Bright Lights

Designing retail for the New York Norms

FITCH + LOWE’S

Big CitySmall Boxes

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FITCH + LOWE’S

@FITCHdesign@Lowes@carly_tysh#designforNYnorms

Lowe’s has been helping customers improve the places they call home since

1946

We continue the story in NYC...

BUILDINGSUPERINTENDENT

GENERALCONTRACTORS

DESIGNERS STAGERSDIY’ERS

Our Customers

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EMBRACE CITY NORMS

SIMPLIFY SIGNAGE

EMBODY THE EXISTING LOWE’S BRAND

RESTORE ORDER THROUGH CURATED PRODUCT STORIES

CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT

Overarching Design Pillars

EMBRACE CITY NORMS

EMBRACE CITY NORMS

EMBRACE CITY NORMS

EMBRACE CITY NORMS

EMBODY THE EXISTING LOWE’S BRAND

EMBODY THE EXISTING LOWE’S BRAND

RESTORE ORDER THROUGH CURATED PRODUCT STORIES

RESTORE ORDER THROUGH CURATED PRODUCT STORIES

CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT

CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT

SIMPLIFY SIGNAGE

EMBRACE CITY NORMS

SIMPLIFY SIGNAGE

EMBODY THE EXISTING LOWE’S BRAND

RESTORE ORDER THROUGH CURATED PRODUCT STORIES

CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT

Overarching Design Pillars

THANKS!+