BU3016 Contemporary Issues in Business Level 6 (10 ECTS) Compulsory MODULE TITLE Contemporary Issues in Business MODULE CODE BU3016 (L6) CREDIT VALUE 20 credits MODULE DELIVERY Year SCHOOL Lancashire Business School PARTNER INSTITUTION DEI, VTC RELATIONSHIP WITH OTHER MODULES Co- requisites None Pre- requisites None Excluded Combinations BU3018 MODULE AIMS To enhance student awareness and understanding of the key contemporary issues facing Business across the range of disciplines and in the external environment and to continue development of the student’s ability to appraise critically recent and new issues in Business. To enable students to have an up-to-date knowledge of the major developments, threats and key ideas across the range of Business activities MODULE CONTENT Syllabus: Content will vary over time as the nature of business and the environment in which it operates varies. Typically, issues which could be discussed currently are: Scenario Planning Systems Thinking Change Management Issues:- Economic Change /Financial Crises - Climate Change / Energy - Demographics - Virtual Organisations and Technological Change - BRIC countries - Globalisation and Anti Globalisation - Crisis Management - The Future of Work - Business Improvement - Business Continuity - Sustainability and CSR LEARNING OUTCOMES On successful completion of this module a student will be able to: 1. Demonstrate a broad awareness and understanding of major current business and societal issues and be able to critically consider their implications for organisations in different organisational contexts.
Transcript
BU3016 Contemporary Issues in Business Level 6 (10 ECTS) Compulsory
MODULE TITLE
Contemporary Issues in Business
MODULE CODE
BU3016 (L6) CREDIT VALUE
20 credits
MODULE DELIVERY
Year
SCHOOL Lancashire Business School
PARTNER INSTITUTION DEI, VTC
RELATIONSHIP WITH OTHER MODULES Co-requisites
None Pre-requisites
None Excluded Combinations
BU3018
MODULE AIMS
To enhance student awareness and understanding of the key contemporary issues facing Business across the range of disciplines and in the external environment and to continue development of the student’s ability to appraise critically recent and new issues in Business. To enable students to have an up-to-date knowledge of the major developments, threats and key ideas across the range of Business activities
MODULE CONTENT
Syllabus: Content will vary over time as the nature of business and the environment in which it operates varies. Typically, issues which could be discussed currently are: Scenario Planning Systems Thinking Change Management Issues:- Economic Change /Financial Crises - Climate Change / Energy - Demographics - Virtual Organisations and Technological Change - BRIC countries - Globalisation and Anti Globalisation - Crisis Management - The Future of Work - Business Improvement - Business Continuity - Sustainability and CSR
LEARNING OUTCOMES
On successful completion of this module a student will be able to:
1. Demonstrate a broad awareness and understanding of major current business and societal issues and be able to critically consider their implications for organisations in different organisational contexts.
2. Critically analyse the limitations and problems that can arise in managing change in organisations.
3. Apply and analyse various theories that underpin an understanding of future scenarios to inform business thinking
ASSESSMENT METHODS
The method of assessment for this module has been designed to test all the learning outcomes. Students must demonstrate successful achievement of these learning outcomes to pass the module. Only summative assessment should be included.
Number of Assessments
Form of Assessment
% weighting
Size of Assessment/Duration/ Word count (indicative only)
Category of assessment
Learning Outcomes being assessed
1 Coursework
40% (comprising 20% report and 20% presentation)
Comprising a group report of 3000 words and a group run seminar, including a presentation, of a topic in depth.
Coursework
1-3
1 Coursework 50% 2000-2500 word academic analysis
Coursework 1-3
1 Seminar Contribution
10% Attendance and the quality of the contribution in group seminars count towards this part.
Practical Assessment
1-3
MODULE PASS REQUIREMENTS Students are required to undertake all elements of the assessment with an overall (weighted) mark of at least 40%
Issues in Business LOCATION OF STUDY: (Eg, UCLan campus/Partner institution) MODULE TUTOR(S)
Geoff Thwaites
MODULE DELIVERY
Semester Long Semester 1 Semester 2 Semester 3
Year long Semester 1 & 2 Semester 2 & 3 Other (please indicate pattern of delivery)
MODULE LEARNING PLAN LEARNING, TEACHING AND ASSESSMENT STRATEGY
A variety of teaching and learning methods will be utilised. These will include lectures, videos, case studies, group work, discussions and presentations. The emphasis will be on activity based learning using realistic materials in a practical context. This module will also encourage a collaborative learning environment that encourages students to learn with, and from, each other.
