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PARAG MILK FOODS PVT LTD: THE COMPANY WITH A DIFFERENCE
PARAG MILK FOODS PVT LTD:
THE COMPANY WITH A DIFFERENCE
PARAG MILK FOODS PVT LTD:
THE COMPANY WITH A DIFFERENCE
AS OWNERS OF YOUNG AND POPULAR BRANDS ‘GOWARDHAN’, ‘GO’ & ‘PRIDE
OF COWS’, PARAG MILK FOODS AIMS TO PROMOTE A ‘HEALTHY LIFESTYLE’ WITH ITS SUPERIOR AND HIGH QUALITY PRODUCTS
TARGETED TO DIFFERENT SEGMENTS.
Parag Milk Foods Pvt Ltd
WRITTEN BY ARTIKA SHAH PRODUCED BY FARHA NATHANI
PARAG MILK FOODS PVT LTD:
THE COMPANY WITH A DIFFERENCE
PARAG MILK FOODS IS ONE of India’s largest private dairies established in 1992. It has an output capacity of 2,000,000 liters per day with two dairy plants; one based at Manchar in Maharashtra and new plant based at Palamner in Andhra Pradesh. Through its
subsidiary, Bhagyalakshmi Dairy Farms, it also owns the largest cow farm in India. Parag has also established Asia’s largest cheese plant at Manchar. It adheres to international standards of product quality. Parag Milk Foods has a vast range of products which includes Cheeses (raw as well as processed in various forms & flavours), Butter, UHT Milk, Paneer, Dahi, Yogurt, Ghee, Skimmed milk powder, whole milk powder, proprietary foods like gulab jamun mix powder & dairy whitener under the brand names of ‘Go’ and ‘Gowardhan’ all made from 100% fresh cow’s milk. Apart from its pan-India distribution network covering retail outlets and modern format stores, the Pune-based company supplies its products like cheese, butter, ghee and milk powder to reputed hotels, restaurants, institutions and caterers. It is an exclusive supplier of dairy products to major Institutions like Barista, Baskin Robins, Sodexo and Café Coffee Day, major hotel chains like Taj Group as well as to all major Pizza chains like Pizza Hut, Dominos Pizza, US Pizza, Papa Johns, Sbarro, Uncle Sams Pizza, Chilliz, Taco Bell, etc. Parag exports its products like Cheese, Ghee, milk powders, butter & AMF to about 27
Parag Milk Foods has a vast range of products including cheeses
The Company With a DifferenceParag Milk Foods Pvt Ltd
PARAG MILK FOODS IS ONE of India’s largest private dairies established in 1992. It has an output capacity of 2,000,000 liters per day with two dairy plants; one based at Manchar in Maharashtra and new plant based at Palamner in Andhra Pradesh. Through its
subsidiary, Bhagyalakshmi Dairy Farms, it also owns the largest cow farm in India. Parag has also established Asia’s largest cheese plant at Manchar. It adheres to international standards of product quality. Parag Milk Foods has a vast range of products which includes Cheeses (raw as well as processed in various forms & flavours), Butter, UHT Milk, Paneer, Dahi, Yogurt, Ghee, Skimmed milk powder, whole milk powder, proprietary foods like gulab jamun mix powder & dairy whitener under the brand names of ‘Go’ and ‘Gowardhan’ all made from 100% fresh cow’s milk. Apart from its pan-India distribution network covering retail outlets and modern format stores, the Pune-based company supplies its products like cheese, butter, ghee and milk powder to reputed hotels, restaurants, institutions and caterers. It is an exclusive supplier of dairy products to major Institutions like Barista, Baskin Robins, Sodexo and Café Coffee Day, major hotel chains like Taj Group as well as to all major Pizza chains like Pizza Hut, Dominos Pizza, US Pizza, Papa Johns, Sbarro, Uncle Sams Pizza, Chilliz, Taco Bell, etc. Parag exports its products like Cheese, Ghee, milk powders, butter & AMF to about 27
The Company With a Difference page 5
warehouse equipmentand systems
Complete Storage Solutions & Material Handling Equipment
authorized distributors for Noveltek
www.horvertinc.in
Rotogravure pressGravure printing up to 10 colours (front and reverse print) or 8 coloursin addition to laminating and specialty-in-line coatings.
Aluminium foil lacqueringThe 10 to 20 my aluminium foil, printed or unprinted, is lacquered bothsides and is used for the very particular field of processed cheese portionspackaging.
Hot melt coatingApplying on a film (generally a polyester or cellophane) a coating of veryhigh viscosity wax.The wax gives the product a very attractive natural look along with numerousother properties, such as that of easy opening and reclosing.
Cast-coextrusionSpecialized in cast-coextrusion with the development of a film for hot fillsliced processed cheese.This innerwrap film offers excellent «cheese release» as well as a perfectbarrier ensuring the perfect preservation of the product and its flavour.
