the reputation of the CIO and improve IT’s standing as a strategic partner.
Source: Dataversity
Organization
Pain Points
IT Department
Pain Points
CIO Pain
Points
Info-Tech Research Group 15 In partnership with Info-Tech Research Group 15
Top-Down Approach Bottom-Up Approach
Info-Tech’s Methodology: Use a top-down approach to BI
Board & C-Suite
Mid Manager
Front-line Workers
Strategic
Tactical
Operational
Far too often, organizations taking a bottom-up approach to BI will fail to generate sufficient buy-in and awareness
from senior management. Not only does a lack of senior involvement result in lower adoption from the tactical and
operational levels, but more importantly it also means that the strategic decision makers aren’t taking advantage of BI.
Taking a top-down approach will ensure senior management’s involvement and support throughout the project. This
ensures that the most critical decisions are supported by the right data/information, aligning the entire organization
with the BI strategy. Furthermore, the gains from BI will be much more significant and visible to the rest of the organization.
Board & C-Suite
Mid Manager
Front-line Workers
Make sure the executives are aligned and supportive to the BI program. IF they get it, they will use BI and their divisions will use BI.
- Eric Vallo, Speaker, Founder of EV Technologies “ ”
Info-Tech Research Group 16 In partnership with Info-Tech Research Group 16
Info-Tech’s Methodology: Build a “duct tape” pilot project
Pilot Project
(scoping & execution)
Comprehensive Project
(scoping)
Comprehensive Project
(execution)
Don’t commit to an expensive BI tool until the concept is proven and senior
management has bought-in to the idea. The “duct tape” pilot project is meant to be a
bare bones, inexpensive, and simple working prototype to demonstrate the
value of BI. The pilot project should also use the top-down approach and focus on
one senior manager and provide them with the appropriate BI for a few decisions
they will make within the next three months.
• Demonstrates the possibilities of BI in a risk-free environment.
• Minimizes investments by using existing tools (e.g. Excel).
• Validates the benefits of BI to the organization.
• Generates interest and support for BI from senior management.
• Prepares IT for the eventual enterprise-wide deployment.
Benefits of “Duct Tape” Pilot Project
A “Duct Tape” Pilot Project – Quick and Easy
Info-Tech Research Group 17 In partnership with Info-Tech Research Group 17
A Winning BI Strategy
enables decisions to be:
Create transformational gains by making the right decisions quicker and more cost effectively
Faster
Effective Economical
Value A winning BI strategy will…
Faster
• Reduce time to decision making by
designing a BI strategy around
information needs of key decision
makers.
Economical
• Enable senior decision makers to make
high value, impactful decisions instead
of nitty-gritty operational decisions. The
value to cost is getting a lot higher.
Effective • Making the right data available to key
decision makers.
We can improve BI environments in several ways. First, we can improve the speed with which we create BI objects by insisting that the environments are designed with flexibility and adaptability in mind. Second, we can produce higher quality deliverables by ensuring that IT collaborate with the business on every deliverable. Finally, we can reduce the costs of BI by giving access to the environment to knowledgeable business users and encouraging a self-service function.
- Claudia Imhoff, Founder, Boulder BI Brain Trust & President, Intelligent Solutions Inc.
“ ”
Info-Tech Research Group 18 In partnership with Info-Tech Research Group 18
Austin Fire Department was able to build an appetite for fact-based decision making with a 12-week pilot project
• Poor economic conditions forced
the Austin Fire Department (AFD)
to look for ways to increase
operational efficiencies and
streamline spending.
• AFD had plenty of operational
data available for analysis, but it
was currently spread across
multiple divisions and data
sources. Furthermore, AFD
lacked a useful tool for extracting
or integrating the data.
Situation
• AFD began to search for a BI
solution and arrived at QlikView.
• Over a 12-week pilot project,
QlikView was able to develop 5
BI applications and train 16
users.
• Using QlikView, chief officers
were able to track 911 calls and
responses by jurisdiction, station,
battalion, number of runs, and
hour of day, day of week, and
year.
Solution
• The pilot project reduced the time
it takes to generate a report,
resulting in 300 hours of annual
time savings worth $131,000.
• Chief officers can now confidently
make equipment deployment
decisions and respond to citizen
complaints.
• HR managers can analyze
internal data to make decisions
for talent management and
succession planning.
• The ability to perform critical
analysis is “priceless” to senior
decision makers at AFD.
Result
Austin Fire Department
AFD used to manage by anecdote, intuition, and assumption. With QlikView, our decisions are based on data-supported facts. We can test an assumption before we act on it and measure a decision after it’s made.
- Elizabeth Gray, Business Systems Analyst Supervisor
Info-Tech Research Group 19 In partnership with Info-Tech Research Group 19
Our research shows that organizations with analytics deployments focused on enhancing organizational strategy yield an ROI
10x larger than organizations that focus solely on tactical and operational improvements.
The excitement surrounding BI is well warranted – unlock significant value across the entire organization
Proven and
Quantified
Claimed and
Suspected Not Achieved Got Worse Don't Know
Faster Reporting, Analysis or Planning 42.7% 50.9% 2.3% 0.3% 3.9%
More Accurate Reporting, Analysis or Planning 31.5% 59.2% 2.5% 0.2% 6.7%
Better Business Decisions 24.7% 66.1% 2.2% 0.1% 6.8%
Improved Data Quality 27.6% 55.8% 7.1% 0.0% 9.6%
Improved Employee Satisfaction 20.8% 63.9% 5.3% 0.6% 9.3%
Improved Customer Satisfaction 16.1% 58.9% 5.2% 0.4% 19.6%
Increased Revenue 9.4% 42.2% 10.2% 0.2% 38.0%
Reduced External IT Costs 15.3% 32.9% 16.8% 5.2% 29.7%
Saved Other Non-IT Costs 7.7% 31.5% 17.1% 1.0% 42.8%
Saved Business Headcount 10.9% 27.9% 26.3% 1.1% 33.8%
Saved IT Headcount 9.0% 20.9% 31.6% 3.3% 34.3%
Source: Business Application Research Center
Benefits of Business Intelligence (in order of most commonly achieved)
With the proper planning and tracking, all BI benefits can be measured. Some benefits such as better business decisions or
improved customer satisfaction are difficult to quantify and attribute directly to the BI initiative, but it can be done. The key is
establishing benchmarks up-front and having some type of feedback mechanism established, such as a survey, to capture
the incremental benefit.
In partnership with Info-Tech Research Group 20
Proceed with developing a BI strategy only once all prerequisites have been met
Proceed with BI strategy development if…
The pains of inadequate BI are present in your organization.
There is a compelling business case to be made for BI.
There is an interest in BI from stakeholders within the organization.
Your current BI program needs a revival or some extra momentum.
Do not proceed with BI strategy development if…
× Data quality within your organization is extremely poor.
× There is a thorough distrust between IT and the business units.
× There is no formal project management process in place.
Manage and Maintain Data
Quality Project Management
Improve IT End-User
Relations
Related Info-Tech Research to prepare your organization for BI strategy development
Info-Tech Research Group 21 In partnership with Info-Tech Research Group 21
What’s in this Section: Sections:
Structure the Pilot Project
Succeed With a Winning BI Strategy
Structure the Pilot Project
Execute the Pilot Project
Track and Communicate the Results of the Pilot Project
Transition to the Enterprise Deployment of BI
Track and Measure the Value of the BI Strategy
Promote BI Within the Organization
• Make a business case for the BI pilot project.
• Identify the most suitable pilot project sponsor.
• Persuade the selected stakeholder to sponsor
the project.
• Define the project scope and risks.
• Assemble the project team.
Info-Tech Research Group 22 In partnership with Info-Tech Research Group 22
Structure the Pilot Project 2
Activities in this step
• Make a business case for the BI pilot project to obtain approval and initial funding.
• Identify the most suitable pilot project sponsor from senior management.
• Persuade the selected stakeholder to sponsor the project.
• Define the project scope and proactively identify potential risks.
• Assemble the project team and create accountability by assigning responsibilities in a RACI chart.
How does my organization start the BI strategy project
and what resources are required?
Key Question
Key Insight
Keeping with the top-down approach, the sponsor of the
pilot project should be an influential senior executive
with a keen interest in BI. This will ensure the results of
the pilot project receive ample attention and will create
a large enough impact to encourage other senior
decision makers to invest in BI.
• CIO or Business Intelligence Director
Team Members
Section Outcomes
• A suitable pilot project sponsor.
• A comprehensive pilot project RACI chart.
• A completed BI pilot project charter.
• A business case presentation for pitching.
Info-Tech Research Group 23 In partnership with Info-Tech Research Group 23
Identify the most suitable pilot project sponsor from senior management and focus the pilot project around their needs
Selecting the right project sponsor from senior
management is a critical and often overlooked step in
executing a pilot project. Do not settle for whoever is
available – their influence over other stakeholders is
crucial.
The project sponsor will be responsible for participating in
requirements gathering sessions, using the “duct tape”
solution to make a decision, tracking the benefits,
communicating the results, and building enthusiasm for
BI among their peers.
The Ideal Project Sponsor
High enthusiasm for BI.
Strong understanding of BI.
Good working relationship with IT.
High credibility among senior decision makers.
High influence among senior decision makers.
Ample availability over the next 3 months.
Makes high-level strategic decisions.
If it is unclear which senior decision maker to
select, consider the head of finance or the
head of marketing given the high amounts of
data they interact with and the strategic
nature of their decisions.
Info-Tech Insight
In partnership with Info-Tech Research Group 24
Consider CMO or CFO or their proxies as project sponsor candidates to maximize the chance of a successful pilot
Project
Sponsors
• The CFO is responsible for the key business
metrics and cost control. BI is on the CFO’s radar
as BI can be used for both metrics measurements
and cost optimization.
• The CFO is looking to make the company more
efficient and effective. BI is a tool for analyzing the
corporate data and finding inefficiencies.
• The CFO controls the corporate spending, so they
may need to be involved in providing an approval on
a BI strategy.
CFO
(or his/her proxies)
• The CMO is usually seen as the CSO (chief
strategy officer). CMOs are often tasked to grow the
company and formulate effective strategies.
• The CMO-CIO relationship is getting stronger in
recent years. The CMO initiates many growth
initiatives while the CIO enables the initiatives with
technologies.
• The CMO is becoming more tech-savvy and they
envision the use of emerging technologies to take
the company to the next level.
CMO
(or his/her proxies)
When selecting a project sponsor, it is recommended that senior managers with close ties to BI, such as
the chief financial officer or chief marketing officer, be given serious consideration. Info-Tech recommends
to start the pilot with the CMO or the CFO to maximize the chance of success.
In the energy sector, achieving production KPIs are the key to financial success. The CFO is motivated to work with IT to create BI applications that drive higher revenue, identify
operational bottlenecks and maintain gross margin. - Yogi Schulz, Partner, Corvelle Consulting
“ ”
Info-Tech Research Group 25 In partnership with Info-Tech Research Group 25
Use Info-Tech’s BI Pilot Project Planning Tool to identify the optimal pilot project sponsor
Complete the Stakeholder Selection tab in Info-Tech’s
BI Pilot Project Planning Tool.
• Stakeholder attributes and availability
Inputs Required
1. On the tab titled Stakeholder Selection, review
the seven criteria for scoring the potential project
sponsor. Adjust the weightings to suit the needs
of your organization. The total must sum to 100%.
2. List all of the senior decision makers in the
organization in column B and record their
department in column C.
3. Using the drop-down menus, assess each senior
decision maker against each criteria in columns D
to J.
4. Once each senior decision maker has been
evaluated, review the output in column L. The
senior decision makers will be sorted into top
candidates, medium candidates, and weak
candidates. Info-Tech’s recommended candidate
will also be flagged.
5. Select your project sponsor and meet with them
to discuss the pilot project and gauge their
interest in participating in it.
Steps
Info-Tech Research Group 26 In partnership with Info-Tech Research Group 26
Use Info-Tech’s BI Project Charter Template to outline the purpose and goals of the pilot project
Once the project sponsor has been determined, discuss and document the intended purpose of the pilot project from the
perspective of IT and the project sponsor(s). It is important the project sponsor understands IT’s goals for the pilot project
and the rationale for doing a pilot project.
BI Project Charter
Meet with project sponsor and discuss the purpose of the BI project for your organization. Document the desired
impact the project will have on IT, the project sponsor, and the organization as a whole.
Use Info-Tech’s BI Project Charter Template
to outline and structure the project and obtain
the necessary resources.
• Introduce BI to the organization.
• Demonstrate the value of BI.
• Use the results to recruit more stakeholders for the BI initiative.
