HomeHealthHubTRUSTedCare

Monitoring and streamlining the caregiving process

Number of people we spoke to total: 36

Nick BrotenJoe LevineKevin Zhou

Number of people we spoke to yesterday: 22

1. Active retail investors who do significant research before buying or selling: “stock nerds.”

2. Corporate financial analysts.

Both groups want to organize diffuse historical information, to make good buy/sell decisions.

Monthly customer subscriptions.Tiered?

Personnel. Marketing.Technical computing infrastructure.Subscriptions to paid financial content.

How do one decide whether to buy or sell a stock ?

Information overload!

Assumption: Investors want to take historical events into account when buying and selling stocks.

No convenient tool exists to aggregate or visualize this information.

We provide a single, customizable dashboard to store and display historical data.

Customers want a clean, easy-to-use, customizable web interface.

Free 1 month trial period to attract users.

Possible referral rewards.

Computing infrastructure(Amazon Cloud).

Financial time series data providers.(instantaneous, high time resolution)

Driving traffic to news websites.

Software engineering.

Marketing.

Engineers, news recommendation algorithm development.

VOID

Business Model Canvas v2Key Partners

Computing (amazon)

Financial data providers

Key Activities

Key Resources

Algorithms & expertiseto classify and rank news.

Value Propositions

Save investors time by organizing & curating news.

Casual investors are satisfied with Google finance and don’t need us.

Professional investors are not satisfied with Google finance etc.

- Lots of spurious stories

- Content not sorted by topic

- Chaotic historical content

- News not weighted by market importance.

- Want automatic high quality news aggregator.

Many existing news aggregators using human curated news.

Add insight?

Customer Relationships

Channels

Cost Structure

Subscriptions to financial data.

Technology infrastructure

Personnel

Revenue Streams

Retail investors will not pay.

Professionals will pay monthly fee.

Customer Segments

Two potential customers:

1. “Active” retail investors.

2. Professional investors.

VOID

Demographic TrendsThe elderly population is growing rapidly.

Number of new nurses has remained steady.

We provide a trusted online source of home health care.

We connect caregivers to hard to reach clients.

Reputation scores and management for caregivers.

To patients:hospitalsTo caregivers:Advertise at schools.

Elderly patients who want to stay at home, and their families.

Nurses and other home caregivers.

Network of trusted caregivers.

Vetting caregivers.

Handling payments from patients to caregivers.

Customer service personnel, insurance, sales team.

Percentage or fee per transaction.

Secondary markets, advertising.

What We Learned

• The caregiver-patient matching market is crowded– Care.com (109M venture funds, modern infrastructure)– Intel® Health Guide– Offline incumbents

• Matching markets don’t solve the key problems associated with the caregiver-patient relationship (abuse, trust, communication walls)

• PRESCREENING AND REVIEWS CAN’T PREVEN’T ABUSE (opportunities for abuse develop over time, trusted caregivers sometimes overstep their power)

Demographic TrendsThe elderly population is growing rapidly.

Number of new nurses has remained steady.

Hypothesis: existing players are waiting for demographic trends to produce a larger web-savvy customer base

Legal protection from fraudAn easy to use app to manage and monitor the caregiving processAccess to discretionary spending for elderly patients

(Possible) checkups

Robust customer relations staff

Elderly patients who want to stay at home, and their families.

Legal fees, direct sales, customer relations staff Subscription service?

Secondary markets, advertising.

Vetting caregivers

Network of trusted caregivers

Independence and empowerment as a caregiver

Matching sites like Care.com

Nurses and other caregivers

Hospitals, financial institutions

Community organizations and churches

Financial institutions

Medicare

Setting up contracts with financial and legal oversight. Managing payments between patients and providers.

• Caregiver fees• Household expenses

Caregiver Trust Fund

Caregivers Families

Caregiver Trust Fund

Legal agreement limiting caregiver access to external account

Web/mobile system faciliating:• Expense management

Groceries Home repair Patient

discretionary spending

• Integration between multiple caretakers

• Checkups and bill payment

• Patient-family- caregiver communication

Patient oversight• Caregiver fees

• Household expenses

Caregivers Families

THANK YOU!

WHAT’S NEXT?• More customer discovery• More learning on distribution channels and

legal issues