Assessment Template

Assessment MaterialsBSBREL502A Build international business networks

To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. Tick the boxes to show that each task is attached.

Task 1. Report Task 2. Theory exam

NOTE: If this is a group assignment, each member of your group must individually submit a separate and complete copy.

Student IDStudent Name

40801Fabiane MaschioThe other members of my group are:

1. Name:Click here to enter text. Student ID#: Click here to enter text. 2. Name:Click here to enter text. Student ID#: Click here to enter text.3. Name:Click here to enter text. Student ID#: Click here to enter text.

PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER USE

TASK 1 MARKING SHEETPerformance indicatorsDid the candidateSatisfactory

YesNo

Answer all questions and address all of the requirements specified in the Assessment Task?

TASK 2 MARKING SHEETPerformance indicatorsDid the candidate:Satisfactory

YesNo

1. Develop and maintain appropriate international business networksSelected a network to research and explained choiceResearched network opportunities and summarized at least 5. Included event name, date, cost and a brief summary of its purpose and objectives2. Reflect social and cultural awareness in developing and maintaining international business networksResearched a min of 5 sources of cultural informationProfiled cross-cultural communication styles for selected network.3. Review own participation in international business networksParticipated in a networking event Documented participation with: Event materials Contact details for a min of 3 new contacts Copies of correspondence with new contactsCost calculations of the eventAnalysis of the event, including: Reflection on the effectiveness of the event for building networks effectiveness of cross-cultural communication style strategy for developing and maintaining relationships value of outcomes derived from participation in international business networks in comparison to costs of participation with explanation and future recommendation

ASSESSMENT - SUMMARY

Assessors checklist tick when finalized

Task 1Task 2

ASSESSORS GENERAL COMMENTS (see individual tasks & marking guides for more detail)

Assessor Name

RESULT

COMPETENT NOT YET COMPETENT

Task 1Theory examAssessment InstructionsAnswer the questions below. Click in the space provided and type your answer.

Q1. List 5 places or organisations that provide opportunities to build international business networks. (1.1, 1.2, RS4, RK2)1. On-Line Research2. Trade Shows3. Referral from Local/National Business Customers4. Contacting Export/Import/Sales/Marketing Agents5. Advertisements in Industry Magazines/TradeDirectory/

Q2. List 3 professional development activities or events. (1.3, RS4, RK2)1. Music Festivals2. Airlines3. Social Media

Q3. Why are international business networks useful? What useful information or industry knowledge can you gain through international business networks? List 3 sources of information. (1.5)1. Better understanding of the marketing2. Better client overview3. Better culture awarenessQ4. In a short paragraph, describe the steps you would follow to research, identify and join an international business network. (1.1-1.6)

Leads are contacts who match the profile of your target customers. You can increase your number of leads by doing your research and finding networks that are relevant to your products and services. For example, you can: start a process for referrals, which includes making your customers aware of who your ideal customers are offering incentives to encourage your customers to refer contacts to you having special selling steps in place, such as free consultations, to stimulate sales from referrals. Ask your existing customers and industry networks for testimonials or endorsements and add them to your website, social media and marketing collateral.

Q5. List 3 sources of information on cultural information for specific countries. (2.1, RK1, 5, 6)Books-Cultural Information1. Web Resources2. Library Database

Q6. Define cultural awareness. (2.1)

Cultural Awareness is the foundation of communication and it involves the ability of standing back from ourselves and becoming aware of our cultural values, beliefs and perceptions.

Q7. Describe the process you would follow to build cultural awareness when building an international business network. (2.1-2.4, RS1, 2, 3, RK4, RS3)

Identify sources of information relating to social and cultural awareness for specific cultural groups within current and prospective network membership.Analyse and note sources of information relating to social and cultural awareness for specific cultural groups within current and prospective network membership using available information sources .Use communication styles and social mores appropriate to specific cultural groups in relating to individuals and groups within the network. Review the quality of communication and relationships with network members on a regular basis to determine effectiveness of communication styles and interactions