• Practice the implementation of a BI solution.
• Verify the top-down approach to BI.
Sample Goals for IT
• Access to more information.
• Better understanding of internal performance.
• Stronger understanding of customer behavior.
• Make better decisions.
• Make faster decisions.
Sample Goals for Project Sponsor
Info-Tech Research Group 27 In partnership with Info-Tech Research Group 27
Define the project scope and proactively identify potential risks
Based on the selected project sponsor, determine the
departments and areas of the organization that will be
involved in the project and define the high level scope of
the project.
BI Project Charter
Meet with the project sponsor and identify the types of decisions that will be included in the project score. Given
that it is a pilot project, try to keep the scope small and pointed. Once the scope has been set, identify possible
risks and develop mitigation strategies. Transfer the results into the BI Project Charter.
Stakeholder: Chief Marketing Officer
Scope: The project will focus on enabling the chief
marketing officer to make a decision regarding
advertising, pricing, or customer segmentation for a
product line.
Risk Sample Mitigation Strategy
Data quality not
high enough to
use for decision
making.
Limit the scope of the project to one
area or one product where the data
may be of high quality or easier to
clean.
The tool does not
deliver as
promised.
The pilot project will only have to
satisfy the needs of one stakeholder.
Communicate with them early and
often and receive sign-off every step
of the way.
The scope of the
project keeps
changing.
The scope of the pilot project is
meant to be small with quick results.
Lock in the scope early with the
project sponsor and defer any
change requests for enterprise
deployment.
Stakeholder: Chief Financial Officer
Scope: The project will focus on enabling the chief
financial officer to evaluate the effectiveness of
historical spending within one business unit and
project future cash needs.
Info-Tech Research Group 28 In partnership with Info-Tech Research Group 28
Assemble the project team and create accountability and clarity by assigning responsibilities in a RACI chart
The BI pilot project will require a cross-functional team within IT and should also have significant representation from the
project sponsor and their business unit. Make sure the responsibilities are clearly communicated to the selected project
sponsor. They should also be made aware that a pilot project may follow a quicker timeline than a usual IT project.
CIO Project
Sponsor
Project
Manager
Business
Analyst(s) Development
Team Architects
Pilot
Vendor
Project Scoping I C A R C C C
Requirements
Gathering I I A R C I C
Solution Building I I A C R R R
Solution Testing I I A R R I R
Results Gathering I C A R I I I
Results
Communication R R A I I I R
Project Closure R A R I I I R
BI Project Charter
Modify and populate the RACI chart above and transfer the end result into the BI Project Charter.
Info-Tech Research Group 29 In partnership with Info-Tech Research Group 29
• Even though this is a bare bones pilot project, the proper
project management procedures should still be followed.
Begin by drafting a business case specifically for the
“duct tape” pilot project. The goal is to receive a small
amount of initial funding to get the pilot project off the
ground.
• At this point, the focal area of the pilot project is still
unknown. Therefore the funding will need to come from
IT R&D or multiple departments that could benefit from BI
in the long term. Fortunately the amount required for a
“duct tape” pilot project will be relatively low.
• The purposes of the presentation include: create
awareness for BI strategy, explain the approaches,
explain “what’s in it for me,” illustrate budgetary plan
options, and communicate the next steps.
• Transfer some content (goals, high level scope, and
risks) from the BI Project Charter to customize the BI
Business Case Presentation to pitch the BI strategy
project.
Make a business case for the BI pilot project to obtain approval as well as initial funding
Use Info-Tech’s BI Business Case Presentation to
convince your organization to pursue BI.
By not directly billing the department involved in the pilot project for any cost incurred, stakeholders will be
enticed to become involved and sponsor the pilot project.
Info-Tech Research Group 30 In partnership with Info-Tech Research Group 30
Persuade your selected stakeholder to sponsor the project
Once IT has selected the ideal senior decision maker, you must arrange a
one-on-one meeting with them to convince them to sponsor the project.
Stakeholder
Name
Stakeholder
Department
Stakeholder
Enthusiasm for
BI
Stakeholder
Understanding
of BI
Stakeholder
Relationship
with IT
Strategic Impact
of Stakeholder
Decisions
Stakeholder
Credibility
Stakeholder
Influence
Stakeholder
Availability Category
John Smith Marketing Non-Existent Medium Strong Moderate Impact Medium High High Adequate
Candidate
Jane Smyth Research High High Mediocre Moderate Impact Medium Medium Low Top
Candidate
Alice Johnson Sales Medium Medium Non-Existent Moderate Impact Medium Medium High Weak
Candidate
Pursue the Top Candidate Identified in Info-Tech’s BI Pilot Project Planning Tool
Use Info-Tech’s BI Business Case
Presentation to persuade stakeholders to
sponsor the project.
Tips for Persuading the Selected Stakeholder
1. Inform them the ultimate goal is to provide them with additional
information to assist with decision making.
2. Offer to put the BI solution that comes out of the pilot project into
production first once a formal tool is purchased.
3. Minimize or eliminate any funding their department would be
responsible for.
4. Tell them they are your top choice for the role based on their skills
and experience.
5. Emphasize the large impact BI will have on the organization and the
accolades the project sponsor would receive if successful.
Info-Tech Research Group 31 In partnership with Info-Tech Research Group 31
Prior to the Guided
Implementation
During the Guided
Implementation Value & Outcome
A spaarks Consulting Analyst will
discuss with you:
At the conclusion of the Guided
Implementation call, you will have:
Arrange a call now:
Email [email protected] or call +44 207 125 0478 to book a Guided Implementation in your organization.
Ask a spaarks advisor to review your project charter and provide team resourcing guidance
• Complete the Stakeholder
Selection Tab in Info-Tech’s BI Pilot
Project Planning Tool.
• Select a project sponsor for the BI
pilot project.
• Identify key members of the project
team and capture their roles and
responsibilities in a RACI chart.
• Complete the BI strategy pilot
project charter template.
• Recruiting the most suitable project
sponsor to be the focal point of the
pilot project.
• Your completed BI strategy pilot
project charter – strengths,
weaknesses, and areas for
improvement.
• Receiving sign-off to proceed to the
next phase.
• The ideal candidate for sponsoring
the pilot project.
• Validated BI pilot project charter.
• Identify potential pilot risks and
ways to mitigate.
• A plan for securing final stakeholder
approval to proceed with the pilot
project.
Info-Tech Research Group 32 In partnership with Info-Tech Research Group 32
What’s in this Section: Sections:
Execute the Pilot Project
Succeed With a Winning BI Strategy
Structure the Pilot Project
Execute the Pilot Project
Track and Communicate the Results of the Pilot Project
Transition to the Enterprise Deployment of BI
Track and Measure the Value of the BI Strategy
Promote BI Within the Organization
• Identify the major decisions made by the
project sponsor.
• Determine the scope of the pilot project.
• Create detailed mock-ups of the desired BI
solution.
• Determine the requirements of the BI solution.
• Remedy requirements gaps and deficiencies.
Info-Tech Research Group 33 In partnership with Info-Tech Research Group 33
Execute the Pilot Project 3
Activities in this step
• Meet with the selected pilot project sponsor to identify the major decisions BI can assist with.
• Evaluate the strategic value and feasibility of creating a BI solution for each decision.
• Pursue a BI solution for decisions with high strategic value and a straightforward implementation.
• Create a detailed mock-up of the desired BI solution to find out exactly what the sponsor wants.
• Determine the requirements for the BI solution.
• Overcome requirement gaps with creative “duct tape” solutions to minimize costs and development time.
How can my organization prove the value of BI without
purchasing a dedicated BI tool?
Key Question
Key Insight
Before committing to an expensive BI tool, use the
resources you already have to create a “duct tape”
solution to prove the value of BI to the strategic decision
makers at the top of the organization.
• Project Manager
• Project Sponsor
• BI Project Team
Team Members
Section Outcomes
• A clear project scope.
• A mock-up of the BI solution with sign-off.
• A well defined list of requirements for the BI
solution.
• A list of requirement gaps and deficiencies.
• Creative development solutions to minimize costs.
Info-Tech Research Group 34 In partnership with Info-Tech Research Group 34
Follow Info-Tech’s six-step approach to executing a successful “duct tape” pilot project for BI
• Select the ideal senior decision maker to sponsor the project. Step 1
• List the major decisions made by the selected stakeholder. Step 2 • Evaluate the strategic value and feasibility for each
decision and choose 3-5 decisions suitable for a pilot project.
Step 3
• Define the data required and create a mock-up of the desired output. Step 4
• Build the “duct tape” solution and measure the benefits. Step 5
• Communicate the results to senior management. Step 6
Using the “duct tape” pilot project approach allows IT to focus on the needs of just one member of the
organization. This will result in a low-risk, low-stress environment for IT to develop experience
deploying a BI solution.
Info-Tech Research Group 35 In partnership with Info-Tech Research Group 35
Populate Info-Tech’s BI Strategy Roadmap Template to ensure a consistent & clear vision throughout the project
• Completing a BI strategy will ensure the BI pilot project and eventual
enterprise-wide deployment is aligned with the organization’s strategy.
• At the conclusion of the project, your organization will have a BI
strategy that outlines a roadmap for all of the BI initiatives that will be
completed in your organization as well as any prerequisite projects
required to remedy any BI deficiencies.
Use Info-Tech’s BI Strategy Roadmap
Template to document the strategy and
roadmap for both the pilot project initiative
and the enterprise deployment.
Purchasing a BI tool is a lot like buying a car. If you make the decision without a thorough
understanding of your needs, you could end up with a fancy sports car that sits on your
driveway unused when what you really needed was a minivan to transport your family.
Sections of the BI Strategy Roadmap Template
Pilot Plan
• Stakeholder Selection
• Decision Required
• Specify Duct Tape Requirements
Enterprise Deployment
• Define BI Solutions
• Benefit and Cost Report
• Risks and Mitigation
Manage and Sustain BI Strategy
• BI Measurement
• Opportunities for Reassessment
Info-Tech Research Group 36 In partnership with Info-Tech Research Group 36
Before jumping straight into solution design, understand how BI can help
the project sponsor by listing all of the major decisions they must make.
Meet with the selected pilot project sponsor to identify the major decisions BI can support
Sample Major Decisions Made by Project Sponsor
Optimize the allocation of one type of equipment
across the organization.
Determine which equipment should be disposed of.
Determine if investments should be made in new
equipment.
Identify new types of equipment required in the
organization.
Evaluate suppliers of equipment and decide if the
organization should change its current suppliers.
Calculate the return on investment for each type of
equipment.
Determine if additional equipment training is required.
• Arrange a meeting with the project sponsor and have them list
all of the major decisions they must make within the next
three to six months. The purpose of this is to identify a strong
set of decisions to become the focal point of the pilot project.
• Since this is a “duct tape” pilot project, try to limit the scope of
the decisions to just one area of the organization (department,
product line, branch, etc.). This will ensure the project size
remains small and the results are available quickly.
• Having all of the decisions laid out on the table will ensure the
scope is ideal for a pilot project. It also allows for the bundling
of multiple related decisions into one BI solution. Bundling is
beneficial because the more decisions you can help the
project sponsor with, without drastically growing the scope of
the project, the higher the probability will be for finding
success with BI.
The best way to build a BI solution for a senior decision maker is to work backwards from the major
decisions they must make and provide them with the exact information they need to make the decision – no
more, no less.
Info-Tech Research Group 37 In partnership with Info-Tech Research Group 37
Use Info-Tech’s BI Pilot Project Planning Tool to list the decisions made by the project sponsor
Complete the Pilot Project Decisions tab in Info-Tech’s
BI Pilot Project Planning Tool to identify the optimal
decisions to include in the pilot project.
• Stakeholder decisions
Inputs Required
• Project Manager
• Project Sponsor
• Business Analysts
Participants Required
1. Identify the name and department of the project
sponsor at the top of the spreadsheet.
2. On the tab titled Pilot Project Decisions, list the
major business decisions they will make in the
next three to six months. Use Info-Tech’s role-
based pre-populated decision list to assist with
the decision-generation process.
Note: Make sure the list is exhaustive to encourage
bundling complementary decisions together for the
pilot.
Steps
Info-Tech Research Group 38 In partnership with Info-Tech Research Group 38
Evaluate the strategic value and feasibility of creating a BI solution for each decision
• Once you have a list of decisions
made by the project sponsor, it is
important the right ones are included
in the scope of the pilot project.
• The goal is to select a set of decisions that would be easy to build
a “duct tape” solution for, but the
decisions must also be significant
enough to garner attention from
other stakeholders. It’s all about
finding a balance between the two
factors.
