+ All Categories
Home > Documents > Brs Presentation 2t106

Brs Presentation 2t106

Date post: 04-Apr-2018
Category:
Upload: harshavardhanssim
View: 225 times
Download: 0 times
Share this document with a friend

of 13

Transcript
  • 7/31/2019 Brs Presentation 2t106

    1/13

    AUTHOR : FRANK JEFKINS

    PRESENTATION BY B.HARSHAVARDHAN2T1-06

  • 7/31/2019 Brs Presentation 2t106

    2/13

    Internationally recognized authority in PR.

    The Frank jefkins school of public relations .

    Well known centre for excellence in PR studies.

    Thousands of top professionals were turnedinto the world of advertising and publicrelations.

    Awarded with the Sir Stephen talents medal in1986

    NOTE : public relations is contrasted to PR in further slides.

  • 7/31/2019 Brs Presentation 2t106

    3/13

    The book deals with ..

    What ?

    Why ?

    How ? concepts of public relations.

    Promote the organization.

    Educate people about the organization.

    Concerns the total communications of theorganization.

  • 7/31/2019 Brs Presentation 2t106

    4/13

    PR means different things to different people .

    The deliberate, planned and sustained effort to

    establish and maintain mutual understandingbetween an organization and its public.

    Public relations is a quality of leadership.

    PR requires the integration of knowledge andcommunication.

  • 7/31/2019 Brs Presentation 2t106

    5/13

    Various key segments in PR includes

    Obtaining a corporate image, Identity.

    Getting media coverage , dealing with

    reporters and interviewers.

    E-PR

    Communication with employees.

    Good customer relations, financial relations. PR in crisis.

  • 7/31/2019 Brs Presentation 2t106

    6/13

    Corporate image is based on peoplesknowledge.

    It may be good or bad. PR should tell people what they actually are

    but not how wonderful they are.

    Check list to ensure better relations

    The after market service.

    Trade relations.

    Packaging and delivery services.Website update.

    Creditable advertising

  • 7/31/2019 Brs Presentation 2t106

    7/13

    Media coverage is most important and needed.

    Press relations is a part of public relations. Only way to achieve is to give what media

    wants, how and when it wants.

    PR is responsible for delivering factualinformation.

    It should not look like advertising.

    PR should place himself in the place ofaudiences.

  • 7/31/2019 Brs Presentation 2t106

    8/13

  • 7/31/2019 Brs Presentation 2t106

    9/13

    Communicating with employees is muchneeded exercise.

    Educating own employees about theorganization.

    It can be done by E-news papers , video

    magazines ,notice boards.

    PRO can also be spokes person.

    Looking for good customer relations isbeneficiary to the organization.

    They are the roots of public relations

  • 7/31/2019 Brs Presentation 2t106

    10/13

    Typical PR objectives

    Improving local communications.

    Maintaining employee stability.

    Educate the market.

    Support the companies presence at industrial

    fairs etc.

    Sponsorship is also one of the key issue.

    PR relate to marketing

    PR and marketing go hand in hand .

  • 7/31/2019 Brs Presentation 2t106

    11/13

    Financial relations include communicatingwith the share holders , organizing the annual

    general meeting etc.. Political PR is crucial factor.

    Good relations with the ministers of the stateand central governments.

    PR in crisis

    Crisis management is a vital function.

    Crisis like strike ,financial ,accident, firescandal, product recall , competition.

    Finally PR evaluation

  • 7/31/2019 Brs Presentation 2t106

    12/13

    Found it substantial .

    Well related to all the aspects of business.

    Detailed explanation of all the segmentsinvolved

    Easy to understand .

    Perfectguide for aspiring pros.

  • 7/31/2019 Brs Presentation 2t106

    13/13


Recommended