Q8. The Trade Practices Act and World Trade Organization are key organisations and provide legislation that affect business operations, codes of practice and national Standards. Summarise their purposes in Australian trade. (RK3)Trade Practices Act The Trade Practices Act is a federal law that deals with almost all parts of the marketplace including unfair market practices, product safety, price monitoring and industry codes of practice. Its aim is to inhibit unethical practices by competitors and to give customers confidence that they are dealing with businesses that adhere to high standards.World Trade Organization The World Trade Organization (WTO) is an intergovernmental organization which regulates international trade. The WTO officially commenced on 1 January 1995 under the Marrakech Agreement, signed by 123 nations on 15 April 1994, replacing the General Agreement on Tariffs and Trade (GATT), which commenced in 1948. The WTO deals with regulation of trade between participating countries by providing a framework for negotiating trade agreements and a dispute resolution process aimed at enforcing participants' adherence to WTO agreements, which are signed by representatives of member governments[6]:fol.910 and ratified by their parliaments. Most of the issues that the WTO focuses on derive from previous trade negotiations, especially from the Uruguay Round (19861994)

Task 2Report Assessment Description and RequirementsYou recently started a new job in your country at a small import-export business. The company would like you to work half the year in Australia and half the year in your home country. While in Australia, your company would like you to promote its unique products to the Australian market. Additionally, you must scout for new potential products to export to your home country. To achieve these goals, you must develop a wide business network. However, you are new to Australia and know few people. You need to build a network of businesses and colleagues. This network will expand your overall contacts in Australia and also help you better understand the cultures within the multicultural country.

Your overall assignment is to research and participate in a networking event and then write a detailed report after the event. This report must discuss the points listed below, and you will need to provide documentation of the event and contacts made. Procedure1. Develop and maintain appropriate international business networks

a. Select a network: Choose a country, industry or business field within which you would like to build an international relationship. Explain your choice in your report. (1.1, 1.2)

b. Research networking opportunities: For the network you selected above, research opportunities to build international business networks in Australia (a minimum of 5). In your report, summarise the networking opportunities you found in a table, including the event name, date, cost and a brief summary of its purpose and objectives. Networking opportunities may include: (1.1, 1.2, RK2, RS4) Austrade events workshops, functions and events conferences industry or business association functions and events key events such as (overseas and Australian) national celebrations product launches professional development activities receptions by overseas government bodies in Australia and overseas (e.g. overseas trade delegations, embassies, consulates, trade attaches) trade fairs

There are many sources of information on networking events, including but not limited to the following:1. Trade Shows in Brisbane - www.biztradeshows.com/australia/Brisbane 2. Austrade events - www.austrade.gov.au/EventSearchAdv.aspx?Keywords=&Cou=12&StyleFolder=14173. Consulate-General of Japan in Brisbane - www.brisbane.au.emb-japan.go.jp/About/intro.htm4. Australia Japan Society - Qld Inc - www.austjpnsoc.asn.au/events.htm 5. Linked In www.linkedin.com

In your report, submit to your trainer the following:Info on country , industry or business field of choiceSummary table of networking events for this country, industry or business field (a minimum of 5), including info on event name, date, cost and a brief summary of its purpose and objectives

Reflect social and cultural awareness in developing and maintaining international business networks

Research sources of cross-cultural information: List a minimum of 5 sources of social and cultural information for cultural groups with the country, industry or business field you identified in step 1. (2.1, RK1)Profile cross-cultural communication styles for a specific country: Select a cultural group within your chosen network. Research and summarise appropriate communication styles that will allow you to interact effectively with people from that country. Appropriate intercultural communication styles should include, but is not limited to: (2.2, 2.3, RK1)Appropriate greetings and closings, both written and in personProper forms of addressProcess for making an appointmentLanguage in which meetings will usually be conducted (and if a translator is recommended)Eye contact and tone of voiceFormal introductionsDirect or indirect communication style

In your report, submit to your trainer the following:List of at least 5 sources of cultural information for groups within your selected networkSummary of culturally appropriate communication styles for your international network.

Review own participation in international business networks

Participate in a networking event: Participate in a networking event and establish communication channels with new contacts. It may be one from your research or one your trainer assigns. At the event, you must: (1.3, 1.4, 1.5, 1.6, 2.3 RK2, RS1, 2, 3, 4)Gain information from attendees to build your knowledge of the marketEstablish face-to-face connections and communication channels (exchange business cards or contact info) with a minimum of 3 contactsUse culturally appropriate communication styles when communicating with individuals within the networking event. Seek and/or provide feedback, information or ideas with the 3 contacts after the networking event. This may be through emails or follow-up meetings.

