36
BRINGING THE WORLD TOGETHER
BRINGING THE WORLD TOGETHER
fully integrated logisticsOperating across countries around the world, with
an estimated 180-strong fleet as well as 4 regional
headquarters and 26 overseas subsidiaries, Hyundai
Merchant Marine (HMM) is a central player in the
global maritime industry. Expanded container
terminals and trade routes, advanced IT systems,
investments in intermodal services and Container/
Bulk unit carriers, as well as the effective utilization of
talented company personnel, will all help HMM meet
challenges head-on and stay at the forefront of the
global economy.
WE CARRY THE FUTURE!
GREETINGS FROM THE GROUP CHAIRMAN
GREETINGS FROM THE PRESIDENT & CEO
ABOUT 4T
ABOUT HMMTrust and Value _18
HMM in a Glance _19
Securing Steady Growth _ 20
Strengthening Social Contributions _ 22
HMM SERVICESTalent and Capacity _ 24
LINER UNIT | Container Service _ 26
Terminal Service _ 33
Intermodal Service _ 36
BULK UNIT | Gas Carrier Service _ 38
Tanker Service _ 40
Tramp Service _ 42
Bulk Liner Service _ 44
Heavy Lift & Project Service _ 46
HMM OVERSEASTenacity and Determination _ 48
Overseas Organizations _ 49
HMM America _ 50
HMM Europe _ 52
HMM South-East/West Asia _ 54
HMM China _ 56
HMM Hong Kong _ 58
HMM Japan _ 59
HMM Taiwan / HMM U.A.E. _ 60
HMM & SOCIETYTogetherness and Society _62
Shared Vision and Objectives _ 63
Togetherness among Staff _ 64
Green Management _ 65
HMM’s Development _ 66
Managing Staff _ 68
CONTENTS
Intelligent business strategies propel the company forward and
onwards. Because HMM maintains an ideal balance between the
container and bulk ship divisions, it can sustain consistent growth
regardless of fluctuations in particular business areas. Profitability
is derived from the company’s careful analysis of market trends, its
development of mid-to long-term growth streams through overseas
expansion, and its vital investments in terminals and IT infrastructure
– keeping HMM ahead of the pack.
keeping the world moving
We carry the future!
We carry the future!
The world is not static and neither is HMM. The company’s flexible
organizational structure has enhanced its ability to adapt to the rapidly
changing conditions of the global marketplace. Innovative reforms such
as bolstering its management environment, strengthening its work
processes across the company, and reaffirming central mid-and long-
term visions have enabled HMM to respond more quickly and efficiently.
flexibility with no equal
We carry the future!For the past 37 years, supplying the necessary capacity as a leading
integrated logistics company has kept HMM at the forefront of global
shipping services. Both its vast range of around 180 vessels _ including
container ships, oil and gas tankers, tramps and project cargo ships _ and
its interconnected navigation routes have enabled the company to sustain a
global network that reaches every corner of the world.
delivering capacity to the world
HMM’s ambitions expand far beyond its recent successes. During the
past 37 years the company has made essential contributions to Korea’s
economic development and the global maritime industry, and now
pursues its next frontier _ becoming the world's leading integrated
logistics company. Pursuing sustainable growth externally and
organizational progression internally will enable HMM to set the standard
in global logistics and value.
pursuing excellence and growth We carry the future!
Hyun Jeong-EunHyundai Group Chairman
GREETINGS FROM THE GROUP CHAIRMAN
Dear Customers,This year, on the 10th anniversary of taking office as Chairman of Hyundai Group, I would like to express my deepest gratitude for your continued support and encouragement. I promise to do everything to justify your continued faith in myself, as well as our diligent HMM employees as we strive to maintain our current high level of customer satisfaction.
With just three VLCCs, HMM’s beginnings were humble, but we have now grown into a world-renowned integrated logistics company operating over 180 vessels, and more than 110 overseas subsidiaries and branches.
At HMM, we know that these significant achievements would never have been possible without your unfailing trust and support, and will never forget your generous encouragement. Michael Bloomberg, founder of Bloomberg, once counseled: "For your most valued people, give your best service."
At this very moment, HMM, manned by skilled personnel dedicated to the fastest, safest, and most reliable services, is crisscrossing oceans day and night with your valuable investments and putting this philosophy into practice.
To fully meet the requirements of our customers, HMM will keep delivering with the utmost quality you’ve come to expect, and a management philosophy of the customer as top priority that will not change under any circumstance.
In closing, I’d like to share a quote that we remind ourselves of everyday here at HMM: "Satisfy your customers at the beginning of your business, and later on and forevermore." This is advice we take seriously as we display the same challenging spirit and passion which empowered us to embark so audaciously in this business 37 years ago. We hope that you keep watching as we make further advances. Our desire is that you expect the most of HMM and where it is going, and witness as this bright future unfolds. Let me assure you that through the course, HMM, the respected standard bearer of the Hyundai Group, will forge ahead unafraid of both challenges and failures.
That is my personal guarantee.
Thank you again.
GREETINGS FROM THE PRESIDENT & CEO
Although the marine sector is very changeable _ often fluctuating between recession and boom, HMM has survived such market extremes to become a standard-bearing Korean maritime company. This success is thanks to the continuous trust and support of customers, and I deeply appreciate this vote of confidence in us as a company.
As you are well aware, the market is currently under pressure due to the global economic recession and the reduced rates caused by an oversupply of vessels; unfortunately, the continuous rise in oil prices is another factor we have to contend with.
Nevertheless, despite these difficulties, I am confident in saying that all HMM employees are constantly striving to make the company 'the best ever', and that their efforts can be clearly perceived by customers.
With the integrity of this sound reputation in mind, HMM remains focused on providing a totally reliable customer service. To this end, HMM is intent on constructing a new 'growth engine' by creating new service lanes and deploying eco-type vessels. HMM also responds to changing market conditions to safeguard service standards by implementing scientific and analytical business management practices. HMM promises to devote itself to improving its service by enhancing its manpower training systems, ethical and transparent management practices, and its Corporate Social Responsibility (CSR) activities. We will also formulate a comprehensive crisis-management system, and improve overall working procedures in the light of customer feedback.
A wise man once said, "The ocean remains unconquered and the longest journey is yet to be completed." Keep watching HMM: the best is yet to come.
I sincerely pledge that all HMM employees, including myself, will do everything we can to provide customers with the best possible service as we implement our core values: a customer-oriented attitude, a frontier spirit and enlightened global citizenship.
Thank you.
Dear Customers,Hyundai Merchant Marine began its business with just three VLCCs in 1976, but is now firmly established as a world-leading integrated-logistics company operating 180 state-of-the-art vessels and a global service network with 4 regional headquarters, 26 subsidiaries, and 75 branch offices. HMM is justifiably proud of its outstanding logistics and IT systems and its highly skilled and respected maritime professionals.
C. K. YooPresident & CEO
Hyundai Merchant Marine Co., Ltd.
4Ttrust | talent | tenacity | togethernessRepresenting a central part of Hyundai Group’s scope and corporate culture, the themes
of Trust, Talent, Tenacity and Togetherness will unify and guide HMM through whatever
lies ahead. Both external and internal challenges will be met in unison with the combined
efforts of all. Refusing compromise, the '4T' commitment will realize the eminent
potential of HMM to the fore, carrying the success of the business to new heights.
tTrust and Value_18 | HMM in a Glance_19 | Securing Steady Growth_20 | Strengthening Social Contributions_22
ABOUT HMM
19
With approximately 180 state-of-the-art vessels, shipping
routes that connect the world in a seamless web, and a vast
global network that reaches every corner of the world, HMM
has successfully earned the trust of its customers. HMM’s
diversified business portfolio is efficiently balanced between
the container ship division and bulk ship division. This
ensures stable growth unaffected by fluctuations in market
conditions of a particular business area, making HMM a
company that investors can trust and rely on with their
investments and plans. HMM offers 24-hour services for
rapid shipment of goods, and is a global shipping industry
leader in e-business _ offering a variety of e-services to
provide customers with convenient and accurate support.
HMM will let no circumstance limit its potential and
continue to create corporate value to enhance ‘Trust’ with
customers and shareholders. In addition, based on a ‘Trust’
relationship with the global community, the company will
actively lead and invest into social contribution efforts.
HMM endeavors to stand tall as the ‘world’s top logistics
company that creates value’ _ sincerely committed to its
responsibilities as a contributing member of society.
Trust and Value+ DATE OF FOUNDATION : March 25, 1976
+ PRESIDENT & CEO : Yoo Chang-Keun
+ TRADE : Maritime logistics
+ CAPITAL : KRW 771.4 billion
+ OVERSEAS ORGANIZATIONS : 4 regional headquarters
(America, Europe, South-East/West Asia, and China),
26 overseas subsidiaries, 75 branches, 3 overseas offices
+ NUMBER OF EMPLOYEES
- Stable Business Portfolio
- Exceptional Service Quality
- Securing New Growth Engines
- Strengthening Social Contributions
BUILDINGTRUST BY
GENERATING STEADYPROFITS
ESTABLISHING TRUST BY
ACCOMPLISHING SOCIAL
RESPONSIBILITIES
HMM IN A GLANCE
Ground Crew Onboard Crew Overseas Employees Total Number of Employees
878 1,049 2,014 3,941(As of Mar, 2013)
2120
LEADER IN E-BUSINESSAs a leader in e-business in the maritime shipping industry, HMM is actively developing and introducing more convenient and efficient e-services to customers. Last year, for example, customers were introduced to a faster, more intuitive HMM website experience (www.hmm21.com) as a result of carefully planned renovations. Container shipping customers can now utilize tracking and schedule inquiry services more easily, and HMM is also enhancing its business site in functionally and design with map-based tracking services, as well as user-created content and customer report services.
In February 2013, HMM launched the mobile application, HMM Mobile App, with support for iOS and Android mobile and tablet devices. Customers will find satisfaction with the new smart services available including cargo tracking, cargo movement alarm service, booking, and B/L inquiry service. Enhanced mobile services offered by HMM will contribute greatly to the success of its customer business.
