Brittney Regalado
Bread & Butter PR Portfolio September 2017-December 2017
Table of Contents: Pitching [2-7]
Research [8-16] Reporting [17-19]
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PITCHING
Pitch Sample(s) Follow Your Heart Top 10 Vegan Cities Pitch
SUBJECT: National Vegan Month Hi XX,
VegNews released the Top 10 Vegan Cities in America showcasing the most vegan-friendly cities. Xcity nameX ranked on this list and we wanted to suggest a cooking segment that shows how easy and delicious it can be to experiment
with more restrictive diets. Whether your viewers are gluten-free vegan or vegetarian, the Spork Sisters have delicious recipes for all restrictions. Spork Foods, a gourmet vegan food company owned by sisters Jenny Engel and Heather Bell, is passionate about creating diet-centric dishes highlighting organic, local and seasonal ingredients.
Just last September they released their newest cookbook, Vegan 101, packed full of plant-based hearty recipes for the hungry guests. We would like to suggest Engel and Bell to be on the show to celebrate National Vegan Month and show viewers how easy and delicious recipes can be regardless of restrictions with a few recipe demonstrations through fun dishes ranging from a Queso Fundido with Spicy Guacamole to Cream Cheese Sugar Cookies (recipes included below!). We also would be happy to come up with special meals or other suggestions specifically for the show. The sisters have experience conducting cooking classes, are great on camera and have appeared numerous times on TV segments. They would be happy to chat vegan holiday cooking, demo some recipes and maybe even share some from their new cookbook, Vegan101. Let us know if you’d be interested in learning more. Best, Brittney
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Cypress Grove Local Favorites Pitch SUBJECT: ‘Local Favorites’ Everyone Will Love Hi XX, With the holiday season approaching, this will wow your guests no matter where they are from. Cypress Grove is offering a special for all of Northern California known as the “Local Favorites”. This exclusive set includes six cheeses plus jam and chocolate from two of our favorite Humboldt County artisans: Diane’s Sweet Heat and Dick Taylor Craft Chocolate. Mango Habanero and Raspberry Habanero jams from Diane’s Sweet Heat will add a sweet and spicy kick to your cheese spread. Dick Taylor’s Belize chocolate
bar has tasting notes of dried plum, tart cherry, and jasmine — it's balanced and approachable, and sure to delight any chocolate lover. Cypress Grove, the award-winning artisan goat cheese producer, is best known for it’s flagship product Humboldt Fog and hippie California roots. You can enjoy your treat knowing it was crafted with the highest standards in mind at Cypress Grove’s 100% American Humane Association Certified dairy. The set includes 4.5 lb of cheese and other goodies:
• 1 Humboldt Fog Mini (1 lb)
• 1 Truffle Tremor Mini (1 lb)
• 1 Midnight Moon slice (1 lb)
• 1 Lamb Chopper slice (1 lb)
• 1 Herbs de Humboldt disk (4 oz)
• 1 Ms. Natural disk (4 oz)
• 1 jam duo featuring Mango Habanero and Raspberry Habanero jams from Diane’s Sweet Heat (3 oz each)
1 72% Belize, Toledo bar from Dick Taylor Craft Chocolate I’d be happy to send a few samples for you to try, test and enjoy for editorial consideration. Best, Brittney This product will be available for $95 within the Cypress Grove online store (store.cypressgrovecheese.com) starting November 1, 2017; high resolution images can be found here.
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FYH Vegan Halloween Pitch
Subject: Vegan Treats, No Tricks Hi XX, Food allergies are becoming more and more prevalent, sometimes adding caution to events that should be full of fun. Luckily, new ideas like the Teal Pumpkin Project are bringing food allergies to the forefront this Halloween. With that in mind, we wanted to share a few plant-based recipes perfect for Halloween hosting – from Spooky Spider Pizza, to Pumpkin Sugar Mummies Cookies to Bright red, “bloody” truffles,
these recipes are sure to haunt but not harm. These recipes below are provided on behalf of both Follow Your Heart and Kim-Julie Hansen:
• Follow Your Heart, known as the inventors of Vegenaise & other plant-based natural products, has been providing delicious options for conscious consumers since 1970. Vegenaise ® was the first egg-free mayo on the market and, since then, Follow Your Heart has continued to create egg-free and dairy-free alternatives for consumers seeking delicious and healthy options.
• Kim-Julie Hansen is the plant-based lifestyle expert and author behind Brussels Vegan and Instagram account @bestofvegan(1.3M+ followers).
