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To create something unique

You have to be someone unique...

Think differently and your creativity will have no boundaries.

Do what you love and your creativity will transcend.

Think outside the box and your creativity will transform society.

Creativity has the power of innovation.

Innovation generates changes that add value.

Those who generate changes will be unique professionals.

be UNIQUE,

be UCAL.

At UCAL, you will be a part of a community that integrates

science, research, creativity and innovation.

Our educational model is based on UCAL´s Creative

Process Methodology to give you a one-of-a kind and

customized learning experience so you can become a

comprehensive, passionate professional with entrepreneurial

spirit.

As part of the UCAL-TOULOUSE LAUTREC Group we

have over 30 years of educational experience allowing us to

offer you the highest level of education aimed at enhancing

your creative thinking process.

Challenge your ability, enhance your talents and be

prepared to be successful in your professional life.

UCAL academic model

• Management of the Creative Process From the first semester of your studies, our cutting edge

methodology, focused on developing your creative thinking

process will be applied towards the generation of ideas and

innovative and sustainable solutions.

• Integral vision You will be capable of understanding multiple

perspectives and knowing how the parts relate with each

other and with the strategic objectives of the

organization. A holistic view, will enable you to create

proposals and solutions, that differentiate from the

competition.

• Social Innovation You will propose improvements throughout actions and

processes that contribute towards social change, adding

value to the environment, demonstrating empathy and

compromise.

At the end of your university studies, you will have developed the following competences that will allow you to

standout in the workplace:

competences of the UCAL graduate

Professionalcompetences

IntegralVisionSocial

Innovation

Critical Thinking

StrategicManagement

Managementof the CreativeProcess

• Critical Thinking You will be an open-minded, independent thinker,

expressing your own opinion regardless of what everybody

else thinks, aiming at improving the quality of ideas and

proposals, solving complex problems with solid

foundations, and thus achieving creative and effective

conclusions.

• Strategic Management Throughout your studies, you will take Business and

Marketing classes, which will allow you to start your

own business-projects or move up within an

organization, applying strategic planning, organization

and planning tools; being able to lead work teams to

make your ideas happen.

Our curriculum allows you – from the first semester of studies - to enhance your capacities and define your

professional path, obtaining a triple certi�cation upon graduation, making you a unique professional.

*Bachelorsdegree

in InteriorArchitecture

*Bachelorsdegree in

Communications

InterdisciplinaryDiploma

*Bachelorsdegree inGraphicDesign

Minor in Commercial Spaces

Minor in Furniture and Objects

Minor in Advertising

Minor in Corporate Communication

Minor in Audiovisual Performance and Production

Minor in Animation and Multimedia

Minor in Design and Technology

Minor in Corporate Identity and Image

Advertising

Corporate Image

Environmental Graphic design

Design and Events

Packaging

Object Design

Corporate Communication

Animation

Audiovisual Production

Visual Merchandising

1 + 2 + 3 = Unique CreativeProfessional

1 = Bachelors Degree.2 = One Minor.3 = Interdisciplinary Diplomas.

Our educational model, inspired in the latest

international trends for teaching creative

programs, will maximize your professional

potential, so you can perform anywhere in the

world.

Our Creative Process Methodology,

developed by the UCAL-TOULOUSE Group, will

enhance your thought process, allowing you to

identify opportunities and solve complex

problems through innovative solutions.

Our teaching methodology, has a practical

approach, and brings into the classroom real

work experiences that will familiarize you with

real world challenges and decisions.

The interdisciplinary nature of our degrees

will broaden your vision so you can propose

comprehensive and effective ideas and

solutions.

Our flexible curriculum allows you to define

your professional path while obtaining a triple

certification upon graduation.

In summary, our educational model is:

• Comprehensive

• Interdisciplinary

• Flexible

• With a practical approach

• And personalized

advantages of the educational model

Our curriculum allows you – from the first semester of studies - to enhance your capacities and define your

professional path, obtaining a triple certi�cation upon graduation, making you a unique professional.

