Sitecore. Compelling Web Experiences

Page 1 www.sitecore.net

Delivering the Right Content to the

Right People with the Right Tools

@Sitecore

#GartnerPCC

compelling web experiences

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Brookings Mobile Delivering the Right Content to the Right People with the Right Tools Fred DewsWeb Site EditorThe Brookings InstitutionWashington, DCfdews@brookings.edu | www.brookings.edu

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Quality. Independence. Impact

Brookings 1916

Founded by St. Louis businessman Robert S. Brookings to promote fact-based study of public policy

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Quality. Independence. Impact

Brookings 2011

Our mission: conduct high-quality, independent research and, based on that research, provide innovative, practical recommendations that advance three broad goals:

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Quality. Independence. Impact

• Strengthen American democracy

• Foster the economic and social welfare, security and opportunity of all Americans

• Secure a more open, safe, prosperous and cooperative international system.

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Online History

1995: www.brookings.edu

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Online History

1995: www.brookings.edu

2007: Sitecore CMS

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Online History

1995: www.brookings.edu

2007: Sitecore CMS

2008: optimized for mobile

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Online History

1995: www.brookings.edu

2007: Sitecore CMS

2008: optimized for mobile

2010: apps for PDAs

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Online History

1995: www.brookings.edu

2007: Sitecore CMS

2008: optimized for mobile

2010: apps for PDAs

2011: iPad app

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Key Challenges

• Unpredictability

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Key Challenges

• Unpredictability

• Rapidly changing marketplace (ideas and tech)

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Key Challenges

• Unpredictability

• Rapidly changing marketplace (ideas and tech)

• Maintain flexibility and ease of use

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Key Challenges

• Unpredictability

• Rapidly changing marketplace (ideas and tech)

• Maintain flexibility and ease of use

• Editorial

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Key Challenges

• Unpredictability

• Rapidly changing marketplace (ideas and tech)

• Maintain flexibility and ease of use

• Editorial

• Meet the needs of the audience

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Our Content

• Fact-based research

• Short-length pieces to long papers, Congressional testimony

• Event transcripts

• Video and audio

• Over 300 topics from 250+ experts

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Our Audience

• Federal, state, local, global policymakers and those who influence them: e.g., congressional staff, media

• Government officials

• Policy practitioners

• NGOs, e.g., World Bank, UN

• Academics, emerging leaders and interested public

They are influential:

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Our Audience

• They are time-starved

• They need actionable information now, or clear guidance on how to get longer-form information to consume later

How they consume information:

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Our Tools

• Robust Sitecore CMS deployment supports content publishing, media assets, mobile ecosystem, social media syndication, multimedia, YouTube, iTunes

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Our Tools

• Scalability of Sitecore for new technology

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Our Tools

• Scalability of Sitecore for new technology

• We fit the app to the content

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Our Tools

• Scalability of Sitecore for new technology

• We fit the app to the content

• We manage our content in the same place (Sitecore) with the same amount of staff

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Mobile Strategy

• 70% of surveyed policymakers use mobile phones to access content

• Majority use smart phones (over 75%)

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Mobile Strategy

• Blackberry, Android, iPhone, iPad, mobile

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Mobile Strategy

• Blackberry, Android, iPhone, iPad, mobile

• First think tank to deploy apps for all three major mobile devices

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Mobile Strategy

• Blackberry, Android, iPhone, iPad, mobile

• First think tank to deploy apps for all three major mobile devices

• Blackberry still dominant device on Capitol Hill despite recent Verizon-Apple deal

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Mobile Strategy

• Blackberry, Android, iPhone, iPad, mobile

• First think tank to deploy apps for all three major mobile devices

• Blackberry still dominant device on Capitol Hill despite recent Verizon-Apple deal

• Deliver content to time-starved audiences who consume content “on the go”

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Mobile Strategy

• Blackberry, Android, iPhone, iPad, mobile

• First think tank to deploy apps for all three major mobile devices

• Blackberry still dominant device on Capitol Hill despite recent Verizon-Apple deal

• Deliver content to time-starved audiences who consume content “on the go”

• Device agnostic

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Mobile Technical Overview

- iPhone- BlackBerry- Android- iPad

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Key Metrics

• Think tank = ideas = free content

How we measure success

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Key Metrics

• Think tank = ideas = free content

• “Quality” vs. “Quantity”

How we measure success

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Key Metrics

• Think tank = ideas = free content

• “Quality” vs. “Quantity”

• Focus on key stakeholders

How we measure success

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Key Metrics

• Think tank = ideas = free content

• “Quality” vs. “Quantity”

• Focus on key stakeholders

• The “right time” is when policy debates are happening

How we measure success

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Key Metrics

• Think tank = ideas = free content

• “Quality” vs. “Quantity”

• Focus on key stakeholders

• The “right time” is when policy debates are happening

• Supplemental analytics

How we measure success

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Key Metrics

“… it is hard to believe that the work of the Brookings

Institution could be contained in an iPhone app. But

the free Brookings app does a great job of

consolidating news, opinion and research content for

consumption via your mobile device.”

- Reviewer on appolicious.com (9/21/10)

How we measure success – what’s been said:

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Key Metrics

“Velir demonstrated one of the fundamental

promises of CMS: edit once, publish everywhere …

And they’ve done it with one-click simplicity for

everything from the iPhone to Facebook to email.”

- Derek Roberti, director of technology, Sitecore, speaking about the

Brookings mobile deployment

How we measure success – what’s been said:

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Key Metrics

“The Brookings digital strategy is supported greatly by the

development of the mobile site, mobile applications, social media

integration, and multilingual content. These applications would not

be possible without Sitecore, which is the connective tissue for

delivering all Brookings web content. Users can now easily access

Brookings research on the go, which is vital for policy makers and

researchers in our nation's capital who are constantly on the move.”

– Mark Gregor, Velir

How we measure success – what’s been said:

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Solution Partners

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Repeatable Results

• Scalability through Sitecore and our development team

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Repeatable Results

• Scalability through Sitecore and our development team

• We manage our mobile ecosystem almost without managing it

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Repeatable Results

• Scalability through Sitecore and our development team

• We manage our mobile ecosystem almost without managing it

• Support new devices and apps

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The Mobile Future

• Shift to mobile-based consumption of content is real and accelerating

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The Mobile Future

• Shift to mobile-based consumption of content is real and accelerating

• Add rich multimedia experiences (HTML5)

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The Mobile Future

• Shift to mobile-based consumption of content is real and accelerating

• Add rich multimedia experiences (HTML5)

• Support emerging apps/platforms

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The Mobile Future

• Shift to mobile-based consumption of content is real and accelerating

• Add rich multimedia experiences (HTML5)

• Support emerging apps/platforms

• Create portals into our deep research that are meaningful and usable

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The Mobile Future

• Shift to mobile-based consumption of content is real and accelerating

• Add rich multimedia experiences (HTML5)

• Support emerging apps/platforms

• Create portals into our deep research that are meaningful and usable

• Deliver the right content to the right people using the right tools

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Quality.Independence.Impact

Fred DewsWeb Site EditorThe Brookings InstitutionWashington, DC

www.brookings.edu

www.facebook.com/brookings

twitter.com/BrookingsInst