HMM also continues to build its world-class shipping information network as well as enhance partnerships with customers and suppliers providing EDI (Electronic Data Interchange) services. By integrating information infrastructure for rapid information exchange, HMM is making faster business efficiency a reality.
ABOUT HMM | TRUST AND VALUE t
Securing Steady GrowthA STABLE PORTFOLIO
HMM's business portfolio explains that the proportion of container sales to bulk is 60 to 40. Based on these ideal numerical values, HMM successfully secures stability and growth. In addition to its main fleet of containerships, HMM runs the largest fleet of oil and LNG tankers in Korea, and a diverse fleet of bulk carriers. A well-balanced business portfolio has enabled the company to succeed with constant profits, demonstrating its steady growth even under severely fluctuating market circumstances.
CREATING NEW GROWTH ENGINESIn December 2011, HMM announced a newly formed G6 Alliance comprised of six leading carriers to offer more advanced services to customers. The G6 Alliance has quickly enhanced service coverage in support of Asia-Europe trade with direct call at about 40 ports in 25 countries — twice as many previously. The new alliance prides itself on fast transit times and broad port coverage, as well as the latest vessels with capacities of up to 14,000 TEUs. Following this past year’s successful service reorganization under the G6 Alliance, HMM will, beginning in May 2013, enhance All-Water services with members of the G6 by deploying more than 50 vessels in total. The new partnership will be comprised of six service lanes, three of which will transit via Suez Canal and the remaining three via Panama Canal, calling at almost 30 ports in Asia, the East Coast of North America, Canada, Central America, the Caribbean, Mediterranean, the Indian sub-continent, and the Middle East. This new partnership will be characterized by competitive transit times, broad port coverage, and efficient containerships and will bring the same winning formula to Asia-East Coast/North America trade as established in Asia-Europe trade.
HMM has also continuously strengthened its terminal services. In February 2012, HMM and Shandong Province Communication and Transportation Group established a joint venture which began developing an ODCY (Off-Dock Container Yard) in Qingdao. When completed, the ODCY will have an area of 59,334㎡ able to handle 300,000 TEUs annually. In March 2012, WUT (Washington United Terminals) succeeded in attracting 560,000 TEU cargoes of GA Alliance (Hapag-Lloyd, NYK, OOCL) and ZIM. Through this contract, WUT will have annual capacity of 790,000 TEUs.
Furthermore, HMM remains committed to reducing costs, maximizing investment efficiency, and managing top personnel, all of which ensures further profit and productivity as one of the world’s top integrated-logistics companies.
LEADING INDUSTRY AWARDS RECOGNIZE HMM
HMM’s dedication to qualified services is reflected in the many certificates and awards that the company has received over the years including: AEO (Authorized Economic Operator), an accreditation from the Korea and European Customs Services; C-TPAT (Customs-Trade Partnership Against Terrorism), a certification by the U.S. Customs and Border Protection (CBP); and the ISO (International Organization for Standardization) Award from the Korean Register of Shipping, to name just a few.
Commercial and distribution companies were also keen to reward HMM for its exemplary practices including Sony, U.S. electronics retailer Best Buy, Samsung, Toys R Us, Home Depot, the packaging materials manufacturer Tetra Laval, and the distribution company Target. In particular, Sony has appointed HMM as a Global Partnership Carrier for nine consecutive years up to 2012, and Best Buy recognized HMM as ‘Best Supply-Network’ at the Ocean Carrier of the Year Awards for seven years until 2010.
JC Penney, a chain of American department stores, also recognized HMM as the best partner in providing logistics services with the prestigious ‘International Supply Chain Provider of the Year’ award in June 2012 in Shanghai.
In April 2013, HMM/HASA was recognized as Target’s “2012 Provider of the Year” — its third consecutive year winning the award. HASA Manager Sandy Taylor was also honored with Target’s “All Star Award.” The collection of honors spotlight the truly all-around recognition for HMM/HASA’s high service excellence.
Shipping industry publications such as Logistics Management, World Trade, and Distribution have also been no exception in recognizing HMM for its achievements.
U.S. logistics magazine, Logistics Management, honored HMM with its ‘Quest for Quality’ award for ten years up to 2011. In 2010, HMM was honored by LOG-NET, the leading integrator of ocean carriers, with its 2009 award for ‘Electronic Commerce Excellence’ as evaluated by customers on the e-commerce qualities of shipping companies.
22
HMM VESSEL IN DRAMATIC RESCUE On March 4, 2013, an HMM container vessel, Hyundai Unity, was involved in the rescue of 10 survivors from a sinking ship, registered as of Palau nationality, located near the Philippines. The SOS was sent from the Guam Rescue Coordination Center which called for immediate assistance from any nearby vessel. At the time, Hyundai Unity was in transit from Brisbane, Australia to Kaohsiung, Taiwan, but immediately changed path to aid the stricken vessel approximately 64 miles (approx. 115 km) off course. The crew members of the Hyundai Unity rescued all 10 survivors and rendered first aid assistance. They then delivered the rescued crew to the US Coast Guard's Guam Sector. The survivors consisted of two Americans, one Japanese, and seven Palau nationals.
VOLUNTARY SERVICE BY EMPLOYEESHMM employees share their social contributions by volunteering to organize small-scale events for the community. HMM Women’s Club collects funds every month to make regular donations to non-profit organizations such as the Beautiful Foundation and Disabled People’s Welfare Center. Other social contributions were made through raising funds by selling carnations on Parents’ Day, organizing one-day beer houses, and participating in the ‘Anabada’ (Save, Share, Exchange, and Reuse) campaign. HMM staff also regularly serve lunch at ‘Raphel’s Center’, a home for severely-disabled children, and also bake bread and muffins at the Red Cross Center for children and senior citizens in the region. With these well organized voluntary services, HMM has built up its dedication and commitment to the community with the goal of making genuine impact.
‘BAPPUR’(FREE MEAL SERVICE) VOLUNTEER EFFORTHMM staff took part in the ‘Bappur’ (Free Meal Service) Volunteer Effort for homeless and itinerants, as well as isolated senior citizens at a soup kitchen in Seoul. Volunteering in the meal service efforts 12 times during 2012, a total of 420 staff participated in the activities. HMM engages in various community services in line with its commitment to a social responsibility focused on sharing to enrich the world.
‘MERCHANT-SHIP’ CLASS FOR CHILDREN Every year, HMM also offers ‘Merchant-Ship Class’ for underprivileged children, an invitation program which involves field trips on ships to learn about maritime life. Since 2008, this annual activity has helped to foster the maritime dreams and ambitions of children through charitable efforts.
Strengthening Social Contributions
ABOUT HMM | TRUST AND VALUE t
t HMM SERVICES
Talent and Capacity_24
LINER UNIT | Container Service_26 | Terminal Service_33 | Intermodal Service_36
BULK UNIT | Gas Carrier Service_38 | Tanker Service_40 | Tramp Service_42 | Bulk Liner Service_44 | Heavy Lift & Project Service_46
HMM’s numerous talents can be found in its most advanced
fleet, specialized shipping staff, and global marketing
network, all of which ensure the fleet competitiveness of
HMM at world class standards. From a Korea-leading 13,100
TEU container vessels to feeder containerships to other wide
ranging vessels, the company has connected the world via
its global networks. In addition, HMM operates the nation’s
leading tanker fleets including 300,000 DWT crude, product,
and chemical tankers, as well as the nation’s largest 10 LNG
vessels. In addition, by operating various sizes of bulk carriers
for raw materials such as iron ore, coal, grain and more, HMM
is fully equipped to satisfy the diverse needs of its customers.
Other key features behind HMM’s driving force are its
exceptional global IT system and skilled shipping staff who
are well experienced in the handling of fleet, and forecasting
market conditions accurately. As HMM carries strategic
investment of key terminals, secures mid-and long-term
growth engines and strengthens competitiveness through
consideration of marketing and profitability, the company will
further utilize the existing talents within its ranks to maximize
the capacity of the company.
Talent and Capacity LINER UNITContainer Service_26Terminal Service_33
Intermodal Service_36
27
Container ServiceFollowing successful service reorganization under the G6 Alliance, HMM will enhance All-Water services with members of the G6 beginning in May 2013.
HMM SERVICES | LINER UNIT tIn 2012, carriers struggled to make profits and recover massive losses from the past few
years. Market conditions remained challenging affected by huge numbers of mega ships
above 10,000 TEUs. This environment of overcapacity threatened carrier breakeven points
in main trade lanes, and freight rates were as volatile as the previous year. In the midst of
unfavorable conditions, HMM reorganized more efficient and highly customized services
by strengthening cooperation with G6 Alliance members, GA (Hapag-Lloyd, NYK, and
OOCL) and TNWA (APL, MOL, and HMM).
Based on reduced risk within the Eurozone and US economy, growth for global
containerized volume is expected to increase against 2012, while more new ultra large
containerships are scheduled to be added to the market. As a result, the outlook for
2013 is unpleasant to carriers; however, HMM will make great efforts to gain profits and
minimize negative impact from an imbalanced situation between supply and demand.
In 2013, HMM will seek to maximize profitability through three trusted strategies:
advancements in service quality, enhancement of competitive cost structure, and scientific
management with innovative IT solutions. Beginning in May 2013, the G6 Alliance will
extend its service coverage into Asia-US trade from the current Asia-Europe focus for
higher satisfaction to customers through differentiated services and wider coverage.
To gain advantage from its competitive operating cost structure, HMM has focused on
optimizing container equipment flow worldwide. Furthermore, HMM has implemented
extra slow steaming as a main cost-cutting measure and plans to apply the method to an
increasing number of ships. The operation of vessels in extra slow steaming mode is a
proven strategy among carriers to save bunker consumption and absorb excessive capacity.
In terms of customer relationship management, HMM is promoting scientific
management based on various IT solutions. In February 2013, for example, HMM
launched a new mobile application service offering customers easier access to shipment
information. Service schedules, cargo tracking, and booking details are now available
anytime via a customer’s mobile device. To enhance customized sales activities, HMM has
developed an internal sales data analysis system to provide greater assessment of sales
data from different approaches.
