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June 2019 v.3
British Business Bank Marketing Toolkit Coronavirus Business Interruption Loan Scheme Updated 4 May 2020www.british-business-bank.co.uk/CBILS
BBB Partner Marketing Toolkit V30-04052020
British Business Bank Marketing Toolkit • Coronavirus Business Interruption Loan Scheme
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CONTENTS
INTRODUCTION
WE NEED YOU AS A PARTNER TO:
1. ADD: OUR LOGO TO YOUR WEBSITE
2. INCLUDE: CORE CBILS MESSAGES
3. CHECK ELIGIBILITY: QUICK CHECKLIST FOR SMES
4. DOWNLOAD: ASSETS FOR SMES
5. FOLLOW: SOCIAL MEDIA
6. SEND: CASE STUDIES
7. CONTACT: FEEDBACK TO US
8. SHARE: TOOLS FOR SMES. OUR FINANCE HUB & THE BUSINESS FINANCE
GUIDE: ECONOMIC UNCERTAINTY GUIDE
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INTRODUCTION
The Coronavirus Business Interruption Loan Scheme – Raising Awareness to SMEs We are working collaboratively with our CBILS Delivery Partners to raise awareness of the scheme in order to encourage and enable SMEs to seek the finance most suited to their needs.
The ToolkitWe have designed this toolkit to communicate and illustrate the range of ways we can work together to raise awareness of the CBILS effectively, so that our partners and ultimately SMEs, can benefit.
The information over the following pages provides you with the full range of tools you will need. If you need any support or have any questions please get in touch with [email protected]
We need your help to ensure that SMEs know about CBILS, understand how it works and how to apply
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WE NEED YOU AS A PARTNER TO:
Add our BBB logo to your website, linking back to our website. ADD
Include our core CBILS messages on your website to help SMEs find out more about the scheme and to understand if they are eligible to apply INCLUDE
Follow us on Twitter and share weekly content about CBILS using the hashtag #CBILS FOLLOW
Contact us to let us know what CBILS activities you have undertaken and social media activity. Contact [email protected]
Send us at least one case study per week, using our new online case study formSEND
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SECTION 1
1. ADD: OUR LOGO TO YOUR WEBSITE
BBB LogoFor those who haven’t already, we need you to add our core BBB logo to your website, linking to the following adapted webpage: https://www.british-business-bank.co.uk/ourpartners/coronavirus-business-interruption-loan-scheme-cbils/, to inform SMEs that you are an accrediated CBILS lender.
Our logo can be used on your website, and in your marketing collaterals and social media. If you need a higher resolution logo for print, or for dark, red or blue backgrounds please let us know.
It is important that you contact us before publishing any CBILS-related marketing materials for internal or external use, in order for us to review branding and messaging for compliance with our brand guidelines.
Download our logo
BBB LogoThis logo should not be resized, manipulated, discoloured, stretched, cropped or changed in any way.
✘ Do not stretch or distort the logo
✘ Do not colour the logo all in white
✘ Do not rotate the logo
✘ Do not place on distracting backgrounds
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2. INCLUDE: CORE CBILS MESSAGES
British Business Bank Marketing Toolkit • Coronavirus Business Interruption Loan Scheme
Coronavirus Business Interruption Loan Scheme (CBILS)
ABOUT CBILS
The Coronavirus Business Interruption Loan Scheme (CBILS), delivered through 40+ British Business Bank accredited lenders and partners, is designed to support the continued provision of finance to UK smaller businesses (SMEs) during the Covid-19 outbreak. The scheme enables lenders to provide facilities of up to £5m to smaller businesses across the UK who are experiencing lost or deferred revenues, leading to disruptions to their cashflow.It supports a wide range of business finance products, including term loans, overdrafts, invoice finance and asset finance facilities.Please note that for term loans and overdrafts, the minimum amount a lender can offer under CBILS is £50,001.
The Coronavirus Business Interruption Loan Scheme (CBILS) has been significantly expanded along with changes to the scheme’s features and eligibility criteria. The changes mean even more smaller businesses across the UK impacted by the Coronavirus crisis can access the funding they need.
Insufficient security no longer a condition to access the scheme. Importantly, access to the scheme has been opened up to those smaller businesses who would have previously met the requirements for a commercial facility but would not have been eligible for CBILS. This significantly increases the number of businesses eligible for the scheme. The expanded scheme will be operational with lenders from Monday 6 April 2020.
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SECTION 2
2. INCLUDE: CORE CBILS MESSAGES
British Business Bank Marketing Toolkit • Coronavirus Business Interruption Loan Scheme
NEW SCHEME FEATURES
New scheme features:• No personal guarantees for facilities under
£250k: Personal guarantees of any form cannot be taken under the scheme for any facilities below £250k.
• Personal guarantees for facilities above £250k: Personal guarantees may still be required, at a lender’s discretion, but recoveries under these are capped at a maximum of 20% of the outstanding balance of the CBILS facility after the proceeds of business assets have been applied. A Principal Private Residence (PPR) cannot be taken as security to support a personal guarantee or as security for a CBILS-backed facility.
