Brochure of

Email Marketing Training

Grow your Sale Volumes at Ease

25-26 May, 2013 @ Park Café - VTRUST Outlet

Call @ 012-906-340 / 012-699-553

Course Objectives

The two-day course is designed to provide marketing practitioners with

effective email & SMS marketing strategies to increase sales and brand

awareness, retain customer relations and strengthen external relations, in-

troduce new products, launch promotion campaigns, and succeed every

marketing campaign at both profit and non-profit organizations. By the

end of the course, participants will be able to apply the lessons learnt to

gear their marketing campaigns towards a successful path.

When 25-26 May, 2013 at 8:00am – 5:00pm

Where Park Café (Vtrust Outlet)

Course Specs 2 days, 8 sessions, 12 hours

Language Khmer (materials in English)

Course Fees: $99 (Refreshment, lunch provided)

Further Info Call: 012-90-63-40 / 012-699-553

General Details

Email Marketing Overview

CAN-Spam Acts and Unethical Issues

Email List Building

Core Concepts of Email Marketing Campaigns

Spam Avoiding & Minimizing

Creating Plain & Rich Text Email Campaigns

Creating HTML Email Campaigns

Mass Mailing (E-Mail Merge with Ms. Outlook & email server)

Exercises & Practices

Course Contents

Investment in email marketing will grow

from US$1.3 billion in 2010 to US$2

billion by 2014.

SOURCE: FORRESTER RESEARCH, JANUARY 2012

Facts

Day 1: 25 May, 2013 Session 1 8:30am – 10:00am

Email Marketing Overview

Provide a general view of worldwide email marketing, in-cluding key statistics and trend both worldwide and nation-wide.

CAN-Spam Acts and Unethical Is-sues

Provide key knowledge of spam and unethical issues regard-ing email marketing.

Session 2 10:30am – 12:00pm

Building Email Lists

Provide key skills in building email lists from CRM data, business networking events, social network sites (LinkedIn & Facebook), directory pages and other websites using tar-geting email spider program. Also provide practical knowledge of importing from /exporting into Ms. Outlook, Gmail & Yahoo CSV files.

Session 3 1:30pm – 3:00pm

Understanding of Core Concepts of Email Marketing Campaigns

Provide key understanding of email campaigns (rich text, plain text and HTML formats), including different types of email marketing campaigns (follow-up, promotion, sales lead generation, event & invitation, new product launch, newsletter, auto-response, scheduling, etc.)

Spam Avoiding & Minimizing

Provide guidelines to successful launches of email cam-paigns by providing keys to wording, design, word choices, spam-like words, types of spam-like campaigns, email serv-er requirements and sending policies and limits.

Session 4 3:30pm – 5:00pm

Creating Plain & Rich Text Email Campaigns

Provide key skills in creating plain and rich text email cam-paigns, using online-based email platforms, Ms. Outlook, Word & Publisher.

Day 2: 26 May, 2013 Session 5 8:30am – 10:00am

Creating Basic HTML Email Cam-paigns (Web-based platform)

Provide practical skills in creating basic HTML email mar-keting campaigns using online-based email platforms (Gmail, others).

Session 6 10:30am – 12:00pm

Creating Basic HTML Email Cam-paigns (Microsoft Office Packages)

Provide practical skills in creating HTML email marketing campaigns using Microsoft Outlook, Word & Publisher.

Session 7 1:30pm – 3:00pm

Mass Mailing

Provide key skills in sending email campaigns to a large number of recipients by using PHPList software, dedicated email servers, and E-Mail Merge integrated with Ms. Out-look and Word/Publisher.

Session 8 3:30pm – 5:00pm

Exercises & Practices

Provide trainees an opportunity to practice creating an email marketing campaign (campaign type and topic assigned by the trainer) and sending as a test, using E-mail Merge inte-grated with Ms. Outlook and Publisher.

Course Schedules

Mr. Hoem Seiha, a training and event organizer, a long-standing email

marketer and an award-winning English writer, has built a huge success

on business relations & networking and marketing campaigns through

both written & spoken communications. Aside, he has such skills and ex-

periences in education sciences, media and communications, and field

marketing that he has understood and achieved many marketing cam-

paigns.

Trainer Profile

Who should attend this course?

This intensive course is ideal for marketing practitioners or sales persons,

email marketers, entrepreneurs and those who organize frequent events

and trainings or those who want to develop their email marketing skills to

prepare for the future marketing campaigns.

Ideality

$99 ($20 discounts for group or early registrations by or before 16 April;

$10 discounts for group or early registrations by 22 April. Refreshments

and lunch are provided)

Course Fees

In order to fully benefit from the course,

Participants are required to bring their laptops (with high speed de-

sired, also 3G Modems and flash drives, if possible) to the training

(laptops have to have Ms. Office Packages installed, Outlook, Word, and

Publisher required).

Participants are required to have an email account configured on Mi-

crosoft Outlook (2007,2010) on their laptops.

Participants should have Yahoo, Gmail, Facebook and LinkedIn Ac-

counts (create ones if you have not yet had).

Participants should know some English

Participant Guides & Requirements

(#17, St. 604, Toulkok, Phnom Penh)

Email: entrepconsulting@gmail.com

Tel: 012-90-63-40 / 12-699-553

Website: www.entrepconsulting.com

Limited class size, only 25 seats available.

Information & Registration