SEPTEMBER 13, 2015Novak Djokovic defeats Roger Federer to win the US Open, his third Grand Slam singles title of the year.
BIG SPORTS MOMENTS CAN HAPPEN ANYTIME, ANYWHERE, ON ANY DEVICE
@ESPNADSALES
ESPNCMS.COM/PLANNINGGUIDE
2016 BROADCAST CALENDAR
JANUARYMTWTFSS
28293031123
45678910
11121314151617
18192021222324
25262728293031
1
2
3
4
5
FEBRUARYMTWTFSS
1234567
891011121314
15161718192021
22232425262728
6
7
8
9
MARCHMTWTFSS
29123456
78910111213
14151617181920
21222324252627
10
11
12
13
Q1
APRILMTWTFSS
28293031123
45678910
11121314151617
18192021222324
14
15
16
17
MAYMTWTFSS
2526272829301
2345678
9101112131415
16171819202122
23242526272829
18
19
20
21
22
JUNEMTWTFSS
303112345
6789101112
13141516171819
20212223242526
23
24
25
26
Q2
JULYMTWTFSS
27282930123
45678910
11121314151617
18192021222324
25262728293031
27
28
29
30
31
AUGUSTMTWTFSS
1234567
891011121314
15161718192021
22232425262728
32
33
34
35
SEPTEMBERMTWTFSS
2930311234
567891011
12131415161718
19202122232425
36
37
38
39
Q3
OCTOBERMTWTFSS
262728293012
3456789
10111213141516
17181920212223
24252627282930
40
41
42
43
44
NOVEMBERMTWTFSS
31123456
78910111213
14151617181920
21222324252627
45
46
47
48
DECEMBERMTWTFSS
2829301234
567891011
12131415161718
19202122232425
49
50
51
52
Q4
2015
2017
JANUARYMTWTFSS
2930311234
567891011
12131415161718
19202122232425
1
2
3
4
FEBRUARYMTWTFSS
2627282930311
2345678
9101112131415
16171819202122
5
6
7
8
MARCHMTWTFSS
2324252627281
2345678
9101112131415
16171819202122
23242526272829
9
10
11
12
13
Q1
JANUARYMTWTFSS
2627282930311
2345678
9101112131415
16171819202122
23242526272829
1
2
3
4
5
FEBRUARYMTWTFSS
303112345
6789101112
13141516171819
20212223242526
6
7
8
9
MARCHMTWTFSS
272812345
6789101112
13141516171819
20212223242526
10
11
12
13
Q1
APRILMTWTFSS
303112345
6789101112
13141516171819
20212223242526
14
15
16
17
MAYMTWTFSS
27282930123
45678910
11121314151617
18192021222324
25262728293031
18
19
20
21
22
JUNEMTWTFSS
1234567
891011121314
15161718192021
22232425262728
23
24
25
26
Q2
APRILMTWTFSS
272829303112
3456789
10111213141516
17181920212223
24252627282930
14
15
16
17
18
MAYMTWTFSS
1234567
891011121314
15161718192021
22232425262728
19
20
21
22
JUNEMTWTFSS
2930311234
567891011
12131415161718
19202122232425
23
24
25
26
Q2
JULYMTWTFSS
293012345
6789101112
13141516171819
20212223242526
27
28
29
30
AUGUSTMTWTFSS
272829303112
3456789
10111213141516
17181920212223
24252627282930
31
32
33
34
35
SEPTEMBERMTWTFSS
31123456
78910111213
14151617181920
21222324252627
36
37
38
39
Q3
JULYMTWTFSS
262728293012
3456789
10111213141516
17181920212223
24252627282930
27
28
29
30
31
AUGUSTMTWTFSS
31123456
78910111213
14151617181920
21222324252627
32
33
34
35
SEPTEMBERMTWTFSS
28293031123
45678910
11121314151617
18192021222324
36
37
38
39
Q3
OCTOBERMTWTFSS
2829301234
567891011
12131415161718
19202122232425
40
41
42
43
NOVEMBERMTWTFSS
2627282930311
2345678
9101112131415
16171819202122
23242526272829
44
45
46
47
48
DECEMBERMTWTFSS
30123456
78910111213
14151617181920
21222324252627
49
50
51
52
Q4
OCTOBERMTWTFSS
2526272829301
2345678
9101112131415
16171819202122
23242526272829
40
41
42
43
44
NOVEMBERMTWTFSS
303112345
6789101112
13141516171819
20212223242526
45
46
47
48
DECEMBERMTWTFSS
27282930123
45678910
11121314151617
18192021222324
25262728293031
49
50
51
52
53
Q4
ESPN.com• Delivers scores, news and highlights with a consistent experience across screens
• Provides greater personalization, more video content and up-to-the-minute information
• Engages fans with impactful and innovative ad opportunities