• Security: For all facilities, including those over £250,000, CBILS can now support lending to smaller businesses even where a lender considers there to be sufficient security, making more smaller businesses eligible to receive the business interruption payment1 .
Existing scheme features:• Up to £5m facility: The maximum value of a
facility provided under the scheme is £5m, available on repayment terms of up to six years.
• No guarantee fee for SMEs to access the scheme: No fee for smaller businesses. Lenders will pay a fee to access the scheme.
• Interest and fees paid by Government for 12 months: The Government will make a Business Interruption Payment to cover the first 12 months of interest payments and any lender-levied fees2, so smaller businesses will benefit from no upfront costs and lower initial repayments3.
• Finance terms: Finance terms are up to six years for term loans and asset finance facilities. For overdrafts and invoice finance facilities, terms will be up to three years.
• Guarantee to the lender: The scheme provides the lender with a government-backed, guarantee against the outstanding facility balance.
• Principal Private Residence (PPR) – A borrowers/guarantors PPR cannot be taken as security to support a Personal Guarantee or as security for a CBIL backed facility.
• The borrower always remains 100% liable for the debt.
Important note: The scheme changes should be retrospectively applied by lenders for any CBILS facilities offered since 23 March 2020. For any commercial (non-CBILS) facilities offered since the same date, providing the borrower meets the CBILS eligibility criteria, lenders have been asked to bring these facilities onto CBILS wherever possible (e.g. where the lender is accredited to offer the same facility through CBILS) and changes retrospectively applied as necessary. Note: The borrower always remains 100% liable for the debt.
1Please note that where there is sufficient security available, it is likely that the lender will take such security in support of a CBILS facility
2Following earlier discussions with the banking industry, some lenders indicated that they would not charge arrangement fees or early repayment charges to SMEs borrowing under the scheme. HM Government greatly appreciates this approach by lenders.
3Fishery, aquaculture and agriculture businesses may not qualify for the full interest and fee payment.
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2. INCLUDE: CORE CBILS MESSAGES
British Business Bank Marketing Toolkit • Coronavirus Business Interruption Loan Scheme
HOW DOES A SMALL BUSINESS APPLY FOR A CBILS-SUPPORTED FACILITY?
CBILS is available through the British Business Bank’s 40+ accredited lenders and partners, which are listed on the British Business Bank website.Businesses should approach their own provider, ideally via the lender’s website. They may also consider approaching other lenders if they are unable to access the finance they need. Not every accredited lender can provide every type of finance available under CBILS.
Decision-making on whether a small business is eligible for CBILS is fully delegated to the 40+ accredited CBILS lenders. These lenders range from high-street banks, to challenger banks, asset-based lenders and smaller specialist local lenders.
Given there is likely to be a big demand for facilities, businesses should:• Consider applying via the lender’s website
in the first instance. Telephone lines are likely to be busy and branches may have limited capacity to handle enquiries due to social distancing
• Consider the urgency of their need – it is possible that some businesses may be looking for regular longer-term finance rather than ‘emergency’ finance, and there may be other businesses with a more urgent need to speak with a lender
NEW ELIGIBILITY CRITERIA
New eligibility criteria:Smaller businesses from all sectors can apply for the full amount of the facility. To be eligible for a facility under CBILS, a smaller business must:• Be UK based in its business activity, with turnover of no more than
£45m per year.• Have a borrowing proposal which, were it not for the current pandemic,
would be considered viable by the lender• Self-certify that it has been adversely impacted by the Coronavirus
(COVID-19).
Please note: The following are not eligible under CBILS: • banks, insurers and reinsurers (but not insurance brokers), • public sector bodies,• state funded primary and secondary schools.
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2. INCLUDE: CORE CBILS MESSAGES
IMPORTANT INFORMATION
Please note: As with any other commercial transaction, the borrower is always responsible for repayment of the full value of any facility supported by CBILS.
Please note: The guarantee is to the lender, and not the small business
Any queries from a business with an active or historic EFG facility, including guarantee fee collection or alterations to their repayment profile should raise them with their lender, and not with the British Business Bank.
LEGAL NOTICES: THESE MUST BE USED ON ALL CBILS WEBPAGES, COMMUNICATION, DIGITAL & PRINT MARKETING MATERIALS
The Coronavirus Business Interruption Loan Scheme (CBILS) is managed by the British Business Bank on behalf of, and with the financial backing of the Secretary of State for Business, Energy and industrial Strategy (BEIS). British Business Bank plc is wholly owned by HM Government and is not authorised or regulated by the Prudential Regulation Authority (PRA) or the Financial Conduct Authority (FCA). Full details on CBILS and the list of participating CBILS lenders can be found on the British Business Bank website at: www.british-business-bank.co.uk/CBILS
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3. CHECK ELIGIBILITY: QUICK CHECKLIST FOR SMES
SECTION 3
To help you understand if you may be eligible to apply for a CBILS-backed facility, please ensure you can answer YES to the following points below, before contacting an accredited CBILS lenders.
Note: Smaller businesses from all sectors can apply for the full amount of the facility1. Full details can be found at www.british-business-bank.co.uk/CBILS
Lenders will need further information to confirm eligibility, this is simply a quick reference guide and is not a confirmation of approval. All lending decisions remain fully delegated to the 40+ accredited lenders.