Might the recipes provided below be a fit for any upcoming editorial opportunities? I’m happy to provide any details, images or insights, should they be a fit for you! All the best, Brittney
Spooky Spider Pizza Kick-off the trick-or-treating with a meal that kids will love. Follow Your Heart’s Spooky Spider Pizza has only seven ingredients and the trick is simply to bring a bit of creativity to the table – to make the olive spiders, cut each olive in half, slice one half into 1/8ths while leaving the other half hole! Recipe available here Photo available here
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Kollar Valentine’s Day Pitch
SUBJECT: Hugs & Kisses Hi XX, I wanted to reach out and introduce you to our client Chris Kollar. Kollar Chocolates is an artisanal chocolate shop in Napa Valley where self-taught chocolatier and owner, Chris Kollar, creates award winning, handcrafted confections. Chris Kollar’s has created the perfect gift for your significant other for Valentine’s Day, introducing the Hugs & Kisses line and Heart Bark.
• Hugs & Kisses Collection
o Within this collection, the X’s feature 72% dark chocolate ganache
while the O’s feature a raspberry milk chocolate ganache. This collection will be offered at $35 for a 16 pack and $52 for a 25 pack.
• Heart Bark
o This more efficient option is Chris’ play on “strawberries dipped in chocolate” and features 5 oz. of chocolate for $15. It is a mix of Dark Chocolate Heart Bark (2.5 oz.) and Strawberry Heart Bark with pop rocks (2.5 oz.).
Kollar Chocolates produces small batches of gourmet truffles utilizing classic,
European chocolate making techniques learned from his numerous travels to Europe. The chocolate is made with premium ingredients. The extraordinary creations are edible pieces of art. Would you be interested in tasting a sample before this limited edition is gone? Thank you, Brittney
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National Pasta Day Pitch
SUBJECT: Fettu-cheesy Hi XX, As the temperatures start to dip, what’s better than cuddling up with a big bowl of pasta? Extra cheese, please. For National Pasta Day (10.17), we’d love to offer a few upgrades from artisan cheese company, Cypress Grove, to celebrate the carb-lovers ultimate day.
Enrich the Dish Cypress Grove’s Ms. Natural is the building block for the entire line of cheese. Perfectly culture milk, pure and simple! Bring a bit of indulgence to your dish by simply adding fresh tomatoes and basil to your plate of pasta. Kick it Up A Notch Cypress Grove’s Sgt. Pepper is a secret combination of four peppers, exotic spices, and pepper threads results in a complex taste experience. Take your angel hair pasta to the next level by tossing in a disk of Sgt. Pepper, a few splashes of pasta water, sautéed shrimp and a bell pepper. Top It Off Cypress Grove’s aged goat cheese, Midnight Moon, is a blushing, ivory-colored cheese, which features a nutty and brown buttery up front with a long caramel finish. Use Midnight Moon as a topper to your baked penne recipe as a decadent addition.
Would you be interested in sampling any of the cheeses above for future pieces or receiving a few recipes using the above? We’d be happy to provide. All the best,
Brittney
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Requests Sample Elite Daily Sample Request
SUBJECT: SAMPLE REQUEST: Julia Horniacek Hi XX, Per our outreach, Julia Horniacek, of Elite Daily (10,169,890 UVMs) would like to try and test our VeganEgg for editorial consideration. Please see below for more details:
REQUEST Julia Horniacek would like to try and test VeganEgg for editorial consideration.
ADDRESS Julia Horniacek 18-12 Chandler Drive Fair Lawn, NJ 07410 United States of America
PRODUCTS (3x) VeganEgg (3x) The VeganEgg Cookbook (3x) Whisk
DELIVERY DATE 9.22
For your background, Elite Daily serves as an online news platform written for and by Millennials, with an emphasis on socially driven content. The outlet contains news, life, dating, women, money, sports, humor, entertainment, politics, food and culture. All the best, Brittney
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RESEARCH
Media Backgrounder Sample
Nil Zacharias Media Backgrounder OUTLET One Green Planet, #EatThePlanet Podcast
One Green Planet is a lifestyle platform. Features are geared toward
making conscious choices that help people, animals and the planet
and include topics on being green, sustainability, animal rights, and compassionate, cruelty-free living space. Also featured are vegan
and plant-based food and recipes
(4,168,206 UVMs)
WHAT Interview and tour of Earth Island
WHEN Monday, October 16; 3:00 – 4:00 pm
PHOTO
ABOUT Nil Zacharias serves as the Editor in Chief of One Green Planet. Nil
believes empowering people to make planet-friendly food choices and
supporting innovation in the food industry are the most tangible solutions we have to our current climate crisis. He has written
extensively about the environmental impact of food and was one of
the first voices calling for a shift towards plant protein to transform
our food system into a more sustainable and just one. Nil Zacharias
reached out to interview Bob Goldberg for One Green Planet's
recently launched #EatForThePlanet Podcast (onegreenplanet.org/eatfortheplanet). Previous guests include John
Mackey, David Bronner, Captain Paul Watson, amongst others.
