This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York or appropriate agencies of the respective filing states. Such filing does not constitute approval by such agencies.

PU T S OME

I N YO ’ MO U TH !

SOUTHPUT SOME SOUTH IN YO’ MOUTH

Brother Jimmy’s Franchising LLC544 W. 27th Street, Third Floor New York, NY 10001-5537 Phone: 212-244-3503 x 12 Fax: 212-229-6317 franchise@brotherjimmys.comwww.brotherjimmys.com

f r a n c h i s e o p p o r t u n i t y

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Brother Jimmy’s first opened its doors in New York City back in 1988.Inspired by such legendarySouthern slow-smokin’ BBQjoints as Wilbur’s BBQ ofGoldsboro, NC, Lexington BBQ #1 of Lexington, NC (the BBQ capital of the world), and Bullocks BBQ of Durham, NC, Brother Jimmy’s goal was to bring real BBQ up North.

Brother Jimmy had gone to school in Durham, NC and on his return to his native New York, he realized that Northerners just didn’t knowwhat real BBQ was. Those“Yankees” thought good BBQwas just meat with lots of sauce slopped on top of it. The plain truth is that real BBQ flavor is smoked right into the meat. True BBQ is part of a tradition that has been carried on for centuries and that has been perfected over time in the South.

So, with a commitment toproviding authentic flavor and experiences, Brother Jimmy began his enduring mission of educating customers on whatreal BBQ is all about.

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With backgrounds in restaurant operations and management,

corporate finance, and business development, the Brother

Jimmy’s BBQ franchise team is extremely proud of our

restaurants’ tremendous popularity and our growth through

multiple locations. Our future expansion plans are cause for

even more excitement.

Over the years, Brother Jimmy’s has established itself as a

legend in its own right. Our restaurants continue to thrive,

and our family of happy customers continues to grow. Now

we’ve set out to take Brother Jimmy’s BBQ to the next level,

spreading the gospel of “BBQ and Booze” to the masses

across the country. Wherever people are hungry for good BBQ,

wherever they suffer under the oppression of bad food and

boredom, Brother Jimmy’s will be there!

Join us as we put plates of authentic Southern BBQ in front

of eager customers across the U.S. We need your skills and

enthusiasm, and your dedication to spreading the gospel of

real Southern BBQ across America. In return, we’ll provide the

tools and recipes and we’ll show you what it takes to run your

own Brother Jimmy’s BBQ restaurant.

Brother Jimmy’s BBQ

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spreading the BBQ gospel to the masses

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Brother Jimmy’s BBQAn awesome Place...

Brother Jimmy’s BBQ is unlike other franchise programs. It takes the best barbeque smoking techniques from the South and adds the excitement of a high-energy sports bar to create an appealing Southern-style restaurant and bar — right smack in the middle of the city or suburbs.

When people step inside Brother Jimmy’s, they immediately feel they’ve entered a true Southern roadside BBQ shack. Greeted by friendly staff, they find themselves surrounded by lights, signs, paintings, license plates and other memorabilia that cover every wall. Wood flooring and “rustic” decor items add to the down-home, casual atmosphere. The bar and restaurant areas are typically busy and loud, with country, Southern and modern rock music piping in through the loudspeakers, and sports events displayed on the many television screens throughout. Everybody loves Brother Jimmy’s BBQ, whether young or old, singles or families with children (and hey, kids under 12 eat for free!).

...for Down Home Cookin’

Of course, our customers really come for the food. The Brother Jimmy’s authentic BBQ menu features beef, pork, and chicken prepared in a variety of ways to satisfy everyone’s tastes — whether that’s Northern Style, Southern style, or with our special dry rub seasoning. Our selection of proprietary sauces is inspired by Southern BBQ, and available in original, mustard, chipotle, blazin’ and Carolina styles.But we don’t stop there. Brother Jimmy’s has all the trimmin’s, too: baked beans, black-eyed peas, candied yams, collard greens, fries, macaroni and cheese, veggies, biscuits and gravy, and more. Then, we wash it all down with one of our creative, refreshing concoctions: Carolina Cooler, Plantation Punch, Charlotte Tea and other drink selections are served in mason jars just to add another down-home touch.

