Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley

Overview

• Mission and Customer Analysis - Sara

• Observations - Megan

• Analysis & Recommendations - Brittany

& Shae

Mission and Customer Analysis

History● Founded 2007 by college students● Washington, DC

“delicious food that’s both healthy for you and aligned with your core values”

Mission Statement: Key Values

1. Win, Win, Win

2. Think Sustainably

3. Keep it Real

4. Add the Sweet Touch

5. Make an Impact

Operations Strategy“Think Sustainably” in New

Locations● Maintain existing structure of

building

● Energy efficient lighting

● Energy 100% offset by wind credits

● All furniture made from reclaimed wood

Operations StrategyCommitment to a Quality Product

● Organic and local food● Seasonal products● Hormone and antibiotic-free meats● Compostable packaging, recyclable paper products

Competitive PrioritiesMain competitors: Chipotle, Boloco, Panera

● Committed to providing customizable, healthy meal options

● As dedicated to helping the surrounding community as they are to being profitable

● Commitment to sustainability in all aspects of business gives SweetGreen an edge

Observations

Assembly Line Process

*****Line of Visibility*****

Example: Thursday @4pmStep Task

Time(min)Cycle Time(min)

Labor Content(min)

Daily Capacity

Capacity Utilization

Placing Order .25 .25 .25 2880(=720min/.25)

10%(=300/2880)

Fruits & Veggies

.13 .13 .13 5538 5%

Cheese, Crunch & Meat

.2 .2 .2 3600 8%

Dressing 1.6 1.6 1.6 450 67%

Mix Salad & Transfer

.7 .7 .7 1029 29%

Payment .25 .25 .25 2880 10%

Service Process Matrix

● Service Factory○ “Create Your Own Salad”○ Customized & Personalized

Assembly Line Process

• Inconsistent Assembly Line Processo Time of Dayo Day Itselfo Expanding or Contracting Assembly Line

• Behind the Line of Visibilityo Prepare for the front counter/re-stockingo Consistently keep products fresh

Bottleneck Step

• Adding the salad dressing/mixing/transfer!o Remains the same no matter the time of dayo Remains the same no matter which day

• Capacity Utilization: 72%o Daily Demand: 300 saladso Daily Capacity @ Bottleneck: 416

*Quick Recommendation: Divide this step in half!*

Customer Service & Statistics

• Excellent customer service strategieso Welcomed with a smile!o Asked important &

Pertinent Questions Allergy Related High Customization

• Demographicso Femaleo Young Working

Adults/College Studentso Predominantly White

Analysis & Recommendations

Mission Fulfillment

• Serving a Great Product

• Customer Satisfaction

• Healthy Customers & Community

• Giving Back

Assembly Line Process

• Easy Communication

• Customization

• Eliminates Incorrect Orders

• Friendly Service

Bottleneck & Expenses

*****Line of Visibility*****

Competitive Priorities

• Health awareness

• Promotion of local foods

• Core values

Quality of Service

• Quality of staff

• No hidden steps

• Sustainability

Recommendations

• Staff Utilization

• Delegation of Tasks

o Cut product costs

o Cut waiting times

o Still uphold quality