Social Media Profiles:
Previous Sessions of the #EatForThePlanet Podcast:
• Craig Cochran on Growing a Restaurant in NYC
• Miyoko Schinner, the Queen of Vegan Cheese
Previous Features of One Green Planet:
• Health and Animal Welfare Concerns ‘Scramble’ the U.S. Egg
Industry
• Hampton Creek is Going to Crush the Mighty Egg Industry
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Media Monitoring Sample(s)
Follow Your Heart + B&BPR Media Monitoring Report
November 17, 2017
Follow Your Heart
Veg News (11.15.17) - 8 Ways to Veganize Everything in Your Fridge
You might be thinking that National Clean Out Your Refrigerator Day can mean only
one thing: cleaning your refrigerator. And while that’s pretty much true, if you’re
looking to eat healthier or if you’re transitioning to veganism, this day can also provide
inspiration to throw everything out and wipe down the shelves while swapping old ingredients for healthful, vegan alternatives.
Plant-Based News
Veg News (11.15.17) - 15,000 Scientists Urge Citizens to Adopt Plant-Based Diet
In their first official warning since 1992, an international assembly of scientists from 184 countries predict imminent world demise unless action to fight climate change is
swiftly implemented.
One Green Planet (11.15.17) - 30 Stunning Plant-Based Entrées That Will Be the Star
of Thanksgiving Dinner We don’t mean to raise any panic, but Thanksgiving is rapidly approaching. With all of
the careful planning and orchestrating that it takes to put together an amazing
Thanksgiving dinner, we can understand that stress levels can be high. But truth is,
they don’t have to be.
Vegan News
Veg News (11.15.17) - Vegan Reddi-Wip to Debut
The classic whipped cream brand is launching a dairy-free almond- and coconut-based
product to meet consumer demand for plant-based options.
Plant Based News (11.10.17) – Vegan Skincare Packaging Minimize Environment
Impact
London-based vegan brand Bulldog Skincare for Men has replaced its traditional plastic
tubes with sugarcane plastics in a bid to become more sustainable. The cruelty-free
company has become the first brand in the world to use sugarcane as a raw material in
packaging - a renewable source that saves carbon dioxide, rather than releases it.
Competitor and/or Like-Minded Company Coverage
BEYOND MEAT
• Veg News (11.15.17) - 8 Ways to Veganize Everything in Your Fridge
• Financial Times (11.12.17) - Silicon Valley sets sights on disrupting meat
industry
• Biz Community (11.10.17) - Meat without animals to hit shelves in 2021
DAIYA
• Veg News (11.15.17) - 8 Ways to Veganize Everything in Your Fridge
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Follow Your Heart + B&BPR Media Monitoring Report
November 10, 2017
Follow Your Heart
Veg News (11.6.17) - 11 Vegan Nacho Recipes That Will Make You Forget About Taco
Tuesday Sometimes, it seems like tacos get all the glory. They even have a day devoted to them
every week. However, today, we’re celebrating National Nacho Day with 11 vegan recipes
that are crunchy, gooey, and shareable.
Plant-Based News
PBS News Hour (11.9.17) - Can these mock meat entrepreneurs fool you with a plant-
based burger?
As attitudes toward meat-eating shift and climate-conscious consumers experiment
with alternatives, investors are throwing their money at mock meat startups that are
replicating the smell and texture of a meaty burger.
LA News (11.8.17) - Smart Plant Based Food Packaging Market Growth, Trends,
Absolute Opportunity and Value Chain 2017 to 2027
The global smart plant based food packaging is expected to register a healthy growth
rate over the forecast period.
Vegan News
One Green Planet (11.8.17) - Yes! Aldi Just Launched a Line of Vegan Ice Cream – and
It’s Ridiculously Affordable
Another vegan ice cream!? Well, you certainly won’t hear us complaining! Global discount supermarket chain, Aldi, has launched TWO new dairy-free ice creams. Both
are coconut based and come in two flavors: plain coconut, and coconut and chocolate.
Plant Based News (11.8.17) - Miley Cyrus Endorsed Vegan Shoe Brand Launches
Winter Collection
Vegan and fair-trade shoe brand Collection & Co has launched its winter line. The PETA-approved company - whose shoes have been worn by Miley Cyrus.
Competitor and/or Like-Minded Company Coverage
HAMPTON CREEK
• NB Herard (11.6.17) - Global Egg Replacers Market 2017 – Netegg Ltd, VeganEgg
Ltd, Cotta Ltd, Hampton Creek Ltd
• Industry Leaders Magazine (11.6.17) - The Economics of Clean Meat Revolution IMPOSSIBLE FOODS
• PBS News Hour (11.9.17) - Can these mock meat entrepreneurs fool you with a
plant-based burger?