The Brother Jimmy’s BBQ mission: TO BRING DOWN-HOME COOKIN’ AND

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...and Generous Helpings of Good Times!

The Brother Jimmy’s energetic staff demonstrates true Southern hospitality. In fact, a lot of our employees (and loyal customers) are from the South. Brother Jimmy’s BBQ is dedicated to bringing authentic Southern good times to everyone who walks through our doors.

Southern BBQ events, parties, and promotions. Southeast college teams on TV. Country and Southern rock music. Great food with Southern flair. And, of course, we do everything with a sense of humor and fun. It all adds up to a rockin’ good time, Southern style, that’s unmatched by any other concept out there.

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GOOD TIMES FROM THE SOUTH TO THE NORTH (AND ACROSS AMERICA)!

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THE OPPORTUNITY

That’s some great BBQ!

And a sweet business deal, to boot. The Brother Jimmy’s BBQ name is recognized, the locations appealing and popular with a wide range of customers. Young urban singles, families, couples — even celebrities! They all love to sit down and enjoy great food and great times.

The media has taken notice of Brother Jimmy’s, too, and has featured our restaurants in print, on TV, and even ranked us among the top dining and entertainment destinations.1

Franchised locations will typically operate in 4,500 to 5,000 square feet of space. But our operations are flexible and can work in a number of settings and space layouts. The concept also offers multiple revenue streams to help build the business and reach more customers — food and drinks, retail merchandise including clothing and bottled versions of our proprietary sauces, and special event catering help round out the Brother Jimmy’s BBQ offering!

1. The Zagat Survey recently ranked Brother Jimmy’s BBQ as the 7th most popular desintation in the entire city of New York

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The Brother Jimmy’s BBQ concept has proven itself in multiple markets, and isn’t simply a passing food fad. Comfort food and good times never go out of style. As a franchisee, you will be able to leverage the experience of the management team, taking advantage of our recipes, product development, operations, and marketing expertise.

We’re looking for people who have knowledge of restaurant management and operations and who want to put that to work into restaurants of their own. If you’ve got the right skills, the right attitude, and a real desire to bring Southern food and hospitality to your own customers — then Brother Jimmy’s BBQ is for you.

homestyle comfort food and good times never go out of style

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Franchise Support. We can dish it up!When you join Brother Jimmy’s BBQ as a franchisee, you’ll

get the assistance and support of the experienced and trained

franchise management team. You’ll reap the benefits of being

a part of our history and established brand.

reap the benefits of being a part of our history and established brand.

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Brother Jimmy’s Franchising, LLC will be the resource to help give your location that authentic Southern roadhouse feel. We’ll help you with the selection of décor items, including Southern memorabilia, signs, lights, materials, and more. Plus, we’ll give you plenty of start-up and ongoing support to help with the smooth operation of your restaurant:

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• Complete and comprehensive trainingat headquarters for you, your generalmanager, and your kitchen manager• Additional on-site start-up assistanceand periodic field visits once you’re upand running• Helpful assistance with food, papergoods, and other key suppliers

• A confidential operations manual thatprovides the details, procedures, andrecipes you need to create the authentic Brother Jimmy’s BBQ experience for your customers• Guidance with the development ofinitial and ongoing marketing campaigns to spread Brother Jimmy’s BBQ “gospel”

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Authentic Southern food and fun times.

And a great business opportunity.

Want to find out more about owning and operating your own

Brother Jimmy’s BBQ? Fill out an application and send it in.

Or contact us directly.

Thank ya kindly! We appreciate your interest

in the Brother Jimmy’s BBQ franchise opportunity.

IT’S TIME TO BRING A LITTLE BIT OF THE SOUTH TO YOUR NECK OF THE WOODS.

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