Date post: | 09-Feb-2017 |
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Bringing Your Game to The Global SceneToge Productions
IntroductionsKris Antoni Hadiputra CEO & Co-Founder of Toge
Productions Games Designer, Art Director, &
Programmer IGDA (International Game
Developer Association) Jakarta Chapter Coordinator
AGI (Asosiasi Game Indonesia), Head of Developer Group
Infectonator : Survivors is a Procedural Permadeath Zombie Survival Simulator
Squad-based real time strategy with base management and survival simulation in SNES pixel graphics
Imagine if Syndicate and This War of Mine had a baby during a Left 4 Dead zombie apocalypse, that baby would be Infectonator : Survivors
What is
Why Go Global? Games are borderless and Gamers are universal Why limit yourself? Why limit your market? We want to show the world that we can do it! Successful Indie Game Devs started their journey
by exhibiting their games at events such as PAX
Goals Build relationships Build awareness Build reputation
PAX AUSTRALIA This is our first experiment Close to Indonesia, relatively cheaper, less
risky. Good place to start
PAX AUS
We contact PAX AUS event organizers Become part of the PAX Rising International Indies booth.
3x2m booth for AU$2200 Around 30K attendees Total expenses – AU$ 20,000
Lessons Learnt Selling merchandise (t-shirts) is not a good idea Press Kit is very important! Need to actively hunt press! Contact press ASAP! Establish relationship with other indies is very important Build a special demo of your game, max play time 5 minutes
PAX EAST BOSTON One of the biggest PAX, over 100K
attendees Located in Boston, USA. Relatively more
expensive 12 hour time difference = jet lag
PAX EAST Submitted our game to Indie MegaBooth Got accepted because they have heard of
“Infectonator” Become part of the PAX EAST Indie MegaBooth.
3x3m booth supported by Intel Around 100K attendees Total expenses – US$ 9000
Lessons Learnt Shock and Awe! Bring a Portable Backwall from
Indonesia is cheap and awesome! Need to bring more PressKit! Do research! Learn the faces and names of
famous people!
Lessons Learnt
Give your time to rest and adjust Prepare a Press Kit to impress Be active! Approach as many people as possible
(especially press and celebrity), but do it nicely and don’t be creepy!
Do research! Learn the faces and names of famous people!
Build relationships, be respectful and supportive Always check and submit to Indie Megabooth Prepare some challenges and rewards Large screen TV for crowd gathering is very important! Decorate your booth to attract & impress. It is cheaper
to prepare from Indonesia.