Additionally, HMM has completed certification for the Clean Shipping Index enforced
by the North European Shippers' Organization targeting 20 containerships and proving
HMM’s truly eco-friendly transportation services to customers. On the back of these
efforts, HMM has been honored as Provider of the Year by Target, an American retailing
company, for three years in a row and also was named International Supply Chain
Provider of the Years by JC Penney, an American department store group, in 2012.
With these strategies, HMM will continuously provide prestigious shipping services to
customers in its aim towards sustainable growth.
28 29
Asia-US TradeAs a main engine for the container division, about 30% of containerships operated by
HMM have been deployed in Asia-US trade. HMM has continuously strengthened its
service network to provide reliable and high quality transportation services for customers.
Following this past year’s successful service reorganization under the G6 Alliance,
HMM will, beginning in May 2013, enhance All-Water services with members of the
G6 by deploying more than 50 vessels in total. The new partnership will be comprised
of six service lanes, three of which will transit via Suez Canal and the remaining three
via Panama Canal, calling at almost 30 ports in Asia, the East Coast of North America,
Canada, Central America, the Caribbean, Mediterranean, the Indian sub-continent,
and the Middle East. This new partnership will be characterized by competitive transit
times, broad port coverage, and efficient containerships and will bring the same winning
formula to Asia-East Coast/North America trade as established in Asia–Europe trade.
On top of G6 cooperation in All-Water service, a portion of TNWA cooperation in this
trade will remain with APX, a pendulum service calling Asia, North America, and North
Europe, for which HMM will operate seven service lanes in total as All-Water services.
To serve Asia-West Coast/North America trade, HMM offers nine service lanes with six to
PS (Pacific Southwest) and three to PN (Pacific Northwest) gateways. In PS, Pacific China
Express (PCX) service is scheduled to undergo a vessel upsize from 6,000 TEUs to 7,850
TEUs and fleet increase from five to six ships. Southeast Asia Express (SAX) service will
undergo a vessel upsize from 5,757 TEUs to 8,000 TEUs in April 2013.
Asia-Europe TradeIn December 2011, HMM announced a newly formed G6 Alliance comprised of six
leading carriers to offer more advanced services to customers. In March 2012, the G6
Alliance launched six service lanes connecting Asia to North Europe and one service lane
connecting Asia to the Mediterranean, followed by the launch of a new Asia-Black Sea
Express in April.
The G6 Alliance has quickly enhanced service coverage in support of Asia-Europe trade
with direct call at about 40 ports in 25 countries — twice as many previously. The new
alliance prides itself on fast transit times and broad port coverage, as well as the latest
vessels with capacities of up to 14,000 TEUs.
Also, in March 2012, HMM deployed five ships of 13,100 TEUs on the Asia-North Europe
lane. In response to changes in the container shipping market involving deployment of
mega ships, HMM ordered 10 container ships including five 13,100 TEU container ships in
2011. The number of mega vessels operated by the G6 delivered in 2012 was 17 totaling
202,600 TEUs. As a result, at the end of 2012, total mega containerships operated by G6
were ten times more than in 2011. By operating mega vessels, HMM has benefited from
minimizing carbon emission and raising bunker efficiency to improve customer satisfaction.
In 2013, deployment of mega vessels among the G6 Alliance is to be accelerated. On top
of the 17 vessels for 202,600 TEUs in 2012, G6 is planning to deploy up to 24 vessels with
321,600 TEUs in 2013, which will further aid HMM’s efforts to reduce carbon emission
and improve bunker efficiency.
30 31
Intra-Asia TradeIntra-Asia trade covers three main regions of Asia including Asia-Middle East, Asia-
India Subcontinent, and ‘Pure’ Intra-Asia. Amongst the three different trades, Asia-
Middle East generates approximately 50% of total revenues in the Intra-Asia trade. HMM
has operated the Korea Middle East Service (KMS) deploying 5,500-6,800 TEU ships and
gained the second largest market share, 9.4%, in terms of lifting. As Middle East trade
is expected to create stable volume growth supported by strong purchasing power in oil-
producing countries, HMM plans to replace current 5,500 TEU vessels with 6,800 TEUs in
May. The move will ensure HMM keeps pace with the expected increase in trade volume
and retains service competitiveness in the market.
Trade in India is forecast to experience fairly robust growth due to economic growth in
the country. HMM has served North India by China India Express (CIX) connecting Far
East to Nhava Sheva and South India via Asia Chennai Service (ACS) linking Far East
to Chennai. In an effort to optimize service profitability, CIX has enlarged vessels from
2,200 TEUs to 4,600 TEUs in the second half of 2012, and will further upsize with newly
delivered 5,500 TEUs in the second quarter of this year.
To better meet market demand in the pure Intra-Asia sector, HMM has provided Japan
Thailand Service (JTS), Korea Indonesia Service (KIS), and Inter Port Service (IPS)
utilizing Transpacific, Europe and other Intra-Asia services. While three 2,200 TEU
HMM-operating vessels are deployed into Japan Thailand Service, pure Intra-Asia
trade endeavors to rationalize service structure to optimize assets and enhance service
competitiveness this year.
Emerging TradeIn order to keep pace with the rapid growth of emerging markets such as Latin America,
Oceania, Russia, and Africa, HMM organized the new Emerging Trade Team in 2011.
HMM has expanded its service coverage in Latin America connecting major Asian ports
via a reliable and highly productive network. Moving one step forward, HMM plans to
enhance its Central America service network to provide a hub bridge connecting Central
America to the US and Europe.
For Australia trade, HMM is operating three services covering Asian ports and four
major Australian ports including Sydney, Melbourne, Brisbane, and Adelaide. In order to
meet increasing demand from valued customers, HMM plans to upgrade its network and
expand service coverage to the United States and European countries.
Since first launching a Russia service in 1991, HMM has played a pivotal role in the
area’s trade with a wealth of experience and knowledge accumulated over 21 years. In
November 2012, HMM established its own office in Vladivostok which is the key gate port
connecting the Trans-Siberian Railway. Africa had also remained unexplored to HMM
until 2010 when the company started its East Africa Service connecting the Middle East
to East Africa. In addition, to meet growing demand in the region, HMM, in 2012, started
a brand new service connecting Asia to East Africa with coverage for Kenya, Tanzania,
and Africa Hinterland.
32
Terminal ServiceBenefits from an expanded pool of port and terminal facilities place HMM
in prime position to access the fastest growing markets.
HMM SERVICES | LINER UNIT t
Hyundai Together
Hyundai Tenacity
Hyundai Smart
Hyundai Speed
Hyundai Ambition
Hyundai Brave
Hyundai Courage
Hyundai Faith
Hyundai Force
Hyundai Mercury
Hyundai Loyalty
Hyundai Splendor
Hyundai Global
Hyundai Busan
Hyundai Singapore
Hyundai Colombo
Hyundai Bangkok
Hyundai Jakarta
Hyundai Shanghai
Hyundai Hong Kong
Hyundai Tokyo
Hyundai Longbeach
Hyundai Tacoma
Hyundai Oakland
Hyundai Newyork
Hyundai Vancouver
Hyundai Freedom
Hyundai Confidence
Hyundai General
Hyundai Highness
Hyundai Liberty
Hyundai Prestige
Hyundai Federal
Hyundai Glory
Northern Promotion
Hyundai Forward
Hyundai Unity
Hyundai Grace
Hyundai Dynasty
Hyundai Voyager
Hyundai Goodwill
Hyundai Integral
Hyundai Supreme
Hyundai Tianjin
Santa Monica
Athena
Hyundai Vladivostok
Hyundai Advance
Hyundai Stride
Hyundai Future
Hyundai Sprinter
Hyundai Progress
Hyundai Highway
Hyundai Bridge
Andrea
Laura Ann
GT141,000
141,000
141,000
141,000
141,000
94,511
94,511
94,511
94,511
94,511
94,511
94,511
94,511
74,651
74,651
74,651
74,651
74,651
74,651
74,651
74,651
71,786
71,786
71,786
71,786
71,786
64,054
64,845
64,054
64,054
64,054
52,400
51,841
53,352
47,855
52,581
52,581
52,851
51,364
51,364
51,364
51,364
51,364
41,899
43,213
34,610
21,611
21,611
21,611
21,611
21,611
21,611
21,611
21,611
8,583
9,981
DWT140,530
140,530
140,530
140,530
140,530
99,123
99,123
99,123
99,123
99,123
99,123
99,123
99,123
80,480
80,480
80,480
80,480
80,480
80,480
80,480
80,480
72,700
72,700
72,700
72,700
72,700
68,519
68,048
68,519
68,519
68,519
50,935
61,153
63,404
59,431
63,404
63,404
63,404
63,254
63,254
63,254
63,254
63,254
53,600
39,376
35,558
24,766
24,767
24,777
24,799
24,766
24,777
24,767
24,777
11,150
11,390
Year Built13,100
13,100
13,100
13,100
13,100
8,540
8,540
8,540
8,540
8,540
8,540
8,540
8,540
6,763
6,763
6,763
6,763
6,763
6,763
6,763
6,763
6,350
6,350
6,350
6,350
6,350
5,551
5,551
5,551
5,551
5,551
5,000
4,651
4,648
4,600
4,572
4,572
4,572
4,572
4,572
4,572
4,572
4,572
4,298
3,062
2,726
2,174
2,174
2,174
2,174
2,174
2,174
2,174
2,174
868
868
2012
2012
2012
2012
2012
2008
2008
2008
2008
2009
2009
2009
2009
2006
2006
2007
2007
2007
2006
2006
2006
2009
2009
2009
2009
2010
1996
2003
1996
1996
1996
2013
1994
2004
2010
2007
2007
2007
2008
2008
2008
2008
2008
2006
1991
2003
1997
1997
1997
1997
1997
1998
1998
1998
2005
2001
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
TEU
Capacity
CONTAINER SHIP (As of Mar, 2013)
Vessel Name
35
CUTCalifornia United Terminals is located in the Port of Los Angeles in Southern California, relocated from the Port of Long Beach in December 2010. CUT is renowned for its efficient service and excellent location within the harbor, and has played an important role in the PSW area as HMM’s main gateway to and from Asia. Over the years, CUT has developed a coast-wide reputation for efficient and expedient turnaround of cargo and unparalleled customer service. The new location is strategically located allowing for even greater and more comprehensive cargo handling capabilities, and continued opportunities to exceed customer expectations.