*Bachelorsdegree

in InteriorArchitecture

*Bachelorsdegree in

Communications

InterdisciplinaryDiploma

*Bachelorsdegree inGraphicDesign

Minor in Commercial Spaces

Minor in Furniture and Objects

Minor in Advertising

Minor in Corporate Communication

Minor in Audiovisual Performance and Production

Minor in Animation and Multimedia

Minor in Design and Technology

Minor in Corporate Identity and Image

Advertising

Corporate Image

Environmental Graphic design

Design and Events

Packaging

Object Design

Corporate Communication

Animation

Audiovisual Production

Visual Merchandising

1 + 2 + 3 = Unique CreativeProfessional

1 = Bachelors Degree.2 = One Minor.3 = Interdisciplinary Diplomas.

*You will obtain the bachelor´s degree upon completion of requirements.

unique creativeprofessionals

highlyspecializedfacultyOur professors are key agents of your education process. Our faculty members are top professionals in their field who

possess specialized and/or international academic or professional backgrounds and are highly recognized professors in their

fields.

Vice President of Innovation and Quality

Carla Olivieri

Master in Marketing Direction and Commercial Management

by the EOI, Spain. E-Business Strategy program at the MIT´s,

Sloan School of Management in Boston and Bachelor of

Science in International Business & Marketing from Ithaca

College, New York. She has more than 20 years of experience

in university education inside Peru and abroad. She has had

different positions in different Peruvian universities, such as

Associate Dean of a Business School, International Business

Dean and Corporate Vice-president of Innovation and

Business Development. She is responsible for the design of

the Knowledge & Training Platform of the Institute for Liberty &

Democracy (ILD) to train government authorities and technical

teams in countries such as Albania, Tunisia, Algeria, Egypt,

Morocco, among others.

Interior Architecture

Rudolf Giese

Degree in Architecture by the Ricardo Palma University. He is

a founding partner of BOOM Arquitectos and partner for Latin

America of Architect Rodo Tisnado, of the Architecture Studio

of Paris. He has been a professor in several prestigious local

universities and has been a lecturer in many academic events.

Communications

Mario Gutiérrez

Ph.D in Communication and Image and Masters degree in

Cultural Studies by the Sao-Paulo University in Brazil. Master in

Production and Direction by the TTC-SFB in Berlin, Germany.

Movie, TV and video director and producer. He has worked as

a teacher for more than 30 years in different universities and

today is a well-known consultant in corporate communication

and image.

Advertising Graphic Design

Oscar Mas

Masters degree in Higher Education from the Ricardo

Palma University. He has a Masters degree in Advertising

Communication from the European Institute of Design and is a

specialist in Branding by the Kellogg School of Management.

He has more than twenty years ofinternational experience

dedicated to brand design and communications. He has

worked as a teacher in several local universities and as a

lecturer abroad.

UCALinternacional

At UCAL, we train professionals so they can work anywhere in

the world, therefore, we offer you different options to enhance

your international experiences:

It is a center dedicated to the research, training, publication

and development of tools to enhance the creative thinking

process among individuals and organizations to encourage

the generation of ideas and solutions and therefore,

innovation in our society.

Our center has the following units:

• Research: to expand our knowledge around the topic

of creativity as a crucial component for development and

transformation of a society.

• Training: Workshops and lectures for executives and

top management of organizations so they can apply the

creative process framework to generate high-value new

products and services. Training courses for UCAL

professors focused on our methodology so they can

facilitate the enhancement of creativity among our

student body.

UCAL center forcreativity and innovation

Internationalguest

professors

Internationalevents,

conferencesand lectures

Studentexchangeprograms

Study tripsInternationalalliances

• Tools: Development of tools and methodologies to

assess creativity among individuals and within

organizations.

• Publications: Production of articles, books and

videos to spreafoster a creativity culture.

• Events: Local and international lecturers share and

discuss cutting edge proposals and success stories

focused on creativity and innovation.

a unique place that

will enhance your

creativity

cutting-edge

infrastructure

Bus Route >

Following the trend of leading companies in innovation,

UCAL has designed a modern and creative campus, with

spaces that stimulate the generation of ideas.

You will have access to top notch facilities, equipment and

technology, which is updated constantly to follow the

trends of our programs.

