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Unit 1� Exploring the UK travel and tourism sector BTEC First
© Pearson Education Ltd 2010. Copying permitted for purchasing institution only. This material is not copyright free.
SB =
Stu
den
t B
oo
k
AS
= A
ctiv
ity
Shee
t
E
= E
xten
sio
n fo
r St
retc
h an
d s
upp
ort
This
is a
120
min
ute
less
on.
Lear
ning
out
com
es f
or
this
less
on:
•Allstud
entsw
illbeab
letolistthe
three
mainreas
ons
why
peo
pletrave
l:leisure,bus
ines
s,visiting
friend
san
dre
lativ
es.
•Allstud
entsw
illbeab
letodes
cribeatle
astone
exa
mplefo
rea
chre
asonfortrav
el.
•Moststuden
tsw
illbeab
letoid
entifyarang
eofo
therre
asons
why
peo
pletrave
l.
•So
mestud
entsw
illbeab
letodrawconc
lusions
tha
treas
ons
fortrav
elm
ayfa
llinto
man
ydifferen
tca
tegorie
s.
Tim
ing
/C
ont
ent
Tuto
r ac
tivi
tyLe
arne
r ac
tivi
tyR
eso
urce
sIn
div
idua
lised
act
ivit
y/d
iffe
rent
iati
on
PLT
SFu
ncti
ona
l ski
lls
20 m
ins
Introduc
estarterac
tivity
–
reas
ons
fortrav
el.
Learne
rstodiscu
ss
andbrainstorm
all
thedifferen
treas
ons
formak
ingajo
urne
y,
cons
ideringthe
irresp
ons
esfromW
eek
1an
d2.L
earnersto
co
mpleteA
-Zactivity
sh
eet.
AS1
(fromW
eek1)
AS2
Stud
entscan
begroup
ed
byab
ilityw
ithdifferen
ttarg
etsse
tfornu
mberof
resp
ons
es.
Creativethinke
rs–
learne
rsw
illnee
dtothink
crea
tivelyto
completeth
eac
tivity
she
etin
full.
Eng
lish–Sp
eaking
and
listening
(throug
hsm
all
group
and
who
leclass
discu
ssion).
20Drawthe
mes
fromthe
starterac
tivity
.Introduc
etheca
tegorie
sofleisu
re,
bus
ines
san
dvisiting
friend
san
dre
lativ
es
(VFR
).
Paire
dactivity
–le
arne
rs
totak
eno
tesan
d
categoris
estarterac
tivity
resp
ons
esin
tothe
three
mainca
tegorie
s.
AS2
P
PT1
Interactivewhiteboard
Learne
rscan
workin
pairs
tosup
portthisac
tivity
.
15Introduc
tionto
other
commonreas
ons
for
trav
el(m
edical,s
ports,
dark,fa
ithtourism).
Learne
rstodiscu
ssand
iden
tifydifferen
ttypes
of
trav
eland
tourism.
PP
T1Interactivewhiteboard
Less
on p
lan
– W
eek
3A
ims
Thelessonaimsto
exp
lorethe
reas
ons
why
peo
pletrave
land
the
mainca
tegorie
sus
edtoclassify
the
purpose
sofd
ifferen
ttypes
oftourism.
Unit 1� Exploring the UK travel and tourism sector BTEC First Travel and Tourism
© Pearson Education Ltd 2010. Copying permitted for purchasing institution only. This material is not copyright free.
Tim
ing
/C
ont
ent
Tuto
r ac
tivi
tyLe
arne
r ac
tivi
tyR
eso
urce
sIn
div
idua
lised
act
ivit
y/d
iffe
rent
iati
on
PLT
SFu
ncti
ona
l ski
lls
45Introduc
erese
arch
tas
k–
tourismtyp
es.
Smallg
roup
work–
learne
rstow
orkin
small
group
sto
brie
flyre
search
atypeoftourismand
its
mainco
mpone
nts(e.g.
health,e
duc
ation,sport).
