Pioneer Institute of Professional Studies

“Masters of Business Administration”

(MBA -2010-2012)

Submitted to:- submitted by:- Prof.Ankita jain Jyoti prakashTiwariProf. Vidushi Sharma

SWOT Analysis of

Britannia Industries Limited

 'Eat Healthy Think Better' Health & Nutrition initiatives

contents

Define The Business Promoters : Who started/run the business Current Top Management Vision/Mission of the Company Current objectives All Products and Services Stakeholders Financial Aspects

Britannia purpose

Help people enjoy life – throughhealthy snacking

Make enjoyable food, healthy & accessible to all people,any time, anywhere - everyday

The Business

Every journey starts with one step Britannia started its journey in 1892 from a small house in

Kolkata The initial investment was meager Rs.295. By 1910, with the advent of electricity, Britannia

mechanised its operations In 1921, it became the first company east of the Suez

Canal to use imported gas ovens. Britannia strode into the 21st Century as one of India's

biggest brands and the pre-eminent food brand of the country. It was equally recognised for its innovative approach to products and marketing

Went for public issue in 1978 The following year, Britannia Biscuit Company was

re-christened Britannia Industries Limited (BIL) 1983 it crossed the Rs. 100 crores revenue mark. In 1994, Volumes cross 1,00,000 tons of biscuits By 1997 the volumes crossed 3,00,000 tons.. Now, Britania crossed Rs.2,000 crore revenue

markIn 1978 Britania went for Public issue

In 1993 it crossed 100 cr. Mark in revenues..

March towards leadership…

Current Top Management Team

Board of Directors  Name Designation Mr. Nusli Neville Wadia Chairman Ms. Vinita Bali Managing Director Mr.A.K.Hirjee Director Dr. Ajai Puri Director Mr. Avijit Deb Director Mr. Jeh N Wadia Director Mr. Keki Dadiseth Director Mr. Nasser Munjee Director Mr. Ness Nusli Wadia Director Mr. Nimesh N Kampani Director Mr. Pratap Khanna Director Mr. S.S.Kelkar Director Dr. Vijay L. Kelkar Director

Vision/Mission of the Company

Mission The foundation provides information,

guidance and support and a platform for action to help secure every child’s right to growth and development through driving thought and action about "Right 2 nutrition"Our Promise

BNF proactively works towards securing every child’s right to growth and development through catalyzing thought and innovative action about nutrition

Objective of the Britannia Nutrition Foundation (BNF)

Setting up the Britannia Nutrition Foundationwas a small step that we took to address the

issue regarding child malnutrition. Britannia Nutrition Foundation is an independent, autonomous, non-profit entity that will leverage the strength through Britannia’s wide stakeholder network to address the issue of Child Nutrition. We see BNF working proactively to “secure every child’s right to growth and development” through catalyzing thought and action that drives a meaningful nutrition agenda.

Our Goals

To play the catalyst role in driving thought and action about children’s nutrition, within the context of inter-generational cycle of malnutrition

To grow into a credible authority on child nutrition matters in India

To attract leading national and international experts to form partnerships to support child nutrition programs in India

To support research in areas of child nutrition To create social awareness and educate at risk

populations about child nutrition

Britannia products span multiple product categories

BiscuitsKids Nutrition Indulgence Snacking Adult Health

Bread, Cakesand Rusk

Dairy

All Product lines, Manufacturing Units

Investor’s Zone

2006-07 was an exceptional year for Britannia with top line sales growing at 27.5%, making Britannia the leader among FMCG Companies in terms of organic growth. It also saw the Bread, Cake and Rusk business grow 54% to become a Rs. 2,000 mn business. Additionally, exports grew 63% to Rs. 187 mn.

Britannia has worked for the benefit all stakeholders. It has established an excellent track record in terms of its financial performance and dividends distributed to its shareholders .

GLOBAL PARTNERS

In 1993 Wadia Group acquired stake in ABIL, UK and became an

equal partner with Groupe Danone in BIL .

GROUPE DANONE - International FMCG Major specializing in Fresh Dairy Products, Bottled Water and Biscuits/Cereals. One of the World leaders in the food industry, these are some of the laurels it possesses: No # 1 worldwide in Fresh Dairy ProductsNo # 1 worldwide equally placed in Bottled Water (byvolume)

No # 2 worldwide in Biscuits and Cereal Products

Britannia industries formed a joint venture with the Khimji Ramdas Group and acquired a 70 percent beneficial stake in the Dubai-based Strategic Foods International Co.

THE ORIGIN OF 'Eat Healthy, Think Better'

Consumers seek foods that complement their lifestyles while offering convenience, variety and economy, over and above health and nutrition.

Britannia had the ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch

IN 2002 Re-birth - new corporate identity 'Eat Healthy, Think Better' lead to new mission: 'Make every third Indian a Britannia consumer’ .

Britannia saw the writing on the wall. Its "Swasth Khao Tan Man Jagao" (Eat Healthy, Think Better) encapsulating the core essence of Britannia - healthy, nutritious, optimistic - and combining it with a delightful product range to offer variety and choice to

consumers .

Britannia has a robust business built on great products

anchored in a consistently top ranked Food brand

2008 …. For the 5th Successive Year 2007

2008 …. # 2 in Food Category in 2008 & # 1 in 2007 2007

2008

3

Britannia brands and products enjoy unparalleled

consumer penetration and reach!!

Britannia brandsreach more than300 Million homesacross India

More than 40% ofBritanniaconsumptionhappens in RuralIndia

Britannia sellsabout 6 Billionpacks of biscuitsproducts everyyear

Britannia productsare available

through more than3 Million stores

across the country

Britannia has aleader presence in

very frequentlyconsumed Bakery& Dairy categories

Dividend and Bonus History

YEAR DIVIDEND %

2003 100%

2004 110%

2005 140%

2006 150%

YEAR BONUS PARTICULARS

1984 2 Equity shares for every 5 shares held

1987 2 Equity shares for every 5 shares held

1990 1 Equity shares for every 2 shares held

2000 1 Equity shares for every 2 shares held

Thank You.