We are located in La Molina district, which has privileged

weather all-year-round. Our students can easily access our

campus thanks to our free bus service.

(Get to know our routes here: QR code)

UCAL´s job placement area has two main services:

1. Advise students on their internship selection and

professional immersion so they can be aligned with the

achievement of their personal and professional goals.

2. It is constantly in contact with companies to sign

alliances to offer job opportunities and internships for

our students and graduates .

student orientation and high performance centerThe center offers a series of services and resources so

students can achieve their maximum academic and

personal potential. Services include counseling and

coaching, worskhops for personal development, learning

strategies, time management, among others.

UCAL Life

At UCAL, we live creativity inside and outside the

classroom and we complement classroom experience with

local and international conferences and events, study

excursions and trips, exhibits, and a series of cultural and

extracurricular activities (movie cycles, voluntary work,

university week, contests, among others).

job placementarea

only a unique creative

professional can

create unique things

c

d

a

CommunicationsMinor in AdvertisingMinor in Corporate CommunicationMinor in Audiovisual ProductionMinor in Animation and Multimedia

Interior ArchitectureMinor in Commercial SpacesMinor in Furniture and Objects

Graphic DesignMinor in Corporate Identity and ImageMinor in Design and Technology

a

with creativity you

will make any place a

a unique place

aInterior ArchitectureCommercial SpacesFurniture and Objects

StrategicCreation of

SpacesTechnology

+Sustainable

Design

The UCAL Interior Architect is an expert capable of

transforming people's life experiences, through the design

and innovation of spaces, that are sustainable over time.

Pillars:

Alexandra Müller GattiIntern at D'AMATO DESIGN

Studying Interior Architecture at UCAL not only has provided me with a first class infrastructure, but also with the necessary to enhance my creativity and intellectual capacity. All of this thanks to the fact that our professors are architects in the field and share with us their knowledge applied to reality.

Graduate profile:

At the end of your studies, you will be able to:

Work market

The Interior Architect is prepared to work at:

• Design, Architecture and Interior Design Firms.

• Retail and Services companies.

• Production and Extraction Industries, infrastructure areas.

• Visual merchandising.

• Consulting companies.

• Event and show production.

• Public and private institutions in the areas of infrastructure

development Construction companies.

• Real-estate companies.

• International Institutions and NGOs.

• Furniture and product development companies.

• Your own company or in alliance with others by projects.

Managespace andfunction

Creativelytransformspaces

Work withthe latest

technology

Developsustainable

designs

Innovateconstantly

Professional Degree:

Bachelors degree in Interior Architecture.

Minor in Commercial Spaces

• Create original spaces for events, restaurants,

hotels, shopping malls, education institutions,

clubs and companies, which transform into

experiences or life styles for the user.

• Design new spaces where consumers get in

contact with the product, such as display

cabinets and stands.

• Develop specialized store layouts, aligned to the

organizational strategy.

Minor in Furniture and Objects

• Generate new business opportunities

combining creative innovation with a high

degree of business and sustainability sense.

• Develop furniture and product concepts that

enhance formal and functional aspects with the

needs of the global market.

• Generate innovations in the design of products

with the use of digital tools in their production

processes.

degrees and majors

architecture curriculum

Workshop II

Ambience and color

Technical drawing II

Mathematics for interior architecture

Writing

Visual arts

Workshop V

Design of complementaryelements

Technology II

Digital workshop II

Marketing

Elective

COURSES – MAJOR/DEGREE PROGRAM

COURSES - MINOR FOUNDATION COURSES

ELECTIVE COURSES

Workshop X

Final Project

Landscaping and garden design

Planning, managing and control of projects

Scenography for events

Complex commercial spaces

Modeling and prototypes

Elective VI

*

*

*

*

*

Workshop I

2D & 3D expression methods

Technical drawing I

Spanish language & communication

Brand image & expression

Creativity I

Workshop III

Ergonomics and anthropometry

Design of decorative complements

Perspectiva & apuntes

History of art & design I

Philosophy and ethics Statistics

Workshop IV

Technology

Digital workshop I History of art & design II

Project theory and methodology

Research methods

Workshop VI

Technology III

Conditioning & facilities I

Presentation of projects

Psychology and perception

Elective II

Workshop VII

Lighting design

Conditioning & facilities II

Materials and technology

Visual merchandising

Art & esthetics

Elective

Workshop VIII

Markets & trends

Institutional spaces

Commercial lighting strategies

Design of artisanal objects

Ergonomics and trends

Politics and national context

Elective IV

Workshop IX

Interdisciplinary Project

Signaling

Design of commercial spaces

Furniture design Project I

Object design Project I

Business & strategy

Elective V

*The specialty courses will be chosen according to the minor selected by the student.

