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Indias Premier Financial Daily Since 1975

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Business Standard

Business Standard (BS) is a serious, respected, top-notch, non-frivolous, business daily, which is founded on the editorial principles of integrity, accuracy and trust.Growing rapidly & consistently, BS is circulated in more than 1000

cities across the country reaffirming the widespread appeal of thepaper.It is regarded as Indias most credible and the second largest businessdaily.

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Business Standard English has a

circulation of over 150976* copies.

Published from top 12 locations.

Reaching more than 1000 locations.

Business Standard Best Pan India Coverage

*ABC Jul Dec 09 figure

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BS boasts of some of the best economic journalists and countscontributions from internationally acclaimed columnists.

The Editorial team is lead by Dr. Sanjaya Baru , former mediaadvisor to the prime minister. Mr.T.N.Ninan continues to be chairman.

Mr.A.K.Bhattacharya , Group Managing Editor is a former editor of The Pioneer and associate editor of Economic Times.

Regular columnists include many reputed names such as:

Business Standard Editorial Quality

Pranab Bardhan Professor of economics at university of California

Surjit Bhalla Chairman, Oxus Investments Economics, Politics & Cricket

Bimal jalan Ex- Gov RBI.

Nitin Desai Ex UN under secretary GeneralGurucharan Das Author

IndiraRajaraman Member of Finance Commission

Ajit Ranade Aditya Birla group chief economist

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Columnists

Shankar Acharya

Advisor to threesuccessive financeministers.

Charted out Indias

reform Strategy.

Deepak Lal

Prized asset atUCLA.

Prized columnistfor Business

Standard.

Jagdish Bhagwati

Consultant onInternationalEconomics forthe UN & WTO.

Defendsglobalisation & free trade inBusiness

Standard.Shyam Saran

High profilenegotiatoron nucleardeals.

Indian envoyon climatechange.

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Columnists

Suman Bery

Rama Bijapurkar

One of Indias mostrespected thought leaderson market strategy & consumer related issues.

She describes her missionas bringing "market focusto business strategy".

Director General, NationalCouncil of AppliedEconomic Research.

Mr Bery's publicationsinclude papers on Indianfinancial sector reform;reform of public sectorbanks ; banking crises inLatin America.

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Columnists

Dani Rodrik Martin Feldstein

President emeritus of theNational Bureau of Economic Research.

Former chairman of theCouncil of Economic

Advisors

Arvind Subramanian

Chairman of advisory committeeof the centre forGlobal development.

Professor of Internationalpolitical economy atHarvard University.

Former assistantresearch director inIMF.

Senior fellow at thePeterson Institute of internationaleconomics.

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Business Standard

BS is published Monday toSaturday in all locations.On Sundays, the paper ispublished from Mumbai, Delhi,Kolkata & Bangalore.Extensive coverage of themarkets has been BSs forte andis eagerly consumed byinvestors big and small. Tocater to needs of the retailinvestor, special focus has beenprovided in the form of extensive coverage on PersonalFinance and a dedicated page

on investing (The SmartInvestor).

CONTENT EDITORIAL PROPERTY FREQUENCY International News International Business Daily

Infrastructure Infrastructure Daily

Lifestyle, Luxury & Gizmos

Business Life Appears everyWednesday Friday

Company laws, Taxlaws, etc

Business Law Every Monday

Marketing, Customeractivation,

Advertising

The Strategist Every Monday

ManagementEducation & Training Avenues Initiatives by B-Schools

Business Education Every Monday

SME Business SME World Every Tuesday

IT, Telecom & Entertainment

ICE World Every Thursday

Automobile & Ancillary Segment

BS Motoring Every Saturday

Brand Strategies Brand World Every Monday,Thursday

News on the digitalworld

Digital Consumer Every Monday

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Weekly supplements

the strategist

A sought after weekly supplement, the strategistappears every Monday.Covers issues on management & marketing.

Analyses critical issues through case studies.

Rich in content, the strategist relies heavily onhighly researched articles so that the reader gets acomplete understanding of the subject.

Weekend

BS Weekend Covers the topics of lifestyle, Art,Travel, Portraits of wealthy people, Real Estate,Golf, Book reviews among others.

A perfect way to start your weekend knowing theleisure's of life

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Only with Business Standard

Annuals The Fund Manager - Covers the high points and performances of MutualFunds . An annual guide to smartly invest in mutual funds. Includes profiles of top fund managers.

Banking Annual Performances of the banking sector. Annual ranking of

banks, exploring the mantras adopted by top-rated banks to succeed.

BS 1000 A guide to Indias top 1000 companies. An annual reference book on

corporate performance. Analyses and rates top 1000 listed companies.

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A Lifestyle Product

The tabloid theme is devoted to luxury and lifestyle as a

general principle; Luxuriant lifestyles, Premium real estate

and holidays, Luxury cruises and Watches, Fashion , Cars ,

Hotels and Spas, Jewellery , golf, accessories, imported

furniture, exotic cuisines, quality spirits, office equipment,Home Interiors & home entertainment systems.

The magazine targets the super rich & the affluent who make

a style statement with the luxury buys is circulated quarterly

with Business Standard in Mumbai, Delhi & Banglore

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Indian Management

Indias most contemporary and authoritativemonthly magazine on management.Experts contribute regularly on the latest in theworld of management.Well researched articles provide the neededdepth to get a grasp on the sectorReaders start early in college

Most B-schools recommend IndianManagement as a must read.

Habit continues among practicing managers,senior and mid-level executives

A journal by AIMA, Indian Management hasbeen published by BS for close to 10 years andgiving it its current look.The success led to the Asian ManagementReview to be published by BS on behalf of

Asian Management Association.

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Motoring into an enthusiasts home

BSM among Indias most regarded motoringmagazinesLed by a team which is passionate aboutautomobiles which reflects in the loyalreadership that it commands.Circulation in excess of 25,000 copies fromnews stands

Also, abridged version circulated to readers of Business Standard

Makes it the largest circulated Automagazine in the country

Reaching out to the crme de la crme Among many firsts, the BS Motoring awards isthe oldest and most respected.

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Typical Reader Professions & Benefits

Marketing Professionals: Know how the economy is moving and its impact on his or her business Whats happening in their own business, competition

What new brands, advertising campaigns have been launchedFinance Professionals: Economy swings, and their analysis Helps in fund management, investments, mergers and acquits ion Corporate laws, tax structures, changes and its impact on the industry

Consulting Professionals: Excellent and reliable source for various data, that can form the base of their analysis

and reports for their clients Helps understand public opinion

Stock Market Professional: An incomparable tool in form of BS 200 and BS 1000 an annual magazine Sector wise and company wise analysis helps in deciding stocks for investment

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Legal Professionals: Corporate law and its analysis with its impact

HR Professionals:

Identify success story and people to identify leaders Law related to the Corporate Taxation analysis and its impact on the employees

Students: Helps to gain insight of the corporate world An excellent aid for making Course related projects An unmatched source for various types of data and analysis

General: A lifestyle associated with successful professional How to enjoy success Gadgets, one should be seen around that highlights individuals status

Typical Reader Professions & Benefits

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Thank You