• Setting the scope for the pilot project
is important for generating BI
awareness and enthusiasm in the
organization. Don’t attempt to do so
much that the project fails to deliver
any value and don’t take on a project
so simple that no one notices the
results.
• Does this decision support a strategic objective?
• Will a successful outcome garner attention from other
stakeholders?
• Can the benefits of the decision be measured easily?
• Is this decision representative of one that is typically made in
your organization?
• How significant are the consequences of a poor decision?
Strategic Value of Decisions
• Does the data exist?
• What is the quality of the data?
• Does a tool exist in this domain to assist with the solution
creation?
Feasibility of Creating BI Solution
Senior decision makers have a tendency to classify all of their decisions as high strategic value to the
organization out of a natural bias. If this is the case, force them to rank their decisions against one another
and see which ones come out on top.
Info-Tech Research Group 39 In partnership with Info-Tech Research Group 39
Pursue a BI solution for decisions with high strategic value to the organization and a straightforward implementation
Category Definition
Pursue These decisions fall into the “sweet spot” and are ideal for a “duct tape” pilot project because of the high
strategic value and high feasibility. Try to bundle three to five complementary decisions together from this
quadrant to make up the pilot project.
Too Costly These decisions are not ideal to include in a “duct tape” pilot project because they are too costly (time or
money) to create a solution. A crucial requirement of the pilot project is that the execution be
straightforward to implement and low risk – which these aren’t.
Not Enough
Impact
These decisions are not ideal to include in a “duct tape” pilot project because they would fail to prove the
value of BI to stakeholders.
Don’t
Pursue
These decisions shouldn’t be incorporated into the pilot project. It would be impractical to create a BI
strategy for these decisions and the results, if successful, would not be significant enough to generate buy-
in for BI.
Info-Tech Research Group 40 In partnership with Info-Tech Research Group 40
Improve the feasibility of potential BI solutions by leveraging Info-Tech’s “duct tape” principles
“Duct Tape” Principles
Use Open Source
Technologies
Use Manual Processes
Encourage Innovation
Encourage Rapid
Development
Encourage Alternative Solutions
Use Existing Technologies
Remember the prototype doesn’t need to be perfect – it
just needs to be operational and usable. Eventually you
will need to invest in a solution that is much more
scalable, sustainable, and well architected, but for now
“duct tape” will do just fine.
There are six “duct tape” principles you can
leverage:
• Using existing and free open source technologies
will minimize upfront investments.
• Using manual processes are less effort in the short-
term and will allow for greater development
flexibility.
• Encouraging rapid development leads to decreased
time spent planning and allows for easier
accommodation of change requests.
• Encouraging alternative solutions and innovation
will free up the development team to focus on
delivering value rather than following procedures
and documenting results.
Info-Tech Research Group 41 In partnership with Info-Tech Research Group 41
Use Info-Tech’s BI Pilot Project Planning Tool to find the ideal decisions to include in the pilot project
Complete the Decision Prioritization tab in Info-Tech’s
BI Pilot Project Planning Tool.
• Project Manager
• Project Sponsor
• Business Analysts
Participants Required
1. On the tab titled Decision Prioritization, evaluate
each decision against the five questions to
determine the strategic value. Use the drop-down
menus provided to respond. The responses
should come directly from the project sponsor.
2. Evaluate each decision against the three
questions to determine the feasibility of creating a
BI solution to assist with making this decision.
Use the drop-down menus provided to respond.
The responses should come from the IT
department.
3. Select three to five decisions to initially include in
the pilot project. These three to five should all be
related and must be addressed by one or two BI
solutions.
4. Enter the selected decisions into the BI Strategy
Roadmap.
Steps
BI Strategy Roadmap
Transfer the scatter plot and selected decision
into the BI Strategy Roadmap.
Info-Tech Research Group 42 In partnership with Info-Tech Research Group 42
Create a data inventory to bridge the gap between what IT has and the data the organization knows about
Members of an organization are seldom aware of all of the data available to them for decision making. This is
particularly true for senior decision makers that might be removed from the operational data creation. Conversely,
IT is fully aware of the data being stored in the organization, but has a very limited idea of how the data could be
used to make decisions. It’s up to IT to begin bridging this gap by creating a data inventory for the pilot project.
Before meeting with the project sponsor to design the BI solution, create a catalog of the data available to assist
the decision maker. Start with the data domains within the organization and then indicate whether the data is clean,
unique, and integrated. Be sure to make note of any external databases the project sponsor could utilize.
Data Available
Data the Organization
Knows About
When you ask someone what they would like
for dinner, but they don’t know what’s in the
fridge, you are not going to get a good answer.
The same applies to a decision maker
unaware of the data in the organization.
Bridging the gap between IT and the business is something best done in a workshop setting because the
open forum will often lead to breakthroughs and transformational gains.
Info-Tech Research Group 43 In partnership with Info-Tech Research Group 43
Use Info-Tech’s BI Pilot Project Planning Tool to evaluate the current and target decision-making process
Complete the Current & Future State tab in Info-Tech’s
BI Pilot Project Planning Tool.
• Project Manager
• Project Sponsor
• Business Analysts
Participants Required
1. On the tab titled Current & Future State, enter the
decisions to be included in the pilot project in
column B.
2. For each decision, record which factors are
relevant to current decision-making process by
assigning a weight to each factor based on its
significance. The different factors include intuition,
opinion, emotion, culture, and data.
3. Determine the factors that would affect the
decision in the target state.
4. Outline the current data, reports, dashboards, and
self-service datasets currently being provided to
assist with decision making.
5. Describe data, reports, dashboards and self-
service datasets that would be provided in the
target state with the BI solution.
Steps
Info-Tech Research Group 44 In partnership with Info-Tech Research Group 44
Create a detailed mock-up of the desired BI solution to find out exactly what the sponsor wants
The ideal mock-up will display…
The overall placements of objects To demonstrate how objects are laid out relative to each other.
Available functionalities To show what functions, such as filters, list boxes, hyperlinks,
etc., will be available.
The types of information display To show how data/information is communicated via graph, data
gird, map, text, etc.
The flow of information To simulate the interactive flow in which a graph is clicked and
the user is brought to a drilled grid.
The types of filters To map which filters are affecting the content of other objects.
The key to effective solution design is making sure enough details are captured. Ensure the exact fields and
graphics the project sponsor wants on the BI solution are specified. If you only engage in vague discussions about
what the BI solution will do, you open yourself up to miscommunication errors, scope creep, rework, and an
underperforming BI solution.
A highly visual mock-up can go a long way toward creating buy-in and getting sign-off. Even though it is a
“duct tape” prototype on the back-end, try to make it as aesthetically pleasing as possible on the front-end.
Info-Tech Research Group 45 In partnership with Info-Tech Research Group 45
Follow Info-Tech’s tips for creating solution mock-ups
Solution Mock-Up Tips:
• The project sponsor needs to understand what BI tools are capable of before they can describe what they want.
Show them pictures of sample BI solutions from the Internet.
• Start by showing the project sponsor basic BI features and gradually progress to the more advanced features. If
you begin with the most complex BI features, the project sponsor might react with confusion. Even worse, the
project sponsor might become fixated on a feature and insist it be included in the pilot project even if it is not
required.
• Use whiteboards and flipcharts for diagraming - once the solution becomes visible the project sponsor will have
a much easier time describing what he/she wants and does not want.
• The Three Click Rule – for any BI solution intended to be used by senior management always design the
solution with the user experience in mind. A senior decision maker does not want to make more than three
clicks to find what they are looking for – keep it simple.
• The Five Tab Rule – 80% of a stakeholder’s BI dashboard needs can usually be satisfied with five tabs (a map,
a heat map, gauges, a time series graph, data table).
Leverage existing wireframe tools in the organization or make use of free open-source wireframe tools to
create a solution mock-up (e.g. https://gomockingbird.com/, http://lovelycharts.com/, http://www.lumzy.com/).
These tools can even be used during an elicitation session with the project sponsor.
Info-Tech Research Group 46 In partnership with Info-Tech Research Group 46
Determine the requirements for the “duct tape” BI solution
Questions to ask… Lead to…
• What roles are required to build the solution and train end users?
• Who is responsible for which tasks?
• What skills and proficiency levels are required to build the solution?
People Requirements
• How will the data be extracted and transformed into information?
• What selection criteria will be used to extract data?
• What business rules are required to transform/enhance the data?
• What formulas are needed to calculate the metrics?
Process Requirements
• What internal data sources are required for the solution?
• What external data sources are required for the solution?
• Will the tool have to track history?
• What are the data quality requirements (clean, unique, integrated)?
• How the data is transmitted (open database connection, data feed,
messaging queues, incremental load)?
Data Requirements
• Which BI layers are required to provide the BI solutions?
• What technical capabilities are required for data presentation,
analysis, foundation, and ingestion?
Technology Requirements
When there are more requirements than resources can handle, group requirements into must-have and nice-
to-have. Focus on the must-have and inject nice-to-have when time allows. See Info-Tech’s research on
Requirements Gathering.
There are four types of requirements for a BI solution: people requirements, process requirements, data
requirements, and technology requirements. Use the questions below to uncover the requirements for your
proposed BI solution.
Info-Tech Research Group 47 In partnership with Info-Tech Research Group 47
Use Info-Tech’s BI Pilot Project Planning Tool to document requirements and identify any gaps
Complete the Pilot Project Requirements tab in Info-
Tech’s BI Pilot Project Planning Tool.
• BI Solution Mock-Up
• People, Process, Data, and Technology
Requirements
Inputs Required
1. On the tab titled Pilot Project Requirements,
describe the technical requirements for building
the proposed “duct tape” BI solution. Examine the
requirements based on people, processes, data,
and technology (column G).
2. Determine if the requirements are currently
present, partially present, or not present in the
organization (column I).
3. The Pilot Project Planning tool will automatically
compute if there are gaps that exist in the
requirements (column K).
4. Based on the BI Solution Requirements in column
G, translate some of the solution requirements
into “duct tape” requirements. Tips on how to
translate into “duct tape” requirements can be
found on proceeding slides.
5. Transfer the BI solution requirements into the BI
Strategy Roadmap.
Steps
Info-Tech Research Group 48 In partnership with Info-Tech Research Group 48
Use Info-Tech’s BI Pilot Project Planning Tool to bridge requirement gaps with “duct tape” solutions
Complete the Pilot Project Requirements tab in Info-
Tech’s BI Pilot Project Planning Tool.
• BI Requirement Gaps
• Creative “Duct Tape” Solutions
Inputs Required
1. Review Info-Tech’s tips for creating “duct tape”
solutions.
2. On the tab titled Pilot Project Requirements,
describe the technical requirements for building
the proposed “duct tape” BI solution. Examine the
requirements based on people, processes, data,
and technology.
3. Transfer the “duct tape” requirements into the BI
Strategy Roadmap.
Steps
• BI Project Manager
• BI Development Team
Participants Required
Info-Tech Research Group 49 In partnership with Info-Tech Research Group 49
Use “duct tape” to improve the feasibility of high cost solutions
If none of the decisions fall in the “Pursue” quadrant after the BI Pilot Project Planning Tool has been completed,
there are two options for salvaging the pilot project.
1. Attempt to improve the feasibility of decisions that fall in the “Too Costly” quadrant by using creative “duct tape”
short cuts. There is nothing IT can do to improve the strategic value of a decision, so focus on improving the
feasibility.
2. Find a new project sponsor. It may seem like an extreme measure, but it is better to not waste more of their
time if the end result will not be a successful BI pilot project. Be sure to let them know that their BI needs will
be addressed in the enterprise deployment, but they are not a good fit for the “duct tape” pilot project.
Pilot Project Decision Matrix
Low High
Strategic Value
Feasibility
High
Info-Tech Research Group 50 In partnership with Info-Tech Research Group 50
Take a low-effort approach to bridging people and process gaps for the “duct tape” pilot project
People gaps include shortage of staff, insufficient skills, and proficiency levels. In the pilot project context, those deficiencies
can be temporary filled by using external resources and/or borrowing temporary staff from other business units.
Formal Requirements Duct Tape Equivalents
People
Roles • Invite vendors to work on the pilot project to minimize human resource commitment
from your side.
Responsibility • Create a pilot project team that borrows resources from BI/IT and business units.
The resources are consumed on a part-time basis to minimize disruption.
Skills and
Proficiency
Levels
• Get external resources on a temporary basis to provide the required skills and
proficiency levels.
• Have your internal resources work alongside the external resources to train them.
Process gaps include absent or poorly defined business processes and ambiguous business rules. In general, these gaps will
be difficult to remedy during a short pilot project and should be left unaddressed at this point. In the long term, it will be
important to clarify and formalize these processes, but for the pilot project they will not imped progress too much.
