Brookline Market Hall

John Kim & Johnson Pun

Graziano & Kline Studio12/9/12 Final Review

Project Introduction

Project Introduction

Brookline

Pioneer Ave

Project Introduction

Brookline

Pioneer Ave

Project Introduction

Brookline

Pioneer Ave

Project Introduction

Brookline

Pioneer Ave

Brookline & Beechview

Food

“Good food brings all of us together, and helps us find a

common point of view.”

“People travel a great distance for food”

“We believe that one of the greatest sources of joy is

what happens around the dinner table.”

Farming to Dish

Farming Market Dish

Farming to Dish

Farming Market Dish

Farming to Dish

Farming Market Dish

Farming to Dish

Farming Market Dish

Market

Promoting Healthy Lifestyle

though Healthy Eating

Denver

Obese Adults, 2010

Boston

Philadelphia

Cleveland

Kanas City

Richmond

Benchmark Avg

Cincinnati

U.S. Average

Charlotte

BaltimoreIndianapolis

Pittsburgh

Minneapolis

St.Louis

Detriot

0% 10% 20% 30% 40% 50%

Denver

Obese Adults, 2010

Boston

Philadelphia

Cleveland

Kanas City

Richmond

Benchmark Avg

Cincinnati

U.S. Average

Charlotte

BaltimoreIndianapolis

Pittsburgh

Minneapolis

St.Louis

Detriot

0% 10% 20% 30% 40% 50%

http://www.pittsburghtoday.org/view_ObeseAdults2.html

84%

84%

83%

80%

78%

76%

75%

73%

71%

63%

55%

54%

52%

People eating toomuch fast food

Survey said... Society said...

Factors contriuting to obesity in America

“We eat far too much junk food”

“Americans just don’t get enough exercise.”

“We just don’t know when to stop.”

“You can get food anywhere and at any time.”

“Fried is just better!”

“We love our sweets”

“Americans have no self-control.”

“Fast food is just too convenient and cheap.”

“If we could just make healthy food taste good.”

“People just crave carbs.”

“We have no idea how much we snack during the day.”

“Healthy food is really expensive.”

“I have no idea how nutrition really works.”

Lack of exercise and physical activites

People eating too large of portions

People eating too many calories per day

People eating too much fat

People eating too much sugar

People eating too many carborhydrates

People eating too frequently during the day

The high cost ofeating healtlily

Lack of education on nutrition

People eating too many pocessed foods

Individuals’ lack of self-control

Fast food restaurants

http://www.pittsburghtoday.org/view_ObeseAdults2.html

Factors contributing to obesity in America

84%

84%

83%

80%

78%

76%

75%

73%

71%

63%

55%

54%

52%

People eating toomuch fast food

Survey said... Society said...

Factors contriuting to obesity in America

“We eat far too much junk food”

“Americans just don’t get enough exercise.”

“We just don’t know when to stop.”

“You can get food anywhere and at any time.”

“Fried is just better!”

“We love our sweets”

“Americans have no self-control.”

“Fast food is just too convenient and cheap.”

“If we could just make healthy food taste good.”

“People just crave carbs.”

“We have no idea how much we snack during the day.”

“Healthy food is really expensive.”

“I have no idea how nutrition really works.”

Lack of exercise and physical activites

People eating too large of portions

People eating too many calories per day

People eating too much fat

People eating too much sugar

People eating too many carborhydrates

People eating too frequently during the day

The high cost ofeating healtlily

Lack of education on nutrition

People eating too many pocessed foods

Individuals’ lack of self-control

Fast food restaurants

Factors contributing to obesity in America

Factors contriuting to obesity in America

“We just don’t know when to stop.” “If we could just make healthy food taste good.”

“Healthy food is really expensive.”“I have no idea how

nutrition really works.”

Factors contributing to obesity in America

Eleven | Strip District

Salt of the Earth | Garfield

Crested Duck | Beechview

Our vision: Grow Pittsburgh envisions the day when growing and eating healthy, local food is commonplace.Our mission: to demonstrate, teach and promote responsible urban food production.

Edible SchoolyardBraddock Farms

Greenhouse City Growers

Produce Distribution

Pittsburgh Department of City Planning Urban Agriculture Zoning

URBAN AGRICULTURE REGULATIONS IN THE ZONING CODEUrban Agriculture is a use classification in the City of Pittsburgh Zoning Code that allows a range of small to large scale agricultural uses, from a chicken coop located in a backyard to a commercial farm.

Urban Agriculture can either be a primary or accessory use. Within these categories, there are specific use types based on the activities occurring.

PRIMARY USESA primary use is the main activity occurring on a parcel of land. For example, a structure being used as a cafe would be classified as a restaurant. If the property were sold and became a clothing shop, the primary use would change to retail sales and services.

The primary use categories in the Zoning Code related to agriculture are:

•

•

•

ACCESSORY USESAn accessory use is an activity that is secondary and subordinate to the primary use. For example, on a lot with a restaurant, parking for customers is allowed as an accessory use.

•

•

OVERVIEW OF APPROVAL PROCESSESAll applicants must complete and submit a walk-through application form and must provide a scaled survey or plot-plan illustrating the proposed new agricultural uses. The walk-through application can be obtained at the Zoning Counter or by visiting the City Planning website and clicking on “Forms” on the right side of the page. The Zoning Counter is located downtown at 200 Ross Street, 3rd Floor, Pittsburgh, PA 15219 and the hours of operation are 8 AM to 3 PM, Monday through Friday, except city holidays.

