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Brisa Innovation Management FCT-UNL, 12/02/2014 Tomé Pereira Canas
Brisa Innovation Management FCT-UNL, 12/02/2014 Tomé Pereira Canas
5 Tunnels e bridges 40 Meteorological stations 550 CCTV
Detection and Monitoring
Sensors
Toll Plazas
93 toll plazas ALPR Free flow Manual-lane control
90 vehicles 1200 SOS
Road Assistance
200 PMV
200 VMP
Travel Information
On-line traffic Hot Line
808 508 508
Brisa FM
Why Innovation in Brisa?
The operation is strongly supported by technology
Hot Line
808 508 508
Competences Needed:
• Project Management
• Safety and Maintenance
• Clients Relationship
• Tolling Management
• Traffic Management
• Technology Management
• INNOVATION
Why Innovation in Brisa?
BRISA Innovation
Main lines of innovation policy:
• Relies on the key concept of Innovation Network
• Strongly supported in technology
• Firmly based on the notion of value creation
Main formal tools for innovation:
• Brisa Innovation and Technology (BIT)
• Main Focus: Technological Innovation
• System for Innovation Management (SGIDI)
• Division for Strategic Planning (DPE)
• Main Focus: Organizational Innovation
• System for gathering ideas (Project Colombo)
• Innovation Committee
Brisa Profile
BIT – Brisa Inovação e Tecnologia
Missão: Assegurar o conhecimento do estado da arte
ITS (Intelligent Transport Systems) e maximizar a
eficiência de soluções para as concessões mundiais da
Brisa, crescendo em mercados externos seleccionados
Atribuição principal: concepção, desenvolvimento,
produção, instalação e manutenção de equipamentos
e sistemas de suporte ao funcionamento da rede de
auto-estradas da Brisa
> Sistema Integrado de Gestão da Inovação, Qualidade
e Ambiente certificado nos referenciais NP4457, ISO
9001 e ISO 14001
Focus on creating value for stakeholders
BRISA Innovation
Merger of Brisa’s R&D department with BAER (Road Electronic Maintenance)
Created in 2009 and 100% held by Brisa
Mission: Assure the state-of-the art on technological knowledge of ITS and maximize the solutions efficiency for the Brisa Concessions, growing in selected external markets
Support Brisa internationalization process
Integrated Management of Innovation, Quality and Environment Certificate in reference NP4457, ISO 9001 and ISO 14001
Value Creation as the main driver
An extended value
Design, Develop, Install and Maintain the state-of-the-art ITS
technological solutions, in an efficient way
Assure the state-of-the art on technological knowledge of ITS and
maximize the solutions efficiency for the Brisa Concessions,
growing in selected external markets.
Mission
Main Goals
Install ITS solutions outside the Brisa Group, with low risk projects,
assuring scale in negotiations and maintenance resources
BRISA Innovation
Value Chain
A Project Based Company
Research Development Production Installation Maintenance
Research projects
Co-financing using
national and
international (EU,
U.S.) funds
Proof-of-concept
Project and solutions
development
Licensing through
third parties or direct
licensing inside and
outside Brisa Group
New Product
Development
Production and
installation projects
of equipment in road
concessions and other
infrastructure
Installation
Projects
Maintenance services for
road concessions
Maintenance services for
ETC applications in parks
and access control
Maintenance
Activities
Consulting Services
Consulting activities in the different areas present at the value chain
Consulting
Projects
BRISA Innovation
António Flora
António Veiga
Bruno Basilio
José M. Machado
Joaquim Pereira
Rui Costa
Tiago Dias
Comercial
Financeiro e Tecn. de Informação
Suporte Técnico Suporte Administrativo
Investigação e Inovação Instalação Logística e
Industrialização
Qualidade e Ambiente
Board
Desenvolvimento
Carlota Rato
Silvia Costa
Jorge Cunha
António Costa
Bruno Ferreira
Tomé Canas António Amador Pedro Sobral João Esteves
André Costa
Mário Rodrigues
Nuno Fadigas
Rui Dias
Vitor Mendes
Francisco Mourão
Marco Pais
Pedro Sequeira
Carlos Mesquita
António Timoteo
Rui Almeida
Rita Arraiolos
Adérito Pereira
Daniel Amaral (Presidente CA)
Jorge Sales Gomes (Presidente CE)
Francisco Rebelo (Administrador Executivo)
Carlos Salazar Sousa (Administrador)
Eduardo Ramos (Administrador)
Vitor Silva
Ana Silvia Santos
António Silva
Armando Mamede
Elsa Lourenço
Jorge Pereira
José Alves
Vitor Pereira
Manuela Pina
Carla Salazar
Desenvolvimento de Negócios José Pinheiro
José Medeiros
BRISA Innovation
Innovation...
