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B.Y.O.D . consumers spend forthe differentiating experience
of connectivity, content,interactivity, creativity, family,entertainment and self image .
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The differentiatingexperience is mediated
in their acquiredpersonal devices smart phones, tablets.
of information andcommunication.
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B.Y.O.D. TREND
PRODUCTCATEGORY
2012 UNITSSHIPMENT
2012 MARKETSHARE
2017FORECAST
UNITSSHIPMENT
2017FORECASTMARKETSHARE
Desktop PC 148.4 m 12.4% 141.0 m -5.0%
Portable PC 202.0 m 16.8% 240.9 m 19.3%
Tablet PC 128.3 m 10.7% 352.3 m 174.5%
Smartphone 722.4 m 60.1% 1,516 b 109.9%
TOTAL 1,201.1 b 2,250 .3 b
IDC Worldwide Smart Connected Device Tracker February 2013
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B.Y.O.D.TRENDS
2012 Most Popular Apps=E-mail=Browser
=Social Media=Games=Entertainment=Information=Publication
2012 TopMobile OS
=Android=Apple IOS
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OpenGovernment isthe context of
B.Y.O.D. and socialmedia creating
value for e-citizen.
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Open Government speaksof the principles and
framework of data transparency,open participation,
open collaboration,everywhere engagementbetween government and
citizen mediated bytechnology and socialmedia.
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B.Y.O.D. reshapes government relationshipwith ALL citizen.
B.Y.O.D. connects the citizen-centric platformof service delivery, governance transparency,
people participation and opencommunication .
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B.Y.O.D. CHALLENGE FOR E-GOV
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PRESENTOR
John J. Macasio
Redfox Technologies