BTW 250 – Cocomero Assessment

Anish Chivukula, Christina Oda, Robert Wu

SWOT Logistics

Cocomero

Concept: Self-serve frozen yogurt

Background

Self-Serve Pricing Model Aesthetic Appeal

Strengths

Building Layout Acceptable Payment Types

Weaknesses

Additional Locations/Expansion Advertisements/Coupons Web Presence

Opportunities

Dining Hall Beri Cold Stone Jamba Juice

Threats

Performing moderately well Huge opportunity for growth

Conclusion