BTA GlobalBusinessTransformationManager InfKit EXTERNAL 2012

Oct. 29 – Nov. 09, 2012 in Potsdam (Germany)

Business Transformation Academy

Global Business Transformation Manager (GBTM)

Master Certification

”Our heads are round so our thoughts can change direction.‟ Francis Picabia

© 2012 SAP AG. All rights reserved. 3

Dear Sir or Madam,

It is our great pleasure to invite you to our outstanding training program, the Global Business Transformation

Manager (GBTM) – Master Certification, being held from October, 29th to November, 9th in the historic city of

Potsdam, Germany.

The topic of business transformation has gained tremendous importance in an increasingly changing world.

In order to successfully cope with the challenges involved in leading a transformation the first GBTM –

Master Certification started as a pilot project in 2010. With the overwhelming feedback received, we are

excited to offer the GBTM – Master Certification now also for SAP customers: This year, BTA gives 25

management representatives of SAP customers worldwide the opportunity to join our training.

We are pleased to bring you together with leading experts and academics, from top European Business

Schools, to share knowledge and insights on how to maximize the value of your business transformation.

During the training program you will learn how to identify and resolve current and fundamental challenges,

which every Global Business Transformation Manager inevitably faces.

We look forward to having you join us in Potsdam at the GBTM – Master Certification in 2012.

Sincerely,

Prof. Dr. Axel Uhl Head of Business Transformation Academy (BTA)


Global Business Transformation Manager (GBTM) Qualifying your Business Transformation Managers

Act as a DESIGNER

The GBTM develops and shapes a transformation strategy tailor-made for organizations. Any manager

interested in managing transformation, needs a vision that can excite and convert potential followers.

Whether it is developed by the transformation manager individually, or emerges from top management,

the GBTM must develop his ability to persuade others and convince them of the viability and necessity of

his strategy. The GBTM should have the capability to balance between strategic risks and potential

benefits for successful business transformation.

Act as an ADVISOR

Being a role model for successful leadership in transformation, the GBTM is a teacher as well as a

learner. However, the transformational manager must be a visible leader, who can motivate and rally

employees at all points in the process. Political skills come in handy here: The GBTM must inspire, listen,

respond, and inform, all the while displaying unswerving commitment in the face of setbacks or doubt.

True GBTMs are both people-oriented and able to inspire deep and sustained commitment to a goal.

Act as a LEADER

Managing transformation holistically and achieving expected benefits requires managers who nurture

their initiative and provide constant guidance. The GBTM manages the change and achieves the desired

results. Some GBTMs may inherently know the way forward for a particular project, while others must

explore various options for achieving the final goal. Both approaches must be able to demonstrate

progress along the path to the goal.


BTM2

Global Business Transformation Manager The main subjects of the training program are:

LEADERSHIP IN BUSINESS TRANSFORMATION

What are the main drivers for business transformation?

Where do we have a core competence and where do we have to build up competences?

Which industries are most impacted by the drivers?

LEADERSHIP IN BUSINESS TRANSFORMATION STRATEGIES

What lessons have we learned from successful transformation?

How well is the transformation capability of the organization developed?

What shape may future business models take?

LEADERSHIP IN BUSINESS TRANSFORMATION METHODOLOGY

How do companies manage the transformation to realize their vision?

How do the different disciplines of the methodology complement each other?

Who are the key role players and their respective responsibilities in a transformation?

LEADERSHIP IN CLIENT AND TEAM MANAGEMENT

What are the leadership styles that support successful realization of transformations?

How do I lead my team and my key stakeholders?

How do I engage with my customers as a trusted advisor?


Global Business Transformation Manager In a nutshell: Objective, Target Audience, Format and Duration

Business need

Transformations gain increasing importance: Companies conduct approx. 3-5 large transformation projects during a

timeframe of 3-4 years

Examples of transformation projects: large SAP implementations, Lean Management, Mergers & Acquisition or

Shared Service Center (SSC)

Objective

The training aims to further develop the leadership and methodological skills of the participants, which will enable

them to effectively response to business transformation challenges

Target audience

Management representatives responsible for business transformations, and key contributors in large transformation

initiatives

Format and duration

Training

– Self-study (up-front)

– Classroom (5+3 days) o Use and reflect on the core principles of Business Transformation Management

o Behavioral and social training to be able to do the right things at the right time (act & communicate)

o Strategies and key approaches to manage key stakeholder and (project) teams

Certification (2 days)

