IDENTIFYING VARIABLE THAT DISCRIMINATE BETWEEN CHOICES OF FINANCE AND MARKETING AS A SPECIALIZATION

IDENTIFYING VARIABLE THAT DISCRIMINATE BETWEEN CHOICES OF FINANCE AND MARKETING AS A SPECIALIZATIONRESEARCH PROPOSAL BY NARLA VENKAT NIKHIL (15A1HP019) RAGHU RAMARAO CV (15A1HP029) NIKITA SIGHANIA (15A1HP066) NIRBAN KUMAR BAISHYA (15A2HP432) NEHA PANDA (15A2HP415)NEED FOR STUDYThe purpose of this study is to establish the factors that influence the choice of specialization of MBA courses in their second year as marketing or finance by students.The data type to be collected here is be primary data through questionnaires.The data gathered is aimed at offering sufficient information to identify the factors influencing the choice of Specialization of MBA Courses in the 2nd year by Students of IMT Hyderabad based on their marks in certain subjects during the first year.LITERATURE REVIEWFundamental Interpersonal Relations Orientation(FIRO-B) developed by W C Schutz.Study sampling relationship between interpersonal needs and their preference for Accounting.Inferred that students with different interpersonal needs had different choices of subjects.Students from universities in Nyeri were sampled randomly.Study how the choice of the subject was effected by various psychological, personal and social factors.All factors have major effects on the choice of subjectsStudy to provide insight for phenomena of specialization selection and suggest ways and means for improvement.Data from 300 students of 10 business schools of Lahore Collected.Responses w.r.t academic, social, further prospect, market demand and job prospect factors analyzed.All factors have a considerable influence over a students choice of specialization.Today you can choose from a wide range of MBA specializations, ranging from an MBA in Financial Studies, as well as Insurance and Risk Management Accountancy and Finance, to an MBA in Sports Management, or even an MBA in Technology. The trend towards one-year niche, or specialist MBAs, designed for particular groups of professional people, appears to be market driven. Some fields may be nearly impossible to enter without specialized training.

Master of Business Management (MBA) is typically a 2 year programme which aims at making a candidate proficient in all the subjects of management and an expert for one. In first year of MBA the main focus is on giving students a brief idea about various subjects of management. In the later part of the first year they are also introduced with the specialized areas. In the second year, student has to choose one specialization of his/her choice from the variety of specializations available. This is not applicable if students have taken admission in a specialized course (sectorial MBA). Choosing a specialization can be a difficult process for students. It is very important for student to consider their career goals and professional development before choosing a specialization. RESEARCH OBJECTIVEIdentify variables that discriminate between finance or marketing as a specialization.In specific these includePsychological factorsPersonal FactorsSocial FactorsRESEARCH METHODOLOGYSample Consists of the students of IMT-Hyderabad, batch 2015-2017.Expected Sample Size is 180.Sample chosen as per the convenience.

QUESTIONNAIRE DESIGNQuestionnaire consists of 15 questions.The various scales used in the questionnaire areLikert ScaleOther ScaleQuestionnaire from the research paper Factors Influencing the choice of Specialization of MBA Courses by Students at Institutions of Higher Learning in Kenyadone by Jane W. Wairimu used as a reference.

TECHNIQUES GOING TO BE APPLIEDAnalysis of Primary data collected will be done by Factor Analysis using SPSS software.Factor analysisis a statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables calledfactors.SPSS- Statistical Package for the Social Science. SPSSis one of the most popular statistical packages which can perform highly complex data manipulation and analysis with simple instructions. It is designed for both interactive and non-interactive (batch) uses.

EXPECTED RESULTS

CONCLUSION Some highlights of the research work could be thus concluded after analyzing and interpreting the collected data and which reveal facts like: Students are keen about the choice they make with regards to their careers, be it academic or be it professional. Though most of them have not undergone any foundation courses or career guiding sessions prior to admission, they all have made up their minds about a particular field far in advance to taking admissions.Factors like family members choice, future scope and subject liking govern the decision making about specialization fields. LIMITATIONSThe scope of this study is limited to students of IMT Hyderabad.Limitations were short time span to complete research work. Also researchers have set limited scope to Hyderabad, and all respondents are from IMT, Hyderabad, considering they represent the generation.

REFERENCES http://www.manyagroup.com/business-mba-specializations http://www.jagranjosh.com/articles/top-10-mba-specializations-choices-and-options- 1355303883-1Mumbai University website: http://www.mu.ac.in

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