Eac
hgroup
tocreatea
brie
fprese
ntationofthe
fin
dingsto
sha
rew
iththe
group
.
ICTac
cess
Stud
entbook
Flipch
artpap
erPe
nsInteractivewhiteboard
Learne
rscan
begroup
ed
byab
ilityand
given
a
‘tourismtyp
e’w
iththe
ap
propria
techa
lleng
e,fo
rex
ample‘D
arkTo
urism’
forthemostable.
Team
workers–learne
rs
tow
orkin
smallg
roup
sto
effectivelyco
mpletethe
rese
arch
and
prese
ntation
task.D
ecisions
tobe
mad
eregardingskillsin
thegroup
and
prio
ritisation.
ICT–Find
and
selec
tinform
ation(in
ternet
rese
arch
).
ICT–Dev
elop,p
rese
nt
andcommun
icate
inform
ation(small
prese
ntationof
inform
ationfoun
d).
Eng
lish–Writing
(commun
icating
inform
ationvia
prese
ntation).
10Fo
rmativeas
sessmen
tex
ercise
–link
ing
scen
arioswith
reas
ons
.
Learne
rstocomplete
worksh
eetto
link
scen
ariosprovided
to
mainreas
ons
fortrav
el.
AS3
Pens
Eng
lish–Rea
ding(rea
d
andund
erstan
dthe
worksh
eetinstructions
).
10Su
mmaryan
dconc
lusion
Learne
rstoans
wer
que
stio
ns o
n se
ssio
n co
nten
t.
PP
T1W
hiteboard
Mostablele
arne
rsm
ay
beab
letosum
marisethe
sessionto
the
restofthe
group
.
© Pearson Education Ltd 2010. Copying permitted for purchasing institution only. This material is not copyright free.
BTEC First Travel and Tourism Unit 1� Exploring the UK travel and tourism sector
3
AS1� Time for travelTherearemanydifferentreasonswhywemightmakeajourney,visitadestinationortraveltoothercountries.
Individually,thinkaboutjourneysthatyou,yourfriendsorfamilyhavemadeinthelastyear.
Recordinthetablebelow:• wherethejourneywasto• thepersonorpeopletravelling• theirreasonsforeachjourney.
Where was the visit to? Who was travelling? What was the reason for the journey?
E.g. Manchester E.g. Me and my cousin Mel E.g. To visit our friend Jack
4© Pearson Education Ltd 2010. Copying permitted for purchasing institution only. This material is not copyright free.
BTEC First Travel and TourismUnit 1� Exploring the UK travel and tourism sector
AS2 Types of tourismReadeachofthetravelandtourismscenariosbelowandmatchittooneofthemaintypesoftourism.
Domestic Outbound Inbound
A Japanese doctor who travels from Tokyo to attend a
medical conference in London.
A group of A-Level students from Newcastle
who take a two week cycling holiday in the
Highlands.
A family of five from Norfolk who take a ferry to France for a two week camping
holiday.
A gap-year student who
travels around the world over 12
months.
An elderly couple from Lancashire who take a short break on
the Isle of Man.
A group of Canadian tourists who fly to
London and then tour the UK by coach for
four weeks.
A group of girls on a ‘hen weekend’ to
Amsterdam.
© Pearson Education Ltd 2010. Copying permitted for purchasing institution only. This material is not copyright free.
BTEC First Travel and Tourism Unit 1� Exploring the UK travel and tourism sector
5
AS3 Reasons for travelInpairsorsmallgroups,thinkorasmanydifferentreasonswhypeopletravel,andwritedownareasonforeachletterofthealphabetinthetablebelow.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
6© Pearson Education Ltd 2010. Copying permitted for purchasing institution only. This material is not copyright free.
BTEC First Travel and TourismUnit 1� Exploring the UK travel and tourism sector
AS4 Travel motivationsReadeachofthetravelandtourismscenariosbelowandmatchittooneofthemaintypesoftourism.
Leisure Business VFR
Take it further:
Nowconsiderwhetherthesescenariosaredomestic,outboundorinboundtourism.
