The Broccoli Project

The Rewards Program For the Poor

May 2009

we must bethe change we

wish to seein this world.

mahatma gandhi

Background

The poor do things that are not valued

Often the only pathway to food is through crime

The Broccoli Project provides another way

The Broccoli Project

Rewards program for the poor

Rewards that matter

Positively reinforces socially beneficial behavior

Requires participants take ownership of situation (vs. welfare-ism)

Technology platform to evaluate and measure in realtime

Be the Change

HIV TestsLooking for a JobCollecting Plastic

Cleaning a Community

Food SecurityBuilding Materials

Clothing

An Enabling Partnership

The Big Idea

Defer the Logistics to the Retailer (They Already do that)

Defer collection of food rewards to recipient

Require action from recipient

Co-op sponsorship of rewards

Enrolling

OtherOther

AgeAge

NameName

Accessing Data

Rewarding

Voucher can beUsed at a Retailer

Pilot Study

Incentive Based Voluntary HIV Counseling & Testing

Limit Co-Enrollment

Track & Measure Incentives

Keep a level of anonymity

Report Results to Funders

What is Co-Enrollment ?

Tutu MobileHIV Clinic

Biometric Enrollment

Waiting withSIM Cards

Voucher Distribution

Mobile DataCapture

100%Incentive Based

Response

The Team

Old Mutual

Hero Advertising

Rocketseed

Givengain

Momentum

Cell-C

Hola7

Colin Habberton

James Burton

Jeff Singer

Men on the Side of the Road

Desmond Tutu HIV

Foundation

Pick n Pay

CharlesMaisel

MaZ

Other Initiatives

How Many Rats Can you Catch?

Not Enough BloodIn SA Blood banks

Help MasiphumeleleClean their Wetlands

Practical Applications

Video

Soup Kitchens& Food Banks

MonitorMultiple

Visits

MedicalCo-Enrollment

Limited toSingle

Program

Skills Attendance

Web Fundraising

http://broccoliproject.org