WUTWashington United Terminals is located in the Port of Tacoma, Washington. As HMM’s main gateway to and from Asia, WUT features a 103.95-acre terminal, plus designated 23 acres of on dock rail facilities which can provide non-stop connections directly between the vessels and trains for inland cargo. WUT added two additional Post Panamax cranes in early 2009, capable of lifting cargo of up to 100 tons in weight and 32.6 x 15.2 meters in size.
In March 2012, WUT succeeded in attracting 560,000 TEU cargoes of GA Alliance (Hapag-Lloyd, NYK, OOCL) and ZIM. WUT had previously only handled cargoes of TNWA members. Through this contract, WUT will have annual capacity of 790,000 TEUs. This is three times more than last year’s capacity of 230,000 TEUs. Already equipped with excellent terminal facilities and its own railway transportations, WUT will invest 20 million dollars in equipment procurement including eight additional yard cranes, IT facilities, and personnel recruitment. WUT is expected to grow in stature as one of the representative container terminals in the Northwest United States.
KHTKaohsiung Hyundai Terminal is located at Pier 118/119 of No.4 Container Terminal Center at Kaohsiung Port with a land area of 258,058㎡. It has a 640 meter-long quay and 907,276 TEUs of annual handling capacity. KHT handles not only HMM cargo, but also third party business cargo as a result of its successful sales division. To increase efficiency, 4 units of gantry crane, 11 units, and 2 units of empty handler have newly been offered.
RWGRotterdam World Gateway is located in Rotterdam, the Netherlands. HMM was selected as one of its key operators in 2007, along with other major maritime companies such as DPW, APL, MOL, and CMA CGM. RWG will open in 2014 and aims to be one of the most efficient and fully automated terminals in Europe.
HPNTHyundai Pusan New-port Terminal is a world-class port with state of the art facilities, handling 2.4 million TEUs per year. HMM has adopted a 24-row capacity container crane with a tandem spreader system as well as an un-manned automatic yard crane (Rail Mounted Gantry Crane) for efficient operation. HPNT opened in February 2010 and aims to be one of the best productive terminal services in Asia. According to the result of General Assessment for Container Terminal Productivity, Busan Port Authority(BPA) selected HPNT as the Port of the Year on in June 2012.
Qingdao ODCYIn February 2012, HMM and Shandong Province Communication and Transportation Group (SDCTG) established a new joint venture, Shandong Jiaoyun Hyundai Logistics Co., Ltd. (SJHL). The amount of investment from each company is 50 million CNY. This joint venture began developing an ODCY (Off-Dock Container Yard) in Qingdao in March. The ODCY will have an area of 59,334㎡ which is able to handle 300,000 TEUs annually. With this ODCY in Qingdao, HMM will be able to provide customers with load, unload, storage, and delivery services
through the one-stop service system. ODCY is scheduled to begin operations in May 2013.
36
Intermodal Service
HMM logistics has decades of experience and qualified service expertise in the international transportation and logistics business. The company provides specialized inland services to all important economic regions via a dense network and integrated logistics facilities at the most important intersections.
HMM’s container business delivers quality door-to-door services rapidly and efficiently across its global network. To retain this decisive advantage, the company utilizes strategic facilities worldwide including Hyundai Intermodal, Inc. (HII) in the U.S., premium block train services in Europe, and various feeder and barge services in Asia.
HII provides U.S. customers with Double Stack Train (DST); Transcon (a priority, nonstop rail provision between Los Angeles and New York); and direct services between Los Angeles and Atlanta. The subsidiary also offers valuable inland services that combine rail and truck transportation into one, while serving all major rail ramps in North America through its exclusive contract agreements with multiple rail carriers including BNSF, Union Pacific, Norfolk Southern, CSX, Canadian Pacific, and Canadian National.
As a specialist in land transport in Europe, both by road and rail, HMM also provides guaranteed block train services to inland areas including Slovakia, Poland, Hungary, Czech Republic, and so forth with all related logistics services. The company also enhances shipper convenience and satisfaction by creating an effective link between all modes of transportation.
In the Asia market, HMM uses its know-how and decades of experience to provide shippers with a resourceful inland connection system. In China, HMM provides Barge inland services with connection from Hong Kong to the Pearl River Delta Area, and from Shanghai to the Jiang River Area. As the economies of Asia — especially, China, India and Vietnam —continue to develop, HMM continues to grow its investments in depots, container yards, and other key infrastructure.
In response to the various needs of customers, HMM reliably delivers value-added intermodal services through a worldwide logistics network and also operates a specific team to construct and implement diverse solutions for transportation, tailored to the logistics needs of shippers.
Exclusive inland arrangements with cutting-edge infrastructure provide greater coverage in each of the crucial regions.
BULK UNITGas Carrier Service_38
Tanker Service_40Tramp Service_42
Bulk Liner Service_44Heavy Lift & Project Service_46
• U.S. WEST COAST INBOUND RAILROAD MAP
HMM SERVICES | LINER UNIT t
USCLE
USPIT
USBUF
39
Gas Carrier ServiceDedicated to maintaining its presence in the LNG and LPG markets,
the Gas Carrier Team focuses on fostering greater capacity.
HMM’s LNG carrier service was launched in 1994 as the first ever Korean LNG carrier. Since the inaugural Korean flagged vessel “Hyundai Utopia” transported LNG cargoes from Indonesia to Korea, HMM has become the largest LNG carrier in Korea. With Korea Gas Corporation (KOGAS), HMM has established a 20 to 25-year-long term contract: currently its eight vessels (one on charter) convey KOGAS cargoes in diversified routes among Korea, Indonesia, Malaysia, Qatar, Oman and Yemen. In 2012, HMM carried 6.5 million tons of LNG, which is approximately 19% of the total 35 million tons of domestic imports.
HMM won a bid for KOGAS’s Joint Venture Company Project, starting in the middle of 2009, in which total transport reaches 3.5 million tons of LNG annually from Sakhalin and Yemen. HMM also acquired an 18% ownership stake for four new LNG vessels, and a 20-year contract to operate one (Yemen-Korea route) of the four vessels.
Given the continuous strong demand for clean and efficient energy in Korea as well as the world, the LNG market continues to grow faster than any other segment of the shipping industry. With this opportunity, HMM will fulfill overseas LNG projects and play an important role in the worldwide LNG transport market. HMM will also develop and improve service capability, while closely cooperating with both domestic and overseas customers.
HMM’s LPG carrier service was launched in January 2006 with the long-term chartered VLGC, “DL Calla”, and has provided high quality services based on spot trading and t/c out. HMM operates 1 VLGC as of March 2013.
With these efforts, HMM demonstrates its commitment to delivering the very best in services to a wide range of customers around the world.
LNG CARRIER (As of Mar, 2013)
GT DWT1994
1996
1999
2000
2000
2000
2008
2010
1994
1995
125,000
125,000
135,000
135,000
135,000
135,000
145,000
177,000
125,000
131,000
CBM
CBM
CBM
CBM
CBM
CBM
CBM
CBM
CBM
CBM
Hyundai UtopiaHyundai GreenpiaHyundai TechnopiaHyundai CosmopiaHyundai AquapiaHyundai OceanpiaHyundai EcopiaAbdelkaderYK Sovereign (16.52%)
Hanjin Pyongtaek (11.16%)
Vessel Name Capacity Year Built
LPG CARRIER (As of Mar, 2013)
GT DWT Capacity Year BuiltVessel Name
44,680 50,743 199078,000 CBMDL Calla
HMM SERVICES | BULK UNIT t
Korea
Indonesia
QatarOman
Yemen
Malaysia
Sakhalin
103,764
103,764
113,998
113,998
113,998
113,998
100,545
113,900
103,764
89,956
71,910
71,684
77,584
77,591
77,564
77,513
83,959
91,732
71,909
71,041
41
Tanker ServiceWith growing contract commitments and a rising fleet, the Tanker
Team forges ahead from strength to strength.
The Tanker Service has been at the center of HMM’s growth over the past few years, and the company aims to maintain its leading role. HMM’s Tanker Service is organized into two teams: Crude tanker team and Product tanker team. Its fleet consists of 17 crude tankers including 11 VLCCs, 8 product tankers and 4 chemical tankers.
Currently around 45% of the crude tanker fleet and 42% of the product tanker fleet (LR, MR) have long-term contract commitments while the remainder operate in the spot market. Each sector _ even each individual vessel _ has different primary business routes. VLCC tankers, engaged in long-term contracts with domestic and foreign oil companies, transport crude oil from the Middle East to the Far East; while VLCCs committed to the spot market operate from the Middle East or West Africa to destinations either in the Far East or the West. Smaller vessels, such as Aframaxes, MRs and chemicals, usually operate for short-haul trips between Southeast Asia and the Far East.
Fleet expansion necessitated that new staff were posted to both London and Singapore in 2005. The London office is currently responsible for the Suezmax, while the chemical tanker business is managed by the Singapore office.
Since 2007, HMM has been securing additional long-term contracts under a risk hedging strategy, and organized a sound and stable structure to gain steady profit. For instance, although most tanker owners suffered enormous losses under severely weak market conditions from 2009 to 2012, HMM tanker service effectively minimized losses and reduced spot exposure all through the year. In 2013, HMM will continue to focus on securing more profitable long-term contracts to minimize spot exposure and take actions to save cost including super slow steaming against uncertainties in the market.
Based on stable profitability, HMM is well on its way to becoming one of the world’s most reputable and respectable companies, and constantly ready to offer the ultimate in services to customers around the globe.