ESPN App• Offers fans up-to-the-minute scores and news surrounded by video highlights, all optimized for iOS and Android devices
• Personalizes scores, news and alerts to fans’ favorite teams and leagues
• No. 1 sports app for monthly unique visitors
ESPN Digital Video• Delivers content at scale across all platforms through unique collections, highlights, analysis and custom series
• Unique offerings across every screen align advertisers with the most talked about moments in sports
• Sponsorship opportunities deliver across a range of partner objectives; from driving scale to custom video sponsorships
Fantasy Sports Commissioner Games• ESPN’s youngest and most engaged users
• No. 1 Fantasy Football app in total minutes
• No. 1 Fantasy Baseball and Basketball app in uniques
ESPN Exclusives & Event-based GamesTournament Challenge• No. 1 contest for NCAA Men’s College Basketball Tournament
• Prominent integration within coverage of NCAA Men’s Basketball Tournament on TV, ESPN.com and social media
• Fans submitted a record 11.6MM brackets in 2015
Streak for the Cash • Challenges players to predict the outcomes of various games
• Averages 5.5 picks per second; player with the longest winning streak per month wins a cash prize up to $1MM
• 75% of fans have a HHI of $75K+
ESPN Social• Custom campaigns deliver scalable audiences across the biggest platforms to drive the conversation of the moment
• No. 1 generator of social TV comments
• Unique partnership with Snapchat delivers Live Stories around tentpole events and exclusive daily editions in Discover
WatchESPN• Best-in-class app and website provides fans with 24/7 access to live and on demand programming from the ESPN Networks on any platform
• Streams 10,000+ live events to 93MM HHs
• WatchESPN on OTT devices accounts for over 50% of total usage and delivers a big screen experience during live events
espnW• A unique point of view on stories that matter most to women through the lens of both professional and everyday athletes
• Tentpole offerings include espnW Women + Sports Summit, Impact 25, Athlete’s Life, Summer Olympics, Global Sports Mentoring Program, espnW Original Films and more
• Opportunities to utilize influential talent including Julie Foudy, Jessica Mendoza, Sarah Spain and other female talent across ESPN
FiveThirtyEight• Data-driven, visually compelling storytelling with a unique design to inform and engage consumers
• The most affluent ESPN.com audience and the youngest of the competitive set
• Unique sponsorship opportunities surround intricate interactives and data visualizations to provide valuable utilities to fans
ESPNCricinfo• Premier destination for Cricket in the U.S. and worldwide
• Leverages all screens including WatchESPN and covers all Cricket events with live scores, analysis, highlights, news and features
• Major events include Indian Premier League, England Home Internationals, Caribbean Regional Super 50 and the New Zealand Home Internationals
ESPN FC• Singular point of entry for the consolidated, multimedia coverage of the international football space
• No. 1 soccer-specific site in the U.S., reaching a young, male, upscale audience and a desirable Hispanic audience
• Coverage of the top leagues and events including the 2016 European Championships, UEFA Champions League, English Premier League, La Liga, MLS and more
ESPN Hometown• Connects brands with fans at scale through technology, personalization and team-focused content at market level
• Largest digital audio sports network in the U.S.