Report on the networking event: For the event, describe and report on the event and your analysis of the event. Include: (1.3, 1.4, 1.5, 1.6)event description, including the type of network, purpose and objective printed material for the event, such as a meeting noticecontact details or business cards of contact made at the eventcopies of emails or letters sent to contacts seeking and/or providing feedback, information or ideas

Calculate costs of the event: Document all the costs of participation in the international business network. Even if the event was free, costs could include transportation, materials, food and/or drinks, photocopies, etc. (3.1)

Analyse event: After the event, reflect on the success of attending the event. Analyse and summarise the following:The effectiveness of the event for building networks. Summarise what you achieved by attending the event. (2.4)The effectiveness of your communication style and ability to communicate with other cultures appropriately. Explain whether you experienced any personal challenges by attending the event. Outline a strategy for developing and maintaining relationships from the event. (2.3, 2.4)The value of outcomes derived from participation in international business networks in comparison to costs of participation. Evaluate the effectiveness of your networking experience in terms of meeting business goals. Consider the things you might do differently next time. Explain if you would increase, maintain or decrease participation in networking activity? (3.2, 3.3, 3.4)

In your report, submit to your trainer the following:Summary of networking event attended and printed materials for the eventList of a minimum of 3 contact details of contacts made at the eventEmails or letters or meeting reports establishing communication channels with the new contactsEvent description including printed materials for the eventDetailed description of all costs related to attending the eventPost-event analysis including (1) effectiveness of event for building networks, (2) effectiveness of cross-cultural communication style and strategy for maintaining relationship, (3) value vs cost of attending event and (4) future strategy for participation in networking events.

PLEASE PASTE YOUR ASSESSMENT TASK 2 (Report) BELOW THIS LINE

Introduction

The present report intends to show and analyse the diversification of exporting a new product to a foreign country as Australia. The analyses will be relate to a significant importance of doing business networks in order to gather your future clients to understand why is your product so important to their country and why it can potentially be beneficial to the market. There is no good business without a chance of innovation and the BRAHMA beer brand is here from Brazil to prove it we can drink beer in so many ways and it can be significant to business and well being of their customers.

The product will follow a few reviews of Australia beer culture, such as their culture of drinking beer, an understanding of the market and budgeting will also be demonstrate for a better review off the product during the process of exporting it to Australia, why another beer out of the million options around here will be so significant? How to achieve attention and approval of the target market is so important to Brahma and why will succeed with so much competition around

Australia culture them self will also be analysed in order to understand the values of inputting a product in such a different country from Brazil, their culture barriers will be exemplified in such a way that the awareness of importing a product cant be so easily done without enough knowledge of target audience, social and cultural awareness are specific points to be discussed, the environmental law is also a particular subject who will be analysed and will bring an understanding of the importance to BRAHMA to follow the steps in the market to provide the best satisfaction to their consumers.

Networking is the key to the process of exporting and a step by step and a research on networking areas in Australia will be show the importance of connecting BRAHMA to the Australia beer life style therefore events and big venues who sells especially beer will be mentioned in a way of analyses to their own market, and how BRAHMA will get to them as a networking key to the entire process of exporting.

Report

1- Develop and maintain appropriate international business networks

Before getting to business networks lets understand a bit more about the chosen product BRAHMA BEER.

Brahmais aBrazilian beer, originally made by theCompanhia Cervejaria Brahma, which was founded in 1888. The brewery is currently the fifth largest in the world. The brands are now owned byAnheuser-Busch InBev.In 1914, Brahma produced their national Malzbier. After that the company began expanding internationally. The company bought the license for distribution of the Germania brand, which later was known as Guanabara, and was one of the earliest of the Brazilian beer brands.In 1934, Brahma introduced the new bottled draft Brahma Chopp, and it became a Brazilian bestseller.[1]In 1989, Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Telles bought Companhia Cervejaria Brahma for $50 million.

Why BRAHMA choose Australia to do international business networkBeerarrived inAustraliaat the beginning ofBritish colonisation. In 2004 Australia was ranked fourth internationally in per capitabeer consumption, at around 110 litres per year;[1]although, the nation ranked considerably lower in terms of total per capitaalcohol consumption. The most popular beer style in modern Australia islager.The oldest brewery still in operation is theCascade Brewery, established inTasmaniain 1824. The largest Australian-owned brewery is the family-ownedCoopers Brewery, as the other two major breweriesFoster's GroupandLion Nathanare owned by the British-South AfricanSABMillerand the JapaneseKirin Brewing Company, respectively.