HMM SERVICES | BULK UNIT t
VLCC FLEET (As of Mar, 2013)
DWT
300,000
300,000
299,984
299,700
299,700
299,994
299,930
299,986
299,700
297,258
297,229
Year Built
2005
2005
1998
1995
1993
1998
1997
1997
1993
2012
2011
Universal Queen
Universal Crown
Hyundai Sun
Universal Peace
Universal Hope
Millennium
Universal Brave
Universal Prime
La Paz
Fpmc C Noble
Fpmc C Melody
Vessel Name GT
163,465
163,465
156,692
158,475
158,475
156,692
156,692
156,692
158,475
156,975
156,975
MR FLEET (As of Mar, 2013)
DWT
50,375
50,375
49,700
49,700
49,700
50,375
50,375
Year Built2005
2005
2009
2009
2009
2008
2008
Oriental Emerald
Oriental Ruby
Atlantic Muse
Atlantic Mirage
Pacific Jewel
Oriental Diamond
Oriental Gold
Vessel Name GT
30,971
30,971
29,733
29,733
28,754
30,100
30,100
AFRAMAX FLEET (As of Mar, 2013)
DWT
105,500
105,905
106,062
105,000
Year Built2009
2008
2005
2008
Asian Sapphire
Asian Jasper
Asian Jade
Oracle
Vessel Name GT56,355
56,355
57,164
55,894
LR2 FLEET (As of Mar, 2013)
DWT
99,992
Year Built1998Oriental Green
Vessel Name GT56,955
SUEZMAX FLEET (As of Mar, 2013)
DWT
157,648
157,740
Year Built
2011
2011
Spyros K
Dimitris P
Vessel Name GT
81,314
81,314
CHEMICAL FLEET (As of Mar, 2013)
DWT
13,079
19,900
19,900
19,900
Year Built2007
2009
2009
2009
Dl Aster
Caribbean Orchid
Global Challenge
Global Peace
Vessel Name GT
8,539
11,724
11,623
11,623
43
Tramp ServiceUtilizing the finest dry bulk and tonnage facilities, the Tramp Team
will continue to meet customer satisfaction.
HMM Tramp Division carries a broad range of both major and minor bulk commodities in segmented sections consisting of Cape/Panamax, Handy/Handymax and Dedicated Tonnage Team.
The Cape/Panamax Team carries iron ore, coal, grain, coke, and so forth, with owned or chartered vessels ranging from 60,000 up to 250,000 DWT. Handy/Handymax transports nickel, iron ore, coal, fertilizer, cement, salt, bauxite and other materials, with tonnages from 20,000 up to 60,000 DWT.
Both teams are actively engaged in the spot/long-term business, and eager to expand their business scope for any relevant opportunities.
The Dedicated Business Team executes iron ore, coal and steel product shipments with 15 ore/coal carriers and a single steel product carrier. These vessels have been serving POSCO, KOSEP, KOMIPO, Hyundai Steel and Hebei Iron & Steel exclusively on 15 to 20-year-contracts, and will also include KOWEPO, KOSPO and further shipment of KOSEP with four new ore/coal carriers in 2016. Based on more than 30 years of experience, HMM plans to further expand its services towards overseas clients in such areas as giant steel mills and power plants.
Under such volatile and unpredictable market circumstances, HMM will actively implement the targets below to provide the most competitive services and meet client satisfaction.
- To analyze and identify market variations with depth and promptness- To enhance relationships with contracted and potential customers- To seek out and utilize new business opportunities- To maximize operational profit, making freight levels competitive- To upgrade the fleet list with versions that are both modern and highly capable benefitting clients through operational cost savings, minimized safety risk, and excellent performance
HMM has established its global network in the U.K., U.S., China, Singapore, and India to assist chartering and business development while port captains all over the world support the efficient operations of vessels.
SERVICE ROUTES OF TRAMP TEAMThe main service routes cover Australia, Southeast and Far East Asia,
Europe, North and South America, and the Middle East.
- Coal service routes: 1, 2, 3, 4, 9, 12, 14
- Iron Ore service routes: 4, 5, 6, 7, 8, 9, 11, 12, 13
- Grain & other products service routes: 3, 6, 10, 11, 13, 15, 16
HMM SERVICES | BULK UNIT t
Far East
India
Indonesia
W.Australia E.Australia
N.America
S.America
Nola
S.Africa
M.East
Europe10
9
816
15
14
11
3
131
2
4
6
7
8
10
9
5
12
BULK CARRIER (As of Mar, 2013)
GT106,367 92,865 92,865 99,999 99,999 81,152 76,068 92,924 44,146 42,917 42,917 42,900 43,000 38,851 40,562 35,889 35,297 35,297 33,091 33,091 32,989 32,989 33,036 33,036 33,000 33,000 33,000 33,000 33,044 33,000
DWT207,945 179,000 179,000 179,500 179,500 161,121 149,155 179,000 83,685 82,188 82,188 80,000 78,000 75,611 74,716 69,087 59,963 59,963 58,912 58,912 58,170 58,170 57,081 57,081 57,000 57,000 57,000 57,000 56,774 56,918
Year Built201020112012201220121997199620112009201220112010201120042001199420122012201120112010201020112012201320132013201320112009
Global CommanderHyundai TrustHyundai TalentGlobal TrustGlobal TalentGlobal WinnerGlobal VictoryK. Endeavor Atlantic LegendAtlantic MoonAtlantic PrimeBurgiaUltra PanacheStar Of NipponGlory RotterdamAarti PremPacific AcePacific PridePacific HeroPacific HonorK. CoralK. AmberConti LapislazuliConti LarimarPacific BrightPacific TalentPacific DreamPacific VisionBao ResourceBao Success
Vessel Name
DEDICATED ORE/COAL CARRIER(As of Mar, 2013)
GT106,367 106,367 106,368 101,466 101,604 93,104 93,153 93,153 93,153 89,603 77,650 76,068 76,068 68,093 25,021
DWT207,955 207,945 206,650 200,269 200,052 182,916 179,156 179,135 179,062 176,939 151,257 149,310 149,221 126,051 38,415
Year Built200920102012198819902010201120112012201019901995199819931989
Hyundai PioneerHyundai FrontierHyundai AtlanticHyundai ContinentalHyundai UniversalFEG SuccessHyundai SuccessHyundai VisionHyundai PassionGlobal EnterpriseHyundai ProsperityHyundai AtlasHyundai PowerHyundai SpiritPacific Success
Vessel Name
GT33,000 33,05731,255 29,964 13,055 25,503 25,503 22,636 17,009 17,009 17,018
DWT56,453 56,46956,000 53,503 52,525 43,229 43,210 34,184 28,200 28,200 28,050
Year Built20122012201320072006199619962010201120122009
Pacific CrownPacific LeaderPacific Integrity Bulk ParaisoPacific GuardianPacific ChampPacific RoyalPacific TrustPacific HopePacific NobleLake Konpira
Vessel Name
45
Bulk Liner ServiceFulfilling 4 to 5 million ton deliveries annually across routes all over
the world, the Bulk Liner Team aims to keep its service lines in motion.
For the past 30 years, HMM’s Bulk Liner Team has provided liner services for assorted steel and wooden cargoes on 13 trading routes worldwide — with capacities ranging from 10,000 to 60,000 DWT. The team offers service routes from the Far East/Southeast Asia to America/Europe/Asia/the Middle East, and has pioneered HMM’s first service lines into the Black Sea/India/China regions from 2004 and South America from 2009.
With established local offices in China, the U.S., Europe and India — as well as Korea and Southeast Asia — the team annually performs over 350 voyages and delivers 4-5 million tons of general cargoes on a range of chartered vessels.
The demands of international customers are met with highly qualified shipping knowledge and experienced cargo handling. Through safe vessel operation, the efforts of HMM Bulk Liner Team have always been geared towards the achievement of zero claims.
Confronted with a rapidly changing shipping market, the Bulk Liner Team strives to provide quality services to its customers through steady support of traditional routes as well as stabilization of newly launched service lines.
SERVICE ROUTES OF BULK TEAMRoute ① : Far East to America in and outbound steel cargo service line
Route ② : S.E. Asia to N. America in and outbound wooden & steel cargo service line
Route ③ : F. East to P. Gulf in and outbound steel cargo service line
Route ④ : F. East to S.E. Asia / S.E. Asia to F. East steel & wooden cargo service line
Route ⑤ : F. East to Europe in and outbound steel cargo service line
Route ⑥ : S.E. Asia to Europe in and outbound wooden cargo service line
Route ⑦ : S.F. Asia to P. Gulf bound wooden cargo service line
FLEET LIST (As of Mar, 2013)
GT
32,486 30,053 20,494 20,494 19,354 19,354 12,630
DWT
53,827 52,380 29,974 29,974 29,592 29,513 17,244
Year Built2011200120102010199619962005
Nord OceanFermitaThree RiversPacific HuronOcean TraderOcean HopeBeagle I
Vessel Name
Far EastN.America
S.E.Asia
S.Africa
S.America
P.Gulf
Europe
3,7
1
1
2
2
1
6
5
4
HMM SERVICES | BULK UNIT t
46
tHMM OVERSEAS
Tenacity and Determination_48 | Overseas Organizations_ 49
HMM America_50 | HMM Europe_52 | HMM South-East/West Asia_54 | HMM China_56
HMM Hong Kong_58 | HMM Japan_59 | HMM Taiwan / HMM U.A.E._60
Heavy Lift & Project Service
HMM SERVICES | BULK UNIT t
After generations, HMM is now looking to increase its presence in the project cargo market.
(As of Mar, 2013)
Hyundai PheonixHyundai PegasusHyundai SeoulHyundai InchonHyundai MasanHyundai UlsanHyundai DubaiHyundai AntwerpRome TraderSan Marino Trader
Lifting Capa
900 T
900 T
700 T
700 T
640 T
640 T
640 T
640 T
110 T
110 T
DWT
10,128
10,128
31,000
31,000
29,827
30,135
29,980
29,980
33,486
32,356
Year Built2010
2011
2012
2013
2010
2011
2011
2011
2010
2010
Vessel Name
FLEET LIST
The bridge to your dreams
After generations, HMM is now looking to increase its presence in the project cargo market. Built on the success of various projects up to 2006, the company launched a heavy-lift service in 2007.
