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1
Corporate PresentationBTG Pactual Real Estate Conference – São Paulo
October 20, 2011
2
Disclaimer
This presentation may contain forward-looking statements. Such forward-looking statements are and will be subject to many risks
and uncertainties relating to factors that are beyond Direcional‟s ability to control or estimate precisely, such as future market
conditions, competitive environment, currency and inflation fluctuations, changes in governmental and regulatory policies and other
factors relating to the operations of Direcional, which may cause actual future results of Direcional to differ materially from those
expressed or implied in such forward-looking statements
You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this
presentation. Such forward-looking statements shall not be construed as guarantee of future performance. Direcional does not
undertake to publicly review or update these forward-looking statements in view of events or circumstances occurring after the date
of this presentation
This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities.
Neither this presentation nor anything contained herein shall form the basis of any contract or commitment whatsoever
This presentation and its contents are proprietary information and may not be reproduced or otherwise disseminated in whole or in
part without Direcional‟s prior written consent.
652
2,227
5,359
9,360
12,364
Start-up in 1981
Development of projects
focused on the low-income
segment
Industrial projects acting as
contractor to third parties
Beginning of
large scale
projects for the
low-income
segment
Operations
expansion to
PA, RO and ES
IPO 32% growth in
units launched
from the previous
year
57% growth in
contracted PSV
from the previous
year
3
Over 30 Years of History
A consistent track record and focus
Source: Company Reports
Units Launched
Consolidation of
a leading
position in
Manaus and
Brasilia Establishment of
own sales team
Important geographic
expansion: Brasília, Rio de
Janeiro and Campinas
1981 - 2005 2006 2007 2008 2009 2010 2011
Capture
significant market
opportunities
MCMV II
Follow-on: $
228.8 million for
the Company
Increasing stock
liquidity
PSV Launched (R$ mm)
What‟s Next?
CAGR 06-10: 110%
CAGR 06-10: 100%
67
176
710
783
1,067
Unique Footprint Strong footprint in markets with high growth potential, low
competition and high barriers to entry
Low competition in
profitable markets
Track Record in
Operating in the Low-
Income segment
Over 30 years of experience
Solid track record in 0-3 minimum wages projects
Low equity commitment,
solid margins and high
ROIC
Focus on Large
Scale Projects
Verticalized
Business Model
Strong expertise in large scale ventures
Own work force
Performance-based compensation
Standardized and industrialized production on-site
Large scale operations in
the low-income segments,
with strict cost control and
high margins
4
Direcional: A Unique Business Model
The best low-income player in Brazil
Source: Santander sector report august 5, 2011.
The most profitable
and efficient player in
the low-income sector
„‟‟‟„
Highest efficiency and profitability in the sector
20.1% of LTM ROIC1st LTM ROIC
1
2
3
4
5
Unique Expertise in the Low-Income Segment
1. Company estimates – maximum cash exposure in % of total PSV
Solid track record in all low-income segments
Characteristics
Developer approach
Companies develop projects and
sell units to customers
Prices above R$170 k / unit
Most of customers mortgages are
provided by large private banks
Developer approach
Companies develop projects and
sell units to customers
Prices are capped at R$170 k / unit
CAIXA facilitates customer financing
Builder approach
Homebuilders present projects to
Caixa for evaluation and approval
Usually land/infrastructure is
donated/provided by local Government
Price are capped at R$51 k / unit
Main Players
Equity Commitment1
Units Launched
2010
~5%~15%~20% ~10%