c

you will convey

unique emotions with

your creativity

The UCAL Communicator is a holistic strategist and

a trans-media director, capable of planning analyzing

and executing, interactive processes, using innovative

languages, narratives and technologies.

Pillars:cCommunicationAdvertisingCorporate communicationAudiovisual productionAnimation & multimedia

Communicationstrategy

Image andsound direction

+Trans-media

Projects

Direct advertising

spots for mediasuch as cinema

TV and radio

Managebrandingstrategies

Designadvertising

and marketingstrategies andcampaigns

Manageinternal

communications

Trans-mediadirection

of movies,videos andTV shows.

Develop scriptand new

storytellingnarratives

Master visualart and new

digital animationtechniques

Develop mobile,virtual andinteractive

communicationstrategies

Work market

The Strategic Communicator and Trans-media Director is

prepared to work at:

• Corporate and institutional affairs areas.

• Advertising, Marketing and Branding Agencies.

• Advertising and TV trans-media companies.

• TV, Radio and Press Stations.

• Projects of audiovisual and animation direction.

• Public and private institutions in the branding and

Public Relations areas.

• Events and production companies.

• Communications areas of financial, retail, mining

services, mass consumption companies, among

others.

• Open up your own business.

Andrea Matta ValdiviezoSeminarium Perú Intern

I feel capable of performing the tasks that are requested to me because UCAL has prepared me to be an organized and proactive person and having the required knowledge for my job and especially, I feel capable to work in high-performance teams. Additionally, it is interesting to see how UCAL students stand out to be unique mixing science with creativity, which is something organizations value when hiring staff members.

Graduate profile

At the end of your studies, you will be able to:

degrees and majors

Professional Degree:

Bachelors in Communications.

Minor in Advertising

• Executes advertising and marketing campaigns

for the global market.

• Creates innovative strategies using creativity and

multimedia abilities.

Manages ideas adapting to the new challenges

of integral communication.

Minor in Corporate Communication

• Designs communication strategies to position

the brand image of organizations.

• Creates new brands and perceptions with

creativity and interactive resources.

• Manages communication and integrity of

corporate values and reputation.

Minor in Audiovisual Production

• Creates innovative productions for movies, TV,

video and digital media.

• Structures stories and messages, using

multimedia languages and narratives.

• Uses techniques creating quality products with a

strong visual impact.

Minor in Animation and Multimedia

• Explores digital art and technology, creating

virtual and interactive processes.

• Creates campaigns, spots, animes, videogames

and visual effects.

• Uses animation and multimedia techniques for

mobile media.