Innovation Model
Technological environment systematic surveillance. Forecast of technological new trends
Brisa internal and external linking's management, identifying opportunities
and interactions
Relationship between Brisa strategic orientations and the innovation
activities
Collaboration with a wide partners network, with a clear separation of rules
and competences of each partner
Capabilities
Surveillance and Forecast
Processes
Interfaces Management
Innovation Network
Strategic Planning
Innovation Model
Closed Innovation Model
Development Research
Investigation
Science
&
Technology Base Market
New Products
/Services
In this model, the company only uses the internal ideas and resources to develop and launch new products in to the market
Open Innovation Model
Development Research
Internal
Technology
Base
Current
Market
New
Products/
Services
External
Technology
Base
New Markets Technology Spin-offs
New icensing Other Firms Market
Technology Insourcing
Open Innovation Business Model, is based on collaborative network of companies, R&D Institutes and open source communities, that use
both internal and external ideas to create value
Innovation Network
Innovation Network focused in value creation
WhatEver
Business Angels
Business Angels
INESC
Porto FEUP IST
Univers.
Aveiro
ISEL IPL U Minho Politéc.
Setúbal
IT INETI
Scientific and Technological System Entities
ISQ ISR CENTIMFE ISCTE U Coimbra
ARH
EID
Cadash
CEV
Kapsch Efacec
Q-Free
Observit
TG Design
ECOVIA
Partners
Poli-Poli
Salemo
e Merca
NCP
Glintt
Suppliers
Roff Outsystems Inovação
COTEC
EP ADI
APCAP Pista
Partners IBTTA
OmniAir SIEV
Associations and Government Institutions
APOGEP
IMTT
InIR ANSR
ASECAP ERTICO
Open
Marinha Grande
Innovation Network
Startups
SoftVenture
LTU Living
Data G3P
Makewise DailyWork
Built In Leando Sysbright
Ibérica
Life cycle
Management
Compliance
Certification
Training
Prototyping
Product Docum.
Trial Docum.
Procurement
Development
Integration
Specification
R&D
Entities
Scientific Capabilities
General Know How
Pioneer and Exploitation
Experimental /Labs
Knowledge Development
Usable Competences
Specialized Knowledge
Market Knowledge
R&D Market
Companies Real Needs
Industrial Competences
+ =
Specifications and
Proof of Concepts
Innovation and technology development process
Innovation Model
Partner Companies
Solutions
Hardware
Design
Software
Design
Life cycle
Management
Compliance
Certification
Training
Prototyping
Product Docum.
Trial Docum.