7,391 units (60%)1,503 units (12%) 3,470 units (28%)
Mid / Low-Income Low-Income (MCMV – 4-10 MW) Very Low-Income (MCMV – 0-3 MW)+ +
PSV Launched
2010R$ 380 mm (36%)R$ 245 mm (23%) R$ 441 mm (41%)
MCMV Program RET 1
Largest housing program in Brazilian history
First Priority of the Federal Government
The 0-3 segment has increased threefold, reaching 1.2 million units
The regional distribution of the program should benefit Direcional
6
Opportunities to be Captured in the Low-Income Segment
400,000
1,200,000400,000
600,000
200,000
200,000
Income limit R$ 1.6k limit R$ 3.1k limit R$ 5.0k
MCMV1
BRL 34 Billion1,000,000 Units
MCMV2
BRL 72 Billion2,000,000 Units
Special taxation regime: Lower tax rate (from 6% to 1%)
Large Scale Projects
Industrialized construction process
Units under R$ 75.0 thousand
6.00%
1.00%
RET1Tax Rate 1%
RET6Tax Rate 6%
Tax Rate
1st Phase “MCMV”
7
Opportunities to be Captured in the Low-Income Segment
Low-Income segment presents an outstanding growth opportunity
PAR 2nd Phase “MCMV” RET1+ + +
# of projects: 5
# of Units: .3,602
Total PSV: R$ 153.7 million
Previous to “MCMV” Program
# of projects: 3
# of Units: .7,391
Total PSV: R$ 380.3 million
2% of total program
Units of the Program: 400k
# of projects: 1
# of Units: .5,384
Total PSV: R$ 313.4 million
Units of the Program: 1.2
million
# of projects: 3
# of Units: .2,540
Total PSV: R$ 149.2 million
Units under R$ 75.0 thousand
Special taxation regime
RET 1% Projects:
# of projects: 3
# of Units: .2,540
PSV: R$ 149.2 million
Very Low Income Projects:
# of projects: 9
# of Units: .16,377
Total PSV: R$ 847.4 million
Large Scale Projects + Industrialized construction process
Petrópolis - AM Meu Orgulho 1st Phase Meu Orgulho 2nd Phase Total Ville Macaé - RJ
8
“Meu Orgulho”: The largest “MCMV” project…
On September 1st Direcional signed an agreement for the construction of the 2nd phase of “Meu
Orgulho” project in Manaus, with 5,384 units from the total of 8,895 units.
# Units
Segment
Development
Infrastructure
3,511
MCMV – 0-3 mw
R$ 149,2 million
R$ 41,4 million
Total PSV R$ 190,6 million
Location Manaus - AM
“Residencial Meu Orgulho” – 1st Phase
Launch 2Q10
# Units
Segment
Development
Infrastructure
5,384
MCMV – 0-3 mw
R$ 272.6 million
R$ 40.7 million
Total PSV R$ 313.4 million
Location Manaus - AM
“Residencial Meu Orgulho” – 2nd Phase
Launch 3Q11
9
...industrialized construction process…
1st month 2nd month
3rd month 4th month
“Meu Orgulho” - Manaus-AM (Dec/10 to Sep/11 - 10 months)
107th month 8th month
5th month 6th month
...industrialized construction process…
11
9th month 10th month
2Q10
R$ 149.2 million
100%
100%
R$ 54,440
R$ 1,361
3,511
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit‟s Price
Price (sq.m)
# Units
R$ 41.4 millionInfrastructure
...industrialized construction process
12
VÍDEO
www.direcional.com.br/ri
Efficiency in Operating the Low-Income Segment
The 0-3 model presents similar margins with a higher ROIC
Main Advantages of 0-3 MW Model
No commercial risks
Non marketing & Brokerage costs
Lower tax rate (from 6.7% to 1.0%)
Lower equity invested for land acquisition
Lower cash exposure
Higher ROIC
100% of the units pre sold to CAIXA
Constructive process
13
Operational Highlights
9M11 and 3Q11
13
14
Launches / Sales
Launches
Segment Breakdown - 9M11 (% PSV)
Launches
Geographic Breakdown - 9M11 (% PSV)
176
710 783
1.067 888
2007 2008 2009 2010 9M11
Evolução dos Lançamentos(R$ milhões)
CAGR 07-10: 82%
Launched PSV – Track Record
(R$ million)
127
441 661
1.037 773
2007 2008 2009 2010 9M11
Evolução das Vendas(R$ milhões)
CAGR 07-10: 101%
Contracted PSV – Track Record
(R$ million)
North 68%
Southeast
27%
Midwest
6%
0 - 3 MW; 35,3%
Low-Income; 22,4%
Medium; 25,4%
Upper Middle;
5,4%
Commercial; 11,5%
15
Land Bank Land Bank of R$ 7.0 billion with potential to build 68,007 units;
Average acquisition cost is 9.3% of total PSV (76.4% paid swap);
77.9% of units (59.2% of PSV) to be launched are related to large scale projects.
