Dynamic HD Menu Boards Reflect Argo Tea's Creativity
With offerings as creative and addictively delicious as Green Tea Strawberry Créme, MojiTea and Teappuccino, Argo Tea – a successful chain of specialty tea cafés – updated its static menu boards to cost-effectively improve its presentation and automate the delivery of new menu content. This Chicago-based chain of specialty tea cafés has installed a total of 78 BrightSign network-enabled digital
signage players to deliver high-definition menu boards at the company’s 26 cafés located across the globe.
"BrightSign's digital signage players enabled us to consolidate management of our entire network of digital menu boards," said Simon Simonian, Argo Tea's Co-Founder.“For example, updating seasonal menu items from company headquarters centralized a process that created efficiencies and cost savings.”
Argo Tea’s triple-board menu displays use three ultra-compact BrightSign media
players discreetly hidden behind slim 46- and 52-inch monitors for each location in Chicago, New York City, St. Louis, Boston, Beirut and Abu Dabi.
Key FactsIndustry: Specialty café chains Location: 26 Argo Tea Cafés in Chicago, New York City, St. Louis, Boston, Beirut and Abu DabiIntegrator: In-houseProject: Networked digital menu boardsInstallation:
78 BrightSign solid-state controllers deliver looped digital messaging for
menu boards Custom Zones screen layouts enable cafés to present multiple impressions
on a single screen BrightSign Network allows Argo Tea to easily control and regionally target
dynamic monthly content updates of product information, specials and pricing
Challenges Provide attractive, in-store menu content that connects with customers Support Argo Tea's philosophy to maintain an energy-efficient operation Eliminate additional printing and delivery costs of paper signage for
seasonal/limited-time promotions Provide the ability to immediately update flavor changes and pricing updates Ensure ease of use, scalability, reliability and affordability for every café in
the chain
The Solution BrightSign Network enables Argo Tea to update prices and menu items from
its Chicago headquarters Triple-board menu displays allow for static menu items plus looped digital
signage content simultaneously, increasing customer engagement Solid-state players require minimal energy consumption, squarely supporting
Argo Tea’s “green” corporate philosophy Ability to easily update digital content as-needed to reflect seasonal deals
virtually eliminates the need to print hardcopy promotional collateral
Benefits A single digital sign can provide multiple messages and the content can be
updated within minutes using a secure network BrightSign digital menu boards have completely eliminated the need for
printed daily specials menu board signage BrightSign Network simplifies monthly updates and keeps content fresh from
a remote location Content can be coordinated across the chain or specified for a single store
location Content can be easily created and uploaded by non-technical staff BrightSign controllers require only 3-5 watts of power for a greener solution Digital signage controllers are compact and can be discretely mounted
behind the screens Solid-state platform delivers high reliability and lowers operational costs
