Bringing Strategy to Life –Using an Intelligent Data Platform to Become Data ReadyInformatica Government SummitApril 23, 2015

Informatica – Solutions OverviewPower the Data-Ready Enterprise

ImproveDecisions

Business Agility

AchieveMission

Excellence

IncreaseOperationalEfficiencies

Ensure Privacy & Security

Government Imperatives

DataGovernance

CloudModernization

ApplicationConsolidation

TotalCustomer

RelationshipAnalytics

IT Initiatives

Data Projects

DataWarehouse

DataMigration

DataConsolidation

Master DataManagement

DatabaseArchiving

Data SecurityData QualityBig Data / Hadoop

Integration

Product Information

Management

Cloud Data Integration

Analytics – Key Products

ImproveDecisions

Business Agility

AchieveMission

Excellence

IncreaseOperationalEfficiencies

Ensure Privacy

& Security

Government Imperatives

DataGovernance

CloudModernization

ApplicationConsolidation

TotalCustomer

RelationshipAnalytics

DataWarehouse

DataMigration

DataConsolidation

Master DataManagement

DatabaseArchiving

DataSecurity

DataQuality

Big Data / Hadoop

Integration

Product Information

Management

Cloud Data Integration

IT Initiatives

Data Projects

Data Integration

Data Quality

Big Data Edition

Across Multiple TechnologiesInformatica Delivers Great Data

Cloud

Data Visualization

Analytics Engines

Big DataTraditional /Real Time

Supporting the Data-Centric WarfighterGetting the right equipment and supplies to the right place in the right time

2015 Roadmap – Intelligent Data Lake

ANALYTICS

PREDICTIVE

Delivery

PublishedCollections‘Raw’ Data

Data Analyst UI

Live Data Map Explorer, Rev

Administration & Monitoring

PERSISTENCE

Live Data Map► Metadata Catalog ► Data Relationships & Lineage► Data Discovery & Search ► Recommendations

PREPARATION

METADATA

DATA

Ingestion

2015 Roadmap – PowerCenter Version 10All DataQuality & Trust Agility

Hybrid Environments•

Fast Development•

Low TCO

Business-IT Collaboration•

Data Governance•

Quality Across Enterprise

Variety•

Velocity•

Volume

ONE Platform Reliability Performance

Enterprise Ready

2015 Roadmap – Informatica RevSelf Service Data Preparation for the Business User

• Prepare OnceConsume Anywhere

• Intelligent Guidance

• Crowd-sourcedBest Practices

Total Customer Relationship – Key Products

Government Imperatives

DataGovernance

CloudModernization

ApplicationConsolidation

TotalCustomer

RelationshipAnalytics

DataWarehouse

DataMigration

DataConsolidation

Master DataManagement

DatabaseArchiving

DataSecurity

DataQuality

Big Data / Hadoop

Integration

Product Information

Management

Cloud Data Integration

IT Initiatives

Data Projects

Master Data Management

Data Quality Cloud MDM

ImproveDecisions

Business Agility

AchieveMission

Excellence

IncreaseOperationalEfficiencies

Ensure Privacy

& Security

Fuel Apps with Clean, Safe and Connected Data

Total Customer Relationship

Applications Cloud Social Device

Transactions Interactions Machine

Business Users

Master Data ManagementCustomer

Product Employee

Data Integration

Data Quality

1 Connect

7 Deliver

2 Correct3 Perfect

4 Enrich

6 Relate 5 Validate

Improving Customer SupportCreating single authoritative views of drivers and vehicles

2015 Roadmap – MDM and Big DataEnhancing Big Data with trusted Master data

Master data provides trusted information and links / aggregates seemingly un-related informationto facilitate analysis of Big Data

Big Data Facts

Master Data

Master Data

Master Data

Master Data

Big Data provides new insights from non-traditional sources to enrich master data (e.g. social media feeds)

ContextEnrichmentRelationships

Identify relationships between streams, including identity and households

2015 Roadmap – MDM Apps

TotalSupplier

RelationshipTotal Customer

RelationshipFinancialHierarchy

Management

CentralizedFinancial

HierarchiesManagement

Workflow Role-Based Security

Plan

ApproveA→B →C

Share

Audit

Analyze

Application Consolidation – Key Products

Government Imperatives

DataGovernance

CloudModernization

ApplicationConsolidation

TotalCustomer

RelationshipAnalytics

DataWarehouse

DataMigration

DataConsolidation

Master DataManagement

DatabaseArchiving

DataSecurity

DataQuality

Big Data / Hadoop

Integration

Product Information

Management

Cloud Data Integration

IT Initiatives

Data Projects

Data Integration Hub

Application Retirement (Archiving)

