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Brookhaven creative brief

Date post:	30-Jun-2015
Category:	Documents
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Description:

I am launching an adult beverage and I need to get a few ideas. I pulled together a visuals and some key term to help me deliver the idea behind the beverage and the type of brand story I'd like to convey. Its a work in progress and I'd love to get any feedback that you may have.

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Brand values and visuals

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Page 1: Brookhaven creative brief

Brand values and visuals

Page 2: Brookhaven creative brief

Premium dark and light spirits

Natural citrus and tropical fruit juice

Signature swing top bottle

Page 3: Brookhaven creative brief

Born in the Summer Raised in the South

Page 4: Brookhaven creative brief

Refined in the city

Page 5: Brookhaven creative brief

Simple, well crafted, attainable luxury

Page 6: Brookhaven creative brief

An escape hidden in plain sight

Page 7: Brookhaven creative brief

Perpetually coolNever on trend

Page 8: Brookhaven creative brief

Unapologetically American

Page 9: Brookhaven creative brief

The ask

• Logo• Label design• Collateral materials• Promotional video

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