Date post: | 16-May-2015 |
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Campaigns/ New mediaBRIS
CHI’s New Techs Group, Dublin, 2012-11-22/3
The Idolcard campaign• Core & popular annual support services’
info/promotion campaign (since 1998)– Children choose/ we ask national celebrities– participate by childhood photo and narrative – show kids they are not alone & everyone can
need someone to talk to
• Old media: The cards & posters
The Idolcard campaign (2)• At www.bris.se
• Adds at fx FB, Dayviews
• Radio spot at Spotify
BRIS Gina 20s swosh_2 121008.wav
Promoting barnperspektivet.se(TheChildPerspective.se; BRIS’ support site for adults)
• Marketing campaigns 3 weeks twice a year – General message (all adults) vs targeted
• Major newspapers’ sites:
Promoting barnperspektivet.se (2)
• Facebook:– Adds– Status updates
• Wellknown, active bloggers (same target groups)– Through their channels; for free– Info mails, ask for help– Good impact, win-win (BRIS good TM)– Only text material
BRIS Challenge• Fundraising campaign; competition – who
rises most funds for BRIS? Travel through Sweden; inviting cities/ centres, communities, shopping malls etc
Through • bris.se
and• Facebook