BRITISH MOBILE PHONE MARKET ANALYSIS 2015

Britain Today Number of fixed landlines in the UK(including ISDN channels)

Number of UK residential fixed landlines

Number of UK mobile subscriptions(including M2M)

Number of 4G mobile subscriptions in UK

Adults who personally own/use a mobile phone in the UK

Adults who live in a mobile-only home

END OF 2013 END OF 2014 GROWTH

33.3 million

33.2 million

-1%

END OF 2013 END OF 2014 GROWTH

25 million

25.5 million

2%

END OF 2013 END OF 2014 GROWTH % GROWTH

88.4 million

89.9 million

1.7%

1.5 .million

END 2013 END 2014 GROWTH

2.7 million

23.6 million

775%

Q1 2013 Q1 2014 GROWTH

93%

93%

0%

Q1 2014 Q1 2015 GROWTH

16%

15%

-1%

DEVICES MARKET The UK mobile industry finish 5 million mobile devices sale on 2014.

Smartphone unit sales dropped 20 per cent year-on-year[2014].

Tablet, which broke all records in previous quarters, slumped by 17 per cent.

Expected Tablets sales on 2017 is 50 Million.

Communication Devices penetration has now reached almost 80% in UK Devices owned & handset type – 2014

HAND SET TYPE

34%

66% Smartphone Feature phone

UK adults with a smart phone

UK Smartphone brand break up

Apple Samsung HTC Nokia Sony Black Berry Motorola LG Other Nbrands

Q1 2014 Q1 2015 GROWTH

61%

66%

5%

2014 2015 2014 2015 2014 2015 2014 2015 2014 2015 2014 2015 2014 2015 2014 2015 2014 2015 2015

45% 40%

34% 32%

7%

5% 5% 6% 5% 5% 4% 3% 2% 1% 1% 2% 3% 1% 1%

Digital communications service availability

Platform UK2014 UK 2013 UK change England Scotland Wales N Ireland

Fixed line

100% 100% 0 100% 100% 100% 100%

2G mobile1

99.7% 99.7% 0 99.8% 99.5% 98.9% 98.9%

3G mobile2

99.3% 99.2% 0.1 99.6% 97.1% 97.9% 98.6%

4G mobile3

89.5% 71.8% 17.7 92.1% 79.7% 62.8% 91.1%

Every day Device usage by age wise break up

16+ 16-24 25-34 35-44 45-54 55-64 65-74 75+

Smartphone ownership, by age wise: 2014-2015

2014 AV -59.6% 2015 AV 65.16% GROWTH 5.56%

16+ 16-24 25-34 35-54 55-64 65+

Brand of smartphone owned ….. Proportion of smartphone owners (%)

Apple Samsung Nokia Sony HTC

16+ 16 - 24 25 - 34 35 - 44 45 - 54 55+

59% 50% 40% 32% 30%

11% 3% 2%

90% 87% 88% +2% 84% +3% 80% 66% 72% +8% 61% +5%

50%

39% +11%

18%

14% +4%

51 50 41 39 34

33 34 27 32

23 22 26 8 9 11 9 9 11 8 8

6 7 7 5 5 5 4 4 6 4

Activities on a smartphone in an average day, by age

65+ 16 - 24 16+

0% 20% 40% 60% 80% 100%

Communications activities Games

Reading / browsing activities Watching activities

Listening activities

Device most often used to take photos Mobile Phone

16+ 16 – 50 50+

Smartphones across the UK 1Q 2015 & Growth % compared to 1Q 2014

UK England Scotland Wales Ireland

72%

19%

7%

2%

74%

13%

7%

4%

2%

72%

14%

7%

5%

89%

60%

14%

5% 6% 1% 6% 8%

66%

67%

63%

63%

63%

September 2014September 2014September 2012September 2012September 2012 September 2013September 2013

Tablet across the UK 1Q 2015 & Growth % compared to 1Q 2014

UK England Scotland Wales Ireland

Future UK Economic Optimism uk

Improve Stay the same Get worse Don’t know

UK Socio-economic group

10% 10% 10% 15% 9%

54%

54%

52%

60%

54%

UK INCOME GROUP

3 3%

53%

14%

Under £20K £20K or more £30K or more

Income spread across the UK

UK SPENDING BREAUK UP BY REGION - £ / WEEK

0 100 200 300 400 500 600 700

RETAIL

Year-on-year estimates in the quantity bought in the retail industry continued to show growth for the 29th consecutive month in September 2015, increasing by 6.5% compared with September 2014.