To do so, HMM has made full use of its experience to establish a substantial market share in both projects and plants in Korea, a primary hub of Asian project activities and a primary source of project related equipments. HMM currently provides project cargo services to the Mediterranean, Europe, the Middle East, Far East, South East Asia and India using modern multipurpose carriers to carry lengthy, super-heavy, and highly voluminous cargoes such as petro-chemical equipment, wind energy, power plant facilities, and so forth. To meet clients’ needs, HMM’s project service offers individually-tailored solutions using a 3D solution system to consider the size and specific requirements of each cargo.
In addition, the project cargo service will be expanded worldwide by 2014 by extending services line gradually to S. America, Australia and beyond.
Project cargoes are becoming larger, heavier and far more voluminous than before. Projects are also more likely to take place in remote areas. Clients are looking for added value, and HMM is always ready to meet their requirements. HMM will expand its service areas to wherever opportunities exists, and remain dedicated to providing the most superior service and meeting customers’ needs with diverse fleets, supported by qualified engineering skills and worldwide networks.
49
HMM’s single-mindedness has enabled it to grow and
expand its influence across the world: opening its first North
American headquarters in 1982, in Europe in 1992, and
in South-East/West Asia and China in 2003. The company
now has a vast overseas network comprised of 4 regional
headquarters, 26 overseas subsidiaries, 75 branch offices
and 3 overseas offices. Pioneering into new markets with
prospective growth, while maintaining market share in
established regions, HMM has the determination to succeed
and “go wherever there is market potential.”
Tenacity and Determination OVERSEAS ORGANIZATIONS
HMM Europe
HMM Europe
HMM China
HMM China
HMM America
HMM America
Hyundai Merchant Marine (America), Inc.
Hyundai America Shipping Agency, Inc. HASA Irving
HASA L.A.
HASA San Francisco
HASA Houston
HASA Dallas
HASA Seattle
HASA Portland
HASA Vancouver
HASA Toronto
HASA Chicago
HASA Cleveland
HASA Cincinnati
HASA Kansas City
HASA St. Louis
HASA Minneapolis
HASA New Jersey
HASA Boston
HASA Atlanta
HASA Memphis
HASA Charlotte
HASA Phoenix RCSC
HASA Chicago RCSC
HASA Charlotte RCSC
California United Terminals, Inc.
Washington United Terminals, Inc.
HMM (Sao Paulo)
Hyundai Merchant Marine (Europe), Ltd. London
Southampton
Birmingham
Manchester
HMM (Deutschland) GMBH Frankfurt
Bremen
Duesseldorf
Muenchen
Poland
HMM (Netherlands) B.V.
HMM (Belgium) N.V.
HMM (France) S.A. Paris
Marseille
Lyon
Strasbourg
HMM (Scandinavia) AB Sweden (Gothenburg)
Denmark (Copenhagen)
Norway (Oslo)
Finland (Helsinki)
HMM (Italy) S.R.L
Milan
HMM (CIS) LLC
HMM (Austria) GMBH Czech (Prague)
Hungary (Budapest)
HMM (Vladivostok) LLC
HMM South-East/West Asia
HMM South-East/West Asia
Hyundai Merchant Marine (Singapore) Pte. Ltd.
Singapore
HMM (Thailand) Co., Ltd. Laem Chabang
Songkhla
HMM (Malaysia) Sdn. Bhd. Penang
Johor Bahru
HMM (India) Pvt. Ltd. New Delhi
Chennai
HMM (Vietnam) Co., Ltd. Ha Noi
Hai Phong
HMM (Chittagong)
HMM (Australia) Pty., Ltd. Melbourne
Brisbane
Adelaide
HMM (Japan) Co., Ltd.
Osaka
HMM (Hong Kong) Ltd. Shenzhen
Guangzhou
Xiamen
Hyundai Ocean Pioneer Shipping Agency Co., Ltd
Hyundai merchant marine (Taiwan) Co., Ltd.
HMM (U.A.E.) LLC
HMM (Jakarta)
Hyundai Merchant Marine (China) Co., Ltd. Shanghai
Qingdao
Tianjin
Dalian
Ningbo
Nanjing
Chengdu Global DOC Center
51
HMM OVERSEAS | HMM REGIONAL HEADQUARTERS t
Hyundai America Shipping Agency (HASA) is a wholly owned subsidiary of Hyundai Merchant Marine. With 24 offices in the United States and Canada, HASA, from its Americas Headquarters in Dallas, Texas, also supports an extensive agency network in Mexico, Central and South America to serve a rapidly growing account base.
HMM continues to operate three Regional Customer Service Centers in the U.S. which are manned by helpful and personable staff who stand ready to ensure doing business with HMM is seamless and trouble free. HMM’s trained professionals in America are prepared to meet and exceed customer expectations for service integrity and trouble free transactions — all with a personal touch.
HMM will continue to invest in the future, while aggressively pursuing profitable opportunities and striving to exceed customer expectations.
The 2012 shipping year for Hyundai, and many of its competitors, was one of eager anticipation as carriers looked for real market recovery. That recovery was tepid at best, with the U.S. economy limping along with less than robust GDP increase at less than 2%. 2012 was peppered with eight rate increases in the North America import market, which was unprecedented from previous years, but necessary to boost lagging revenue. It was also a year of labor unrest on all coasts, as unions continued to posture for gains in wages and benefits, even in the face of a very fragile US economic recovery.
Despite difficult challenges in 2012, HMM managed to maintain its relative market position and share YOY. The major difference between these years was due to a decline in refrigerated cargo in 2012, which was caused by governmental trade barriers on frozen poultry that affected all carriers. Overall efficiencies were enhanced by better balancing of equipment flows and pursuit of the most profitable cargoes.
While containing costs, HMM did not hold back in its pursuit of quality service evidenced by recognition of Best Buy’s “2012 Excellence in Partnership” award. On April 1, 2013, HMM was awarded Target Stores’ “Service Provider of the Year for 2012.” This is the third consecutive year that HMM has received Target's highest vendor recognition. In the coming year, HMM will take further steps to upsize its vessel fleet by adding another 5,050 TEUs capacity. Furthermore, it will extend US East Coast coverage by partnering with the Grand Alliance carriers to add two new services.
The Transpacific Eastbound Trade is predicting modest growth for 2013 and HMM is poised to support revenue demands with a better mix of business across the enterprise with smarter negotiations in the Q1 & Q2 traditional contract renewal period. HMM will leverage upsized vessel deployments in the Pacific Southwest loops, along with expansion of its collaboration with the G6 Carrier Alliance on the US East Coast, to provide more service options for customers. The company will also continue to leverage best in class service features to attract better business for 2013, resulting in a stronger financial outcome for the fiscal year.
Due to challenging economic uncertainties in 2012, some Trans-Atlantic service capacities were curtailed. For 2013, it’s anticipated there will be an upturn in business opportunities. In that respect, HMM is driving hard for success; its reefer and special equipment business are expected to continuously increase. Europe to U.S. services will also remain strong for 2013.
Central American business connected with the AEE service based on its direct call to Manzanillo, Panama, continued to increase HMM’s capacity to Latin America. The establishment of a feeder network connecting the AEE at Manzanillo with Central America, the Caribbean, Caribbean coast of Colombia, and Europe allowed HMM to grow its service scope to the expanding trades in these areas. Continued growth in demand is anticipated in 2013, a trend beginning mid-2012.
In the West Coast of South America, in addition to Asia service, HMM is under study to expand its service to USEC and Europe through Trans-Atlantic service. 2012 witnessed the establishment of the Brazil Pricing Department in response to customer needs at a local level. The new department is responsible for pricing related to HMM services in Brazil, Chile, Ecuador, Mexico, Argentina, and Uruguay. As was its position in the previous year, HMM will continue to investigate opportunities in Latin America, including possible expansion, as well as potential investment in new trade lanes.
HMM America
Phoenix
Los Angeles
San Francisco
PortlandTacoma
Seattle
Vancouver
Minneapolis
Irving, Dallas
Houston
Memphis
St. LouisKansas City
Cincinnati
Charlotte
Atlanta
Cleveland
Chicago
TorontoBoston
New Jersey
Headquarters
Subsidiary
Branch Office
Sao Paulo
Miami
53
HMM has rapidly grown to become one of Europe’s most renowned multimodal shipping and logistics companies, having owned offices in 15 nations, agents in 17 nations, and a combined total of 63 branches/offices/agents throughout Europe.
North Europe-Asia TradeThe origins of HMM’s European growth stretches back to humble beginnings in 1992, when the North Europe-Asia service (AEX) was launched, comprising of 3,000 TEU vessels. Successive upgrades followed starting with 5,500 then 6,800 TEUs by 2007, and 8,600 TEUs by 2009. As of 2012, HMM had brought into service five of a planned 10 new-builds, with capacity of 13,100 TEUs, into the North Europe-Asia trade. The latter part of 2014 will see the beginning of a program to bring the remaining five new-builds into service.
Med-Asia TradeDuring 2012, HMM renewed its acquaintance with the East Med & Black Sea with the launch of ABX which links the growing economies of Egypt, Israel, Turkey, Ukraine and Romania to Asia. As such, the office network was expanded to include a new Agent representation in Israel. In the West Med, 2013 will see the phased upsizing of HMM’s EUM service linking Italy, France, Spain and Egypt to Asia.
Transatlantic TradeSince 1995, HMM has also been a player in the Trans-Atlantic trade, now served by three loops (APX, ATS, AEE) from North Europe to the US East Coast, Gulf and West Coast. In 2012, HMM deployed its own tonnage for the first time with one 4,200 TEU vessel as a part of the AEE Service loop. This loop serves not only US East Coast transport, but also provides a strategic link to Latin America’s West Coast via Panama Canal’s Manzanillo transshipment hub.
Bulk TradeIn 2005, HMM Europe set up a Bulk Team, primarily involved in Suezmax business activities together with a dry bulk operational unit in Antwerp. During 2008, this team was strengthened to include Dry-bulk from Handymax up to Capesize business, set for further expansion in the Atlantic hemisphere.
Logistics & 3PLIn latter 2009, under the newly created Global 2 Local (G2L) brand, HMM formed its first joint venture business in the UK in the 3PL sector, Hyundai & C. Butt Solutions Ltd (www.g2l.eu.com). HMM will continue to offer tailor made logistics innovations to meet customer demands.