1Please note: The following are not eligible under CBILS: Banks, Insurers and Reinsurers (but not insurance brokers); public sector bodies and state funded primary and secondary schools.
1. Your application must be for business purposes and the business must have been adversely impacted by the Coronavirus (COVID-19)
4. Your CBILS-backed facility will be used to support primarily trading in the UK
2. You must be a UK-based SME with annual turnover of up to £45m 5. You wish to borrow up to a maximum of £5m. (Finance terms are to six years for term loans and asset finance. For overdrafts and invoice finance facilities, terms will be up to three years)
3. Your business must generate more than 50% of its turnover from trading activity
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4. DOWNLOAD: ASSETS FOR SMES
We have created a downloadable CBILS infographic and set of FAQs for SMEs. You can download and share these from our website or click the images.
British Business Bank FAQs Coronavirus Business Interruption Loan Scheme www.british-business-bank.co.uk/CBILS
British Business Bank Marketing Toolkit • Coronavirus Business Interruption Loan Scheme
HOW DO I APPLY FOR A CBILS-SUPPORTED FACILITY?
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5. FOLLOW: SOCIAL MEDIA
Social MediaWe look forward to keeping you informed of our regular social media campaigns. Make sure you join the conversation by using and following our hashtag #CBILS and please follow us @BritishBBank, and like and share our content and we will engage with your content. To keep us informed about any social media or marketing campaigns you have planned, please reach out to our CBILS marketing manager, [email protected]
Sample TweetsWe’ve written a sample tweet that you can use straight away, on a weekly basis, to raise awareness of the scheme in addition to your own CBILS social media activity. We’ll look out for your Tweets, and like and share them!
British Business Bank Marketing Toolkit • Coronavirus Business Interruption Loan Scheme
#CBILS
The Coronavirus Business Interruption Loan Scheme
expanded so more smaller businesses can access
CBILS has been expandedto smaller businesses who would havepreviously met the requirements fora commercial facility but would nothave been eligible for CBILS
#CBILS
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6. SEND: CASE STUDIES
Case studiesCase studies are a very effective way to raise awareness of the scheme to SMEs. They help demonstrate that the scheme is available and open to them, signposting how to apply and reassuring them that financial support is in place to help them through the coronavirus pandemic. The most effective case studies showcase ‘businesses like me’ receiving funding, prompting SMEs to apply.
Please help us deliver a regular pipeline of case studies by providing as many as possible, but at least one per week, via our new online form, available here. The form can be completed by the borrower, or by yourselves on their behalf if you have their permission. Please do build in requests for case studies into your conversations with customers and marketing materials.
We ask you to send us at least one case study per week.
Contact Jack.Goodwin@ british-business-bank.co.uk with any case study questions.
1 2
Recent CBILS examples: 1 The Toy Shop (Cockermouth) Limited 2 H.T.E.S. (Northern)
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7. CONTACT: FEEDBACK TO US
Feedback to usWe’re keen to maintain an ongoing conversation around Partner activity. Please feedback to us with any CBILS related activities you are undertaking. We are on hand to help with any marketing queries you may have.
If you have any questions about the information provided in this toolkit or about how we can better work together in future, don’t hesitate to get in touch.
CBILS Partner Marketing and BrandingJack Goodwin Delivery Partner Marketing Manager
07887 657969 [email protected]
Jonathan Churchill Senior Delivery Partner Marketing Manager
07918 361 186 [email protected]
British Business Bank Marketing Toolkit • Coronavirus Business Interruption Loan Scheme
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8. SHARE: TOOLS FOR SMES. OUR FINANCE HUB & THE BUSINESS FINANCE GUIDE: ECONOMIC UNCERTAINTY GUIDE
The Finance Hub can be accessed online at www.british-business-bank.co.uk/finance-hub
Finance HubThe British Business Bank Finance Hub is a website designed to help UK businesses understand and explore their finance options. It features infographics and checklists to help businesses get ‘investor ready’ as well as articles and guides from finance providers on how smaller businesses may identify and access finance options to support their growth ambitions. We encourage all of our partners to add a link to our Finance Hub (we can provide a tracking URL), or promote it via Twitter, to help SMEs explore their finance options.
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The Business Finance Guide can be accessed at: www.thebusinessfinanceguide.co.uk
The Business Finance GuideThe British Business Bank and the ICAEW jointly publish The Business Finance Guide. Designed to be the starting point for businesses looking for finance options for their circumstances, the guide is available in print and online. Whether you are just starting out or are an established business owner, the guide could help you explore and identitfy a range of finance options. We encourage all of our partners to add a link to our Business Finance Guide (we can provide a tracking URL), or promote it via Twitter, to help SMEs during this time of economic uncertainty.
British Business Bank Marketing Toolkit • Coronavirus Business Interruption Loan Scheme
8. SHARE: TOOLS FOR SMES. OUR FINANCE HUB & THE BUSINESS FINANCE GUIDE: ECONOMIC UNCERTAINTY GUIDE
