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Broadcasting Management

Dictionary Meaning

Broadcast

Send out by radio or television.

Management

Judicious use of means to accomplish an end.

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Broadcasting ManagementInformation Requirement Analysis

Management

-Marketing-Finance

-Event

-Strategic-Project

-OB

-WOC

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Broadcasting ManagementInformation Requirement Analysis

Media

-Broadcast-Communication

-Business

-Ethics, Law & Society-New Media

-Audience Measurement

-Media Planning & Buying

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Broadcasting ManagementInformation Requirement Analysis

Media

-Research Methodology-Culture & Communication

-Broadcast Journalism

-Media Marketing-Distribution Network

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Broadcasting ManagementInformation Requirement Analysis

Television

-History of Broadcasting-TV Programming

-Channel & Programme Promotion

-Audio & Television Production

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Broadcasting ManagementInformation Requirement Analysis

Television

-Station Management-Production Planning

-Television Journalism

-Content Management-Category Management

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Broadcasting ManagementInformation Requirement Analysis

Radio

-History of Broadcasting-Radio Programming

-Channel & Programme Promotion

-Radio Station Management

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Broadcasting ManagementInformation Requirement Analysis

Radio

-Radio Production-Programme Planning

-Radio Journalism

-Digital Audio

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Broadcasting ManagementInformation Requirement Analysis

Indian Demographics

-States and Union Territories-Indias Top 200 Cities

-Household and Individual Demographics

-Rural-Urban

-Literacy Rate

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Broadcasting ManagementInformation Requirement Analysis

In the age of media fragmentation, companies

have to rethink how they reach out to theconsumer. Trends from the new media

landscape.

Print

Readership/Listenership/Viewership/SurfingRatings and Revenues

Media Reach

Media Product Linkage

Indian Film

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Broadcasting ManagementInformation Requirement Analysis

In the age of media fragmentation, companies

have to rethink how they reach out to theconsumer. Trends from the new media

landscape.

Outdoor Media

Internet MediaMedia Consumption by Kids

Ad Spends

Top Marketing Spenders

Top Advertising Spenders

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Information Sources Newspapers

Magazines

Journals

Channel Web sites

Radio Websites Directory

NRS/IRS

ORG

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Information Sources Journals

Admap

Advertising Age

Asian Journal of Comm.

Campaign

Communication Arts

Communication Research

Communicator

EIP

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Information Sources Journals

HBR

Int. Journal of Advertising

Journal of Advertising

Journal of Advertising Research

Journal of Broadcasting and Electronic Planning

Journal of Communication Management

Journal of Communications

Journal of Consumer Behavour

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Information Sources Journals

Int. Journal of Advertising

Journal of Advertising

Journal of Advertising Research

Journal of Broadcasting and Electronic Planning

Journal of Communication Management

Journal of Communications

Journal of Consumer Behaviour

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Information Sources Journals

Journal of Consumer Psychology

Journal of Consumer Research

Journal of Current Issues and Research in Advertising

Journal of Marketing

Journal of Marketing Research

Journalism Mass Communications Quarterly

Journalism Communication Monograph

Management Communication Quarterly

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Information Sources Channel Web site

www.ddindia.com Doordarshan

www.zeenext.com Zee Group

www.zeetelevision.com Zee Group Channels.

www.aajtak.com AajTak News Channel. TV

Today.

www.ndtv.com NDTV India, NDTV 24x 7. NewsChannels

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Information Sources Channel Web site

www.saharamanoranjan.com Sahara

Manoranjan Entertainment Channel. www.b4utv.com B4Utv Music & Entertainment

Channels

www.discovery.com Diccovery Channel. real-

life non-fiction covering nature, science andtechnology, history, and world exploration

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Information Sources Channel Web site

www.nationalgeographic.co.in National

Geographic Channel Nature, Wild Life, History,Culture

www.mtvindia.com M TV, Music Channel.

www.animal.discovery.com Animal Planet,

WildLife www.mib.nic.in/information&b/AUTONOMUS/p

rasar.htm Prasar Bharti (Broadcasting

Corporation of India)

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Information Sources Channel Web site

www.cartoonnetworkindia.com Cartoon

Network, Children entertainment channel. www.espnstar.com ESPN, Star Sports Sports

Channels.

www.startv.com Star Group.

www.setindia.com Sony EntertainmentTelevision.

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Information Sources Channel Web site

www.max.setindia.com Set Max Channel

www.hboasia.com HBO Channel, EnglishFilms.

www.axn-india.com AXN English Films,

Adventure

www.entertainmenttv.com etc channelsMusic

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Information Sources Radio Web Site

www.allindiaradio.org/ All India Radio.

www.radiomirchi.indiatimes.com Radio Mirchi FMRadio.

www.go925fm.com Go 92.5 FM Radio

www.power1078fm.com Power 107.8 Fm Radio

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Information Sources Directory/Databook

The Marketing Whitebook

ABC

Lintas Media Guide

INS Yearbook

INFA Yearbook

Advertisers Yearbook

Census

CMIE

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Information Sources Commercial Data

Indiastat.com

Magindia.com ABC

EBSCOS

Exchange4media

Agencyfaqs