SXCHEDULED LEARNING AND TEACHING ACTIVITY
No of hours
Lectures 30
Seminars / support sessions 30
TOTAL SCHEDULED LEARNING HOURS 60
GUIDED INDEPENDENT STUDY
Seminar Preparation and guided reading 60
Additional self directed reading 40
Researching and assignment writing 40
TOTAL GUIDED INDEPENDENT STUDY 140
TOTAL STUDENT LEARNING HOURS 200
BIBLIOGRAPHY AND LEARNING SUPPORT MATERIAL Indicative Bibliography: This will be from current issues of journals, eg. Harvard Business Review, Sloan Management Review, Management Today etc., as well as by considering issues raised through major newspapers, eg. Financial Times. Background reading may be from a range of texts: Eg. Blowfield, M & Murray, A (2011) Corporate Responsibility 2e OUP Dixon, P(2007) Futurewise, Profile Gerth, K (2010) As China Goes, so goes the world, Hill & Wang Girardet, Herbert(ed) (2007) Surviving the Century, Earthscan Hoffman, Andrew J., (2007), Carbon Strategies, University of Michigan Press Homer-Dixon, Thomas (2006) The Upside of Down, Souvenir Press Johnson, G., Scholes, K., Whittingham, R,. (2011) Exploring Corporate Strategy: Text and Cases, (2011), 9
th Edition, London, Financial Times Prentice Hall
Kies Van Der Heijden (2002) The Sixth Sense: Accelerating Organisational Learning with Scenarios, Wiley Kies Van Der Heijden (2004) Scenarios, Wiley King, David and Walker, Gabrielle (2008) The Hot Topic. Bloomsbury Nair, C (2011) Consumptionomics, Infinite Ideas Rachman, G(2010) Zero-Sum World, Atlantic Press Ringland, G (2006) Scenario Planning: Managers for the future , Wiley Tickell, Oliver (2008) Kyoto2, zedbooks www.ipcc.ch www.un.org www.iea.org www.cia.gov www.giss.nasa.gov/
EB3001 International Business Communication Level 6 (10 ECTS) Compulsory
MODULE TITLE
International Business Communication 3A
MODULE CODE
EB3001 (L6) CREDIT VALUE
20 credits
DATE OF APPROVAL
June 2013 VERSION NUMBER 1
SCHOOL Language, Literature & International Studies
PARTNER INSTITUTION
UCLan Cyprus
RELATIONSHIP WITH OTHER MODULES
Co-requisites
NONE Pre-requisites
EB2006 or EB2001/2
Excluded Combinations
EB3006 /EB3004
MODULE AIMS
To enable students to achieve a level of proficient user of English-CEFR
To enable students to develop a critical awareness of the language, digital and face to face communication and other managerial skills required to operate effectively in international business environments
To develop students’ knowledge and understanding of key models and concepts in management and business, and their ability to evaluate these critically and apply them appropriately to a range of complex issues in international business
MODULE CONTENT
Business Correspondence & Communication
Managerial Issues relating to simulation topics
Managing and participating in meetings
Issues in groups and teams
Problem solving and decision making
Contemporary issues relating to sustainability in business and CSR management
LEARNING OUTCOMES
On successful completion of this module a student will be able to:
1. Demonstrate a level of English equivalent to CEFR C1
2. Manage and participate successfully in a meeting through applying a systematic approach to analysing and solving problems in a realistic business setting
3. Demonstrate an understanding of the issues arising from collaborating in groups and teams
4. Critically understand the theories of business and related issues and to write coherent, cohesive and accurate texts demonstrating a wide range of structural and lexical abilities
ASSESSMENT METHODS
The method of assessment for this module has been designed to test all the learning outcomes. Students must demonstrate successful achievement of these learning outcomes to pass the module. Number of Assessments
Form of Assessment
% weighting
Size of Assessment/ Duration/ Word count (indicative only)
Category of assessment
Learning Outcomes being assessed
1 Oral 50%
20 – 30 minutes
Practical Assessment
1, 2, 3, 4, 5
1 Written 50% 2, 000 words
Course work 1, 2, 3, 4, 5
MODULE PASS REQUIREMENTS
Students are required to attempt all elements of assessment and achieve an average of at least 40% overall.