Authorised Economic Operator (AEO)Throughout 2009 to 2011, all HMM European offices were accredited with the prominent ‘kite-mark’ status as Authorised Economic Operators (AEO), granted by the European Customs Service, as official recognition that HMM is a trusted and secure member of the global supply chain industry. In 2012, HMM Europe was one of the first carriers to successfully renew its accreditation, and will continue this renewal process throughout 2013.
Alliance PartnershipsHMM remained part of the long established partnership with APL & MOL within The New World Alliance (TNWA), while both TNWA and Grand Alliance (GA) members, OOCL, Hapag-Lloyd and NYK, formed a new operational group named G6 during 2012. In 2013, this partnership continues to incorporate five North Europe services and one Black Sea service, while HMM separately maintains a foothold in the West Med with one service. In 2013, the G6 group will also begin to expand into the Trans-Pacific region.
With the existing, realigned, and new products deployed in 2013 within the European area, HMM is able to offer valued customers vessel slots in excess of 8,000 TEUs weekly.
HMM OVERSEAS | HMM REGIONAL HEADQUARTERS t
HMM expects reinforcement of the G6 Alliance and fleet expansion
by deployment of over 10,000 TEU mega ships in 2013.
HMM Europe
Headquarters
Subsidiary
Branch Office
LondonRotterdam
Antwerp
Dunkirk
Le HavreParis
GenoaLyonMarseille
Frankfurt
Vienna
Prague
Warsaw
HamburgBremen
Copenhagen
HelsinkiSt. Petersburg
Gothenberg
Strasbourg
Duesseldorf
Birmingham
Manchester
Oslo
Southampton
Milan
55
HMM South-East/West AsiaMaintaining a weekly allocation of 8,700 TEUs and supporting hub
cost-effectiveness are key goals of HMM South-East/West Asia in 2012.
South-East/West Asia Regional Headquarters (SHQ) was established in 2003 to provide effective control over the business activities of the South-East/West Asia Region consisting of 13 countries with great diversities in political, economic and social fields as well as potential to grow continuously.
Headquarters is strategically located in Singapore. Being a transshipment hub, the Port of Singapore handles one sixth of the world’s total container transshipment throughput, and 5.1% of global container throughput. In 2012, the port recorded 31.3million TEUs of throughput.
Each Segment of SHQ is managed by specialized departments:
The Marketing & Pricing department plays a significant role in SHQ, managing and expanding business in this region. Trade lanes managed by SHQ include Transpacific, Europe and Intra-Asia (extending to Oceania, Latin America & Africa). With high prospect GDP growth in this region, SHQ is actively engaging business opportunities that will support ambitious growth program that are in place.
The Logistics department plays a supporting role in relation to terminal contracts, feeder networks, schedule management and other operational issues. It initiates, coordinates and leads functional groups in the SHQ area. It also conducts feasibility studies on feeder deployment and layout optimization, and manages capacity plans and projects in an attempt to apply the most cost-effective environment solutions for business operations.
The major responsibility of the Equipment department is to ensure that an optimal level of equipment is available within the region without compromising container conditions or cost and time factors for better service to customers. In addition, it is also concerned with improving equipment turnaround time to avoid costly long idling.
The Bulk team commenced the chemical tanker business in Singapore from March 2005. Other bulk divisions joined the SHQ bulk team in 2008, in order to strengthen market presence — including bulk liner, tramper and heavy-lift project operations.
Although functioning independently, each department still works in close cooperation. HMM’s bottom line is to ensure continued business growth, with maximum profits and minimum costs. Since its establishment, SHQ has played an active and important role in this region.
HMM OVERSEAS | HMM REGIONAL HEADQUARTERS
Headquarters
Overseas Office
Branch Office
Subsidiary
t
Jakarta
SingaporeJohor Bahru
PenangSongkhla
Ho Chi MinhBangkok
Laem Chabang
Chennai
Nhava ShevaMumbai
New Delhi
Sydney
Brisbane
Adelaide
Melbourne
Subang Jaya
HanoiHai Phong
Chittagong
57
HMM ChinaPursuing active opportunities for 2012, HMM China will maximize cargo
volumes and bulk services to take the lead in key services and trade routes.
Due to slow worldwide economic growth, 2012 posed challenges for carriers. However, with tonnage withdrawal by certain players, the market showed an uptrend from the second half. As a result of these factors as well as the dedication of its staff, HMM China achieved better results in 2012 compared to 2011. For instance, HMM China’s total handling volume reached 16,279 TEUs per week, a 10% increase compared to 2011.
In specific, total outbound performance achieved 11,023 TEUs per week, which showed 11% year-on-year growth. In terms of the inbound business, total volume also recorded 5,256 TEUs per week, an increase of around 9%. In 2013, HMM is facing major uncertainties including global economic recovery trends, tonnage increases, oil costs, and so forth. Therefore, HMM China will keep enhancing its function as regional headquarters to improve collaboration with each origin and headquarters and to strengthen internal management. What remains clear is that HMM China is actively pursuing its final goal to achieve better profitability, develop a potential inland market, and improve its services to meet valuable customer demand.
HMM’s Bulk China Department business reliably transports steel products, heavy lift & project cargo, and dry bulk cargo worldwide.
The steel product liner service provides customers stable services from the Far East to the U.S., North Africa, Middle East, South America and South Africa. The project cargo service offers flexible, reliable and professional services that efficiently accommodate a wide range of customer needs.
HMM’s heavy lift & project cargo service has newly become a market leader in the Chinese market. The service offers a regular heavy lift liner service encompassing the Far East as well as Middle East, India, South East Asia, Red Sea, Mediterranean Sea and Europe, with modern multipurpose heavy-lifters with lifting capacity up to 900MTs able to handle long, super-heavy, highly voluminous cargoes. HMM plans to expand its project cargo service worldwide in 2015 by extending its service scope gradually to cover Australia, South America and beyond with an expanded fleet.
The Dry Bulk Tramp service operates inbound iron ore, coal, grain, nickel ore and other items from Australia, South America, the U.S., Indonesia and Philippines to China.
HMM Bulk service has proven reliable and reputable in the Chinese market by operating and featuring a stable service schedule, excellent stowage technology and efficient vessel operations. 2013 promises to be another year of growth, serving valuable customers in enhanced and better ways.
In February 2012, HMM China opened a new branch office named Chengdu Hyundai Merchant Marine Documentation Service Co., Ltd. in Chengdu, Sichuan province in mainland China.
The purpose of establishing this new documentation center is to create a synergy effect by centralizing the documentation functions that had been done by local branch offices in North China and South China including Hong Kong, Taiwan and Japan. Chengdu office is also performing freight auditing for all trades and offices.
Shanghai
Nanjing
Qingdao
Yantai
DalianShijiazhuang
TianjinBeijing
Chongqing
WuhanNingbo
Hangzhou
Headquarters
Representative Office
Branch Office
HMM OVERSEAS | HMM REGIONAL HEADQUARTERS t
Chengdu GDC
59
Hong Kong, the world’s third busiest port in 2012, handled around 23.10 million TEUs this past year, and nearby Shenzhen handled around 22.94 million TEUs. Of these shipments, HMM Hong Kong handled 585,495 TEUs and 559,680 TEUs in Hong Kong and Shenzhen respectively in 2012.
In 2012, HMM Hong Kong carried out a number of practical measures to maximize assets utilization and service rationalization, minimize costs, and enhance work efficiency for the achievement of service quality improvement and company profit yield. HMM Hong Kong has also made considerable effort to expand in the South China market to keep up with its China hinterland development plan and customer service objectives.
HMM Hong Kong oversees the sales, operation and administration of offices in South China. In Guangdong Province, Shenzhen and Guangzhou branch offices were established; also, Zhongshan was established as a representative office and appointed an agent to carry out business operations in the West Pearl River Delta market. In Fujian Province, HMM Hong Kong established Xiamen branch office, as well as Fuzhou as representative office. To cope with China’s business growth and direction, HMM Hong Kong continues to expand its new market coverage and networks in the China hinterland region, and has seen progressive performance results in terms of lifting growth, cargo source diversification, and market expansion.
In the future, HMM Hong Kong will strive for service perfection in enhancing its operation and service efficiency. These efforts will not only satisfy customer service expectations, but also improve asset productivity and management for the benefit of both HMM and its valuable partners.
HMM Japan owns two offices in Tokyo and Osaka; as well as three agent offices in Nagoya, Shimizu and Hakata. The Tokyo office covers all matters related to sales, operations and administration for the region of Japan — as the main Japanese representation of HMM. In contrast, the Osaka office covers sales in western Japan, with its three agent offices covering major local port sales.
Currently, HMM Japan has six services (JAS, PS5, PCX, PNW, PN1, APX) in Trans Pacific and four services (LP1, LP5, EUM, ABX) in Europe. This is in conjunction with 10 services (JTP, HLS, FTS, KMS, CIX, ACS, KRS, AU1&2, NHX) in Asia, Australia, Russia, Latin — including the Inter Port Service.
Since 2011, all 69 members of the HMM Japan staff have expended considerable commitment and effort to overcome challenging market situations such as a disastrous earthquake and strong yen; however, the Japanese market situation still remained difficult in 2012.
In 2013, HMM Japan does expect the country’s economy to emerge from last year's recession, but there is still uncertainty in the Japanese market. Nevertheless, HMM Japan will strive to create ‘certainty’ with its peerless commitment to providing the best services for customers.
HMM JapanHMM Hong KongHMM OVERSEAS | HMM OVERSEAS SUBSIDIARIES t
Shenzhen
Zhongshan Hong Kong
Guangzhou
FuzhouXiamen
Representative Office
Branch Office
Subsidiary
Branch Office
Subsidiary
Osaka
Tokyo
60
Hyundai Ocean Pioneer Shipping Agency Co., Ltd., located in Taipei, was established in 1999 as a joint venture with a local agency, and became a 100% wholly owned HMM subsidiary in 2000. With 59 staff and a branch office in Kaohsiung, HMM Taiwan provides competitive and quality transportation services for major trade lanes, extending to the U.S., Europe, and the Middle East, as well as Intra-Asia.