• Fan trust in the ESPN brand and talent translates to more trust in advertised brands
FOR MORE INFORMATION AND THE COMPLETE 2016 PLANNING GUIDE, GO TO ESPNCMS.COM/PLANNINGGUIDE 2016 ESPN PLANNING GUIDE
Source: ESPN App: comScore; Fantasy Sports: comScore; Tournament Challenge: comScore, Adobe Analytics; Streak for the Cash: comScore; ESPN Social: Nielsen Social Guide; WatchESPN: Adobe Analytics; FiveThirtyEight: comScore; ESPN FC: comScore
SEPTEMBER 13, 2015Novak Djokovic defeats Roger Federer to win the US Open, his third Grand Slam singles title of the year.
BIG SPORTS MOMENTS CAN HAPPEN ANYTIME, ANYWHERE, ON ANY DEVICE
@ESPNADSALES
ESPNCMS.COM/PLANNINGGUIDE
2016 BROADCAST CALENDAR
JANUARYM T W T F S S
28 29 30 31 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
1
2
3
4
5
FEBRUARYM T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
6
7
8
9
MARCHM T W T F S S
29 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
10
11
12
13
Q1
APRILM T W T F S S
28 29 30 31 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
14
15
16
17
MAYM T W T F S S
25 26 27 28 29 30 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
18
19
20
21
22
JUNEM T W T F S S
30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
23
24
25
26
Q2
JULYM T W T F S S
27 28 29 30 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
27
28
29
30
31
AUGUSTM T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
32
33
34
35
SEPTEMBERM T W T F S S
29 30 31 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
36
37
38
39
Q3
OCTOBERM T W T F S S
26 27 28 29 30 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
40
41
42
43
44
NOVEMBERM T W T F S S
31 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
45
46
47
48
DECEMBERM T W T F S S
28 29 30 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
49
50
51
52
Q4
2015
2017
JANUARYM T W T F S S
29 30 31 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
1
2
3
4
FEBRUARYM T W T F S S
26 27 28 29 30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
5
6
7
8
MARCHM T W T F S S
23 24 25 26 27 28 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
9
10
11
12
13
Q1
JANUARYM T W T F S S
26 27 28 29 30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
1
2
3
4
5
FEBRUARYM T W T F S S
30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
6
7
8
9
MARCHM T W T F S S
27 28 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
10
11
12
13
Q1
APRILM T W T F S S
30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
14
15
16
17
MAYM T W T F S S
27 28 29 30 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
18
19
20
21
22
JUNEM T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
23
24
25
26
Q2
APRILM T W T F S S
27 28 29 30 31 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
14
15
16
17
18
MAYM T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
19
20
21
22
JUNEM T W T F S S
29 30 31 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
23
24
25
26
Q2
JULYM T W T F S S
29 30 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27
28
29
30
AUGUSTM T W T F S S
27 28 29 30 31 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
32
33
34
35
SEPTEMBERM T W T F S S
31 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
36
37
38
39
Q3
JULYM T W T F S S
26 27 28 29 30 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
27
28
29
30
31
AUGUSTM T W T F S S
31 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
32
33
34
35
SEPTEMBERM T W T F S S
28 29 30 31 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
36
37
38
39
Q3
OCTOBERM T W T F S S
28 29 30 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
40
41
42
43
NOVEMBERM T W T F S S
26 27 28 29 30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
44
45
46
47
48
DECEMBERM T W T F S S
30 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
49
50
51
52
Q4
OCTOBERM T W T F S S
25 26 27 28 29 30 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
40
41
42
43
44
NOVEMBERM T W T F S S
30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
45
46
47
48
DECEMBERM T W T F S S
27 28 29 30 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
49
50
51
52
53
Q4