APPENDIX MODULE CODE: EB3001 MODULE TITLE: International Business Communication 3A
LOCATION OF STUDY: UCLAN PRESTON CAMPUS
MODULE TUTOR(S)
Andrea Taberner
MODULE DELIVERY
Semester 1 X Semester 2 Semester 3
Semester one only Semester 1 & 2 Semester 2 & 3
MODULE LEARNING PLAN
LEARNING, TEACHING AND ASSESSMENT STRATEGY The teaching and learning strategy for this module has employability (in terms of reflection, problem solving, personal & career development, multi-cultural awareness, business communication & research skills, project team work and work experience opportunities) embedded in it. The module involves a broad mix of activities including: lectures, tutor led seminars based on assigned readings and internet research; student led seminars; case study analysis; simulation and role play; research projects; group-based and independent learning through the use of supplementary materials. The combination of Scheduled Learning and Teaching Activity and Guided Independent Study will ensure that students have access to a wide range of learning and teaching resources, both inside and outside the classroom, thereby helping them to achieve success on the module. Students will be expected to engage in pair and group work as well as working independently. Each element of assessment within the module maps on to the aforementioned Learning Outcomes, thereby enabling students to consolidate and develop linguistic and business communication competence in accordance with the academic standards of the discipline and employability strategy of UCLan to prepare students for the world of work.
SCHEDULED LEARNING AND TEACHING ACTIVITY
Nature of interactions: In class role play, simulations, pair-group- and individual work.
Graduate skills employed: Ability to use Business English Language & knowledge in an
enterprise.
No of hours
Workshops – 3 hours x 15 weeks 45
TOTAL SCHEDULED LEARNING HOURS 45
GUIDED INDEPENDENT STUDY
No of hours
As well as the above Direct Contact Hours, students will be required to engage in independent learning activities as follows. These activities complement those undertaken during the module’s Direct Contact Hours and allow students to consolidate and develop both subject-specific and other transferable skills, thereby further contributing towards their future employability
Nature of interaction: Seminar and lecture preparation; directed reading; supplementary reading; independent library work. Graduate skills employed: Business skills; digital and face to face communication skills; problem solving; personal development; subject skills; digital research skills; team working; and reflection.
the above link is to access module EB3002 reading list online
Extensive use will be made of articles from journals, e.g. The Economist, Harvard Business Review and the current business press, web sites, as well as selected language reference works. Use is made, where possible, of appropriate interactive training materials. Beauchamp, T. (ed) (1998). Case Studies in Business, Society and Ethics (4
th ed.), London: Prentice
Hall International. Bovee, J. & Thill, C. (2005). Business Communication Today, Pearson: Prentice Hall. Brandt, C. (2009). Read, Research and Write: Academic Skills for ESL Students in Higher Education, London: SAGE. Brounstein, M et al, 2007, Business Communication, Wiley Pathways. Buchanan, D. & Huczynski, A. (2001). Organisational Behaviour: An Introductory Text (4th ed.), London: Prentice Hall. Burns, T., & Sinfield, S. (2008). Essential Study Skills: The Complete Guide to Success at University (2
nd ed), London: SAGE.
Cameron, S. (2005). The Business Student’s Handbook, FT: Prentice Hall. Comfort, J. & Brieger, N. (2006). Business English Meetings (6
th Edition), Harlow: Pearson Education
Ltd. Cottrell, S. (2008). The Study Skills Handbook, Palgrave: Macmillan. Cox, K., & Hill, D. (2004). EAP Now! English for Academic Purposes Student Book, Australia: Pearson Longman. Chryssides, G. & Kayler, J. (2003). Essentials of Business Ethics (2
Thompson Business Press. Elsevier. (2005). Management Extra: Business Environment, Pergamon Flexible Learning. Elsevier. (2005). Management Extra: Leading Teams, Pergamon Flexible Learning. Elsevier. (2005). Management Extra: Project Management, Pergamon Flexible Learning. Flinders, S. & Sweeney, S. (2006). Business English Pair Work (6
th ed.), Harlow: Pearson Education
Ltd. Koehler (2004) Kiss, Bow or Shake Hands-How to do Business in 60 countries, Holbrook /MA USA, Bob Adams Inc. Hartley, P. and Bruckmann, C. (2002). Business Communication, London: Routledge. Hewings, M. (2001). Advanced Grammar in Use: A Self-Study Reference and Practice Book for Advanced Learners of English, Cambridge: Cambridge University Press. Holden, P. (2000). Ethics for managers, Aldershot: Gower. Lee-David, L. (2007). Developing Work and Study Skills, Thompson. Lowes, R., Peters, H., & Turner, M. (2004). The International Student’s Guide: Studying in English at University, London: SAGE. Mascull, B (2012) Business Vocabulary In Use, Cambridge: CUP Mascull, B (2012) Business Vocabulary In Use Advanced , Cambridge: CUP McCormack, J., Slaught, J. (2005). Extended Writing and Research Skills, Reading: Garnet Publishing Ltd. Newman, A and Cullen,P (2008) Retailing: Environment & Operations London:Thomson Mullins, L. (2004). Management and Organisational Behaviour: Financial Times/Pitman. Murphy, R. (2004). English Grammar in Use: A Self-Study Reference and Practice book for Intermediate Students of English (3
rd ed), Cambridge: Cambridge University Press.