communication curriculum

Audiovisual languages

Narrative techniques

Literary genres

Techniques for documentary production

Audiovisual equipment

Philosophy and ethics Statistics

Communications processes

Creativity for advertising

Photography

Spanish language & communication

Brand image & expression

Creativity I

Market research

Interactive communication

Communication law

Final Project

Advertising campaign project

Interactive advertising

Professional audiovisual project

Experimental video

Corporate communication direction

Corporate image project

Editing and post-production of animations

Production of animated shorts

Elective V

*

*

*

Multimedia journalism

Marketing plan

2D animation lab

Direction of spots

Project production and management

Internal communication auditing

Multimedia script production

Art & esthetics

Elective III

*

*

Semiotics and visual communication

Creativity II

Mathematics for communications

Communications and new media

Writing

Visual arts

Persuassion in communications

Audiovisual genres

History of media

Acting and direction

Digital image lab

Research methods

Script and Digital narrative Strategic communication

Digital video lab

Graphic communication

Marketing

Elective I

Corporate communication

TV production workshop

Multimedia programming

Psychology and perception

Elective II

Media strategy

3D animation lab

Advertising campaign management

Graphic and multimedia advertising

Direction of photography and lighting

TV direction

Corporate visual identity

Social responsibility

Direction of animation objects

Sound and special effects

Politics and national context

Elective IV

Interdisciplinary Project

Events production

Brand strategy

Direct marketing strategies

Cinema direction

Post-production and special effects

Press & conflict management

Media training

Character animation

Materials and illumination

Business & strategy

Elective

COURSES – MAJOR/DEGREE PROGRAM

COURSES - MINOR FOUNDATION COURSES

ELECTIVE COURSES

*The specialty courses will be chosen according to the minor selected by the student.

d

with creativity,

you will design

unique solutionsd

UCAL´s graphic designer is a strategic designer, responsible

for creating improvements in all the contact points of the

company or organization. His/Her purpose is to apply design

methods to improve products and services making them

more competitive.

Pillars:dGraphic DesignBrand identity and corporate imageDesign & technology

+Strategic design Technology

Business

Work market:

The Graphic Designer is prepared to work at:

• Product development areas.

• Innovation consultancy firms.

• Creative agencies.

• Communications agencies.

• Design firms.

• Design consultancy firms.

• Research and development departments of companies.

• Innovation areas of companies.

• Marketing areas

• Design Areas.

• Initiate your own business

Thalía TrinidadIntern at Phantasia Digital

I really like studyin at UCAL, because they have always made me feel comfortable in regard to teachers and students, and UCAL provides me with key knowledge, a good studying environment and the technology I need. This is very important because thanks to my studies I have been able to perform well at work and in the design environment as a whole.

Graduate profile:

At the end of your studies, you will be able to:

Manageuncertainty

Manage thedesign process

Work in teamsManage

Communicationand technology

Researchand develop strategies

Developconsumer-centereddesigns

Professional Degree:

Bachelors in Graphic Design.

Minor in Corporate Identity and Image

• Develops branding programs integrated with the

business strategy.

• Prepares visual communication projects,

packaging, signaling and visual identity, applied

to spaces in the company or organization.

Minor in Design and Technolog

• Creates internet businesses and attractive sites

easy to browse, combining the design, ease to

use, functionality and technology.

• Develops strategic communication proposals

through videos, animation and digital post

production and mobile applications for tablets or

smartphones.

degrees and majors

graphic design curriculum

Workshop I

Graphic expression and representation

2D & 3D expression methods

Spanish language & communication

Brand image & expression

Creativity I

Workshop II

Semiotics and visual communication

Typography

Mathematics for graphic design

Writing

Visual arts

Workshop III

Creativity II

Layout

Signs, symbols and brands

History of art & design I

Philosophy and ethics Statistics

Arts direction

Pre-printing

Digital workshop II

Workshop V

Marketing

Elective I

History of art & design II

Project theory and methodology

Graphic production processes

Digital workshop I

Workshop IV

Research methods

Workshop VIII

Digital lab IV

Packaging II

Brand identity and image I

Internet-based technologies

Design and technology I

Politics and national context

Elective IV

Workshop VII

Signaling

Packaging I

Brand strategy

Audiovisual integration

Art & esthetics

Elective III

Design analysis and management

Digital Lab V

Final Project

Environmental corporate design

Brand identity and image III

Interactive project management

Design & technology III

Elective

Workshop IX

Interdisciplinary Project

Branding

Brand identity and image II

Multimedia production

Design and technology II

Business & strategy

Elective V

*

*

*

*

*

Advertising strategy

Corporate visual identity

Digital lab III

Workshop VI

Psychology and perception

Elective II

COURSES – MAJOR/DEGREE PROGRAM

COURSES - MINOR FOUNDATION COURSES

ELECTIVE COURSES

*The specialty courses will be chosen according to the minor selected by the student.

GRUPO UCAL TOULOUSE

622 2222 / www.ucal.edu.pe

622 2222A

v. La Molina 3755,

La Molina.

ww

w.ucal.ed

u.pe