EURO-MFlexible Packaging SAParc Industriel de Ghlin-Baudour NordRoute de WallonieB-7011 GHLIN (Belgium)Telephone: +32 65 76 00 03 +32 65 76 00 08 +32 65 76 00 09Fax: +32 65 76 00 29E-mail: [email protected]
countries in the USA, South East Asia, Africa and the Middle East. The company has established its consumer products distribution network in USA, Middle East, Singapore & Hong Kong. Speaking about continuous improvement strategies in the company, Chairman, Devendra Shah says, “Innovations in products, packing, understanding consumer needs & lifestyle & product development are some of our development strategies. Another is making healthier products.”
GOWARDHAN & GO AS A POPULAR BRAND
Gowardhan is the only brand in India to have received the ISO 15161 certification from New Zealand and is also registered with USFDA. Its most recent brand ‘Pride of Cows’ is a premium, by-invitation only farm-to-home milk delivery initiative in South Mumbai. “The milk is available at Rs. 75 a liter, is 100% safe and hygienic & available in packed bottles,” says Vice President- Marketing- Rahul Akara. The ‘Pride of Cows’ milk is extracted by fresh at farm through ultra-modern rotary milk parlour from its herd of specially-bred cross bred herd of Holstein Fresian cows. The
Parag Milk Foods Pvt Ltd
countries in the USA, South East Asia, Africa and the Middle East. The company has established its consumer products distribution network in USA, Middle East, Singapore & Hong Kong. Speaking about continuous improvement strategies in the company, Chairman, Devendra Shah says, “Innovations in products, packing, understanding consumer needs & lifestyle & product development are some of our development strategies. Another is making healthier products.”
GOWARDHAN & GO AS A POPULAR BRAND
Gowardhan is the only brand in India to have received the ISO 15161 certification from New Zealand and is also registered with USFDA. Its most recent brand ‘Pride of Cows’ is a premium, by-invitation only farm-to-home milk delivery initiative in South Mumbai. “The milk is available at Rs. 75 a liter, is 100% safe and hygienic & available in packed bottles,” says Vice President- Marketing- Rahul Akara. The ‘Pride of Cows’ milk is extracted by fresh at farm through ultra-modern rotary milk parlour from its herd of specially-bred cross bred herd of Holstein Fresian cows. The
Parag Milk Foods is an exclu-sive supplier of dairy products to all major Pizza chains such as Pizza Hut
Parag Milk Foods Pvt Ltd page 7
company has spent more than Rs 4 crore on its rotary milking parlour, the first in India. The milk obtained in this manner is free from atmospheric exposure and untouched by human hands. The 3,000-plus Holstein cows are treated to a special nutrition diet, tailor-made for each group according to their stage of development. The feed is made & served to the cows by specially imported TMR machine.
Parag has brought Cheese for its Indian consumers in different flavors and forms. The cheese is retailed under the brand name of ‘Go Cheese’. The different varieties of cheese available are powders and spreads, squeezy tubes, wedges and slices, to shredded Mozzarella and pizza cheese. Different types of Cheese is specially made for different preparation right from Sandwiches, Tacos, Pasta, Pizza, Nachos etc. Its Cheese basket is added with recent product innovations like nacho cheese sauce, cheezoos tubes, shredded cheeses, gourmet cheese like Gouda, Colby, Montero Jack and natural cheddar. The Company recently added one
The Company With a DifferenceParag Milk Foods Pvt Ltd
more product in its product basket that is GO UHT Milk available in two variants Double Toned & Slim Milk. Discussing the availability of Gowardhan and Go brands, Mr. Akara said, “We have expanded our retail presence significantly. The Go and Gowardhan brands are now available at all modern retail and large outlets.” He also added, “Go is a young and fun loving brand. UHT line from TetraPack is a big ticket
DISCUSSING THE AVAILABILITY OF GOWARDHAN AND GO BRANDS, RAHUL
AKARA, VP-MARKETING SAID, “WE HAVE EXPANDED OUR RETAIL PRESENCE
SIGNIFICANTLY. THE GO AND GOWARDHAN BRANDS ARE NOW AVAILABLE AT ALL
MODERN RETAIL AND LARGE OUTLETS. RAHUL AKARA, VICE PRESIDENT-MARKETING
The Company With a Difference page 9
investment for us. We are confident that we will be able to create a space for ourselves in this segment.” Talking about some current trends, Mr. Shah says, “Currently, cheese consumption in India is increasing rapidly. So cheese business is also growing very fast.”
RANGE OF PRODUCTS FROM GOWARDHAN
Parag is engaged in manufacturing dairy products that are 100% natural, lighter and rich in calcium. The
The Company With a DifferenceParag Milk Foods Pvt Ltd
Parag is engaged in manufacturing dairy products
brands of the company cover a wide range of products that cater to consumers who give preference to taste, nutrition, health, and craftsmanship. The products manufactured by the company includes Gowardhan Mozzarella cheese, Gowardhan Milko Dairy Creamer, Gowardhan dairy whitener, Gowardhan gulab jamun mix, Gowardhan fresh & thick Dahi, Gowardhan trim Dahi, Gowardhan Chass, Gowardhan Gold Milk, Gowardhan Fresh Milk, Gowardhan premium ghee, Gowardhan butter and Gowardhan processed cheese . Talking about the quality of products, Mr. Shah opines, “At every-stage, the quality and hygiene are completely looked into. We are a pan India brand today.”