– Assessing the methodological competence and behavioral skills

Timeline, venue, and training fee

Oct. 29 – Nov. 9, 2012 in Potsdam (Germany), 5.000 EUR (SAP-nominated participants) or 10.000 EUR (for others)


Provided by the Business Transformation Academy A Global Thought Leadership Network

More than 100 contributors from over 20 countries and 10 industries

BTA Hub North America

Latin America

South Africa

Dubai

BTA Hub Singapore

BTA Hub Australia

BTA EMEA Mature

Current contributors

BTA planned roll-outs


Global Business Transformation Manager – Master Certification

Feedback of participants

“Best learning

experience of

my life.” *

“Very good

training, I feel very

committed to the

team, Many

thanks!” *

“This was an

enlightening

experience.” *

“Excellent

sessions and

certification.” **

“Fantastic,

thanks! ” **

“Very

professionally

organized and

meticulously

managed. ” **

“I have received

tools &

competences to

start the journey

of transformation

in the relevant

areas.” **

* class held in 2010

** class held in 2011


AGENDA*

1st Day

2nd Day

3rd Day

4th Day

5th Day

6th Day

7th Day

8th Day

9th Day

10th Day

Act as ADVISOR • Leadership in Change – World-Class Best Practice

Prof. Andrew Kakabadse is one of the most experienced coaches of top management. He

demonstrates the impact of team structure, character, and leadership style on the success of

transformation.

Prof. Dr. Andrew Kakabadse, Professor of International Management Development, Cranfield University

Act as LEADER • Leadership through Self-Awareness

Successful leadership requires a good understanding of one’s own behavior, strengths and

weaknesses, and their impact on the social environment.

Prof. Dr. Andrew Kakabadse, Professor of International Management Development, Cranfield University

Act as DESIGNER • Lessons Learned from Transformation Cases

Considering the complexity of business transformation, existing tools and methods have shown their

limitations. Prof. John Ward will share the latest research results and discuss a new and holistic

approach to realize expected results.

Prof. Dr. John Ward, Emeritus Professor of Strategic Information Systems, Cranfield University

Act as ADVISOR • Solution Coaching as a Key Leadership Skill

Dr. Peter Szabó will stress the importance of changing from the more commonly-used problem-solving

paradigm to an effective solutions-focused paradigm. This leads to more long-lasting results and a

sustainable shift towards continuous client development.

Dr. Peter Szabó, Founder of Solution Surfers, the largest coaching school in Switzerland

* BTA reserves the right to modify the program at any time


AGENDA*


1st Day

2nd Day

3rd Day

4th Day

5th Day

6th Day

7th Day

8th Day

9th Day

10th Day

Act as LEADER • Motivation through Goal Setting, Incentives and Leadership

Prof. Manfred Winterheller presents his method and shares insights how to improve the quality of

leadership, communication and personal development using his approach.

Hon.-Prof. Dr. Manfred Winterheller, Founder of WINTERHELLER management GmbH, Austria

Act as DESIGNER • Introduction to Design Thinking

Prof. Ulrich Weinberg and his colleagues will explain how to leverage the creative potential of diverse

project teams, to develop innovative approaches and solutions.

Prof. Ulrich Weinberg, Professor for Design Thinking, Hasso Plattner Institut

Act as DESIGNER • Implementing Design Thinking

Applying Design Thinking in small projects you will experience how the new method can foster an

innovative culture.

Prof. Ulrich Weinberg, Professor for Design Thinking, Hasso Plattner Institut

Act as ADVISOR • Developing your Key Competencies

Together with Michael Wenk and Dr. Guido Wokurka you will participate in role plays that are designed

to put you into difficult situations where you have to come up with a «key solution».

Michael Wenk, Executive Director of Galli European Office, Galli Theater

Dr. Guido Wokurka, Director Business Transformation Services, SAP


1st Day

2nd Day

3rd Day

4th Day

5th Day

6th Day

7th Day

8th Day

9th Day

10th Day

AGENDA*

Assessment Center

Group Discussion

This is an exercise to assess the behavioral abilities, in particular when it comes to negotiations or

discussions with business partners or team members. The assessors will evaluate the following

abilities in particular: Leadership in discussion, argumentation and cooperative abilities.

Critical Incidents

This exercise will assess the behavior in a given situation. The participants will receive a short

description of a specific business issue. Their task is to show how they would act or react when

confronted with this kind of situation. The assessors will particularly evaluate the following abilities:

Leadership and communication skills, as well as the participants' repertoire of strategies for coping

with frustration.

