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Tourism Development Georgian Experience
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Georgia: International RankingsLeading Reformer in 2005-2009 in ECA region
“Ease of Doing Business” (Doing Business 2012) – 16th place (up from 17th in 2011)
Georgia is among 10 TOP countries in:1st place in Registering Property4th place in Dealing with construction Permits7th place in starting Business8th place in Getting Credits
Source: World Bank
“Index of Economic Freedom 2012” 34th place – Moderately Free
(ranked 16th out of 43 countries in the region of Europe)Improved scores in:
Fiscal Freedom – up by 0.3 pointsSource: Heritage Foundation
Doing Business
UkraineRussia
TurkeyAzerbaijan
Armrnialithuania
EstoniaLatvia
GeorgiaNew Zealand
Hong KongSingapure
152120
7166
5527
2421
16321
up from 112 in 2006
Index of Economic Freedom
UkraineRussia
AzerbaijanTurkeyLatvia
ArmeniaGeorgia
LithuaniaEstonia
AustraliaSingapore
Hong Kong
164143
9267
5636
3424
14321
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Key Reforms that changed Georgia forever Free market economy and business friendly environment
Deregulation of businesses
Eradication of corruption
Decentralization of power
Improvement of public services
Infrastructural developments
Energy security and efficiency
Police reform
Freedom of media
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Interesting FactsThe birthplace of Europe’s first civilization
Europe’s highest mountains
Cradle of wine
One of the oldest Christian countries
Rich historical and cultural heritage
Unique alphabet
Europe’s most diverse and unspoiled nature
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Facts and Figures Share of tourism in the exports of services : 40%
Share of tourism in total output : 7%
Income from international tourism : USD 1 Bln
FDI in hospitality sector: USD 20 million (17% growth)
The New York Times ranked Georgia the 6th among 41 destinations to visit
Tbilisi has become one of the safest capitals in the Western World comparable to Lisbon or Vienna
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Statistics International Travelers
2009 2010 2011
1,500,049
2,031,717
2,822,36339%
35%
2011: 9 months 2012: 9 months
2,067,909
3,229,190
56 %
Country 2012: 9 months Change %
Turkey 1 112 348 114%
Azerbaijan 684 094 32%
Armenia 636 497 24%
Russia387 466 87%
Iran 74 889 50%
Ukraine55 303 25%
Israel 25 991 23%
USA 22 785 21%
Germany 21 529 21%
Poland 17 780 75%
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Purpose of Travel and Expenditures
Average expenditure by purpose of visit
Business and pro-fessional
Leisure/recreation
Visiting friends and relatives
$596
$395 $257
Average expenditure USD 331
Purpose of visit
Leisure
Visiting friends/relatives
Transit
Business or Professional
Shopping
Employment
Education or trainings
Health and Medical Care
Other
40%
25%
9%
8%
7%
2%
2%
1%
6%
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Supportive regulatory environment
Development of Infrastructure
Incentives for investors: Free Tourist Zones (Kobuleti and Anaklia)
Key Directions
Free Land
Free Hotel Master Plan
Free casino license for hotel capacity over 80 rooms
Exemption from profit and property taxes for 15 years
Fully provided engineering utility networks and corresponding outdoor infrastructure
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Capacity building
Domestic tourism development
Product diversification
Active marketing campaigns in target markets
Travel facilitation
Sustainable growth
Key DirectionsG
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Thank you