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Brussels, 19-20 May 2009
Awareness and Public Opinionresults from:
Evaluation of the means used by national Data Protection Authorities in the promotion of personal data protection
Data protection conference
CONTENTS
1. Background of the evaluation study
2. Main findings and conclusions
3. Key topics for Debate
Promotional activities
1. Background of the evaluation: The Issue
Limited awareness
Poor knowledge of rights and of the existence of the DPSA
Data Protection Directive and DPSAs
Surveys
Background confirmed by findings
Awareness raising about the existence of the DPSA
Awareness level of the national data protection authorities
% that has heard of the existence of a DPA in their country
1619
24
39 3934
30
0
10
20
30
40
50
SK FR SE SI DE UK RO
Source: Eurobarometer Survey 2008
Awareness raising on personal data protection
Awareness of data subjects’ rights concerning their personal data
% of fully informed citizens
16
2121
2627
3335
0
10
20
30
40
FR SI UK SK RO DE SE
Source: Eurobarometer Survey 2008
Background confirmed by findings
• Identify and examine the means used by national data protection supervisory authorities in promoting personal data protection in general, and awareness raising in particular
• Conduct an in-depth examination of the means referred to above, examining also their efficacy and potential for application throughout all EU Member States
1. Scope of the evaluation: The Study
Three building blocks
Review (desk research)
Field and Analysis (field work: interviews, surveys)
Finalisation (validation, consolidation)
2. Main findings and conclusions
Findings and conclusions
Web tools
Publications
Events
Provision of targeted information and advice
Cooperation and exchange
Outputs of promotional activities and their effectiveness
Website
Seminars/conferences
Media / help line
Targeted campaigns
Findings and conclusions
Not the type of promotional output
Quality
Timing
Focus
Proactive or reactive character
Q: Visibility, clarity, pertinence, attractiveness, user friendliness
T: Before/after scandals
F: Focus on specific key topics
P: Inform public in advance / react promptly
What contributes to effectiveness?
Findings and conclusions
How to address needs of target groups?
Provision of digestible information
Responding to requests /complaints
Regular inspections / investigations /site visits
Recording questions / requests
Participation in conferences
Focus on certain sensitive sectors
The media as input and output
Findings from interviews with DPSAs
Human and financial resource capacity
Are inputs efficiently converted into outputs?
How to assess cost-effectiveness?
DPSAs independent organisations
Cannot use private funding
Often, no specific budget allocated to promotional activities
Have DPSAs have been able to cope satisfactorily?
Findings and conclusions
DPSAs do not possess formal mechanisms for assessing
effectiveness/impact/efficiency Measuring the take-up of advice
Monitoring website hits
Yearly tracking / reader surveys
Monitoring numbers of phone calls
Monitoring numbers of complaints and requests
Monitoring number of clarifications and opinions
Number of conferences where the DPSA is invited to participate
Where they exist, they are not used in a systematic way
Findings and conclusions
Differences in awareness depending on target groups
Knowledge of DPSA
60%
40%
Yes
No
Ever contacted DPSA
20%
80%Yes
No
Frequency of contact with DPA
0%
56%13%
31%Never
Sometimes
Very often
No info available
Knowledge of DPSA
0% 25%
75%
No
Somehow
Yes, Very much
Reps data subjects
Data controllers Experts
Findings and conclusions
What can be done?
Focus on certain sectors
Supplement current activities with actions targeted at governments and enforcement activities
Role of the media catalytic
Other methods: multi-media means
Closer cooperation and coordination at EU /int’l level
Constraints
Cost vs effectiveness
Coordination of large number of DPSAs
Differences in powers/functions
3. Topics for Debate
Recommendations
Approaches
Mechanisms/Tools
Strategic Issues
Towards a more proactive and pragmatic approach
Make the best use of the power of the media
Target the education sector
Develop self assessment mechanisms and strategies
Explore the use of audio-visual means
Increase cooperation with other public bodies involved in data protection incidents
Promote greater cooperation between Member States
Topics for debate
Key questions to debate Address needs of target groups – how to increase
interaction?
What works where and why?
What is the trade off between cost efficiency and effectiveness?
What are the most desirable activities/products and difficulties in producing/using them?
What we learn from each other? What is the scope of cooperation at EU level?
How to set targets and monitor own work?
Where has the impetus gone?
The London Initiative
Article 29 Working Party