Formal Requirements Duct Tape Equivalents
Process
Selection Criteria • Selection criteria should be minimal so that analyses are not limited by the
criteria.
Business Rules • Business rules should be light-weighted as they might be changed during
the pilot process.
Calculation Formula • Formula should be used at the query level or at the database level to
minimal the computation load.
Info-Tech Research Group 51 In partnership with Info-Tech Research Group 51
Take a low-cost approach to bridging data gaps for the “duct tape” pilot project
Formal Requirements Duct Tape Equivalents
Data
Correct Data
Requirements
• Use a data sample that filters out the unclean data instead of the full
data source.
• Make use of an open source data quality suite (e.g. Talend or Pentaho).
Unique Data
Requirements
• Use open source data deduplication tools (e.g. OpenDQ or
ChoiceMaker).
• Examine the degree of duplication and create duplication multipliers.
Estimate the percentage of duplicated data in a data set and use that
multiplier as a shortcut instead of de-duplicating the data.
Data Sources Required
• Take advantage of any free-trial offers from external sources.
• Some data sources that charge for usage are based on some open and
free data – consider using this data instead.
• Ask around in your organization, in many cases, the data sources are
already subscribed by someone.
Data gaps refer to incorrect, out of date, duplicated, or absent data. Using SQL can address some of the quality concerns
and duplication issues. Using a free open source deduplication tool can also go a long way to improving the quality of the
data. In the long term, it is important clean up the data, but ideally for the pilot project the scope has been set in a specific
area with minimal data gaps or at least easy to remedy data gaps. If “duct tape” solutions are insufficient for addressing
the data gaps, then the pilot project should be re-scoped to an area with cleaner data or postponed all together. For more
information on data quality, review Info-Tech’s project blueprint, Manage and Maintain Data Quality.
Data virtualization tools are good ways to mash-up data in a pilot project setting. It saves you time and it allows you to create a pilot dataset.
- Kamlesh Mhashilkar, Head of the Business Intelligence and Performance Management (BIPM) “ ”
Info-Tech Research Group 52 In partnership with Info-Tech Research Group 52
Take a low-cost approach to bridging technology gaps for the “duct tape” pilot project
Formal Requirements “Duct Tape” Equivalents
Technology
Data Presentation Layer
Self-Service BI • Use Excel pivot tables and pivot charts to simulate the self-service experience
in which users can manipulate and modify a dataset on their own.
Data Visualization • Use new graph types such as heat maps, 3D graphs, spark lines, or bubble
charts, to stimulate a rich data visualization platform.
Data Analysis Layer
Data Mash-Up • Use SQL joins, views (virtual or materialized), temporary tables, modelling
capabilities in BI tools.
Social Analytics • Use open source social analytics (e.g. Gall, ThinkUp, Piwik).
Data Foundation Layer
Data Warehouse
and Data Marts • Virtualized the data persistence with materialized views, SQL joins, views,
temporary tables, modelling capabilities in BI tools.
Data Ingestion Layer
Connection to a
Data Source • Export and import.
Data Quality • Open source data quality suite (e.g. Talend, Pentaho).
Technology gaps are the most amendable to a “duct tape” solution. The technology foundation for the pilot can be
constructed on a temporary basis using traditional but reliable technologies such as SQL statements, joins, and database
views. You can also use your existing data virtualization tool or tap into open source ones.
Info-Tech Research Group 53 In partnership with Info-Tech Research Group 53
Create a new mock-up after the technical requirements have been determined to ensure it still satisfies the project sponsor
Realign to get closer to the
“perfect mock-up”
Review Mock-up to Check Alignment:
1. Review the goals of the mock-ups.
2. Review what is meeting the expectations.
3. Review what is not meeting the expectations.
4. Further improve the mock-ups.
Leverage some best practices from the agile development methodology such as “success fast” and “fail
fast” to get yourself closer and closer to the perfect mock-up.
The mock-up is aligned with the stakeholder’s
expectations
“Success Fast”
The mock-up is not aligned with the
expectation
“Fail Fast”
As “duct tape” gets added to the BI solution, the mock-up will gradually look less and less like the mock-up
originally discussed. As the mock-ups get revised and updated, it is important that the project sponsor is
made aware and approves the change.
Info-Tech Research Group 54 In partnership with Info-Tech Research Group 54
Build the prototype and get sign-off along the way
Get the project sponsor involved early and keep them involved throughout the project.
• Select the ideal senior decision maker to sponsor the project. Step 1
• List the major decisions made by the selected stakeholder. Step 2 • Evaluate strategic value and feasibility for each decision and choose 3-5
decisions suitable for a pilot project. Step 3
• Define the data required and create a mock-up of the desired output. Step 4
• Build the “duct tape” solution and measure the benefits. Step 5
• Communicate the results to senior management. Step 6
Once your organization has completed steps 1 to 4, you are ready to commence solution building. Be sure to
consult data architects and solution architects when creating the solution and keep the project sponsor up-to-
date on the progress.
Info-Tech Research Group 55 In partnership with Info-Tech Research Group 55
Prior to the Guided
Implementation
During the Guided
Implementation Value & Outcome
A spaarks Consulting Analyst will
discuss with you:
At the conclusion of the Guided
Implementation call, you will have:
Arrange a call now:
Email [email protected] or call +44 207 125 0478 to book a Guided Implementation in your organization.
Ask a spaarks advisor to assist with the execution of your organization’s BI strategy pilot project
• Complete Info-Tech’s BI Pilot
Project Planning Tool.
• Create a list of all the major
decisions of the project sponsor.
• Document the people, process,
technology, and data requirements
for the pilot project BI solution.
• Identify requirements gaps
between current capabilities and
the target state.
• Draft a mock-up of the pilot project
BI solution.
• Selecting the ideal decision(s) to be
to focus of the pilot project.
• Capturing the project sponsor’s
solution requirements and creating
a mock-up.
• Low-effort, cost effective “duct
tape” solutions for remedying any
requirement gaps.
• A clearly defined scope for the pilot
project.
• Well documented pilot
requirements.
• A series of creative ideas to
improve the feasibility of the “duct
tape” BI solution.
Info-Tech Research Group 56 In partnership with Info-Tech Research Group 56
What’s in this Section: Sections:
Track & Communicate the Results of the Pilot Project
Succeed With a Winning BI Strategy
Structure the Pilot Project
Execute the Pilot Project
Track and Communicate the Results of the Pilot Project
Transition to the Enterprise Deployment of BI
Track and Measure the Value of the BI Strategy
Promote BI Within the Organization
• Create a pilot project scorecard.
• Interview stakeholders about the solution.
• Harvest lessons learned from the pilot
project.
• Host a meeting with senior executives to
share the pilot project results.
Info-Tech Research Group 57 In partnership with Info-Tech Research Group 57
Communicate the Results of the Pilot Project 4
Activities in this step
• Create a pilot project scorecard to quantify and summarize the tangible benefits of the BI solution.
• Interview stakeholders about the solution to capture the intangible benefits of the pilot project.
• Harvest lessons learned from the pilot project and transform them into best practices.
• Host a meeting with senior executives to share the pilot project results and promote BI to the organization.
How do I build and maintain enthusiasm for BI after the
pilot project is complete?
Key Question
Key Insight
Perform BI on the BI pilot project and use the results to
convince the organization’s top decision makers to
embrace the initiative. Be sure to interview the project
sponsor after the project to capture positive quotations
for qualitative benefits that could not be tracked.
• Project Manager
• CIO
• Project Sponsor + Other Senior Executives
Team Members
Section Outcomes
• A BI pilot project scorecard.
• Lessons learned from pilot project.
• A communication plan and meeting agenda.
Info-Tech Research Group 58 In partnership with Info-Tech Research Group 58
Create a pilot project scorecard to quantify and summarize the tangible benefits of the BI solution
Use Info-Tech’s BI Strategy
Measurement Plan to monitor and
measure the success of the BI
solution.
The entire purpose of the pilot project is to demonstrate the value of BI in the organization. Therefore, it is imperative that
multiple goals be set because IT can’t take credit for the things they don’t measure. Be sure to establish benchmarks for the
current decision-making process to be used for comparison after the pilot.
Measuring the effectiveness of a decision is difficult because it
depends entirely on the goals of the decision. For instance, if the goal
of the decision is to improve product margins or increase asset
utilization rates – did that happen? Ideally those answers will be
available after the decision is made; however, for more broad
questions, this will not be the case. This is why the ease of calculating
the benefits of a decision was considered when the pilot project was
originally scoped.
Pilot Project Metrics
• Improved Time to Decision
• Decision Composition (data, intuition, culture, opinion, emotion)
• Effectiveness of Decision(s)
Don’t forget to perform BI on BI. Using BI on the BI project will allow the project team to measure
performance and make informed decisions specifically for the project.
Info-Tech Research Group 59 In partnership with Info-Tech Research Group 59
Interview stakeholders about the solution to capture the intangible benefits of the pilot project
• Many of the benefits of BI are difficult to measure
such as effectiveness of decision making,
employee satisfaction, and customer satisfaction.
Even if the information is available to the
organization, it doesn’t mean the entire change
can be attributed to BI.
• To capture the impact BI had on these areas,
conduct interviews with any stakeholders involved
in and affected by the pilot project.
• Conducting a series of interviews will allow
organizations to aggregate the qualitative results
only.
• Document any positive impactful quotes that are
said during the interview and use them to
showcase the benefits of BI to other
stakeholders.
“Not everything that counts can be counted, and not everything that can be counted counts.”
– Albert Einstein
Info-Tech Research Group 60 In partnership with Info-Tech Research Group 60
Harvest lessons learned from the pilot project and transform them into best practices for the enterprise deployment
One of the goals of the pilot project was for the IT team to gain experience deploying a BI tool. At the conclusion of the pilot
project, meet with the project team and the project sponsor to review what worked and what didn’t work. This template can
also be used to discuss lessons learned from other application deployment projects.
BI Strategy
Meet with the project team and the project sponsor to complete the lessons learned template in Info-Tech’s BI
Strategy Roadmap Template.
Stop Doing Start Doing Continue Doing
Project Planning and
Scheduling Relying totally on status reports. N/A Planning quick wins.
People, Roles, and
Responsibility N/A
Designating back-ups for the
roles.
Having ample business
involvement in project.
Change Control Allowing for last minute change
requests. N/A
Clarify the change management
process.
Requirements
Gathering N/A
Following the formal change
requirements gathering process. Creating mock-ups.
Solution Design Adding superfluous features and
focus on specific needs. N/A Designing highly visual solutions.
Vendor Management N/A Requesting more advanced
product demonstrations. Have vendors involved early.
Project
Communication N/A Speak more often with end users. Collecting KPIs.
Info-Tech Research Group 61 In partnership with Info-Tech Research Group 61
Host a pilot demo session with all senior executives to share the pilot project results and promote BI to the organization
Executive Boardroom
Projector Screen = CIO
= CEO
= Project Sponsor
= Senior Executive
Pilot Project Demonstration Session
Goals
• To demonstrate the success of the pilot project.
• To show BI value – new revenue, cost savings, productive gain, improvements in decision quality.
• To sign up more project sponsors for the overall BI strategy.
• To show the executive support for BI.
Prerequisites
• Successfully completed the pilot project.
• The pilot sponsor is satisfied on the pilot achievements.
• Pilot scorecard is completed.
• Lessons learned have been harvested.
Getting this many senior executives into one meeting to discuss BI will be close to impossible for some
organizations. You may have to conduct a few group meetings or several individual meetings to build the
buy-in.
Info-Tech Research Group 62 In partnership with Info-Tech Research Group 62
Continue to utilize the top-down approach and get your organization’s key decision makers in the room
Executive Boardroom
Projector Screen = CIO
= CEO
= Project Sponsor
= Senior Executive
Pilot Project Demonstration Session Attendees
Audience Rationale
Marketing • Analytics allow for highly targeted customer segmentation, advertising, and product development.
Customer Service • Analytics can drive better customer service to improve client acquisition, engagement, and
retention.
Finance • Analytics can drive new revenue, identify cost savings, and find lost revenue.
Operations • Analytics can optimize operations, decrease costs, and reduce time to market.
HR • HR analytics ensure resources are used effectively and employees receive better support.
Board of Directors • The board of directors wants to drive the organization into an information organization.
CEO • The CEO wants to improve decision making and can use BI to encourage fact-based decision
making across the organization.
Info-Tech Research Group 63 In partnership with Info-Tech Research Group 63
Communicate the benefits of BI to senior executives and build their appetite for fact-based decision making
Executive Boardroom
Projector Screen = CIO
= CEO
= Project Sponsor
= Senior Executive
Pilot Project Presentation Content
Content to Show Presenter Rationale
Top-Down Approach CIO • Explain the top-down approach.