The Idea

Why Brahma would choose Australia, to import their beer? Simple like these graphic.

With 64% of export growth Brazil leads the market, which shows how serious the Brazilians are with their beer market, in second place comes Asia Pacific which mostly includes Australia Growth, both markets are big and on the fight of producing and consuming the best beer they can. BRAHMA see these as an opportunity to export to them also as a challenge, BRAHMA bets their taste and way of brewing their beer will be significant to the Australian community, thats why the idea comes to invest in exporting to Australia. The consumption percpita of beer in Australia today is gigantic, thats where BRAHMA researched to do business with them, but now, lets get to networking with the ozzies.

The main goal here is to network with:

Pubs Bottle Shops License Clubs Air lances License Venues (festivals)

Research Networking Opportunities

For BRAHMA the question is where to start? Australia has a gigantic opportunities of networking exportation of beer, but the competition is huge, in Australia there are more than 73 brands of beer from all over the world so to start BRAHMA has chosen an event called: THE DRINKS INDUSTRY SHOW to start with and to have a feeling of the market, swap some business cards and get in action from the 5 business networks they want to work with, so thinking these opportunities will be in these industry show its a big bet.

How it works

The Drinks Industry Show is an exciting new trade show for the drinks industry, showcasing the best in wine, beer and spirits from across the globe. It reconnects producers and distributors of alcoholic beverages, with buyers. This inauguralshow features an interactive exhibition, taste testing, mixology demonstrations, master, educationalseminars,the drinks industrycocktail partyand a networking lounge.TheShow provides unparalleled access to a wide range of decision makers from different industry verticals that are responsible for the procurement of wine, beer and spirits.Entry to the tradeshow is complimentary and exclusively available to industry professionals. As astrict trade-only exhibition, the general public will not be permitted toattend.This industry event is supported by official media partner Hip Media and industry partners Restaurant & Catering Association (R&CA) and the Australian Bartenders Guild (ABG).The Show willhost the Australian Bartenders Guild Classic & Flair National Cocktail Competition, which will bring together specialist bar tenders for this cocktailshowdownas well as thedrinks association Special Event: Network Breakfaston Tuesday the 1th of august.Why BRAHMA was in these event: NETWORKING, from here BRAHMA definitely choose the 5 networks to work with and the amazing thing about these event is that only companies who works with the market will be there, its not to make customers to like your product, its to build relationship with people dealing with same objectives that BRAHMA has, and there BRAHMA picked their 5 big networking opportunities, they are:

1- GABS2015 Beer and food festival: The Great Australasian Beer SpecTAPular (GABS) is a beer festival with a difference, celebrating the diversity of craft beer and the creativity of the breweries with 120 of the best craft breweries from Australia, New Zealand and the worldbrewing brand new beers specifically for the event. Several renowned European brewers have called GABS one of the best beer festivals in the world.

Networking Contact: CEO Matt James

Date: 5th of September

Cost of the event: $80.00

2- Sydney Gay and Lesbian Mardi gras Charity: Today, Sydney Gay and Lesbian Mardi Gras is one of Australias most famous and well-loved events, bringing thousands of visitors to Sydney to join in the celebrations. It captures the imagination of Australias LGBTQI and mainstream communities, taking over the city for weeks on end, culminating in the world-famous Parade: a colorful and dazzling night of pride, celebration and self-expression. As one of the biggest festivals in Australia, the Mardi Gras Charity is always on whats happening with the alcohol industry, as is quoted one of the most big festival in consumption of alcohol in Australia.

Networking Contact: Chief executive Michael Payne

Date of meeting: 8th of September

Cost: Free, as it will be BRAHMA offering a direct contact and partnership with the event.

3-Qantas Air line Company: Qantas Airways Limited is the flag carrier airline of Australia and its largest airline by fleet size, international flights and international destinations.

Network Contact: Manager of Beverage consumption from Qantas: Peter Parker

Date: Qantas Ball party on the 15 th of September

Cost: $ 150 to networkers intentions of doing business with them.

4- The Sydney Sixers: Australian professional men'scricket team, competing in Australia's domesticTwenty20cricket competition, theBig Bash League.