HMM Taiwan has established an even stronger position with re-location of the Taipei office in 2011, and the progress made during the past 14 years ensures its existing role as a significant asset of global HMM.
In 2013, HMM Taiwan will focus on increasing profitability by improving internal efficiency and reducing costs to overcome poor market conditions. In the meantime, it will also acquire high valued-added freight to upgrade revenue and maintain a strong relationship with long-term customers through the highest quality customer services.
HMM U.A.E.HMM’s journey in Dubai began with the launch of the KMS (Korea-Middle East Service) in 1998. From a modest start with weekly services to and from the Far East, HMM U.A.E. now connects Dubai to the Far East, the U.S., Europe, Australia, the Indian subcontinent, and also East Africa. With a strategy to attain better control of its business infrastructure, HMM elevated its Dubai representative office to the status of RHQ in September 2002. The RHQ was given the overall responsibility of controlling and guiding HMM services in key Middle Eastern Gulf States, as well as taking operational control of the Pakistan market.
As businesses in the region continued to grow, April 1, 2008 saw HMM launch its own subsidiary in partnership with its local agents. HMM (U.A.E.) LLC. now controls all agents in the Middle East and East Africa. With successful inauguration of the East Africa Service in 2010, HMM U.A.E. is taking full advantage of one of the fastest growing markets in the world.
Dubai
Subsidiary
HMM OVERSEAS | HMM OVERSEAS SUBSIDIARIES t
tHMM & SOCIETY
Togetherness and Society_62 | Shared Vision and Objectives_ 63
Togetherness among Staff_ 64 | Green Management_ 65
HMM Taiwan
Kaohsiung
Taipei
Subsidiary
63
By fostering a sense of unity and togetherness among staff,
HMM aims to translate the progress of individual employees
into the growth of the company. Open communication
between management and staff is always encouraged, and
efforts are being made to fuse the goals of each and every
employee with the visions of the company. HMM also strives
to share a sense of togetherness with society. The late
Hyundai Group Chairman Chung Mong-Hun said, “Once a
company grows to a certain size, it can no longer be owned by
one individual” — emphasizing that the goals of the company
should coincide with those of society. Accordingly, HMM
endeavors to share and fulfill the values required by society.
Togetherness and Society
We are the pumping heart of a global supply chain.• We transport and deliver valuable cargo produced by numerous industries on a global basis.
• We devote ourselves to making human society more prosperous and happier by delivering scarce
resources and commodities around the world faster and dependably, to where they are needed.
• To make this happen in the challenging business environment of the 21st century, we put all our
efforts and capabilities toward building a more efficient and effective value-delivery network.
Hyundai Merchant Marine—which consists of experts unrivaled in the shipping and logistics industry—seeks to develop the best solutions for all its customers and contribute to enhancing the happiness of the global community.
We Carry the Future
• Customer Value Oriented Mind• Developer Spirit• Global Citizenship
MISSION
SLOGAN
VISION
Core Values
SHARED VISION AND OBJECTIVESPURSUED TOGETHER BY ALL MEMBERS OF HMM
64 65
Togetherness among Staff Green ManagementHMM is exerting every effort to promote communications among staff by holding workshops, gatherings, and sports events.
The Junior Board Committee, made up of employees representing each different rank of the corporate hierarchy, regularly meets with senior management to seek advancements together, and these meetings create a strong bond among employees across all levels. In-house club activities are also greatly encouraged so that executives and employees can have opportunities to naturally form a sense of unity while enjoying sports activities including bowling, tennis, and swimming together. Reading books and playing in a band are other popular activities as well.
Also, respect and care amongst executives and employees is emphasized to facilitate a system of communication that shares HMM’s vision and philosophy.
HMM & SOCIETY t
HMM has recognized the responsibility to take action against various green environmental effects and climate change, and has established the Green Management System to respond proactively as certified by a third party verifier in 2011.
The company has devised an IT system (GEEMS, Green Energy Efficiency Management System) to monitor environmental effects, greenhouse gas emissions and energy efficiency, as well as leveling up the quality of its management and oversight over these areas. Furthermore, much effort is being invested in technical improvement and fleet management to reduce green environmental effects in an alignment with energy efficiency improvement.
In specific detail, various technical measures including optimal operation systems, Silicon paint, PBCF, MEWIS Duct, Turbo charger cut off, Homogenizer, and so forth are applied on vessels to improve energy efficiency. Also, 13,100 TEU containerships (to be delivered in 2014) are expected to have 40% less EEDI than similar class vessels by applying state-of-the-art technology.
With these efforts, HMM strives to fulfill environmental requirements actively and preserve nature as it is.
CO2 emission reduction target — Reduce 17% of CO2 intensity by 2015 based on 2008.
Green doings· Monitoring green environmental effect· Consulting· National R&D assignment· NGO activity (Clean Cargo Working Group, World Shipping Council)· Developing energy efficiency monitoring system
Green rewards· Awarded as ‘Carbon Management Industrial Leader’ by the CDP (Carbon Disclosure Project) of Korea (2012.10)· M/V Pacific Pride certified as Green Ship by Korean Register of Shipping (2012. 8)· Disclosed containerships` environmental performance to Clean Shipping Index and Clean Cargo Working Group after voluntary verification (2012)
67
2010 Certified as Korea AEO (Authorized Economic Operator) 'AA' level.
Moved into new head office in Yeonji-dong, Seoul.
Hyundai Pusan New-Port Terminal opened.
Achieved best ever business results in sales and operating profit.
2011 Opened CUT (California United Terminals) in Los Angeles, California.
Ordered five 13,100 TEU container ships.
Proclamation of new vision and mission as, ‘The Pumping Heart of the
Global Supply Chain.’
Formed world's largest shipping alliance ‘G6’ with APL, MOL, Hapag-Lloyd,
NYK, and OOCL.
2012 Asia-Europe service launched by G6 Alliance.
Deployed 13,100 TEU container ships on Trans-Pacific trade lane.
Established ship management company, Hyundai Ocean Service Co., Ltd.
M/V Pacific Pride received ‘eco-friendly vessel’ certification, the first
vessel to do so in Korea.
2013 Launched customer service application for smartphone and tablet users.
Signed an 18-year coal delivery contract with KEPCO (Korea Electric Power
Corporation) subsidiaries.
1976 Company established as Asia Merchant Marine on March 25.
Transportation service opened with fleet of three VLCCs.
1977 Bulk cargo tramp service and deep-sea tug service begin.
1978 Conventional liner service opened between the Far East and Middle East.
1980 Specialized car carrier service established.
1981 Specialized ore and coal transportation service begin.
1982 U.S. subsidiary, Asia Merchant Marine America (AMM America), founded.
1983 Company name changed to Hyundai Merchant Marine Co., Ltd. on August 9.
1985 Full container service opened between the Far East and Western U.S.
Acquisition of Dong Hae Merchant Marine and Shin Han Shipping completed.
1988 Double stack train (DST) rail service established between Long Beach, Chicago
and the Eastern U.S.
1989 Japanese subsidiary incorporated.
1990 Hyundai Intermodal, Inc. (HII) established as a subsidiary to provide full-service
intermodal transport service within the U.S.
1992 Subsidiaries incorporated in Europe and Hong Kong.
1993 U.S. subsidiaries Hyundai America Shipping Agency, Inc. (HASA) and Hyundai Merchant
Marine America, Inc. (HMMA) established.
Both ISO 9002 certification and ISM code received.
1994 Korea's first LNG transport service begins with launching of Hyundai Utopia.
1996 Exclusive container terminal opened in Kaohsiung, Taiwan.
ISO14001 certification acquired — first among world's multimodal transportation companies.
1998 New World Alliance service begins with APL and MOL.
1999 100% management rights for California United Terminals in Long Beach acquired.
1970-80’s
1990’s
HMM’S DevelopmentHMM’S DEVELOPMENT
2000 Hyundai Merchant Marine (France) S.A. opened.
2001 ‘Cyber Customer Service Center’ opened.
6,500 TEU container vessels on the PSW (Pacific-Southwest service) route deployed.
2003 South-East/West Asia Headquarters and China Headquarters established.
2004 All HMM vessels and port facilities approved in accordance with ISPS Code.
2005 Indian subsidiary established.
2006 Opened branch office in Warsaw, Poland.
30th anniversary ceremony celebrated.
Selected as terminal operator for 2-2 container terminal of Busan New Port.
Deployed five 6,800 TEU container ships.
2007 Three 6,800 TEU and three 4,700 TEU container ships launched.
Selected to develop Rotterdam Container Terminal.
Established HMM Italy SRL and HMM Vietnam Co., Ltd.
Dedicated express rail service between Hamburg and Mlawa established.
2008 Launched new 8,600 TEU container ship ‘Hyundai Brave’.
Established subsidiaries in Russia, United Arab Emirates, Australia, and Austria.
Proclaimed new 『4T『 corporate culture.
2009 Established direct services from Vietnam to the US West Coast.
Held 10th anniversary ceremony of Washington United Terminals in Tacoma, Washington.
Opened Danube Express service (rail service between Budapest and Hamburg).
2000’s
2010's
68 69
Managing StaffMANAGING STAFF
Chung Ji-YiExecutive Vice President
Lee Taeg-GyuExecutive Vice PresidentChief Maritime Officer
Lee Nam-YongExecutive Vice PresidentHead of Planning & Administration Unit
Yoo Chang-KeunPresident & CEO
Lim, Jong-Ki Senior Vice PresidentHead of HMM SHQ
Jung Dong-JinSenior Vice PresidentHead of Wet Bulk Division
Kang Ho-KyungSenior Vice PresidentHead of HMM EHQ
Lee Young-JoonExecutive Vice PresidentHead of Bulk Unit
Song Yo-IckExecutive Vice PresidentHead of Liner Unit
Lim Jae-HoonSenior Vice PresidentHead of HMM CHQ
Kim Chan-HoSenior Vice PresidentHead of Accounting Management Division
Yang Seung-InSenior Vice PresidentHead of Liner Trade Planning Division
Lee Seock-DongExecutive Vice PresidentHead of HMMA
Kang Sung-IlExecutive Vice President