Procurement
Development
Integration
Specification
Innovation Model
Informal contacts
•Collaboration on graduate and pos-graduate dissertations
Projects
•Single projects
•Common language creation
•Protocols
•Close supervision
•Staff exchange
Research Groups
•Continuity
•Capacity building
•Increasing autonomy
•Laboratories creation
•Startups creation
Brisa Innovation Network
Partnerships Maturity Degree
Innovation Model
Partnerships can be a source of value creation because…
Potential technological development cost reduction
Increase Innovation Rate
New ideas, technologies and knowledge
Promotion of mutual benefits that support the partnership
Startups from academic ecosystem
Creating an innovation ecosystem with know-how applied to the market
Innovation Management Model
Partnership Merits
Innovation Model
Value Creation
Value Creation
Knowledge Management - Sharepoint
Industrial Property Protection
Innovation Model
New Products and Services
Dissemination
New Processes
New Markets
Outputs
Innovation Model
Internationalization of Brisa’s skills
International Projects
Innovation supporting Brisa’s internationalization process
Turkey (NVS):
•Consultancy services for the operation and maintenance of the concession Gebze-IZMIR
•Extension of 407 km, with a bridge and two tunnels
India:
•Support for O & M of FeedBack Brisa
USA: •Northwest Parkway continued suport
Netherlands:
•Technical consulting and installation of two parks in the Netherlands for Movenience
•Collaboration with the BNV Mobility in consulting projects
Solutions Portfolio
- Presentation -
Technologies
DSRC 5.8 GHz Sticker tags
915 MHz GPS/GNSS/GSM
RFID Video-tolling Vehicle
classification
Road sensors Traffic
counting DSRC 5.9 GHz -
V2X / VII
Infogram available in Brisa Innovation’s website (www.brisainnovation.com) Infogram available in Brisa Innovation’s website (www.brisainnovation.com)
Access Control
Tolling
Payment Systems
Payment Systems
Tolling
Central Information Systems (ATLAS)
Aplications
Solution synopsis
Gantries without barriers: the solution for the future
Multi-Lane Free Flow
Three gantries where the tag is read and the car is detected and classified;
No physical barriers;
Same speed as in the highway;
Launched in 2007 in A10 (Ponte da Lezíria);
Implemented also in:
•Mira (Brisal - A17)
•Maia (Brisa - A1)
•Northwest Parkway (Colorado, USA)
Three gantries solution
1
Multi-Lane Free Flow
Three gantries solution
2
Multi-Lane Free Flow
OBU identification and reading
3
Multi-Lane Free Flow
Vehicle starting detection – time stamp
4
Multi-Lane Free Flow
Front License Plate Register
5
Multi-Lane Free Flow
OBU reading end
6
Multi-Lane Free Flow
Vehicle detection end
7
Multi-Lane Free Flow
Multi-Lane Free Flow
Car detection and classification
Laser
1.13m ± 2cm < >
±5 cm
0 1000 2000 3000 4000 5000 6000 7000 8000280
290
300
310
320
330
340
350
360
370
Dis
tancia
cm
8 segundos ( 3.5/volta)
Tensão 2volts
Detection and
Classification System
Real-time raw data
Trigger
Vehicle class
Laser approach
Multi-Lane Free Flow
Non-Attendant Manual Lane Project
Solution Synopsis
Security and Automatisation Increase
Non attendant machines with multi-payment possibilities (credit and debit cards, cash and Via Verde)
Developed by Brisa in collaboration with external innovation partners
All payments are followed remotely by specific trained operators
Strong value creation for the group
By 2011 were installed approx. 300 machines
Customer
vehicle enters
1
Non-Attendant Manual Lane
Customer
vehicle
enters
1 Camera
image shown
to remote
operator
2
Non-Attendant Manual Lane
Customer
vehicle
enters
Camera
image shown
to remote
operator
2 Driver
inserts ticket
into the
machine reader
3 Payment
possible from a
wide range of
options
4
Remote operator observes and follows operation,
ready to assist the driver if necessary.
Dialog is done through VoIP.
Receives bank card
or exceeding
change. Receipt
issued
upon request.
5
Non-Attendant Manual Lane
Payment
possible from a
wide range of
options
Receives bank card
or exceeding
change. Receipt
issued
upon request.
5
Remote operator observes and
follows operation, ready to assist the driver if necessary.