Presentation

This exercise will assess the ability to recognize, analyze and solve complex business situations. The

participants will receive a specific task in advance. After a preparation period they have to present

their results and their approach to the solution. The assessors will evaluate the following abilities in

particular: Presentation skills, analytical skills, and the motivation and engagement of the participant.

Feedback Round and Certification

The feedback round is the final stage of the assessment center. The assessors will sum up the

results in a face-to-face conversation and will offer feedback on the performance and results. The

training will end with a certification ceremony.



Global Business Transformation Manager Trainers

Andrew Kakabadse is Professor of International Management Development, Cranfield University, School of

Management. His current areas of interest focus on improving the performance of top executives and top

executive teams, excellence in consultancy practice, leadership, corporate governance, conflict resolution and

international relations. Andrew is currently embarked on a major world study of boardroom effectiveness and

governance practice. He was awarded a £2 million research grant to examine Governance and Leadership in the

private sector and with governments.

John Ward was Professor of Strategic Information Systems from 1992 to 2010 at Cranfield School of

Management. His main areas of interest are the strategic uses of IS/IT, the integration of IS/IT strategies with

business strategies, the development of organizational IS capabilities and the management of IS/IT investments.

He has published many papers in leading journals, including California Management Review and is co-author of

the books, Strategic Planning for Information Systems and Benefits Management: Delivering Value from IS & IT

Investments. He acts as a consultant to a number of major international and public sector organizations.

Peter Szabó is founder of SolutionSurfers International, the largest coaching school in Switzerland. He

teaches post graduate courses in coaching at different universities and holds workshops on solution-focused

coaching worldwide. In his private practice he specializes on short coaching processes with executives. He is an

assessor in the ICF international credentialing team since 2002. He has published “Brief Coaching for Lasting

Solutions”.

Manfred Winterheller was awarded an honorary professor at the University of Klagenfurt and over the past

years has been lecturing at many other universities. He founded and successfully sold WINTERHELLER

software, which created the multiple award winning business planning and budgeting software Professional

Planner. In 2003 he won the „Great Place to Work“ award in Austria and Europe. Dr. Manfred Winterheller is now

fully focusing on his coaching and lecturing activities, and his method and lectures are sought after by companies

and individuals world wide. He was given the „Speaker of the Year“ award by the IIR in Austria in 2005. He has

written several bestsellers in the field of personal development, communication and business planning.


Global Business Transformation Manager Trainers

Michael Wenk has been working as an actor, trainer, coach and director and project manager since

1989 dedicated to help people achieve their full potential through the creative drama methods of the

Galli Method. From 1999 to 2001 he was the Executive and Artistic Director of the Austin/Texas based

Galli TrainingCenter - Theater for Personal Growth. Since 2002 he is the Executive Director of Galli

European Office and in charge for the development of projects and events on a European level as well

as the design and conduction of Coaching for leadership potentials and leaders of national and

international companies.

Ulrich Weinberg is the head of the HPI-School of Design Thinking. The HPI offers a novel

postgraduate program named “Design Thinking”, which is unique in Germany. Modeled on the

renowned "d.school" at Stanford University (California), the one-year academic program provides

students with an opportunity to develop particularly user-friendly IT-related products and services in

multidisciplinary teams. Since 1994, Mr. Weinberg has been working as a professor for computer

animation at the Film & Television Academy Babelsberg (HFF) and since 2004 he has been a Visiting

Professor at CUC Communication University of China CUC, Beijing.

Guido Wokurka is director at SAP and heading Business Transformation Services in Western

Europe. His industry focus is on telecommunications and the energy sector, with customers in the

United Kingdom, Scandinavia, the Netherlands, Switzerland, Spain, and Germany. Prior to joining SAP,

he was senior manager at Alcatel (now Alcatel-Lucent). Guido holds an executive MBA degree and a

PhD in natural sciences. He completed the Advanced Leadership Program at the University of

Cambridge in 2010.


Your Training Location

Inselhotel Potsdam-Hermannswerder (Germany)

Inselhotel Potsdam-Hermannswerder

D-14473 Potsdam

Phone: +49 331-2320-0

www.inselhotel-potsdam.de

Important Remarks:

• Expenses for accommodation & transportation to be covered by yourself

We are looking forward to seeing you at the GBTM Training

Prof. Dr. Axel Uhl

Head of Business Transformation Academy

Email: [email protected]

Dr. Michael von Kutzschenbach

University of Applied Sciences and Arts Northwestern Switzerland

Email: [email protected]

Phone: +41 6127 91770

Contact information:

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