PEOPLE MANAGEMENT AT GOWARDHAN
Gowardhan has a staff of more than 1200 employees. The company also has expert consultants for training and also sends them abroad. Gowardhan also has tie-ups with Institutes of International repute like National Dairy Research Institute, Karnal and
The Company With a Difference page 11
Allahabad Agriculture University for recruitment of technical officers as well as recruitment agencies for management graduates. “Automation trainings, employees self improvements, talent management, multi skilling, and succession planning are some of the programs in place to benefit employees” Mr. Shah said.
EXPANSION PLANS
Parag Milk plans to go national by launching innovative products in the market. It has one more plant in Palamner, in the outskirts of Bangalore and is planning to add 2-3 more in coming years. The company aims to focus on establishing a strong foot-hold with major cheese consuming institutions and pizza chains. Its Cheese plant has a capacity of 40MT per day which they want to expand to 100MT. Besides, it also aims to establish a distribution network for fresh milk products. Mr. Akara said, “Our focus lies on driving the cheese business. As a strategy, we take care of quality and taste of the product” He also
The Company With a DifferenceParag Milk Foods Pvt Ltd
said, “We are the key players in the dairy segment and innovation is the key driver. I definitely see us garnering a larger share of the dairy market.”
Discussing where Mr. Devendra Shah would see his business in the next five years, he said “We wish to achieve a turnover of 6,000 crore in the years ahead. Expand geographically. Build more 2-3 plants to achieve bigger volumes”
The Company With a Difference page 13
INNOVATIONS IN PRODUCTS, PACKING, UNDERSTANDING CONSUMER
NEEDS & LIFESTYLE & PRODUCT DEVELOPMENT ARE SOME OF OUR
IMPROVEMENT STRATEGIES. ANOTHER IS MAKING HEALTHIER PRODUCTS.
DEVENDRA SHAH, CHAIRMAN
WELL-DESIGNED
INFRASTRUCTURE
Parag Milk Foods gives immense importance to the quality and innovation and it has made huge investments in technology and infrastructure. The company’s dairy and cow farm at Manchar as well as Palamner is expanding fast and catering to the large number of customers in India.
Dairy plant at Manchar: Parag Milk processes a wide range of products at this ultra modern dairy. The dairy plant is fully automated and is equipped with the best European technology.
Bhagyalaxmi dairy farm: The Bhagyalaxmi dairy farm boasts of being India’s largest Parag Milk processes a wide range of products
The Company With a DifferenceParag Milk Foods Pvt Ltd
cow farm. It is spread over 35 acres and houses up to 3,000 cows. It is equipped with India’s first rotary parlor which has mechanized whole milking process. The facility follows nurturing, specialized farming and a milking program that makes sure that the milk obtained is of best quality.
Cheese plant, Manchar: The cheese plant with the production capacity of 40MT is one of the only 2 units in Asia with UHT technology. The equipments are imported from Germany, pioneers in cheese processing equipment. This increases the shelf-life in tropical countries like India. Parag Milk processes a wide range of products
The Company With a Difference page 15
INVESTMENT PLANS
Parag is also looking at investing in infrastructure and also looks forward to quickly expand in the market. Mr. Devendra also shared his views on some technological advances employed by the company and said, “To give an example, we have cheese plant that boast production capacity of 40MT per day. Only 3 supervisors including logistics are working per shift to manage this whole plant. Plus, we have advanced automated plants of international standards for other products as well”
Considering so many advancements, Parag Milk Foods is on its way to achieve bigger milestones. brin
The Company With a DifferenceParag Milk Foods Pvt Ltd
Gowardhan’s ‘Go’ range contains Parag Milk products
INVESTMENT PLANS
Parag is also looking at investing in infrastructure and also looks forward to quickly expand in the market. Mr. Devendra also shared his views on some technological advances employed by the company and said, “To give an example, we have cheese plant that boast production capacity of 40MT per day. Only 3 supervisors including logistics are working per shift to manage this whole plant. Plus, we have advanced automated plants of international standards for other products as well”
Considering so many advancements, Parag Milk Foods is on its way to achieve bigger milestones. brin
Name: Parag Milk Foods Pvt Ltd Industry: Food and Drink Products: Dairy Products Founded: 1992 Headquarters: Manchar, India Chairman: Devendra Shah Vice President-Marketing Rahul Akara Revenue: 203 million USD Employees: 1,000 + Website: www.gowardhanindia.com
STATISTICS
The Company With a Difference page 17
Gowardhan’s ‘Go’ range contains Parag Milk products
http://
Parag Milk Foods Pvt. Ltd. Awasari Phata
Manchar Dist. Pune – 410 503
India
T: +91 2133 224 763 E: [email protected]
www.gowardhanindia.com
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