I. Importance of mass I. Importance of mass media in social livesmedia in social lives
Central to British leisure cultureCentral to British leisure culture FunctionsFunctions
entertainmententertainment
political & social issuepolitical & social issue
weather reportsweather reports
advertisingadvertising
education purposeseducation purposes
Questions:Questions:
What caused the emergence of What caused the emergence of British newspapers?British newspapers?
What are the functions of What are the functions of newspaper?newspaper?
II. NewspapersII. Newspapers
Varieties Varieties
The ObserverThe Observer
The TimesThe Times
The GuardianThe Guardian FunctionsFunctions
political issuespolitical issues
advertising businessadvertising business
Question:Question:
What is the special feature of What is the special feature of British newspaper as far as its British newspaper as far as its readers are concerned?readers are concerned?
Target readersTarget readers
the quality press (the broadsheets)the quality press (the broadsheets)
the tabloids (the gutter press)the tabloids (the gutter press)
The Broadcast MediaThe Broadcast Media
RadioRadio TVTV
the Broadcasting Actthe Broadcasting Act
BBC, ITVBBC, ITV