PowerCenterB2B

ImproveDecisions

Business Agility

AchieveMission

Excellence

IncreaseOperationalEfficiencies

Ensure Privacy

& Security

Overview of Application Consolidation

Initiatives• Modernization• Consolidation• M&A

Maintain New and Old Applications

Retire OldApplications

Implement NewApplications

CRM

ManufacturingManagement

OrderManagement

HRSupply Chain Management

FinancialApplications

ERP CustomApplications

LegacyApplications

Goals• Decrease Costs• Increase Agility

Cloud Modernization – Key Products

Government Imperatives

DataGovernance

CloudModernization

ApplicationConsolidation

TotalCustomer

RelationshipAnalytics

DataWarehouse

DataMigration

DataConsolidation

Master DataManagement

DatabaseArchiving

DataSecurity

DataQuality

Big Data / Hadoop

Integration

Product Information

Management

Cloud Data Integration

IT Initiatives

Data Projects

Cloud Integration

CloudMDM

CloudMasking

ImproveDecisions

Business Agility

AchieveMission

Excellence

IncreaseOperationalEfficiencies

Ensure Privacy

& Security

Cloud Modernization

Data Migration

Data Sync &

ReplicationCloud

Process Automation

Data Quality & Validation

Data Warehousing

Cloud Systems

Cloud MDMCloud

Analytics

Cloud – 2015 Roadmap Themes

Cloud Analytics

DataWizard

Cloud Ecosystems Vibe

Universal Cloud

Connectivity

Cloud Real-timeIntegration

Cloud Data Management

Data Governance – Key Products

Government Imperatives

DataGovernance

CloudModernization

ApplicationConsolidation

TotalCustomer

RelationshipAnalytics

DataWarehouse

DataMigration

DataConsolidation

Master DataManagement

DatabaseArchiving

DataSecurity

DataQuality

Big Data / Hadoop

Integration

Product Information

Management

Cloud Data Integration

IT Initiatives

Data Projects

Data Quality Master Data Management

Masking, Archiving

ImproveDecisions

Business Agility

AchieveMission

Excellence

IncreaseOperationalEfficiencies

Ensure Privacy

& Security

Data Governance Overview

Discover• Data discovery• Data profiling

Define• Business glossary• Business rules and policies

Measure and Monitor• Governance dashboards• Data lineage analysis

Apply• Automated rules• Manual workflows

Protecting Public HealthA comprehensive and trusted views of regulated drugs, products and firms

2015 Roadmap – Live Data Map

Content Inference Sensitive Data Tracking Stewardship “Smart”

Suggestions

• Crawl • Index• Cluster • Classify • Relate • Infer Semantics

All INFA Repositories Applications, Business Semantics

3rd Party – BI, Modeling, Big Data

User Ratings, Feedback, Operational Stats

Catalog ofData Assets

RelationshipsQuality ScoreStatistics

RulesGlossaryRatings

2015 Roadmap – Secure@Source

Security Incident & Event Monitoring (SIEM)

Web Application Firewall

Network Firewall

Intrusion Protection

OLD WORLDSIEM - Existing $2B+ market focused on managing and consolidating silos of infrastructure focused security products

23

INFA creates -Data Centric Security(Data Security Intelligence & Management)

Persistent Data Masking

Dynamic Data Masking

Data Loss Prevention

Database Activity Monitoring

NEW WORLDData Centric Security – New market focused on managing and consolidating silos of data focused security products

Encryption/Tokenization

INFA

ow

ns

Plug

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tner

Plug

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Plug

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INFA

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Intelligent Data PlatformPower the Data-Ready Enterprise

DataGovernance

CloudModernization

ApplicationConsolidation

TotalCustomer

RelationshipAnalytics

Data Intelligence

Data Infrastructure

Data Persistence

Data-Fueled Applications

Live Data Map Inference Engine

Vibe™ Virtual Data Machine

Data Feed Data Integration

Data Quality and Mastering

Data Security