Date post: | 13-Apr-2017 |
Category: |
Business |
Upload: | havas-people |
View: | 374 times |
Download: | 0 times |
Bringing your Employer Brand to Life
• Authentic
• Engaging
• Energetic
• Sharable
• Informative
What makes great EB content
• Emotive
• Memorable
• Appropriate quality
• Original
• Distribution
http://casualfilms.com/work/a-joy-to-discover/
http://casualfilms.com/work/we-mean-energy/
https://vimeo.com/112303606Password: casualfilms
http://casualfilms.com/work/when-florrie-came-along-my-car-story/
http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
https://vimeo.com/143355436Password: casualfilms
• Audience
• What is it
• Objective
• Background / big picture
• Key message
• Call to action
Things to think about when writing a video brief
• Budget
• Timeframe
• Measurement
• Channels
• Digital marketing
• Environmentals