Dialog is done through VoIP.
Customer
vehicle
exits the lane
6
Non-Attendant Manual Lane
SGMP
Solution Synopsis
Efficiency and independence from suppliers
SGMP (Sistema de Gestão e Monitorização de Portagens): Tolls Monitoring and Management System
Developed since 2003 in partnership with universities and suppliers
Support the integration of electronic toll collection equipment from multiple vendors
Introduce control mechanisms that allow the service level monitoring
Integration of equipment in accordance with European standards
iBrisa platform
Solution Synopsis:
Platform integrating collaborative services
Single integrated platform for Toll and ITS systems operation:
• Operator’s workspace
• Systems and services
• Operational tools
Management of:
• Incidents;
• Damages;
• Assistance and customer service;
Access Systems
Solutions Synopsis:
Allow more usability for ETC subscribers
Allows usage of ETC OBU for:
• Parking lots payment;
• Gas and fuel pump stations;
• McDonald’s McDrive;
• Historical city centers controlled access.
Main goals:
• Increase market share for ETC lanes in tolling
• Give added value and service levels to ETC subscribers
Galp Gas Stations
•98 stations
•20 thousand regular customers
•More than 40 thousand refueling/ month
Access control to historical areas in Lisbon and Oporto
•Bairro Alto, Alfama, Bica, Santa Catarina, Gaia
•More than 260 th transactions/year
•Studying expansion to other cities
Parkings
•140.000 regular users
•More than 300.000 transactions/month
•66% share in payment mean
McDrive
•Three restaurants in trial
Access Systems
Easy Toll
System that associates the license plate registration of a vehicle with a credit card number
Client: Estradas de Portugal
Two configurations:
•Cars (C)
•Cars and Trucks (CT)
Developed, produced and installed by Brisa Innovation
Total time of development, production and installation: 6 weeks
Until July 1, 2012 were installed 10 equipment: 6 (C) and 4 (CT)
Northwest Parkway: eMigrar
Solution synopsis:
Cashless system in Northwest Parkway concession
Setup, Design and Develop a Cashless Toll System according to Northwest Parkway (NWP) needs, based in Brisa Technology and following E470 strategy
Northwest Parkway: eMigrar
Target and main goals:
Efficiency in a low maintenance cashless system
For Northwest Parkway (NWP):
• Reduce NWPKY operational costs;
• Follow local operators functional strategy;
• Cashless system;
• Implement a new maintenance model;
• Improve NWPKY ability to grow and adapt more efficiently
Northwest Parkway: eMigrar
Target and main goals:
Methodology and capability demonstrator
For Brisa Innovation:
• Define a methodology for
International projects;
• Prove Brisa’s capability to local
stakeholders of improving Toll
Collection;
• First International experience –
Important Milestone
Northwest Parkway: eMigrar
Deliverables done by Brisa:
Brisa delivered a solution from end-to-end
Multilane software development;
Test site Denver;
New single lane cameras;
US license plate constraints;
Multi-lane test site (Portugal, Loures);
NWP Website development:
Mainline and ramps equipments;
Software installation
Cooperative Systems - V2X
Solution synopsis:
Communication between vehicle on-board units and the infrastructure for the benefit of road safety and lane availability
Implementation of a compact and low cost RSU/OBU WAVE 5.9GHz
Test cooperation between vehicles and the road infrastructure
Field Projects:
• Denver Lab
• Headway
• ICSI
BRISA Innovation System
Sustainable Value
Creation
Ideas Management
Technology and Market Scanning
Foresight
Industrial Property
Management
Projects Management
Internal and External Analysis
Knowledge Management
Open Innovation
Partnerships
Innovation System
Increase efficiency and systematization
Integrated system of Innovation, Quality and Environment:
• Innovation Certification: NP 4457:2007
• Quality Certification: ISO 9001:2008
• Environmental Certification: ISO 14001:2004
• Objectives:
• Support the creation of value
• Achieving the objectives and ensure that the products /
services developed comply
• Commercial advantage and image
Research & Development
Working together with the scientific and technological ecosystem institutions
Research laboratories at 3 Portuguese universities: ISEL, Coimbra and Aveiro
More than 80 scientific articles since 2002
