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Broker Reciprocity - Broker Overview
What is Broker Reciprocity? Who Can Participate? Rules, Regulations and Policies Required Disclosures Logo Display Requirements Technical Overview Selecting a Web Vendor What’s Next
Who Can Participate?
To authorize display of listings: any active MLS Broker who has not opted out of the program.
To display listings on a website: any active MLS Broker who has not opted out and signs the required license agreements.
Note: individual agents can only “frame” data if broker is a data subscriber and
if broker has given authorization.
Who Can License the BR database?
MLS Brokers Only!
Only You, as a MLS Participant, can
license and display the MLS BR data on
your website.
What About Agent Websites?
Agents may display MLS data if:
Broker is a BR data subscriber.
Broker gives agent permission.
Broker accepts responsibility for compliance with rules.
Broker Cost to Include Data Only
To allow your listings to be included in the BR data base and advertised on member websites, there is NO cost!
Costs to License the BR database
$240 setup fee for FTP file (unless broker’s chosen vendor already receives the file for another client).
$100 per month for the data feed, billed monthly on your Association Account.
Web design, hosting, maintenance costs, paid directly to vendor.
Rules, Regulations, Policies
Display can only include data provided.
Data must be updated at least once a week.
Data cannot be modified in any way.
Broker must retain control.
Data cannot be provided to 3rd party.
Data cannot be co-mingled with non-MLS listings.
A Broker cannot:
Brand another broker’s listings with his/her company logo.
Brand another broker’s listings with agent info/photo from an office other than the listing office.
Exclude identifying the listing office.
Required Disclosures
Data Source - RSAR MLS
Data Source - acknowledge listing broker
Accuracy Disclaimer
Copyright Notice
Less than Entire Database
Update Frequency
Display of Logo
Broker Reciprocity Logo must be placed on all listings other than the broker’s listings.
Brands data source. Avoids confusion for consumers as
to the source of the data.
Data Display Options
There are only two options for
displaying the BR Data:
Thumbnail Display
-or- Detailed Display
Thumbnail Display
Thumbnail display:
maximum of 8 text
fields, small photo
(optional), BR logo
(required) and link
to full display
information.
Detailed Display
Detailed display must include the BR logo, listing office name, agent’s name and the RSAR copyright notice and other applicable disclosures.
Basic Technical Overview
Data is transferred via FTP to your vendor (or your server).
Files sent daily, 8:00 a.m. PST.
Vendor imports the information into
your website search engine.
Websites to Visit
www.windermere.com
www.johnlscott.com
www.century21luger.com
www.personaltouchrealty.com
www.edinarealty.com
Already have a Website?
Work with your existing web designer to add the MLS search engine.
-or- work with a company that specializes in adding the MLS search engine to your existing website.
Don’t have a web site?(but want one!)
Get the list of questions to ask a web designer from the MLS.
Interview web design firms. Don’t know who to contact? Try the
RSARMLS Web Resource list or contact any web design firm
Select a vendor that fits your needs.
Choosing a Vendor
You may select any vendor that you would like to work with or if you have an in-house web designer they can certainly do the work.
However, if you are looking for resources, please consider contacting these vendors. Each has attended an orientation session, is familiar with the rules and policies. They are all interested in working with RSARMLS brokers. Talk to them all and find the best fit for you and your marketing goals!
Why use the Resource List?
All vendors on the list have attended an orientation session.
They are familiar with the concept. They are familiar with the rules and
policies; the “do’s and don’ts”. They are interested in working with you
The Resource List*alphabetical
CompUArt: Autumn Taylor, 673-9060
Onix Interactive: Dave Packwood, 674-0702
Powernet: Steve Echevarria: 326-5200
RMLSsearch: Alain Nissam, 612-664-1353
RGJ.com: Lori Hanford: 327-6708
Spidernet: Dave Zybert, 324-7243
Contact Merri Jo for more detail on these vendors
Other Broker Resources
Executive Summary (see Merri Jo)
MLS Rules/Regs
MLS Staff
Trained Vendor
Companies