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Brochure Experience Lighting, Final INT

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    Experience Lightingfor the hospital of tomorrow

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    Philips has extensive experience in the de-

    sign of patient-friendly medical equipment.

    It has an even longer history in the field of

    lighting that is, after all, where the Philips

    story first began back in 1891.

    Understanding the high-stakes, high-stress

    reality of healthcare delivery, we can workwith you to create welcoming, efficient

    facilities that are designed around the needs

    of patients, healthcare practitioners and

    management, and visitors.

    By combining state-of-the-art technology

    with a singularly human approach, we help

    to bring about a meaningful and innovative

    transformation of the hospital experience.

    And create a world so inviting that your

    hospital becomes the premier choice forpatients and healthcare professionals alike.

    Our vision focuses on four areas:

    _ physical and emotional comfort for patients

    _ staff well-being and motivation

    _ visitor hospitality

    _ the business challenges facing

    hospital management.

    The following pages highlight just a few ofour ideas, which we would like to share

    with you.

    Transforming the hospital experience with lighting

    3

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    Lighting can change room ambiences to make

    them suitable for different purposes whether it

    be bright functional light for an examination envi-

    ronment or a warm, pleasant lighting atmosphere

    in which the patient can enjoy a relaxing chat with

    visitors.

    Improving the patient experience

    The new patient

    Patients are changing and with them the

    character of hospitals is changing too.

    Tomorrows patients will be more individual-

    istic, self-responsible and better informed

    than ever before.

    Many people already obtain information about

    the hospital before their stay and choose the

    location that suits their individual needs and

    specic circumstances best. As people assume

    greater responsibility for their own heal th, so

    they are demanding higher medical standards

    and are increasingly looking for emotional

    qualities in the healthcare environment.

    Ambient Experience Design

    At Philips, we have put a lot of thought into

    ways of making hospitals less intimidating.

    One example, which also incorporates our

    expertise from fields outside lighting, is

    Ambient Experience Design. It integrates

    architecture, lighting and media to create

    spaces that the patient can personalise by

    choosing a visual theme for projection, e.g.

    waves, mountains or a comic str ip. The cho-

    sen theme can then be combined with

    sound and pleasant lighting atmospheres,

    wrapping the patient in a relaxing ambience.

    As this puts patients at ease, it can help

    speed up procedures.

    Personalisation and comfort

    People who have to stay in hospital often

    feel anxious about what is going to happen.

    Being away from home and in unfamiliar

    clinical surroundings doesnt make things

    any easier. The shift toward a patient-centric

    design approach has, however, done much to

    make hospital rooms more welcoming and

    homely. But there are no standard solutions.

    No two patients are the same, and everyone

    has different wishes and expectations. If pa-

    tients can express their individuality, it makes

    them feel more in control of their environ-

    ment, which in turn makes them feel more

    at ease.

    Trend: The patient of tomorrow

    Source: Health Market 2013,

    trend research HVB Bank, Munich

    4

    individual

    responsibility

    decides with doctor well informed

    high private

    health expenses

    high demands

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    Motivated staff make the difference

    The working environment and

    motivation

    Hospitals are high-intensity 24/7 working

    environments. Staff must be able, on the one

    hand, to communicate with patients, and on

    the other to concentrate on demanding tasks

    and make quick decisions under pressure at

    any time of the day or night. In this respect,

    their motivation and sense of well-being play

    a significant part in how a hospital performs

    and how it is perceived. The quality of the

    working environment has a marked influence

    on the job satisfaction and general motiva-

    tion of current staff and on the hospitals at-

    tractiveness to potential future employees.

    Bringing daylight indoors

    In hospitals there are many rooms with no

    direct incidence of daylight. Addressing this

    reality, Philips has developed Dynamic Light-

    ing, the advanced solution designed to en-

    hance the well-being, motivation and per-

    formance of those working indoors by giving

    them control over their lighting and creating

    a stimulating lighting ambience (changes in

    the level and tone of white light) that follows

    the rhythm of human activi ty. This makes it

    possible to create natural lighting that helps

    healthcare professionals perform even more

    effectively, e.g. by boosting alertness and

    concentration levels when needed most.

    How light influences us

    Light not only shapes the way we perceive

    our environment the rhythm of light and

    darkness also synchronises our biological

    clock. Accordingly, light has a direct impact

    on our aler tness and sense of well-being.