Brisa, through BIT, created a competitive line of ETC solutions, ranging from OBU (On-board Units or tags), RFID transceivers and Semi-automated toll lanes
BIT also developed professional tools for tolled motorway Operators such as:
• Remote operation
• Revenue Assurance
• Toll management
Innovation System
Scanning:
• Systematic observation of the environment, chiefly on technology and market areas, detecting emerging technologies and trends
• Identify areas of interest
• Create a Scanning Plan
• Information capture and processing
Foresight:
• Foresight of possible scenarios for use of new technology and services
Innovation System
Aggregating knowledge
• Make a distinction between information and knowledge
• Manage validation, coding and evaluation activities
• “Lessons learned“ collection
• Based on SharePoint technology
• Separation between areas and interfaces
Innovation System
Capture ideas from different sources:
• Internal
• Universities
• Suppliers
• Clients
Internal ideas collection system : Project Colombo
Importance of giving feedback and incentives to the best ideas
Analysis, evaluation and pre-selection of ideas that provide innovation opportunities
Aggregation of ideas with potential on a “ideas basket”
Innovation System
Evaluate 3 interfaces:
• Technology: scanning, cooperation and forecasting
• Market: new businesses, intellectual property
• Organizational: creativity, organization internal competences, knowledge management
Appoint persons responsible of interfaces
Internal and external interfaces
Using Mind Mapping tools
Innovation System
Protect the developed knowledge
Use different types of protection:
• Patents
• Design
• Trademarks
• Copyright, ex. software
• Trade secrets
Developed an Intellectual Property strategy
Appoint a manager
Engage internal and external stakeholders
Evaluate licensing potential
Innovation System
Periodically evaluate partnerships with other institutions and organizations
Informal (exchange of ideas) or more formal relations (protocols scientific partnerships, R&D programs)
Partnerships Management Matrix :
• Existing entities description
• Internal and external interface persons
• Communication mechanisms
• Make regular assessments
Look for new partners
Innovation System
IDI Project Management
Different clients types:
• Internal
• External
• BIT (exploratory projects)
Goals:
• Satisfying customer needs
• Initial project selection
• R&DI projects systematization
• Control results
• Manage teams
• Portfolio management
• Project management training
Innovation Quantification
Innovation Metrics:
• Value creation
• Intellectual property outputs
• R&D investment
• Market and technological surveillance gains
• New ideas and creativity rate
• Project’s Innovation nature
• Project’s objectives achievement
Mission: develop a national cluster of transport technology
Support startups incubation at Silicon Valley
New business opportunities
Four working groups:
• Road
• Railroad
• Airports
• Ports
Transport Ecosystem
Working together to bring economic and
scientific development to Portugal
Merits of technological innovation
promotes approach to new international markets
allows Brisa to be and remain independent from critical vendors
leverages ETC penetration through new applications (e.g. petrol stations, parking lots)
promotes and supports an innovative reputation of Brisa, namely in international
markets
opens and keeps open diversified growth options
Technology is a source of value creation...
allows for considerable operational and economical advantages
2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
Gain skills
and structure
Business
critical aspects control
Creating the struture and
competencies for the ITS sector
Brisa's strategic innovation vision
Obtaining distinctive
competencies and technology
leadership worldwide
Design the future
systems to support mobility
From infrastructure management to mobility management
Enables sustainable growth of Brisa in Portugal and the world
Contributes to financial sustainability, environmental and social development of Portugal:
• "Social Footprint" return to society of innovation efforts developed, promoting wealth creation and knowledge growth
Innovation is needed:
• As a distinctive factor
• To preserve business leadership
Conclusion