Networking Contact: Event Maneger Philip Brown

Date: Cricket Party at Moore Park on the 12th of September

Cost: $60.00

5-NOVA Entertainmentis an Australian entertainment company with broad interests across the media industry.

Network Contact: Marketing Manager Graeme Keighery

Date: Meeting on the 10th of September

Cost: Zero as BRAHMA wants to talk a possibility of sponsorship with them.

2- Reflect Social and Cultural awareness in developing and maintaining international business networks.

Cross-Cultural Information: BRAZIL X AUSTRALIA

Overall is always wise to be sensitive to someones culture when doing business with them BRAHMA has focus on these 5 key components to reflect social and cultural awareness such as:

1. Research. Take some time to research local etiquette. Culture Crossing, a website dedicate to promoting cross-cultural etiquette and understanding, and sites like Expatica are full of good information. You can also perform a quick Internet search for the appropriate culture, or ask an informed acquaintance about local customs.2. Observe and learn. Whether youve had time to prepare for a meeting or a networking opportunity arises unexpectedly, a sure-fire way to avoid mistakes is to take a step back and observe how others conduct themselves. The old adage, When in Rome, do as the Romans do rings true in most situations.3. Understand the cultural rationale. Its always helpful to understand why people of a certain culture do things a certain way. For example, in the United States, small talk helps create a more friendly and equal atmosphere, while in India, showing respect to professional seniors reflects proper societal norms. Create a frame of reference for yourself and youll most likely find adjusting to a different etiquette easier.4. Actively seek out opportunities to apply your knowledge. Practice makes perfect. Even if it feels strange to speak deferentially to a senior manager from India or bow to Asian counterparts for the first time, after three or four times, it will feel more natural. Seize every opportunity you can to expand and practice your understanding of other cultures.5. Learn when to apologize and when to laugh. Even the most careful and observant of us make mistakes sometimes. Prevent relationships from turning sour by apologizing in the event you offend somebody. And keep a sense of humor in case youre upset by someone elses behavior. Remember: hes probably trying just as hard as you are!

Profile cross-cultural communication styles for a specific countryFollowing the principles above, BRAHMA has created a presentation about the Australian ways of do and donts of cultural awareness when directing anything to them.

The presentation shows exactly how to deal and how to present to the Australian culture when doing business with them.

3- Review own Participation in international business networks.

Participating in a network event

After research in the market and being in touch with so many networking possibilities of future business, BRAHMA has decide to go to the beer craft event called: GABS2015 Beer and food festival. There BRAHMA will expose their product, ideas and why prove to the Australia market their beer will make a significant add to the beer show.

Gain Information

The highlights of GABS to date include:

39,000 attendees since 2011 with a further 17,000 expected in 2015

275 world-exclusive beers released at GABS with 120 more expected in 2015

Over 1,000,000 beer samples tasted

Successful introduction of brewery stands in the Dan Murphys Market Place since 2013

Over 50 well attended craft beer educational seminars including cooking with beer, Q & Ale panel discussions with festival brewers, beer & cheese matching and more.

With this information on the attendees, BRAHMA knew it what to do and how to approach their future networking business in the event.

Ways of networking

Business Cards:

Our Business cards were exchanged in the event with :

1- Matt James, CEO of Gabs events2- Craig Wilson, Dan Murphy;s Marketing Manager3- Brendan Moore, Sales analyst for Coles Bottle Shops

Appropriate Communication:

Dialogue:

Fabiane Maschio: Hi Mrs Matt James, Im Fabiane Maschio current import and export of Brahma Brazilian beer, Im here to show my interest of exposing our product in your event, here is my business card, from where would you like to start?

Matt James: Hi Fabiane, nice to meet you, you are allowed to go to the gabs website fill it in the intentions of export form to be in one of our starndards, pay the fee and get back to me. Here is the website

*To register your interest in a stand at GABS visit beerhub.com.au, register your brewery and fill in the Expression of Interest form.

Fabiane Maschio: Yes, Mrs Matt James, I appreciate it we will do, talk to you soon. Have a good day.

Note: These role plays will be done in class with the trainer.

Networking Information

After BRAHMA has shown interesting in be part of the event, is time to show some feedback about whats going to be in the event with the previous networking contacts exchanged, in such ways as:

Emails

Notes to follow up

Text Message

Network Report

Event Description

The Great Australasian Beer SpecTAPular (GABS) is a beer festival with a difference, celebrating the diversity of craft beer and the creativity of the breweries with 120 of the best craft breweries from Australia, New Zealand and the worldbrewing brand new beers specifically for the event. Several renowned European brewers have called GABS one of the best beer festivals in the world.