    Two of the characteristics of light that strongly

    influence how we feel both physiologically

    and psychologically in a given environment

    are the level and cool or warm colour ap-

    pearance of the light. The possibility to adapt

    the environment to our personal prefer-

    ences also enhances our motivation and

    sense of well-being.

    Hospital staff need to be able to communicate

    effectively as well as to concentrate on demanding

    tasks. Dynamic Lighting enables staff to adapt the

    lighting to suit their own needs.

    In spaces with no direct natural light, Dynamic

    Lighting utilises certain dynamic characteristics of

    daylight to enhance peoples sense of well-being and

    make them feel connected to the outside world.

    Trend: How working environments

    influence motivation and well-being

    Choice of tones of white light affects peoples

    mood and activity levels (Source: ETH Institute

    for Hygiene and working psychology, Zurich)

    6

    cool whitelight

    activity

    warm whitelight

    relaxation

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    The rst impression is always a lasting one. Dynamic

    and architectural lighting solutions can help to make

    this impression a positive one and to make the

    hospital a welcoming place.

    Trend: New services

    The changes in society and patient behaviour will

    create new oppor tunities for hospitals. Services

    for older people, prevention, medical wellness and

    health tourism will open up the hospital to many

    new kinds of guests.

    Sources:The changing health market, accenture business

    consultants

    Health Market 2013, trend research HVB Bank

    Patients need time out from being ill somewhere

    they can chat to their visitors or other patients

    or just relax and read a book. These places can

    be open to the public, stage exhibitions and serve

    delicious snacks

    Opening up to a wider public

    Visitor hospitality

    It is important for hospitals to gear up

    for the widening of their scope and the in-

    creased openness that will be brought about

    by the new services and facilities. Embracing

    this development will enable hospitals to at-

    tract a wider public and the associated

    revenue streams. It will also help them to

    build up an atmosphere of confidence and

    trust and show that, as well as taking the

    needs of their patients seriously, they sup-

    port family and friends as partners in the

    healing process.

    Uplifting ambience

    Lighting that is integrated into the architec-

    ture can create appealing, emotionally uplift-

    ing atmospheres. A spacious entry hall with

    bright light and colourful light accents com-

    municates an impor tant message to visitors:

    You are welcome.

    Lighting can also help people to find their

    way around large hospital buildings, for ex-

    ample by creating subtle colour accents or

    colour codes. And brightly lit helpdesks or

    nursing stations make it easier for visually

    impaired patients to find support.

    New atmospheres, new services

    In 30 years time the number of people over

    the age of 60 will have doubled. As people

    get older, they want to continue to enjoy the

    same high standard of living. In healthcare,

    prevention will become as impor tant as

    cure, and hospitals will provide a host of

    new services.

    Today, many hospita ls are already offering

    open, hotel-style facilities for patients who

    dont need to stay on a ward for their treat-

    ment or for members of the patients family

    who want to be close at hand. Buildings of

    this kind require a different type of atmos-

    phere from the hospitals of the past.

    9

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    Lighting can create a highly distinctive landmark,

    helping to brand the hospital.

    Lighting management systems can create appealing

    atmospheres that change according to the time

    of day, while simultaneously reducing energy

    consumption.

    Importance of branding

    62 % of respondents stated that they would

    choose the hospital that comes to mind first.(Source: Study Hospital Branding, Haarmann

    Hemmelrath Management Consultants,

    Dsseldorf)

    Managing the healthcare challenge

    Consumer behaviour

    More and more patients are deciding them-

    selves which hospital they go to. Their choice

    in favour of a specific institution is based on

    a variety of factors. They usually follow the

    advice they are given by their own doctor.

    However, since it can be difficult for a pa-

    tient to evaluate the medical quality of a

    hospital, the general reputation of the insti-

    tution and factors like ser vice, atmosphere,

    hotel-style facilities and accessibility for fam-

    ily will play an increasingly important role.

    Lighting expressive and efficient

    Lighting helps to communicate the hospitals

    healthcare mission to the outside world and

    at the same time can increase its operating

    efficiency. Architectura l outdoor lighting, for

    example, can turn the building into a promi-

    nent landmark, a living symbol of care and

    hospitality.

