Brittany BensonBrittany BensonCOMM 337- Public Relations TheoryCOMM 337- Public Relations Theory
International Public International Public RelationsRelations
United States Public United States Public RelationsRelations
Losing PR battleLosing PR battle Ethnocentric or “home Ethnocentric or “home
country” assumptionscountry” assumptions One size fits all approachOne size fits all approach
Was this applied to NWSF?Was this applied to NWSF?
Culture Matters in Public Culture Matters in Public RelationsRelations
U.S has formal PR trainingU.S has formal PR training Full of democracy and capitalismFull of democracy and capitalism PR is not unifiedPR is not unified
Influenced heavily by cultural factorsInfluenced heavily by cultural factors
RepresentationRepresentationtext of campaigntext of campaign IdentityIdentitycreation of organizational creation of organizational
imageimage ProductionProductionwork of PR practitionerswork of PR practitioners ConsumptionConsumptionpublics view of campaignpublics view of campaign RegulationRegulationunderlying cultural valuesunderlying cultural values
ResourcesResources
Hansen-Horn, T., & Neff, B. D. (2007). Hansen-Horn, T., & Neff, B. D. (2007). International Public Relations. International Public Relations. Public Relations: Public Relations: From Theory to PracticeFrom Theory to Practice (pp. 281-299). Boston, (pp. 281-299). Boston, MA: Allyn & Bacon. MA: Allyn & Bacon.
Gay, P. D., Hall, S., Janes, L., Mackay, H., & Gay, P. D., Hall, S., Janes, L., Mackay, H., & Negus, K. (1997). Negus, K. (1997). Doing Cultural Studies: The Doing Cultural Studies: The Story of the Sony Walkman (Culture, Media & Story of the Sony Walkman (Culture, Media & Identities, Vol. 1) (Culture, Media and Identities Identities, Vol. 1) (Culture, Media and Identities series)series). Thousand Oaks, CA: Sage Publications . Thousand Oaks, CA: Sage Publications Ltd. Ltd.