• Explain the rationale behind the pilot project approach.
The Value of BI Pilot Sponsor • Show the finished BI solution and explain how it was used.
• Explain the benefits of the solution.
Pilot Scorecard + Quotes Pilot Sponsor • Show some statistics to support the pilot success.
• Use quotes to complement the statistics.
Lessons Learned Pilot Sponsor • Show openness and share the lessons learned during pilot execution.
• Demonstrate IT’s value as a strategic partner, advisor, and collaborator.
Next Steps + Q & A CIO • Recruit more senior executives into BI initiative.
Info-Tech Research Group 64 In partnership with Info-Tech Research Group 64
Don’t let the momentum for BI dissipate – follow up with senior executives to preserve their enthusiasm
Executive Boardroom
Projector Screen = CIO
= CEO
= Project Sponsor
= Senior Executive
Session Completed
After the Pilot Demonstration Session
Post-session Tasks Purposes
One Page Summary Graphic
• Summarize the pilot success session in one page.
• Keep BI top of mind for senior executives.
• Communicate benefits to those not in attendance at meeting.
Publish Pilot Results on
Intranet
• Publish the results to the organization and allow the participants to view the results.
• If the pilot project had a BI vendor involved, offer to be the subject of case study, and
circulate the case study throughout the organization.
Communication Plan • Update communication plan to prepare for future communications.
Follow Up • CIO/VP BI to follow up with the senior executives in different departments on their
thoughts on joining the BI bandwagon.
Info-Tech Research Group 65 In partnership with Info-Tech Research Group 65
Use Info-Tech’s BI Communication Planning Template to plan communication strategically during the project
Use Info-Tech’s BI Communication Planning
Template to develop a long-term communication
strategy for the BI solution deployment.
• Starting from the launch of the pilot project
to the closure of the enterprise BI
deployment, it is crucial that all
stakeholders are informed of the project
status, aware of their responsibilities, and
kept abreast of the successes of BI.
• Info-Tech’s BI Communication Planning
Template is comprehensive and covers all
communication details. The sections
include:
o Audience
o Message
o Objectives
o Medium
o Content Creators
o Timing & Frequency
o Spokesperson
o Feedback Mechanism
• This is meant to be a living document that
gets updated periodically. The BI project
manager should own this document.
Info-Tech Research Group 66 In partnership with Info-Tech Research Group 66
Prior to the Guided
Implementation
During the Guided
Implementation Value & Outcome
A spaarks Consulting Analyst will
discuss with you:
At the conclusion of the Guided
Implementation call, you will have:
Arrange a call now:
Email [email protected] or call +44 207 125 0478 to book a Guided Implementation in your organization.
Ask a spaarks advisor to provide you with best practices for tracking and communication results
• Set metrics for the pilot project.
• Collect data available to calculate
metrics.
• Interview all stakeholders affected
by the pilot project for their opinion
on outcome.
• Complete Info-Tech’s BI
Communication Planning
Template.
• Effective metrics for tracking a BI
solution.
• Best practices for using Info-Tech’s
BI Strategy Pilot Scorecard.
• Methods for communicating the
results to other senior executives.
• Techniques for creating and
preserving stakeholder interest in
BI after the pilot project is
complete.
• A comprehensive pilot project
scorecard.
• A refined communication plan for
each group of stakeholders.
Info-Tech Research Group 67 In partnership with Info-Tech Research Group 67
What’s in this Section: Sections:
Transition to the Enterprise Deployment of BI
Succeed With a Winning BI Strategy
Structure the Pilot Project
Execute the Pilot Project
Track and Communicate the Results of the Pilot Project
Transition to the Enterprise Deployment of BI
Track and Measure the Value of the BI Strategy
Promote BI Within the Organization
• Enterprise deployment readiness checklist.
• Gather requirements from multiple senior
executives.
• Identify capability gaps and deficiencies.
• Create an action plan to address capability
gaps and deficiencies.
• Mitigate high impact risks.
Info-Tech Research Group 68 In partnership with Info-Tech Research Group 68
Transition to the Enterprise Deployment of BI 5
Activities in this step
• Determine if your organization is ready to proceed with the enterprise deployment of BI.
• Keep the pilot project sponsor happy after the pilot is over.
• Recruit members from four expert groups to create well-architected requirements for the BI solutions.
• Gather requirements from multiple senior executives and identify capability gaps and deficiencies.
• Create an action plan to address capability gaps and deficiencies.
• Mitigate high impact risks with a high probability of occurring.
How does my organization transition from the pilot
project to an enterprise-wide deployment of BI?
Key Question
Key Insight
The pilot project sponsor has been a tremendous
support in building enthusiasm for BI. Make sure that
their BI needs continue to be met as the “duct tape” is
removed and more of the organization’s most strategic
decision makers become involved in the initiative.
• Project Manager
• BI Project Team
• Senior Executives Interested in BI
Team Members
Section Outcomes
• Multiple BI solution mock-ups.
• A well defined list of requirements for the BI
solutions.
• An action plan to address capability gaps and
deficiencies.
Info-Tech Research Group 69 In partnership with Info-Tech Research Group 69
Use Info-Tech’s Enterprise Deployment Checklist to determine if your organization is ready to proceed
Conduct a readiness assessment to ensure all the necessary prerequisites and preconditions are in place and are cleared to
a satisfactory level. If your response to any of the questions below is “no,” please review the next slide to determine the
appropriate course of action.
Has the BI pilot project been completed?
Have the results of the pilot project been determined?
Were the results of the pilot project positive?
Have the results of the pilot project been shared with senior executives?
Were the senior executives pleased with the project?
Do the senior executives understand how BI could benefit their area of the organization?
Has the funding model for the tool been approved?
Has a project sponsor been found for the enterprise deployment?
Does the BI project team believe they are ready for an enterprise BI deployment?
Is the data quality across the organization high enough for an enterprise BI deployment?
BI Enterprise Deployment Checklist
Don’t confuse having a desire for BI with the readiness to deploy a BI solution. In addition to enthusiasm for
BI, make sure senior executives fully understand the benefits and limitations of BI and IT is comfortable
proceeding with the enterprise deployment.
Info-Tech Research Group 70 In partnership with Info-Tech Research Group 70
Evaluate progress thus far and take the appropriate next steps
If all prerequisites have been met, you are ready to proceed with the enterprise deployment of a BI tool. Begin by completing
a new project charter and recruiting the members of the team.
×
Prerequisites Not Met Next Steps
Has the BI pilot project been completed?
Have the results of the pilot project been
determined?
Have the results of the pilot project been shared
with senior executives?
Continue the Pilot Project
Don’t jump ahead to the enterprise deployment until the pilot
project has been completed. Return to sections three and four of
this blueprint and follow the step-by-step instructions.
Were the results of the pilot project positive?
Were the senior executives pleased with the
project?
Run Another Pilot Project
Senior executive buy-in is crucial for a successful enterprise BI
deployment. A pilot project is the best way to prove the value of
BI. Recruit a new project sponsor and run another pilot project
with a different focus. Be sure to perform a lessons learned
before piloting again. Return to lessons learned slide.
Do the senior executives understand how BI could
benefit their area of the organization?
Does the BI project team believe they are ready
for an enterprise BI deployment?
Bridge the Gaps
Set up another meeting with senior executives to further educate
them on BI’s uses and limitations. Meet with IT and discuss
major constraints impeding the enterprise deployment and focus
on remedying this before deploying a BI tool.
Is the data quality across the organization high
enough for an enterprise BI deployment?
Not Ready for Enterprise Deployment
Putting unclean data into an expensive BI tool will yield
disastrous results. Clean and manage your data before taking on
enterprise BI deployment.
×
× ×
×
×
×
×
Info-Tech Research Group 71 In partnership with Info-Tech Research Group 71
Use Info-Tech’s BI Project Charter Template to obtain approval and the resources required to proceed
Always be cognizant that the enterprise deployment is a
completely different project from the pilot. It will require
more resources, a larger team, a longer timeline, and
much more funding. Therefore, a new project charter
should be created for the enterprise deployment.
Use Info-Tech’s BI Project Charter Template to
document the strategy and roadmap for both the
enterprise deployment.
Section Objectives
Context Put context into the enterprise deployment.
BI Benefits
Recap the BI benefits that your
organization can realize after the enterprise
deployment.
Sponsors List the project sponsors and their
roles/involvements in this project.
Project RACI
Chart
List the project team members and map out
their responsibilities.
Scope Outline the high level scope of the
enterprise deployment.
Assumptions Outline the high level assumptions of the
enterprise deployment.
Cost-Benefit
Analysis Outline the high level benefits and costs.
Pilot Project
(scoping & execution)
Comprehensive Project
(scoping)
Comprehensive Project
(execution)
Info-Tech Research Group 72 In partnership with Info-Tech Research Group 72
Keep the pilot project sponsor happy after the pilot is over
The pilot project sponsor has been integral to the success of the BI initiative and they have contributed a great deal of their
time to the project. Don’t reward them by taking away their BI tool after the pilot is over. IT must keep the “duct tape” solution
operational or find a suitable alternative.
Alternative Description Pros Cons
Use Current “Duct
Tape” Prototype
Continue to run the “duct
tape” prototype as it
currently exists.
• Pilot project sponsor experiences
no BI interruption.
• There may not be resources
permanently allocated to
manually create the BI solution.
• The solution may have been
built on data quality shortcuts
that are ideal for ongoing
decision making.
Improve “Duct
Tape” Solution
Sustainability
Improve the foundation
and sustainability of the
BI solution and reinforce
the areas held together
by “duct tape.”
• Pilot project sponsor experiences
minimal BI interruption.
• The BI solution may be more
reliable and accurate than “duct
tape” prototype.
• Time is saved by using the
existing presentation layer.
• Efforts may be wasted on the
creation of a BI solution that the
formal enterprise BI tool could
do better and faster.
Wait for Formal BI
Solution
Discontinue the “duct
tape” prototype on the
condition that their
solution be created first in
the formal BI tool.
• The BI team is free to focus on
the enterprise deployment.
• The BI solution eventually
created will be reliable and
accurate.
• Pilot project sponsor will
experience BI interruptions
waiting for the solution to be
created.
Info-Tech Research Group 73 In partnership with Info-Tech Research Group 73
Use Info-Tech’s BI Planning Tool to identify the major decisions senior stakeholders make on a routine basis
Complete the Decision Prioritization tab in Info-Tech’s
BI Planning Tool.
• BI Project Team
• Senior Decision Makers
• Business Analysts
Participants
1. On the tab titled Decision Prioritization, record the
decisions made by each senior stakeholder
interested in the BI initiative (column C, D, E).
2. For each decision, respond to the following five
questions:
• Does this decision support a strategic
objective?
• How significant is this decision to the
organization?
• How urgent is this decision to the organization?
• How frequently is this decision made?
• How much would BI improve the current
decision-making process?
3. After the questions are complete, a priority rating
will be assigned to each decision. The higher the
rating, the sooner the decision should be formally
incorporated into a BI solution.
Steps
In partnership with Info-Tech Research Group 74
Recruit members from four expert groups to create well- architected requirements for the BI solutions
Data Architects Solution Architects BI Application Specialists
Expertise
Domains
• Data architecture
• Data modelling
• Data hygiene
• Fuzzy matching
• Tracking data history
• Technology stack
• Load balancing
• Failover
• Backup and recovery
• Capacity planning
• Security
• Refining user interfaces
• Refining BI delivery methods
• BI application capabilities
• Configuring BI applications
Roles
• Ensure the data delivered to and
the data delivered by the BI tools
is correct, useable, and
integrated.
• Ensure the BI solutions can
support the users’ demands and
they are of high availability, high
scalability, and high security.
• Ensure the BI interface is easy to
use. The methods of delivery are
suitable for the users’ needs.
Business Subject Matter Experts (SMEs)
Provide
Business
Context
Provide
Business
Context
Provide
Business
Context
Defining requirements for the BI solutions requires inputs from four groups of experts: business subject matter experts, data
architects, solution architects, and BI application specialists. Collectively, they address the BI solution holistically by looking at
the organization through business (process), data, and technological lenses.
Info-Tech Research Group 75 In partnership with Info-Tech Research Group 75
Use Info-Tech’s BI Project Planning Tool to evaluate the current and target decision-making processes
Complete the Current & Future State tab in
Info-Tech’s BI Planning Tool.
• Senior Decision Makers Stakeholders
• Business SMEs
• Solution and System Architects
• BI Project Team
• Business Analysts
Participants Required
1. On the tab titled Current & Future State, enter the
decisions to be included in a BI solution (column
B).
