Date post: | 16-Dec-2015 |
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Mobile / iPadwebsites
E-Newsletters(database marketing)
Live media / events
Blogs/PodcastsOn-demand content
Broadcast media Streaming media/Online Broadcast 24/7
e-commerce
THE 360O BRAND STRATEGY FOLLOWS THE CONSUMER
social media
•Educate & Inform our listeners about YOUR COMPANY this Gardening Season
• Direct listeners to find out more about YOUR COMPANY & invite them to Enter for a chance to win all the products necessary to achieve The Best Lawn on their Block!
•Create a destination page where we drive listeners on-air to station website to learn more & sign up for a chance to win a prize from YOUR COMPANY
•A Bank of fifteen (15, 30, 45 or 60 ) :15s will air on the station of your choice or ALL 4 – over 4 Weeks promoting the Campaign
•Twenty five (25) :30 spots will air each week on our Web stream – 100 per week. Up to 400 over 4 Weeks
•Feature Page will be customized with Contesting Component embedded for DATABASE capture (emails, phone numbers and addresses) “opt-ins” will be delivered to YOUR COMPANY upon completion of campaign for Internal Marketing.
•Mulch Madness - Best Lawn on the Block will be Included in our E-Newsletters that get sent to over 95,000 Station VIP’s weekly – Links to Contest & coupons for YOUR PRODUCT OR SERVICE will be linked in E-Newsletter
•Mulch Madness - Best Lawn on the Block will be Social Media Marketed & Shared with our station’s Facebook “Friends” to further promote the Contest.
• Digital recap of the campaign including the DATABASE of all listeners that participated – emails, addresses, phone numbers, etc. will be presented YOUR COMPANY upon the conclusion of the campaign.