Type of network: Have a stand at Gabs, in order to show our product to the Australia Market and to network with all the big companies over there as well.

Business cards, flyers, banners and the product will be dispose in the event.

Purpose and Objectives

Benefits of having a stand at GABS

GABS is considered the premier craft beer festival in Australia

An opportunity to reach and engage with up to approximately 17,000 of your target audience

Drive awareness of your brand

Give your target market an opportunity to experience your product and associate your product with their exceptional experience at GABS

An opportunity to showcase and display your range of products

Try something different and creative with your stand that ties in with your brewerys values and interests and engages consumers

Have your brewery and beers listed on the GABS website and in the GABS Official Guide with over 60,000 copies distributed across Sydney and Melbourne

Build your database by collecting information from interested consumers

Drive sales of your product before, during and after GABS

For the first time in 2015 there will be a trade-focussed component prior to the first session in each city. Trade representatives will be invited to attend to sample Stand Holder beers and interact with Stand Holder representatives. Stand Holders will be provided with contact details of the trade representatives and vice versa.

Materials to be used in the event

Business cards The beer Flyers Banners The tend with the product to be shown

Budget

Gabs has a few different ways of exhibition the product, as BRAHMA wants to be part of every single space in the event a total of $ 6,950 will be spend in order to participate in all different venues.

Analyse of the event

These are BRAHMAS objectives for the event

Collect as many business cards of networking interesting to the future Freebies for the clients A working sheet will be distribute in order to collect contacts for the future A Power point presentation explaining why are the intentions to import the beer to Australia A social media webpage with the story and how does BRAHMA brew their beer. Sponsorship offers Marketing promotion to other networkers interested

Analyses

The event was an opportunity to do network with more than 120 different market targets who also deal with beer, the effectiveness was price of the product, more than years in the market as a brand of beer, the intention of importing to Australia had significant interested to other companies such as the 3 main contacts gather from networking in the event. So with these feedback our objective of being seeing by the Australia Market was achieved.

For the future

In terms of budgeting, it wasnt really a necessity of exposing in all different venues, which made BRAHMA spend quite a lot of money, the recommendation here would be to instead of trying to get attention from all the venues, concentrate in the biggest ones in order to save some money.

Aggression on trying to explain so much about the product was seeing too much for some of the networkers.

Competition was very rush, a bit of tension must be avoid in the future promotions.

Maintain relationship with networkers

From now on

LinkedIn and social media will be informing about the next steps of BRAHMA coming to Australia

An event will be create by Brahma offering the product and their pros and cons of being in the Australia Market

TV advertise and radio will be soon out there

The sheet collected in the event will have a newsletter sent out to everyone who fill in the form

Emails, letters and text messages will be sent weekly to all of their contacts

Brahma has decide to continue working in order to build a stronger network but also its aware of the cross culture awareness with the Australians of not being so aggressive, al the be planned in the future.

Conclusion

It was concluded by Brahma that after put so much work in gather new clients and to be aware of importing a new kind of beer to Australia how much the future hold in order to understanding and analysing a new culture, the cross culture communication was view as something to be aware in the future.

It was seeing that its not only enough to have a good product but also a gigantic research of the Australian market must have be done in order to make it better future negotiations.

The budgeting was reviewed and will be reorganized to future venues as in the first moment BRAHMA wants to be everywhere, an indication of loss has made the team rethink what can we do to the future in order to have a more effective budget and still reach all the goals to the financial benefit of the company.

After al the report lists all the cons and pros of exporting and the step by step of networking with an overseas country such as Australia.

References

https://en.wikipedia.org/wiki/PEST_analysis

http://www.gabsfestival.com.au/about-gabs/

https://www.jukeboxprint.com/edit http://www.gabsfestival.com.au/GABS-2015-Information.pdf or/business_card_creator.php?template=1295

http://www.forbes.com/

http://www.drinksindustryshow.com.au/direct contacthttp://www.nswfoodandwine.com.au/http://www.mardigras.org.au/http://www.sydneysixers.com.au/partners

ILSC Business College BSBREL502A Assessment V2: October 2014 Page 1 of 21