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How mobile

is the future of

television

Marie Lora-MungaiFounder and CEO, Buni TV@marieloramungai@bunitv

United-States: 1/8,000 people

Africa: 1/6,000,000 people

Number of cinema screens

India: 1/100,000 people

6,739,000

Pay-TV subscribers in Africa

Mobile subscribers in Africa

700,000,000In urban centers: 60% smartphones or internet-enabled* *McKinsey

Africans spend

on mobile

Youths spend more on airtime than onanything else

Variety of payment methods

Watching video/listening to musicis the 3rd most frequent activity

after social media and emails*Source: McKinsey - Rise of the African Consumer Report (2012

700,000 uniques

55% from Africa

40% from mobile

is leveraging the mobile

revolution

The end of piracy?

will change

media consumption patterns

TV Cinemas Pirated DVDs TV Cinemas Pirated DVDs Buni TV

…and disincentivize pirates.

Could the internet

fully replace

television?

92% of 18-34 year olds want VOD streamed everywhere

and anywhere

94% would feel more positively about networks

that offer VOD streamed everywhere

In the US: the cord-cutting

phenomenon

In Africa

We’re in the midst of

a TV explosion

Solving the issues of

speed and accessibility

In Nairobi: Wifi in matatus

Soon:

African

cord-cutters

Yes to short form content…

But yes also to long form content

being consumed on mobile

60% of Kenyans use their mobile in bed**InMobi

The future is in data-driven,

customized content

BBC miniseries remake + Kevin Spacey + David Fincher = huge success for Netflix

Mobile platforms

are entering the

content game

’s first experiment with

data-driven content

THE PRESIDENT: A controversial film

A campaign slogan:

“Banned in Cameroon,

FREE on Buni TV”

Press release, new trailer, social media

THE PRESIDENT campaign results

• Press articles in 10+ publications

• Link to the film shared by influencers

• 8,407 views

• Douala and Yaounde in top 5 cities

• Overwhelmingly positive responses from viewers

For mobile to be the future of television:

Technical requirements must be met

Be in the content game

Do not passively distribute but foster discovery

and actively market the content