2. For each decision, record which factors are
relevant to current decision-making process by
assigning a weight to each factor based on its
significance. The different factors include intuition,
opinion, emotion, culture, and data.
3. Determine the factors that would affect the
decision in the target state.
4. Outline the current data, reports, dashboards, and
self-service datasets currently being provided to
assist with decision making.
5. Describe data, reports, dashboards, and self-
service datasets that would be provided in the
target state with the BI solution.
Steps
Info-Tech Research Group 76 In partnership with Info-Tech Research Group 76
Bundle decision-maker needs based on the data required
Once the senior stakeholders have described their current decision-making process, IT must aggregate and categorize the
decisions based on the data required. For instance, two groups may both be interested in the same customer data, but will
use the data for two completely different decisions. Whenever possible, bundle user needs together to create one solution
with multiple audiences in mind. Just be careful not to attempt to make one solution be all things to all people.
Marketing
Operations
“Are customers pleased with the
quality of our product?”
“Should we consider switching
our supplier of raw materials?”
User Group Data
Sales Data
Customer
Complaints
Product
Margins
Brand
Perception
Customer
Satisfaction
BI Solution
Quality
Control
Supplier
Attributes
Product Quality Dashboard
What are the business needs? Do I understand the business problems? How will you link the needs to the solutions?
- Robert Goodman, Director of BI & Analytics, Georgetown University “ ”
Info-Tech Research Group 77 In partnership with Info-Tech Research Group 77
Aggregate and prioritize stakeholder decisions to determine the most urgent requirement gaps
Complete the Project Requirements tab in Info-Tech’s
BI Planning Tool.
• BI Solution Mock-Up
• People, Process, Data, and Technology
Requirements
Inputs Required
1. On the tab titled Project Requirements, bundle
similar decisions together that can be addressed
with one BI solution.
2. Describe the technical requirements for building
the proposed BI solution. Examine the
requirements based on people, processes, data,
and technology (column H).
3. Determine if the requirements are currently
present, partially present, or not present in the
organization (column J).
4. The BI Planning Tool will automatically compute if
there are any gaps existing in the requirements
(column L).
Steps
Info-Tech Research Group 78 In partnership with Info-Tech Research Group 78
Review your requirements gaps displayed in Info-Tech’s BI Planning Tool and develop an action plan
Complete the Project Requirements tab in Info-Tech’s
BI Planning Tool.
• BI Current State & Future State
• BI Requirements
Inputs Required
1. On the tab titled Gap Summary, review the
requirements gaps displayed (column C).
2. Prioritize each requirement gap based on how
much it impedes the development of the BI tool.
The priority levels are Low, Medium, and High.
3. Develop a strategy for remedying each
requirement gap. Document the action plan in
column G. Focus on the gaps affecting multiple BI
solutions first to eliminate major barriers up-front.
Steps
In the pilot project, any requirement gaps were fixed with “duct tape.” For the enterprise
deployment, people, process, data, and technology gaps need a permanent fix.
Info-Tech Research Group 79 In partnership with Info-Tech Research Group 79
Develop a comprehensive strategy to bridge any gaps between the current state and target state
Once the target state and the current state are formulated, the target state can be compared to the current
state to figure out the requirement gaps that must be addressed. The gaps can be viewed in two ways:
1. A list of capability gaps – BI capabilities may need to be enhanced to some
maturity level before they can be used to create BI solutions. BI capabilities are
like building blocks that are used to construct BI solutions.
2. A list of BI solutions – BI solutions repackage different BI capabilities to
address the decision needs required by the business. BI solution gaps can be
bridged to fill the missing capabilities in people, process, data, and technology.
For example, a BI solution, namely “Smart Retention,” may require various BI capabilities to work –
dashboard, self-service BI, alert, parameterized report, in-memory cube, data integration, data matching,
database connectors.
“Smart Retention”
(a BI solution) Self-service BI
In-memory Cube
Data Integration
BI Capabilities
Info-Tech Research Group 80 In partnership with Info-Tech Research Group 80
Define comprehensive requirements for BI solutions by specifying requirements from four perspectives
People
How to use roles, responsibilities, and skills
to build the solutions?
Process
How to define selection criteria, business rules,
and calculation formulas?
Data
How to define data quality, data integration, and data
uniqueness?
Technology
How to define technical capabilities that empower
the solution?
BI Solution Requirements
Detailed requirements for the BI solution need to be defined based in four key areas: people, process, data, and technology.
Don’t just focus on the technology requirements. People, process, and data requirements are equally as
important for BI deployment. A technically advanced solution will fail without the support of people, process,
and good data.
Info-Tech Research Group 81 In partnership with Info-Tech Research Group 81
Improve your BI people requirements
Tactics Description Playbook
WIKI sessions WIKI stands for “What I Know Is.” In WIKI
sessions, subject matter experts (SMEs)
contribute their knowledge and collaborate
toward a set of requirements or design options
collaboratively.
Use WIKI working sessions to work with
SMEs from four areas: business SME, BI
SME, solution architects, and enterprise
architecture to define requirements
collaboratively.
External Vendors The BI strategy project may involve external
vendors.
Use vendors in two areas: areas that require
very technical skills and areas that require a
lot of facilitation. A third party can do a very
good job of facilitating. Your organization can
learn the technical skills.
Requirements Gathering Ask four key questions and turn the answers
into requirements:
1. What do you do in your role?
2. What decisions do you need to make?
3. What data/information do you need to
make those decisions?
4. What is your pain in regards to
information?
Ask the four questions and have the business
party elaborate on the answer. A lot of clues
will be found from the answer and those clues
can be used to define requirements.
People Process
Data Technology
BI Solution Requirements
Leverage Info-Tech’s tactics to better define people requirements. Optimize
communications between different groups and foster collaborate to ensure
everyone is on the same page working toward the same goals.
Info-Tech Research Group 82 In partnership with Info-Tech Research Group 82
Improve your BI process requirements
Tactics Description Playbook
Consolidate Competing
Business Rules
Have the stakeholders come to a consensus
and consolidate competing business rules into
one rule.
Facilitate sessions to get consensus on
competing business rules. Involve senior
management if stuck.
Selection Criteria Filter out irrelevant data and do not put
selection criteria on relevant data.
Help the stakeholders to define selection
criteria for relevant data. Set expectations with
the stakeholders that there will be filters on
reports/dashboards to customize filtering on
their own.
Calculation Formulas Some calculation formulas are very complex.
Instead of building complex formulas, build
simple formulas and combine them to create
the complex formulas.
Use simple formulas to show intermediate
calculations so that end users can trace the
calculation step by step.
Leverage Info-Tech’s tactics to better define process requirements. The tactics
are about how to effectively define business rules, selection criteria, and
calculation formulas.
People Process
Data Technology
BI Solution Requirements
Info-Tech Research Group 83 In partnership with Info-Tech Research Group 83
Improve your BI data requirements
Tactics Description Playbook
Data Profiling Perform data profiling to understand the
involved data in depth.
Profile the data sources for each BI solution to
uncover meaningful insights about the data.
Present the data insights in a WIKI session to
help SMEs to define the requirements.
Track History Define the process for handling changes in the
data. Do you need to reconstruct history?
Inquire if the business needs to reconstruct
history for historical or trending analysis.
Hierarchy Define the hierarchy to ease data navigation
and data grouping.
Include hierarchy requirements to define
hierarchy to ease data navigation.
Uncover/ask for additional hierarchies.
Leverage Info-Tech’s tactics to better define data requirements. Ensure the data
is well-defined, easy to interpret and filter, and reflects all relevant historical data
points.
People Process
Data Technology
BI Solution Requirements
Info-Tech Research Group 84 In partnership with Info-Tech Research Group 84
Improve your BI technical requirements
Tactics Description Playbook
Dashboard/Visualization Promote the use of dashboards and
visualization instead of table-like canned
reports.
Review requirements to see if you can use
dashboards/data visualizations to present BI
content. Use graphs and visualization instead
of data tables. Connect graphs and
visualizations to detailed page.
Geographical Mapping Promote the use of geographic analysis to
uncover locational insights.
Review requirements to see if location data
need to be presented. If yes, use maps to
visualize geographic relationships.
Self-Service BI For each BI solution, include an option to use
self-service BI to allow users to ask open-
ended questions and to uncover insights by
slicing and dicing.
For analytically mature organizations, include
BI as a delivery method to allow users to ask
open-ended questions and to create their own
reports.
Multiple Delivery Methods For each BI solution, include multiple delivery
methods so that users can select the most
suitable delivery methods to suit their needs.
Review requirements. If there are different
groups of users using the same solution,
define multiple delivery methods to suit their
special needs.
Leverage Info-Tech’s tactics to better define technology requirements. Even
though BI tools give stakeholders access to more information, the users can still
be fickle about using the tool. Make sure the technology provides a friendly user
interface and a streamlined experience.
People Process
Data Technology
BI Solution Requirements
Info-Tech Research Group 85 In partnership with Info-Tech Research Group 85
Create a BI deployment budget using Info-Tech’s BI Planning Tool
Complete the Project Requirements tab in Info-Tech’s
BI Planning Tool.
• Organization hurdle rate
• Cost estimates
Inputs Required
1. On the tab titled BI Budget, input your
organization’s hurdle rate. Consult with the
finance department to find your organization's
hurdle rate. If your organization does not have a
hurdle rate, consider the percentage return the
funding allocated to the project could yield if it
was allocated elsewhere in the organization.
2. Enter the initial investments for the BI tool in the
table (column C).
3. Enter the ongoing costs of the BI tool in the table
(column D, E, F, G, H).
Steps
In partnership with Info-Tech Research Group 86
Develop a risk matrix to identify, prioritize, and mitigate BI strategy project risks
A risk matrix is a useful tool that allows you to track risks on two dimensions: probability and impact. Use this matrix to help
organize and prioritize risk and develop mitigation strategies and contingency plans appropriately.
Low Impact Medium Impact High Impact
High Probability
Medium Probability
Low Probability
Risk Color Action
1st Priority Risks – Mitigate immediately without any delay
2nd Priority Risks – Mitigate in days. Try to reduce the likelihood or impact.
3rd Priority Risks – Mitigate in the near future. Monitor them proactively.
4th Priority Risks – Mitigate is not needed. Deal with the risks when they arise.
Project risk mitigation is similar to purchasing insurance – only invest in mitigating risks with a reasonably
high impact and high probability.
In partnership with Info-Tech Research Group 87
Avoid falling victim to common BI project risks
These are some of the most common BI risks based on Info-Tech’s research:
Low Impact Medium Impact High Impact
High
Probability • Users revert back to Microsoft
Excel to analyze data.
• BI solution does not satisfy
the business need.
• BI tools become out of sync
with new strategic direction.
• Poor documentation creates
confusion and reduces user
adoption.
• Fail to address data issues:
quality, integration, definition.
• Inadequate communication
with stakeholders throughout
the project.
• Users find the BI tool interface
to be confusing.
Medium
Probability
• Fail to define and monitor
KPIs.
• Poor training results in low
user adoption.
• Organization culture is
resistant to the change.
• Lack of support from the
sponsors.
• No governance over BI.
• Poor training results in
misinformed users.
Low
Probability • Business units independently
invest in BI as silos.
In partnership with Info-Tech Research Group 88
Mitigate high probability, high impact risks
High Probability + High Impact Risks
Action: Mitigate
Timeline: Immediate
Risk Description Recommendations
Fail to address data issues:
quality, integration, definition.
The BI tool is built on faulty data
and the tool is delivering low
quality data that may or may not
be trusted by the organization.
• Leverage existing data governance and data
stewardship programs. See Info-Tech’s
research on data governance.
• Create a data architecture plan to address the
poor data quality. See Info-Tech’s research on
data quality.
Inadequate communication
with stakeholders throughout
the project.
Poor communication with
stakeholders results in
confusion, a loss of interest,
diminishing trust, and unmet
expectations.
• Utilize Info-Tech’s stakeholder communication
template to ensure all details are covered. See
Info-Tech’s research on stakeholder
management.
Users find the BI tool
interface to be confusing.
The BI tool does not have
intuitive interfaces, resulting in
lack of interest and usage. Users
may revert to Excel or find a
solution for their own silo.
• Create detailed mock-ups using Info-Tech’s
tips to make sure the interfaces are aligned
with the use cases.
• Develop a comprehensive training program to
train users how to interact with the tool and
also the data definitions.
In partnership with Info-Tech Research Group 89
Mitigate medium probability, high impact risks
Medium Probability + High Impact Risks
Action: Mitigate
Timeline: Near Future
Risk Description Recommendations
Lack of support from the
sponsors.
