BrightTALK
PRESENTED BY:
Simon Lees
Chief Customer Officer
BrightTALK™
BrightTALK brings professionals and
businesses together to learn and grow
BrightTALK Audience BrightTALK Channel BrightTALK Studios
BrightTALK™
Producing engaging content
Increasing quality leads &
demand
Delivering on revenue objectives
B2B
marketers’
top priorities
BrightTALK™
Top 3 metrics for marketing leadership
Revenue 25%
Pipeline 23%
ROI 16%
Leads 8%
Win rate 6%
2016 State of Pipeline Marketing Report | pipelinemarketing.com
BrightTALK™
Other 6%
CPA 5%
CPL 4%
Customers 3%
Unsure 3%
Marketing’s Measure of Success?
Top challenges for B2B content marketers
2016 B2B Content Marketing Trends | Content Marketing Institute/MarketingProfs
What are your content marketing challenges? BrightTALK™
Producing engaging content
Producing content consistently
60%
Producing a variety of content 35%
Lack of budget 35%
Measuring the ROI of program 52%
Measuring content effectiveness 57%
57%
Every day, professionals are making purchase and business decisions based on the
insights and ideas from engaging content on BrightTALK.
Bringing professionals and businesses together
to learn and grow
Personalizing the
learning
experience
Their learning is a personal journey that starts with a question and seeks trustworthy
perspectives and solutions from experts, peers and visionaries.
• 6 million B2B professionals
• 80+ communities
discover and learn from
70,000+ webinars and videos
Matching
professionals and
knowledge
Every search, interaction and engagement improves the intelligence of our algorithms to
recommend the right content, to the right person, at the right time.
INFORMATION TECHNOLOGY MARKETING FINANCE BUSINESS MANAGEMENT
We work with world-class companies
1,000+ global clients accelerate pipeline success with BrightTALK
Find and motivate buyers and influencers on
BrightTALK’s content marketing platform
BrightTALK Audience BrightTALK Channel BrightTALK Studios
Marketing Performance: Create, Acquire, Visualize,
Track, and Measure Attribution
Visualization
Marketing ROI
Content