Low-Income, 52.4%
Commercial, 4.8% Medium,
36.0%
Upper Middle,
6.8%
Manaus Total Ville AM Under construction 3,848 2,136
Total Ville Bella Cittá PA Under construction 4,938 3,316
Total Ville Marabá PA Under construction 5,604 4,664
Allegro Residencial Club AM Under construction 1,648 704
Setor Total Ville DF Under construction 4,672 2,064
Total Ville Porto Velho RO Under construction 2,852 1,868
Dream Park ES Under construction 1,034 752
Eliza Miranda AM Under construction 1,406 128
Cachoeiras do Madeira RO Under construction 1,278 426
Total Ville Macaé RJ Under construction 1,148 -
Floramar MG Under construction 1,172 796
Águas Claras DF To be Launched 1,148 1,148
Granjas Werneck MG To be Launched 15,000 15,000
Sítio São João MG To be Launched 2,500 2,500
Ferroeste MG To be Launched 2,388 2,388
Samambaia DF To be Launched 14,614 14,614
Total 65,250 52,504
Project Status Total UnitsUnits to be
launched
Pipeline of Large Scale Projects
Licensed Projects
16
Concluded Projects – 9M11
Total
(R$'000)
% Direcional
(R$'000)
1 Equilibrium Manaus - AM 49.501 43.561 136
2 Águas do Madeira Porto Velho - RO 61.520 40.973 426
3 Grand Prix Manaus - AM 42.026 36.983 192
4 Lake View Resort Brasíl ia - DF 89.513 87.812 232
5 Garden Club - 1st Phase Porto Velho- RO 34.394 27.515 313
6 Dream Park Serra - ES 44.629 35.704 282
7 Gran Paradiso Belo Horizonte - MG 13.885 13.621 128
8 Villagio Santa Mônica Belo Horizonte - MG 10.417 10.219 120
9 Vernissage Campinas - SP 16.409 8.448 58
Concluded Projects - 9M11 362.295 304.835 1.887
Completed Projects - 9M11 City - State
PSV
# of Units
17
Financial Highlights
1H11 and 2Q11
17
14.9 20.7 33.0 48.2 56.8 57.7
10.1%12.2% 15.2% 17.7%
23.8% 23.0%
1Q10 2Q10 3Q10 4Q10 1Q11 2Q11% Gross Revenue
102,3263,2
377,6
781,9
478,7
21,1%24,5%
22,5% 22,6%
19,1%
0,0 %
5,0 %
10, 0%
15, 0%
20, 0%
25, 0%
30, 0%
0,0
100 ,0
200 ,0
300 ,0
400 ,0
500 ,0
600 ,0
700 ,0
800 ,0
900 ,0
2007 2008 2009 2010 1H11Adjusted net Margin (%)
18
Highlights
CAGR: 97,0%
Net Revenues - Track Record
(R$ million)
Services Revenues Growth
1Q10 – 2Q11 Growth: +286,7%
Gross Revenue Breakdown: 1H11
Development, 76.6%
Management Fee, 0.8%
0-3 MW Projects, 22.1%
Brokerage, 0.5%
14,52225,312 22,468
32,65741,236
73,695
86,301
100,873
64,967
33,965
1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11* 2Q11
Moving Average of Last 4 Quarters
19
Cash and Debt Position
Cash Burn¹ (R$ million)
Loans and Financing
(ex- securitization)
-36%
-48%
1. Cash Burn: measured by the variation of the net debt, less capital increases
* 1Q11: Adjusted by R$ 223,8 million of follow-on and R$ 40.3 million of dividends payment
Cash Position 2Q11
(R$'000) (a)
Loans and Financing 408,630
SFH 341,303
Securitization of receivables 37,216
FINAME and others 9,149
Working Capital 20,962
Cash and Cash Equivalents 381,768
Net debt 26,862
Net debt / Equity 2.4%
SFH, 91.9%
FINAME and others, 2.5%
Working Capital, 5.6%
86194
224
324
Dez. / 10 Jun. / 11
Investments Funds Individuals 20
Follow-On
20.8 million new shares were issued in the primary offer and 7.2 million sold in the secondary offering
Increased the free float from 39.5% to 53.1%.