• QSR Magazine (11.9.17) - Hopdoddy Introduces Impossible Burger at All
Locations
MIYOKO’S KITCHEN
• North Bay Business Journal (11.7.17) - Sonoma County industrial real estate
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People to Pitch Sample(s)
Bon Appetit (8,780,970 UVMs) Celebrates the diversity of regional American cuisines as well as readers’ appetites for flavors from around the world through varied travel features. While all aspects of epicurean lifestyle are featured, the attitude towards cooking is relaxed, casual and fun. Features inspire and advise readers on stylish
entertaining, from the latest in kitchenware, to creative tabletop design. Sections to consider:
• Recipes
• Restaurants
• Healthyish
• Additional sections include: Best New Restaurants, Basically, Techniques, Culture, Pop Culture, Test Kitchen
Andrew Knowlton, Deputy Editor, [email protected] Andrew has worked at Bon Appétit since, like, forever (2000 to be exact). He oversees the magazine's restaurant coverage, including the annual Hot 10 list, and writes the rather opinionated Foodist column that has run in the magazine since 2008. He lives in Brooklyn with his wife and two daughters.
Social Media Handles: Instagram, Twitter, LinkedIn Recent and Relevant Work: 10.6.17 - These 7 Tips Will Improve Every Cocktail You Make 8.15.17 - Best New Restaurants-Palizzi 8.15.17 - Best New Restaurants-Brewery Bhavana 7.10.17 - D.C. Food Tour You Can Do on a Capital Bike Cision Lists: Beer-Online, National-Restaurant Opening, NY-Online, NY-Wine & Spirits, Wine-Magazine
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Delish (3,812,655 UVMs) Delish.com offers readers access to thousands of recipes as well as the latest news on food buzz and trends. Visitors can experience the lifestyle elements associated with food through articles, photo galleries, video and interactive tools. The site combines recipes and how-to’s with engaging content that focuses on entertainment and pop culture as it relates to food. Sections to consider:
• Easy Dinners
• Dessert
• Videos
• Kids
• Halloween
Additional sections include: Meals & Cooking, Food News, Entertaining & Parties, Holidays, Kitchen Secrets, Restaurants & Chefs
Candace Braun Davison, Senior Editor, [email protected]
I make things: recipes, awkward faces, snack stadiums, short stories.
Social Media Handles: Instagram, Twitter, Pinterest Recent and Relevant Work: 10.17.17 - Holiday Gift Ideas for Bakers 10.13.17 - This Wine Glass Let's You Drink in the Shower 10.13.17 - Halloween Cocktails that are Better Than Your Costume 10.9.17 - What You Can Make with Tater Tots 10.6.17 - 13 Wicked-Good Halloween Punches Cision Lists: NY-Online, NY Deskside-Food, National-Chocolate, Holiday Gift Guide, Home Entertaining/Recipes, Recipes
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Good Housekeeping (9,404,424 UVMs) Offered for the contemporary homemaker of today. Articles focus on food, nutrition, fashion, beauty, relationships, home decorating, health, child cate and other consumer and social issues. Delivers a unique mix of inspirational and personal stories, trusted information and closely researched investigations and reports. Sections to consider:
• Food & Recipes
• Holidays
• Gift Ideas
• Product Reviews
Additional sections include: Product Reviews, Beauty & Style, Home Ideas, Life, Health, GHTV,
Betty Gold, Senior Editor & Product Analyst, [email protected] Betty oversees the Kitchen Appliances and Technology Lab at Good Housekeeping, where she evaluates and writes about every type of cooking tool and food-related item on the market for GH's magazine and website. She also covers gift guides, trends, food news, nutrition, and conducts GH's taste tests.
Social Media Handles: Instagram, Twitter Recent and Relevant Work: 11.22.17 - Kitchen Gifts Your Favorite Home Cook Really Wants 11.10.17 - 30 Gifts Every Wine Lover Needs 10.30.17 - Food Storage Containers to Keep Leftovers Fresh 10.5.17 - The Best Waffle Makers That Will Up Your Breakfast Game Cision Lists: NY - Online, NY Deskside-Food, Products, Test Kitchen, La Tourangelle Samples, Holiday Gift Guide
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Media List and Influencer Sample(s) Cypress Grove - Local Outreach
Cypress Grove – All Media
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Cypress Grove – All Media
Kollar Chocolates – All Media
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Follow Your Heart – New Station’s
Pokeatery – All Clients
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REPORTING
Tracking and Press Clip Sample(s)
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Pokeatery – November 2017
Shiba Ramen – October 2017