Can You Dig It?

Bring Food Home Presentation

THURSDAY OCTOBER 27TH 2011

JO ERICA HAYLEY

BEFORE AFTER

PEOPLE TIME LAND

USE MY

LAND!

USE MY

LAND!

OK!OK!

PEDAL-POWERED VEGGIES

REVENUE STREAMS

PARTNERSHIPS

OUR BUSINESS MODEL

CUSTOMER SEGMENTSDISTRIBUTION

CHANNELS

KEY ACTIVITIES KEY RESOURCES

49%

55%

CUSTOMER SEGMENTS

10BACKYARDS

13WEEKLYBASKETS

3RESTAURANTCUSTOMERS

1FARMERS MARKET STALL

FEATURED IN…

FIRST YEAR – SHOESTRING BUDGET    Projected Actual

Buildings      

Greenhouse structure 700.00 450.00

Double-door Cooler 700.00 700.00

1,400.00 1,150.00

Equipment      

Rototiller 300.00 300.00

Earthway Seeder 119.00 119.00

Cargo trailer 1,300.00 1,300.00

Miscellany 130.00 135.00

1,849.00 1,854.00

Market      

Stall fee 300.00 300.00

Folding tables 50.00 0.00

Sign 200.00 200.00

Tent 200.00 0.00

Signage 50.00 50.00

800.00 550.00

Operation Materials      

3,739.00 2,413.00

Services      

Soil tests 525.00 525.00

Branding/Identity 640.00 365.00

Accounting 200.00 0.00

1,365.00 890.00

Expenses Total 9,153.00 6,857.00

Thank You!