Before Follow On After Follow On
Average Daily Volume¹
(R$‟000)
+118%+67%
Total # of Shareholders
1: three months before follow-on and three last months.
Majority Shareholder
60.5%
Tarpon15.0%
Ridgecrest8.0%
GIC3.6%Others
12.9%
Majority Shareholder
46.8%
Tarpon15.0%
Ridgecrest6.9%
GIC7.2%
Others24.1%
511.6
1,116.8
Before Follow On After Follow On
21
Shares Performance Since IPO
0
20
40
60
80
100
120
140
160
-
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
9.000
10.000
19
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20
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17
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15
-ago
-11
29
-ago
-11
13
-set
-11
27
-set
-11
Pre
ço d
a A
ção
Vo
lum
e (
R$
mil)
Volume (R$ '000)
0
20
40
60
80
100
120
140
160
-
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
9.000
10.000
18
-no
v-0
9
3-d
ez-0
9
17
-dez
-09
6-j
an-1
0
20
-jan
-10
4-f
ev-
10
22
-fe
v-1
0
8-m
ar-1
0
22
-mar
-10
6-a
br-
10
20
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r-1
0
5-m
ai-1
0
19
-mai
-10
4-j
un
-10
21
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n-1
0
5-j
ul-
10
21
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l-1
0
5-a
go-1
0
23
-ago
-10
13
-set
-10
1-o
ut-
10
18
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t-1
0
1-n
ov-
10
19
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v-1
0
3-d
ez-1
0
21
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-10
6-j
an-1
1
20
-jan
-11
4-f
ev-
11
18
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v-1
1
4-m
ar-1
1
22
-mar
-11
5-a
br-
11
19
-ab
r-1
1
5-m
ai-1
1
19
-mai
-11
2-j
un
-11
16
-ju
n-1
1
1-j
ul-
11
15
-ju
l-1
1
29
-ju
l-1
1
12
-ago
-11
26
-ago
-11
12
-set
-11
26
-set
-11
Sto
ck P
erf
orm
ace
Vo
lum
e (
R$
'00
0)
Average Volume (21 days) Direcional Ibovespa IMOB
22
Appendix
22
Corporate Governance
Board of Directors
Board of Executive Officers
Operations
Shareholderes
► Own Governance Standards
► Nominate Members to the Board of
Directors
Advisory Committees
► Nominated by the Board of
Directors
► Not deliberative
► Bi-monthly meetings or ad-hoc
Deliberative Committees
► Board of Directors + Directors +
Guests
► Monthly meetings or ad-hoc
Investment
Committee
Finance
Committee
Compensation
Committee
► Fixed Assets
► Diversification
► Mergers and Acquisitions
► Cash Management Policies
► Capital Structure
► Risk Management
Investment
Committees
Engineering
Committee
Human
Resource
Committee
► Land bank purchases
► Launchings
► Pre-budget approval (release)► Approval of budget and
planning (beginning work)
► Performance Valuation
► Variable Compensation
23
24
Company Structure
Source: Company
Engineering/
Construction
Development /
Commercial
Detailed Design
Health, Safety &
Environment
Viability Studies
Market
Support/Sales
AdministrativeSu
pport
Quality/
Technology
Conceptual
Design /
Products
Legal
(Real Estate)
AM
DF,PA,RO
MG,ES
SP,RJ
AM
Special Projects
(“0 – 3”)
President CEO
CFO / IR
Legal
(Corporate)
HR
Comunic. &
Market. Corp.
Budget/Supply/
Planning
Sustainability/Cu
stomer
Relationship
Guidelines
Results
Share
hold
ers
MG,ES
DF,PA,RO
SP,RJ
Clie
nts
25
Contacts
Carlos WollenweberCFO | IR Officer
Lucas BousasIR Analyst
Paulo SousaIR Analyst
www.direcional.com.br
(55 31) 3214-6200
(55 31) 3214-6450