Date post: | 22-Feb-2017 |
Category: |
Marketing |
Upload: | brightedge-technologies |
View: | 173 times |
Download: | 1 times |
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All About Rich Answers in Search
Do They Increase Your Traffic?How Can you Get Them For Your Site?
@brightedge #share15
Who Am I?
Columnist & Contributor
CEO & Founder
40+ person Digital Marketing and SEO firm
@brightedge #share15
“The destiny of
[Google’s search
engine] is to
become that Star
Trek computer,
and that’s what
we are building.”
Google’s Amit
Singhal
@brightedge #share15
Let’s Look At Some Data!
@brightedge #share15
We Conducted a Massive Study
@brightedge #share15
Includes a Table
1,285
examples
found
@brightedge #share15
Movie Result –Shows Tabs
Menus
also show
tabs
@brightedge #share15
Question Only Partially Answered
3,117
examples
found
@brightedge #share15
Has a Form
5,356
examples
found
@brightedge #share15
Includes a Chart
33 examples
found
@brightedge #share15
Includes Link to Follow On Actions
172 examples
found
@brightedge #share15
Is Google Providing Proper Attribution?
74.7% Do
Include
Attribution
25.3% Do Not
Include
Attribution
@brightedge #share15
Don’t Build an SEO
Strategy Based on
Public Domain Data
@brightedge #share15
The Rich Get Richer?
@brightedge #share15
Google Uses Many Domains With Lower Authority
57.3% of
Domains Used
Have a
DomainAuthority
Less Than 60
@brightedge #share15
Domain
Authority of 47
@brightedge #share15
Jumped Over
Wikipedia!
@brightedge #share15
Simple Clear Answer to the
Question
@brightedge #share15
Got The Rich
Answer
Lost The Rich
Answer
@brightedge #share15
Title Tag
Entices Click
Through
@brightedge #share15
Domain
Authority of 38
@brightedge #share15
More Items Will
Drive More
Clicks
@brightedge #share15
Ranks Number
5 Normally
@brightedge #share15
Simple Direct
Answer to the
Question
@brightedge #share15
Got The Rich
Answer
@brightedge #share15
How Can I Get Me Some?
Yes, We Ran a
Test
@brightedge #share15
How To Implement a NoFollow?
We Started With a List of Common Questions
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?
@brightedge #share15
We Published 5
Videos on May
20th
@brightedge #share15
We Included Transcripts
With an Outline of Clear
Steps
@brightedge #share15
The Content Provided a Lot
More Info Than Just the
“How To”
@brightedge #share15
We Shared One of The
URLs on Google+
@brightedge #share15
We Submitted the URLs in
Search Console
@brightedge #share15
Bingo!
Saw This Within
3 Days of
Publishing the
Content
@brightedge #share15
Identify a Simple Question
Provide a Direct Answer
Make it Easy for Users (and Google) to Find
1
2
4
Offer Valued Added Info3
@brightedge #share15
Eric Enge
@stonetemple
+Eric Enge
(508) 485-7751
www.stonetemple.com
Thank You!