Domestic Outbound Inbound
An Indian manufacturer who
travels to Birmingham for an exhibition.
A group of university students who take a two week package
holiday to Ibiza.
A mother and daughter from
Manchester travelling to the Lake District for
a spa weekend.
Two teenagers who take the train
to see their old school friends in
Leeds.
An elderly couple from Suffolk who travel to
visit their grandchildren in Spain.
A Welsh Member of Parliament travelling to Brussels for five
days.
A group of 12 men travelling to
Latvia on a ‘stag-weekend’.
© Pearson Education Ltd 2010. Copying permitted for purchasing institution only. This material is not copyright free.
BTEC First Travel and Tourism Unit 1� Exploring the UK travel and tourism sector
7
AS5 Travel and tourism jobsTourismmakesamajorcontributiontotheUKeconomyandcreatesmanydifferentjobsinthetravelandtourismsector.
Withapartner,discussallthedifferentjobrolesthatyoucanthinkofwhicharerelatedtothetravelandtourismsector.Recordyourfindingsinthediagrambelow.
Take it further:
Individually,chooseoneofthejobrolesfromthediagramabove.Usetheinternet,newspapersandotheravailableresourcestoresearchyourchosenjobroleandfindouttheaveragewageforsomeoneworkinginthatrole.
8© Pearson Education Ltd 2010. Copying permitted for purchasing institution only. This material is not copyright free.
BTEC First Travel and TourismUnit 1� Exploring the UK travel and tourism sector
AS6 Key facts and figuresResearch Activity
Inpairsorsmallgroups,carryoutinternetresearchtofindoutthemostup-to-datestatisticsonUKtourismnumbersandspending.
Domestic tourism
Number of tourism trips taken in the UK
Total spending
Inbound tourism
Number of overseas tourists coming to the UK
Total spending
Outbound tourism
Number of UK tourists taking trips abroad
Total spending
Thefollowingwebsitesmayhelpyou: www.statistics.gov.uk www.tourismtrade.org.uk
© Pearson Education Ltd 2010. Copying permitted for purchasing institution only. This material is not copyright free.
BTEC First Travel and Tourism Unit 1� Exploring the UK travel and tourism sector
9
AS7 Workspace activityThe Tourist Information Centre
‘EnjoyEngland’,partofVisitBritain,isresponsibleforpromotingEngland’sattractionstoitsdomesticandinboundvisitors.EssentialtotheaimsandobjectivesofEnjoyEnglandistheworkofTourist Information Centres.
TouristInformationCentres(TICs),sometimescalledVisitorInformationCentres,offerthetouristorvisitoressentialpracticalinformationandadviceaboutaparticulartown,city,orarea.Thisinformationcanincludehowtogetthere,howtogetaround,whattoseeanddoandwheretostay.
Therearecurrently560TICsoperatingthroughoutEngland,allindependentlyrunandstaffedbylocalpeople,readytodealwitharangeofenquiries.
TICsactasaninformationpointfor:•accommodation•attractions•eatinganddrinking•entertainment•mapsandguides•shopping•transport.
TICsofferarangeofproductsandservicestothetouristincluding•accommodationbookings•ticketsalesforlocalconcerts,showsandevents•saleofsouvenirs,booksandmaps;•transportinformationandtransportticketbooking.
Activity
MakeavisittoyourlocalTouristInformationCentre(orcarryoutresearch)tofindout:• theaimsandobjectivesoftheTIC.• aboutthedifferentproductsandservicestheyoffertotourists.• whichorganisationstheTICworkswith.Identifywhichofthesearedomestic,inboundandoutbound
organisations.Arethesefromthepublicorprivatesector?• whatthebenefitsoftheseworkingrelationshipsaretotheTIC.• howmanyvisitorstheCentredealswitheachyear.Dotheyhaveanystatisticsonthecontributionthese
visitorsmaketothelocaleconomy?
Take it further:
ArethereanyorganisationstheTICisnotworkingwiththatyoufeelwouldbeusefulpartners?Why?