    Indoors, smart lighting management systems

    can allow substantial savings on energy costs.

    Philips is committed to developing highly

    durable, energy-efficient lighting systems that

    reduce total cost of ownership and minimise

    environmental impact.

    Affordable differentiation

    Cost effectiveness, innovation and the ability

    to adapt to new developments in the market

    are among the factors that determine how

    competitive a hospital is. In todays health-

    care marketplace, many hospitals are looking

    at ways of creating added value and differen-

    tiating themselves. This can enable them to

    brand themselves in a way that expresses

    their commitment to patient-centric health-

    care while at the same time helping to at-

    tract top-class personnel. Flexible concepts

    that allow the hospital to respond to future

    developments can play a key role here.

    10

    18

    no maybe yes

    20 62

    10

    20

    30

    40

    50

    60

    rst to mind

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    Lighting for hospitals

    We would like to give you an idea of what

    lighting can do for a hospital if it is applied in

    a planned and integrated way. However, every

    solution is individual and has to be adapted

    to the requirements, environment and plans

    of each hospital building. If you are interested

    in an integrated lighting solution, please con-

    tact your local Philips representative.

    Philips provides a wealth of information and

    resources on different aspects of indoor and

    outdoor lighting, e.g. brochures, workbooks

    and websites, as well as lighting design sup-

    port.

    Patient areas

    For example: patient rooms,

    examination rooms, recreational areas,

    Key issues:

    _ Make the hospital less intimidating

    _ Create personal, homely atmospheres

    _ Allow patients to adapt their lighting

    Philips solutions:

    _ Ambient experience lighting design

    _ Unobtrusive indoor lighting

    _ Easy-to-control lighting scenarios

    Public areas

    For example: car parks,

    facades, entrance halls,

    cafeteri as, shops,

    Key issues:

    _ Orientation and safety

    _ Inviting interiors

    _ State-of-the-art architecture

    Philips solutions:_ Facade lighting

    _ Inspirational indoor lighting

    _ Coloured solutions

    12

    >

    >

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    Areas for staff

    For example: surgery areas,

    examination rooms, laboratories,

    pharmaceutical suites, offices,

    corridors,

    Key issues:

    _ Optimal working environments

    _ Well-being and motivation

    _ Better performance

    Philips solutions:

    _ DynamicLighting

    _ Functional lighting solutions

    _ Easy-to-control lighting concepts

    Facility areas

    For example: conference rooms,

    service areas, storage areas, kitchen,

    securit y, laundr y,

    Key issues:

    _ Flexible in space

    _ Cost of ownership

    _ Safe working conditions

    Philips solutions:

    _ Smart light management

    _ Energy-efficient solutions

    _ Reliable but economical solutions

    13

    >

    >

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    How things come together

    Philips total solution provider

    At Philips, we are committed to working

    together with hospital management to

    create welcoming and efficient healthcare

    environments. For lighting, we can provide

    total solutions from luminaires and lamps

    through to lighting controls and lighting

    management systems.

    We design our lighting solutions and tech-

    nology around the people who experience

    them. They can be standard or custom-made

    for a particular project, e.g. special luminaires

    that blend in perfectly with the architectural

    environment, or lighting management sys-

    tems that are designed to optimise specific

    working processes in the hospital.

    All of this is backed up with leading-edge

    lighting design expertise and extensive appli-

    cation know-how. Let us be your partner in

    creating tomorrows state-of-the-art health-

    care facili ty.

    14

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    Dynamic indoor lighting

    Coloured lightingArchitectual outdoor lighting

    15

    Examination and treatment room lighting

    Lighting controls

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    For more information:

    www.philips.com/lighting

    www.dynamiclighting.philips.com

    Data subject to change

    Printed in The Netherlands, March 2006

    Concept + Design: jung und pfeffer, Bremen | Amsterdam

    2005 Koninklijke Philips Electro nics N.V.

    All rights reserved. Reproduction in whole or in part is prohibited without the prior writ ten consentof the copyright owner. The information presented in this document does not form par t of any

    quotation or contract, is believed to be accurate and reliable and may be changed without notice. No

    liability will be accepted by the publisher for any consequence of its use. Publication thereof d oes not

    convey nor imply any license under patent- or other industrial or intellectual property rights.

    Document order number: 3222 635 58361


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