Sponsors not supporting the
project can result in a loss of
resources, funding, or poor
adoption of the BI tool.
• Be very clear with timelines and expectations
with sponsors from the start. Interact with the
sponsors early and often and provide status
reports throughout the project.
• Use iterative development cycles to prove
value quickly and maintain interest.
No governance over BI.
There is no governance over BI
and the program because it is
disorganized and misaligned with
organization goals.
• Establish a BI center of excellence to oversee
the BI program. See Info-Tech’s research on BI
operations.
Poor training results in
misinformed users.
Insufficient training has resulted
in users incorrectly using the tool
and misinterpreting the results.
In turn, bad business decisions
are made.
• Clarify data definitions across the organization
and create an index or glossary.
• Invest in initial and ongoing user training.
• Use ambassadors to create an approachable
contract for users to ask questions.
In partnership with Info-Tech Research Group 90
Mitigate high probability, medium impact risks
High Probability + Medium Impact Risks
Action: Mitigate or Resolve
Timeline: Immediately
Risk Description Recommendations
BI solution does not satisfy
the business need.
The solution may meet the
technical requirements, but it still
might not address the business
need.
• Creating visual mock-ups of the proposed
solution and soliciting feedback are the best
ways to ensure business needs are met.
• Using iterative development cycles and
performing user acceptance testing will bring to
light any misalignments between the solution
and business need early.
BI tools become out of sync
with new strategic direction.
The organization may change
goals and priorities or modify its
business model. As a result, the
BI solution may no longer be
displaying accurate, complete, or
relevant data.
• Complete a BI strategy refresh often. The
trigger for the review could be time-driven or
event-driven. See section 7 of this project
blueprint for more information.
Poor documentation creates
confusion and reduces user
adoption.
Knowledge may become
scattered or lost across the
organization. Users may not
know which tools already exist
and could be no better off than
before the BI deployment.
• Create a BI catalog to allow users to select the
BI tools they need.
• Clarify data definitions across the organization
and create an index or glossary.
In partnership with Info-Tech Research Group 91
Mitigate medium probability, medium impact risks
Medium Probability + Medium Impact Risks
Action: Resolve
Timeline: Near Future
Risk Description Recommendations
Fail to define and monitor
KPIs.
Without KPIs, it will be difficult to
determine if the project has been
a success. Track multiple KPIs to
improve the odds of achieving
success.
• Define core KPIs up-front and don’t wait until
the project has started to begin measuring. It is
imperative that benchmarks be established.
See section 6 of this project blueprint.
Poor training results in low
user adoption.
No one is going to use a tool
they don’t understand or trust.
Without adequate user training,
there will be a very low BI
uptake.
• Invest in initial and ongoing user training.
• Offer “lunch and learn” sessions to
continuously improve user skills.
• Use ambassadors to create an approachable
contract for users to ask questions.
Organization culture is
resistant to the change.
Moving away from opinion and
intuition-based decisions toward
data-based decision making is a
large change. Many in the
organization will resist the
change and revert to old habits.
• Create a change management strategy to track
and coordinate changes. See Info-Tech’s
change management research.
In partnership with Info-Tech Research Group 92
Mitigate high probability, low impact risks
High Probability + Low Impact Risks
Action: Resolve
Timeline: Near Future
Risk Description Recommendations
Users revert back to Microsoft
Excel to analyze data.
Some users are going to
continue to use Microsoft Excel
for data analysis. This will result
in versioning issues,
spreadmarts, and BI silos.
• Integrate Microsoft Excel into the BI tool. Allow
for data to be easily exported into Microsoft
Excel for further analysis. As long as users
continue to go back to the BI tool for
information, the versioning issues will not be a
problem. See Info-Tech’s research on BI tool
strategies.
In partnership with Info-Tech Research Group 93
Mitigate low probability, high impact risks
Low Probability + High Impact Risks
Action: Mitigate
Timeline: Near Future
Risk Description Recommendations
Business units independently
invest in BI as silos.
If business users are unhappy
with the current BI solution or
have grown tired of waiting for a
solution, they may purchase one
independently for their business
unit specifically.
• The BI model should be changed from a
helpdesk model to a partnership model. In the
partnership model, IT/BI will partner with the
business to address the decision needs of the
business – shadow IT shouldn’t be an issue.
Info-Tech Research Group 94 In partnership with Info-Tech Research Group 94
Take advantage of Info-Tech’s extensive research offerings to assist with resolving issues related to BI strategy
Some of your BI solutions may require improvements in the domains of BI and data management. Info-Tech has
comprehensive research that covers BI from end-to-end.
Research
Area Blueprint Objectives
Governance Effectively Manage
Data Governance
Establish data governance steering committees,
and have data owners in place to ensure that the
launch of the data governance program is a
success.
Organization
Structure,
People, and
Process
Assess and Optimize
BI Operations
Define the organization structure for BI, develop BI
processes, establish roles and responsibilities,
evaluate skills, and assess application functions to
optimize the BI operating model.
Data Data Architecture:
Manage Valuable
Data Assets
Determine the organization’s data value and risk,
perform a data audit, develop a data architecture,
create an implementation plan, and establish
success metrics to get the most value out of your
organization’s data.
Technology Develop a BI Tool
Strategy
Determine BI profile, BI goals and measures,
principles, and workgroup needs to plan the target
state BI capabilities across the data presentation,
analysis, foundation, and ingestion layers.
Need help in
other BI and
data
management
topics?
The BI market is changing rapidly. Stay abreast of new releases and trends to ensure your organization is
taking full advantage of the vendor offerings. See Info-Tech’s BI Vendor Landscape.
Info-Tech Research Group 95 In partnership with Info-Tech Research Group 95
Prior to the Guided
Implementation
During the Guided
Implementation Value & Outcome
A spaarks Consulting Analyst will
discuss with you:
At the conclusion of the Guided
Implementation call, you will have:
Arrange a call now:
Email [email protected] or call +44 207 125 0478 to book a Guided Implementation in your organization.
Ask a spaarks advisor to assist you with the transition to the enterprise BI deployment
• Complete Info-Tech’s BI Planning
Tool.
• Create a list of all of the major
decisions the key stakeholders
make on a routine basis.
• Document the people, process,
technology, and data requirements
for the BI solutions.
• Identify requirements gaps
between current capabilities and
the target state.
• Develop an action plan for
remedying the requirement gaps.
• Aggregating and prioritizing
stakeholder BI needs.
• BI use cases.
• Industry and BI vendor trends.
• Capturing requirements for the BI
solution.
• Remedying gaps between the
solution requirements and current
capabilities.
• A prioritized list of BI solutions to
develop.
• A well documented list of BI
requirements.
• A prioritized action plan for
remedying gaps between the
solution requirements and current
capabilities.
• A BI strategy roadmap is created.
Info-Tech Research Group 96 In partnership with Info-Tech Research Group 96
What’s in this Section: Sections:
Track & Measure the Value of the BI Strategy
Succeed With a Winning BI Strategy
Structure the Pilot Project
Execute the Pilot Project
Track and Communicate the Results of the Pilot Project
Transition to the Enterprise Deployment of BI
Track and Measure the Value of the BI Strategy
Promote BI Within the Organization
• Track progress of the BI solutions and
monitor performance measures.
• Extract and collect data for defined KPIs to
get started in measuring.
• Interview stakeholders to ensure BI meets
expectations.
• Monitor BI on an ongoing basis.
Info-Tech Research Group 97 In partnership with Info-Tech Research Group 97
Measure the Value of BI 6
Activities in this step
• Track progress of the BI solutions and monitor performance measures to ensure benefits are realized.
• Extract and collect data for defined KPIs to get started in measuring.
• Interview with stakeholders to align the BI program with the expectations.
• Monitor on an ongoing basis to identify opportunities for reassessment of the BI strategy.
How should our organization track the success of its BI
program?
Key Question
Key Insight
Routinely check if the BI program is meeting the needs
of the senior decision makers as well as the rest of the
organization. Also ensure the BI program continues to
be aligned with the organization’s goals and objectives.
• BI Project Team
Team Members
Section Outcomes
• A list of robust BI metrics
• A BI project tracking tool
Info-Tech Research Group 98 In partnership with Info-Tech Research Group 98
Track progress of the BI solutions and monitor performance measures to ensure benefits are realized
Distinguish between tracking and measuring. A successful BI strategy will need both tracking and measuring
to ensure the project is progressing and archiving the goals.
Track BI Strategy Progress Monitor BI Strategy Performance
To track the progress of the BI solutions
outlined in the BI strategy roadmap.
To quantify and measure the BI benefits
as anticipated in the BI strategy. A
he
ad o
f S
ch
ed
ule
On
Sch
ed
ule
Be
hin
d S
ch
ed
ule
Faster
Effective Economical
Examples % Complete Compare to
planned
Identifying decision
needs for CFO 85% On track
Build mock-up for
CHRO 80%
Behind
schedule
Examples Goal Actual
Self-service BI % 25% 20.5%
Time to information 7 days 6.5 days
Info-Tech Research Group 99 In partnership with Info-Tech Research Group 99
Track the implementation of BI strategy as outlined in the BI Strategy Project Tracking Tool
Without tracking, it will be impossible to determine when the BI solutions are
completed, and when benefits can be realized.
• To identify the task owners who may be responsible for delays. Deduce mitigations in case of delays.
• To determine when new organization structure, process, people, or application functionality are rolled out and communicated.
• To determine when the BI solutions are completed and begin to address previously omitted gaps.
• From the assignment of a task owner to a BI solution until the initiative’s completion.
• When a task is completed, the tracking mechanism should notify the owner(s) of proceeding task(s).
• The Head of BI (BI Manager, Director of BI, etc.) is responsible and accountable for the BI strategy project.
• All task owners are responsible for executing their respective BI solutions.
Why track BI solutions?
Time frame of the tracking:
Who is responsible for tracking?
Use the BI on BI approach to track the implementation of the BI strategy by integrating a project management
tool with the BI platform for project reporting. If you do not have one, use Info-Tech’s tracking tool.
Share tracking outputs on a corporate intranet or on a collaboration platform such as Microsoft SharePoint to
share project progress to encourage accountability.
In partnership with Info-Tech Research Group 100
Use Info-Tech’s BI Strategy Project Tracking Tool to facilitate the tracking of the BI strategy implementation
1. Enter the information required on the tab
titled Data Entry.
2. Enter all BI solutions, their owners and
estimated start and end dates on the tab
titled BI Solution Tracking.
3. As BI solutions are initiated and
completed, update dates on the second
tab. Use the tab titled Issue Log to
identify any known issues and risks,
which can then be tracked as BI solutions
are implemented.
4. Access the tab titled Progress Report to
produce a progress report regarding the
overall development of all BI solutions.
Steps
• Project Manager
• Task Owners
• Business Intelligence Head
Participants Required
BI Strategy Project Tracking Tool
Info-Tech Research Group 101 In partnership with Info-Tech Research Group 101
Build a comprehensive measurement plan by combining both quantitative and qualitative measures
Traditionally, measurement plans focus on capturing quantitative measurements. Our research found that it is a
best practice to measure quantitatively and qualitatively. Qualitative measurements can be a quote from the end
users or an exemplary use case. Qualitative measurements can be gathered by interviewing with the BI users.
Refer to the benefits outlined in Section 1 and develop a metrics plan that would allow your organization to
recognize and quantify any type of benefit.
Quantitative Measures
• Measure how fast
• Measure how effective
• Measure how affordable
Qualitative Measures
• Users’ quote
• Exemplary use case
• New ways to do things
Comprehensive
measurement plan
Info-Tech Research Group 102 In partnership with Info-Tech Research Group 102
Extract and collect data for defined KPIs to get started in measuring
Some KPIs can be calculated automatically by automating data extraction, transformation, and presentation.
Typically, source data for BI measures can be extracted and transformed by ETL and then loaded into a data
respository. A BI platform can be used to create some dashboards or scorecards using the BI measure data in the
data respository. The advantages of this approach include saving time to report on BI measures and boosting the
consistence and accuracy of the BI measures. The dashboards and scorecards can also be shared among the
organization.
Below is a list of some data sources that can be used to provide data for calculating BI measures:
Faster Effective Economical
Time to information: extract from
request management system
and/or project management
system. Extract the request data
and the completion data. The
difference presents the time to
information.
Satisfaction level: extract post
request/project survey data that
collects requesters’ feedback on
the deliverables, services, and
the process. If there is not
currently a survey mechanism,
sample survey requesters.
BI unit cost measures: sum up
fixed cost and operating cost,
normalized to yearly cost. Extract
the number of BI users and the
number of reports/dashboards
from the BI application.