2015 UK Estimated Annual Retail is 288 Billion Euro

2015 UK estimated Annual Retail of Computers & Telecommunication Equipment is 4,300 Milliom Euro

61% Retail based on Shopping in Stores & 31% Retail based on Shopping in Online [M & Ecommerce]

LONDON

SOUTH EAST

EAST

NORTHERN IRELAND

SOUTH WEST

EAST MIDLAND A AV

SCOTLAND

NORTH WEST

WEST MIDLAND B AV

YORKS & THE HUBER

WALES UK AV

NORTHEAST

RETAIL IN UK 2014-2015

Retail sales values break up - Sep 2015 and Sep 2014 Average annual sales regional break up

UK Current Average Computers & Telecommunication Equipments Retail Sale / YEAR - £4,295m UK Index Point of sales per week and percentage change

UK MOBILE & TABLET SALES AND SALES FORECAST- 2015 – 2016 - 2017

UK RETAIL LANDSCAPE 2015

CHANNEL BREAK UP HOME WARE-AVG. SALES BY REGION / Y

Number of employees

Growth since Sep 2015

100 and over

2.5 %

40 to 99

10.9 %

10 to 39

12.0 %

0 to 9

21.1 %

SOUTH EAST 36000 m £

LONDON 33600 m £

NORTH WEST 28800 m £

SOUTH WEST 24000 m £

SCOTLAND 24000 m £

WEST MIDLAND 24000 m £

YORKS & THE HUBER 24000 m £

EAST MIDLAND 19200 m £

WALES 14400 m £

NORTH EAST 09600 m £

GB 288000 m £

288 billion £

Year

1st Qtr % 2nd Qtr % 3rd Qtr % 4th Qtr %

2011 97.6 6.4 101.8 32.2 96.8 12.2 92.2 -8.2

2012 100.0 2.5 94.5 -7.3 96.4 -0.4 104.9 13.7

2013 116.4 16.4 108.4 14.7 113.5 17.8 117.8 12.4

2014 114.0 23.8 131.8 1.7 141.9 25.0 147.5 25.1

2015 154.2 17.0 160.3 13.0 187.1 26.8

Billion/Euro 2014 2015 2016 2017

Tablets Sales 7.93 11.64 14.56 17.88

% of Growth / Change 67.3 46.7 25.1 22.8

% of Retail Mcommerce 63.3 68.0 70.1 72.2

Smartphone Sales 4.45 5.30 6.02 6.69

% of Growth / Change 34.4 19.2 13.5 11.0

% of Retail Mcommerce 35.5 31.0 29.0 27.0

Other Mobile Devices 0.15 0.17 0.19 0.20

% of Growth / Change 22.7 13.8 09.2 06.0

TOTTAL 12.53 17.11 20.77 24.76

% of Growth / Change 53.3 36.5 21.4 19.2

SOUTH EAST 1680 m £ 1

LONDON 1248 m £ 2

NORTH WEST 1248 m £ 3

EAST 0960 m £ 4

SOUTH WEST 0960 m £ 5

SCOTLAND 0864 m £ 6

WEST MIDLAND 0840 m £ 7

YORKS & HUMBER 0792 m £ 8

EAST MIDLAND 0744 m £ 9

NORTH EAST 0432 m £ 10

WALES 0384 m £ 11

GB 9312 m £ 12

UK RETAIL WEATHER MAP

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