Any application for an agricultural use which involves the housing of animals must obtain Special Exception approval from the Zoning Board of Adjustment. For information about signing up for a hearing and general information about this process, please visit the City Planning website and click on “Zoning Board of Adjustment” on the right side of the page. Information is also available by calling 412-255-2231.

Other applications may be approved administratively, either over-the-counter or as an Administrator’s Exception by the Zoning Administrator. The Administrator’s Exception process involves posting a notice on the property intended to be used for urban agriculture for 21 days. For more information about the Administrator’s Exception process please call 412-255-2562.

Once zoning approval is obtained, the applicant must file an application with the Bureau of Building Inspection.

Pittsburgh DePartment of City Planning • 200 ross street, Pittsburgh, Pa 15219 • 412-255-2200 • www.city.pittsburgh.pa.us/cp

Agriculture (General) is the category most resembling traditional agriculture and allows full-scale commercial growing of crops and raising of livestock. This use is only allowed in certain zoning districts and requires a minimum lot size of three acres.

Agriculture (Limited) with Beekeeping allows beekeeping as the primary use on a parcel. This use permits two beehives on lots with a minimum lot size of 2,000 square feet, and permits two additional beehives for every additional 2,000 square feet of lot. The applicant must provide an enclosed barrier along the property line that is a minimum of six feet high, or in certain cases a flyway may be substituted.

Agriculture (Limited) allows for the commercial growing of crops as the primary use on a parcel. No animals are permitted.

Urban Agriculture (Accessory Use) With No Animals allows for the commercial growing of crops where there is a separate primary use. One example of this is growing food on the same lot as a restaurant.

Urban Agriculture (Accessory Use) With Animals allows for the housing of chickens and/or honeybees where there is a separate primary use. The lot-size and barrier requirements for beehives are the same as those for the Agricultural Use (Limited) With Beekeeping listed above. This use also permits the housing of three chickens where there is a minimum lot size of 2,000 square feet, and permits an additional chicken for each additional 1,000 square feet.

Pittsburgh Altoona

Johnstown

Penn Hills

ButlerIndiana

Wheeling

Youngstown

Local (USDA Oraganic & Certi�ed Naturally Grown)

Farms in Western PA

Local Farmers Market in Pittsburgh

Local Farmers Market in Pittsburgh

Local Farmers Market in Pittsburgh

How can we redefine the Market?

Consumers

Farmers

Community

Who should benefit from the market?

Bene�t to Consumers

Quailty of Food Seasonal Food Interaction with local farmers

Bene�t to Communities

A Place to meet Business tra�c generated Desire to learn

Bene�t to Farmers

No Middle-man Less time in Storage Full premium income for part of their produce

Consumers

Farmers

Community

Consumers

Farmers

Community

Eataly, NYC

Marty’s Market, Strip District

Consumers

Farmers

Community

M

Market

M

GP

Green Plaza

M

GP

L

Learning

M

GPFG

L

Food Gallery

Support

M

GPFG

L

A

B

MS

S

P

Market

Market MarketGreen

Green Green

Learning

Learning

LearningFood Gallery

Food

Gall

ery

Food Gallery

Market Green

Learning

Food Gallery

Market

Green

Learning

Food

Gall

ery MarketGreen

Learning

Food Gallery

Program Layout Option

Market

GreenLearning

Food Gallery

Program Layout

Market

GreenLearning

Food Gallery

Program Layout

Market

GreenLearning

Food Gallery

Program Layout

Market

GreenLearning

Food Gallery

Program Layout

Intersection

End of the Business District

ConnectionCorridor

Appropriate Sized Environment

On a Public Transit Route

Existing Conditions

Brookline

Brookline

Brookline

Pioneer

Green Plaza View

1st Fl Plan

Learning

Market

Green Plaza

Food Gallery

PioneerBrookline

Green PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen Plaza

Market

Learning

Food Gallery

2nd Fl Plan

MarketMarketMarketMarketMarketMarket

Food Gallery

PioneerBrookline

Green Plaza

Brookline

Green Plaza

2nd fl Balcony

3rd Fl Plan

Green Plaza

3rd Fl Plan3rd Fl Plan

PioneerBrookline

Green Plaza

Roof Plan

Green Plaza

Roof PlanRoof Plan

PioneerBrookline

Green Plaza

Green Roof

WALKWAY TO BERKSHIRE AVE

ROOFTOP PUBLIC PARK

RESTROOMS

DEMONSTRATION AND LEARNING

GREEN PLAZA

MARKET HALL

RESTAURANT GALLERY (FOOD)

RESTAURANT STANDS

RESTAURANT GALLERY SEATING

OUTDOOR SEATING FOR DINING

ATRIUM TO FLOOR BELOW

ROOFTOP PUBLIC GARDEN

CIRCUATION CORE CAP

CLASSROOMS

STAIRS TO SECOND LEVEL

Exploded Program Axon

Sustainable Features

StormwaterCollection

ReducingHeat Island

Daylightand Views

Maximizing Open Space

Water E�cientLandscape

Alternative Transportion-Bike Storage / Provide preferred parking for

fuel-e�cient vehicles / Public Transportation Access

Project’s Measure of Success

Combating Food Insecurity

Tackling Poor Nutrition Habits Families Saving Money Creating a Sense of Place

Helping the Enviroment

Brookline & Beechview

Thank you