Driving Property Sales through Pan-India Broker Network

For the 100 Million Homes Opportunity

What is BroEx?

The Largest & Fastest growing Broker Network

1,50,000

1,00,000

Oct 15 Feb 16 Sep16

1,00,000+ Brokers Pan-India

To reach 1,50,000 by Sep’ 16

400+ Brokers joining everyday

Type of Real Estate Buyers

Investor

End Consumer• Motivation: Get Quick Returns

• Deploys spare risk capital• Buy decision is quick

• Motivation: A place for family to live• Deploys life time savings + takes loan• Buy decision is slow and measured

Only Returns

Connectivity, Amenities, Neighborhood, Layout etc.

Why is the traditional Real Estate Marketing Effort Failing in this slowdown?

End ConsumerInvestor demand has dried up!

For End Customer:• The decision is high involvement and high value• Multiple stakeholders• Decision for future, no prior experience

‘Standard Marketing’ has stopped working!

How can BroEx help you?

• Expand your catchment area to tap end customers & investors

• Educate the broker network about your projects to enable sales

• Interactive 3D Project layouts for superior client experience

Increase your Catchment Area

• Expand your catchment area beyond your base city.

• Effectively tap into the huge end user & investor demand in Tier-2 cities with minimum investment.

• Engage with brokers in these areas and create confidence in them to work with you.

BroEx has a Pan-India Coverage

BroEx is Present Across All Metro and Tier-1 Cities in India.

• 51+ Cities in India with 100+ brokers

- NCR – 16,000+- Mumbai MMR – 14,000+- Pune – 2500+- Bangalore – 4800+- Nagpur – 3200+- Chennai – 4600+- Mangalore – 2800+- Hyderabad – 3600+

• 100,000+ brokers pan-India

• 400+ new brokers joining every day!

BroEx can educate brokers about your projects

• Spread awareness about your project

• Create a nation wide sales channel

• 3D Model of the floor plan, which the broker can connect to instantaneously.

Developers/Builders on App

Project Name & Location

Project Photos

Brokers can register who are willing to sell the project

Interactive 3D Unit layouts

• Provide interactive 3D unit layout

to the clients.

• Assisted by informed brokers to

create a wow factor.

• Extremely useful for tapping into

outstation clients who cannot visit

sample flats immediately.

Case StudyPiyush Horizon, Dharuhera

3-4BHK I Rs. 49.9L Onwards I Subvention

• Units Sold: 49• Brokers who sold: 22

Key Takeaways:

• Corporate Deals: Brokers with Corporate connect were very successful, esp. with existing corporate user base.

• Tier II Demand: There is a natural unmet demand in tier-2 towns for properites in NCR etc.

• Client Sales Support: The end customer isalways more demanding and a detail-oriented customer support is critical.

Case Study

Total Units Sold56

Dharuhera/Bhiwadi/Bawal - 31

Jaipur - 15NCR - 12

BroEx Contribution

BroEx makes substantial sales investments in the

projects that it choses to work. This includes (but is

not limited to):

• Grade A content developement which

includes interactive 3D walk throughs, mobile

project site developement etc.

• Social Media expense to reach out to potential

brokers and even end customers.

• Customer service representatives & account

managers for the project.

BroEx on average makes an investment of Rs. 5-6 Lacs to each builder alliance

BroEx Advantage

What BroEx offers that others don’t?

• Power to tap into the network of 100,000+ verified

and genuine brokers

• Freedom from dealing with multiple brokers

• Competitive brokerage

• End to end services till the deal closure

• Brokerage assurance within 7 days

Expectations from Developers

BroEx needs a strong commitment from

partner Developers to help serve them.

Sharing Marketing Cost Preferential rates & payment plans ESCROW arrangement for brokerage Top margin slab

What does the Brokers have to say about BroEx?

POC: Rajeev RanjanEmail: rajeev.ranjan@okutech.inPhone: +91-9810474836

Oku Tech Pvt. Ltd.3rd Floor, Times Square Building B-Block , Sushant Lok-I, Gurgaon Haryana - 122002, India

info@Okutech.in+91 9650677700

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