Don’t waste time performing manual assessments of each performance measure. Use BI applications
already in place to consolidate, analyze, and visualize the performance measures.
In partnership with Info-Tech Research Group 103
BI benefits are quantified facts about the execution of the BI strategy project,
reflecting the degree of adherence to business needs alignment.
Use Info-Tech’s BI Strategy Measurement Plan to measure BI benefits
1. Define key success factors in Tab 2.
Define Key Success Factors.
2. Define project measures in Tab 3. Define
Measures.
3. Verify if baseline data exists and its
quality is adequate in Tab 3. Define
Measures.
4. Record initial measurements and
measurements over time in Tab 4. Enter
Measures Over Time.
5. Document sponsors' and end users'
evaluations and comments in Tab 6.
Capture Comments.
Steps
• Project Manager
• Business Intelligence Head
• Project Sponsors
Participants Required
Info-Tech Research Group 104 In partnership with Info-Tech Research Group 104
Interview with stakeholders to align the BI program with the expectations
Interview the stakeholders on an annual basis to make sure the BI program is aligned with
their expectations. Uncover ideas on how to improve the BI program and the associated BI
processes – those ideas can be used to update future BI strategies.
About the BI processes…
• How to streamline the decision-making process?
• What needs to be done to improve the quality of the BI deliverables?
• How to improve collaboration?
• How to maximize information sharing?
About the BI program…
• Are your decision needs satisfied?
• What exceeds your expectations?
• What fails to meet your expectations?
• How to improve the BI program?
Solutions in BI Program:
1. Retention…
2. Supply chain…
3. Sales funnel…
BI Program
BI Processes
Reach out to the stakeholders and touch base with them on their perceptions of the BI program. The BI program may meet requirements but be perceived badly.
- Kamlesh Mhashilkar, Head of the Business Intelligence and Performance Management (BIPM) “
”
Info-Tech Research Group 105 In partnership with Info-Tech Research Group 105
Monitor on an ongoing basis to identify opportunities for reassessment of the BI strategy
The BI strategy is a living document and it needs to
be reassessed often. Reassessment ensures the BI
strategy is relevant to the business needs. There are
three approaches in reassessing BI strategy: event
driven, time driven, and technology driven.
In fact, Info-Tech takes the advantages of both and
comes up with a hybrid approach. The hybrid
approach makes sure that reassessment responds to
the changes in the organization or if there are no
major changes, the BI strategy expires after a time
period and reassessment is needed at that point. The
advantages of this approach include:
• BI strategy is treated as a living document.
• Quick and agile response to the business change.
• BI strategy will expire after a predefined period.
Yes
Performance
measure hits
thresholds
Changes in
corporate
strategy
Changes in
BI technology
Reassessment
is due
Event driven
Time driven
Renew
BI Strategy
Yes
Yes
Technology
driven
Solicit new pilot projects when you renew your BI
strategy to further enhance BI penetration.
Info-Tech Insight
Info-Tech Research Group 106 In partnership with Info-Tech Research Group 106
What’s in this Section: Sections:
Promote BI Within the Organization
Succeed With a Winning BI Strategy
Structure the Pilot Project
Execute the Pilot Project
Track and Communicate the Results of the Pilot Project
Transition to the Enterprise Deployment of BI
Track and Measure the Value of BI
Promote BI Within the Organization
• Build a network of BI ambassadors to
promote the BI initiative.
• Develop operational and tactical level BI
solutions.
• Update the communication plan to include
BI promotion activities.
Info-Tech Research Group 107 In partnership with Info-Tech Research Group 107
Promote BI Within the Organization 7
Activities in this step
• Build a network of BI ambassadors to promote the BI initiative.
• Develop operational and tactical level BI solutions that complement the strategic decisions.
• Update the communication plan to include BI promotion activities.
How does my organization promote BI and encourage
strong user adoption?
Key Question
Key Insight
A top-down approach doesn’t mean this is a “top only”
initiative. Begin to develop solutions at the operational
and tactical levels that complement the solutions
developed at the strategic levels.
• CIO
• BI Ambassador Team
Team Members
Section Outcomes
• A BI ambassador network
• A BI communication plan
Info-Tech Research Group 108 In partnership with Info-Tech Research Group 108
Build a network of ambassadors to promote BI and report to IT with end-user feedback and requests
BI Ambassador BI/IT Leaders
Pull
Push • Key Messages
• Best Practices
• Training Materials
• Feedback
• Complaints
• Requests
BI Ambassadors are influential individuals in the organization that are proficient at using BI tools and passionate about
analytics. The network of ambassadors will be IT’s eyes, ears, and even mouth on the frontline with the users.
Ambassadors will promote BI, communicate any messages IT may have, as well as keep tabs on user satisfaction.
Look for individuals with:
• A good relationship with IT.
• A large breadth of experience with BI – not just one dashboard.
• Approachability and influence over their peers.
Info-Tech Research Group 109 In partnership with Info-Tech Research Group 109
Leverage BI ambassadors throughout the organizational structure
Front-line Level
Manager Level
Executive Level
BI CoE or BI Steering
Committee
CEO or Board of Directors
Business Unit 1
Executive Ambassador
Manager Ambassador
Front-line Ambassador
Business Unit 2
Executive Ambassador
Manager Ambassador
Front-line Ambassador
Business Unit 3
Executive Ambassador
Manager Ambassador
Front-line Ambassador
Business Unit 4
Executive Ambassador
Manager Ambassador
Front-line Ambassador
Remember “top-down” doesn’t mean “top-only.”
Having BI ambassadors at every level of the organization and across each of the business units will maximize coverage and
allow for information to travel quickly. The cross-sectional make-up of the ambassadors ensures there is adequate
representation across the organization. Try to build the network as large as possible, but avoid creating a situation where
managing the ambassadors becomes difficult or ensuring they are promoting a consistent message becomes challenging.
Always keep in mind that the ambassador is an informal role.
Info-Tech Research Group 110 In partnership with Info-Tech Research Group 110
Ensure your BI program is transparent and cascades down from the strategic level to the operational level
VP Customer
Service
Monitoring the Number of Complaints
Customer
Service
Manager
Customer
Service
Manager
Customer
Service
Manager
Customer
Service
Manager
Customer Satisfaction Dashboard
Dashboard Contents
• Number of Complaints (by region, store, etc.)
• Number of Complaints (by type, severity, etc.)
• Customer Satisfaction Scores
• Number of Product Returns
• Number of Product Defects
• Number of Repeat Purchases
If the VP of customer service uses a customer satisfaction
dashboard to monitor and evaluate customer service managers,
the customer service managers need to be made aware of the
contents on the dashboard to be able to assess and modify their
own performance. Furthermore, the customer service managers
should have access to their own BI tool that enables them to
further investigate any issues on the VP’s dashboard.
Info-Tech Insight
Info-Tech Research Group 111 In partnership with Info-Tech Research Group 111
Create an incentive program to motivate BI ambassadors
You need to motivate ambassadors to take on this additional responsibility. Make sure the BI ambassadors are recognized in
their business units when they go above and beyond in promoting BI.
Reward
Approach Reward Type Description
Privileges
High Priority Requests Given their high usage and high visibility, ambassadors’
BI information requests should be given a higher priority.
First Look at New BI Development Share the latest BI updates with ambassadors before
introducing them to the organization. Ambassadors may
even be excited to test out new functionality.
Recognition
Featured in Communications
BI ambassadors’ use cases and testimonials can be
featured in BI communications. Be sure to create a
formal announcement introducing the ambassadors to
the organization.
BI Ambassador Certificate A certificate is a formal way to recognize their efforts.
They can also publically display the certificate in their
workspace.
Rewards
Appointed by Senior Executives
Have the initial request to be a BI ambassador come
from a senior executive to flatter the ambassador and
position the role as a reward or an opportunity to
success.
BI Ambassador Awards Award an outstanding BI ambassador for the year. The
award should be given by the CEO in a major corporate
event.
Info-Tech Research Group 112 In partnership with Info-Tech Research Group 112
Update the communication plan to include BI promotion activities
There will be a number of promotional activities created to spread the word about BI. Use the communication template to plan
for and track the promotion activities. BI is a living program and it needs to be promoted on a ongoing basis to maintain user
interest and to introduce BI to new users.
The communication plan should be updated
to reflect these new promotional activities:
• BI ambassador meetings.
• BI ambassador announcements.
• Internal case studies/ testimonials.
• BI CoE meetings (agenda and minutes).
• Communicate annual BI program report.
• Monthly newsletters.
• Annual BI ambassador award.
Update the Info-Tech’s BI Communication Planning
Template with the promotion activities.
Info-Tech Research Group 113 In partnership with Info-Tech Research Group 113
Prior to the Guided
Implementation
During the Guided
Implementation Value & Outcome
A spaarks Consulting Analyst will
discuss with you:
At the conclusion of the Guided
Implementation call, you will have:
Arrange a call now:
Ask a spaarks advisor to assist you with promoting BI within your organization
• Collect all data relevant to BI
metrics.
• Populate Info-Tech’s BI Strategy
Project Tracking Tool.
• Recruit BI ambassadors and
establish incentives for
participation.
• Updating the BI strategy.
• The creation of a BI ambassador
program.
• Ensuring the top-down approach is
maintained after deployment.
• A comprehensive metrics program.
• An effective ambassador program.
Info-Tech Research Group 114 In partnership with Info-Tech Research Group 114
Build BI Solutions with Specific Decisions in Mind
Build a “Duct Tape” Prototype
Top-Down Approach
Insight breakdown
Historically BI has been successful at penetrating the operational and tactical levels, but does not always reach the strategic
level. This is alarming because the strategic decision makers are the individuals in the organization that could most benefit
the organization by using BI. Taking a top-down approach will ensure senior management’s involvement and support
throughout the project. This ensures that the most critical decisions are supported by the right data/information, aligning the
entire organization with the BI strategy. Furthermore, the gains from BI will be much more significant and visible to the rest of
the organization.
Don’t commit to an expensive BI tool until the concept is proven and senior management has bought into the idea. The “duct
tape” pilot project is meant to be a bare bones, inexpensive, and simple working prototype to demonstrate the value of BI.
The “duct tape” pilot project allows IT to showcase the possibilities of BI in a risk-free environment by minimizing investment
through the use of existing tools. The “duct tape” pilot project will also provide IT with experience deploying a small-scale BI
tool and prepare the BI team for the enterprise deployment.
It is very easy to get distracted by the latest BI gadgets and features and end up with a fancy dashboard that doesn’t get
used. IT must build BI tools with specific business decisions in mind and present only the information the decision makers
need to make that decision. Just because the BI tool is capable of displaying large volumes of information, it doesn’t mean it
always should. Business users can become confused when presented with too much data or too many options. Keep it
simple, clean, and aligned with business decisions.
Info-Tech Research Group 115 In partnership with Info-Tech Research Group 115
Deliverables Completed
Knowledge Gained
Summary of accomplishment
• The benefits, costs, and challenges associated with BI deployments.
• The importance of starting BI with the organization’s most strategic decision makers.
• Best practices for running a pilot project to gain experience deploying a BI solution.
• Advice for how to create detailed solution mock-ups.
• Tips for creating a low cost “duct tape” BI prototype.
• Effective metrics for tracking the success of a BI project.
• Recommendations for overcoming capability gaps and deficiencies.
• Advice for building a BI ambassador network.
• Guidance for mitigating common BI risks.
• Go/No-Go Decision to Develop a BI Strategy.
• BI Business Case Presentation.
• BI Pilot Project Charter.
• BI Pilot Project Scope Set.
• BI Pilot Project Requirements.
• BI Pilot Project Scorecard.
• Lessons Learned from Pilot Project.
• BI Communication Plan.
• BI Project Charter.
• Prioritized List of BI Solutions.
• BI Project Requirements.
Info-Tech Research Group 116 In partnership with Info-Tech Research Group 116
Case Studies
Interviews
Companies Who Helped
• Eric Vallo, Speaker, Founder, EV Technologies
• Cal Rosen, President, ActionInfo Consulting
• Robert Goodman, Director of BI & Analytics, Georgetown University
• Kamlesh Mhashilkar, Head of the Business Intelligence and Performance Management (BIPM)
• Victor Dudemaine, Assistant VP, Data and Business Intelligence Services, Sun Life Financials
• Yogi Schulz, Partner, Corvelle Consulting
• Atul Mathur, VP, Technology, IMC Inc.
• Kirk Cummings, Manager, Data & Application Services, City of Winnipeg
• Adam Reno, Executive Director of Software Development, Frederick Community College
• Austin Fire Department