Ober, S. (2001). Contemporary Business Communication (4
th ed.), Boston: Houghton Mifflin.
Rees, W & Poter, C. (2008). Skills of Management, South-Western Centage Learning. Schneider, S. & Barsioux, J-L. (1997). Managing Across Cultures, London: Prentice Hall. Seely, J. (2005). The Oxford Guide to Speaking and Writing, Oxford:OUP. Thompson, K, Grussendorf, M , Gore,S ,Richey R and Smith, D (2006) Express Series-English for Meetings/Presentations/Marketing & Advertising/Customer care/Telephone Techniques, Oxford OUP Whetten, D.et al. (2000). Developing Management Skills for Europe, London: Financial Times Prentice Hall. Williams, K. (1995). Writing Reports: Developing Writing, Oxford: Oxford Brookes University. K
MD3415 Business Strategy Level 6 (10 ECTS) Compulsory
MODULE TITLE
Business Strategy
MODULE CODE
MD3415 (6) CREDIT VALUE
20
DATE APPROVED
May 2011 VERSION NUMBER
2
SCHOOL LBS PARTNER INSTITUTION
RELATIONSHIP WITH OTHER MODULES
Co-requisites
Pre-requisites
BU2815 or equivalent
Excluded Combinations
MODULE AIMS
This module aims to provide students with a background in Business analysis and strategy. The focus is on the development of strategy and strategic concerns as strategy is inextricably linked to the nature, structure and success of an organisation
MODULE CONTENT
This module addresses contemporary and emerging themes in business strategy and therefore the syllabus will change depending on current issues. However it will always cover the following standard areas: What is Strategy; The Business Environment; Strategic Capability and Purpose; Strategy & Culture; Strategic Choices; Business & Corporate Level Strategy; Methods & Evaluation; Strategy in Action; Development Processes; Organising & Resourcing & Managing Change; The Practice of Strategy
LEARNING OUTCOMES
On successful completion of this module a student will be able to:
1. Undertake an analysis of an organisation and identify and evaluate the major forces that are at work
2. Select and apply appropriate tools and techniques to examine the strategic options and to explain and assess the consequences of those choices
3. Describe and make an assessment of the impact of organisational change
ASSESSMENT METHODS The method of assessment for this module has been designed to test all the learning outcomes. Students must demonstrate successful achievement of these learning outcomes to pass the module. Only summative assessment should be included.
Number of Assessments
Form of Assessment
% weighting
Size of Assessment/Duration/ Wordcount (indicative only)
Category of assessment
Learning Outcomes being assessed
2 Case studies
25% each 1,500 words each
Coursework
1 and 2
1 Academic essay
50% 3,000 words Coursework
3
MODULE PASS REQUIREMENTS
Each assessment must be attempted and an overall grade of more than 40% be achieved to pass the module.
Year long Semester 1 & 2 Semester 2 & 3 Other (please indicate pattern of delivery)
Weekly e-learning
MODULE LEARNING PLAN
LEARNING, TEACHING AND ASSESSMENT STRATEGY We have adopted the same general pedagogic approach for all the taught e-learning modules. All of the Modules are hosted on the University’s Virtual Learning Environment (VLE) WebCT (Blackboard). The subject material for the modules is broken down into learning activities. Each learning activity provides subject material in a variety of ways – recorded lectures, -e book and journal readings, - open educational resources eg. the the OU’s Openlearn and MIT’s Opencourseware initiatives and others. Students are able to discuss and ask questions about the subject materials via email and discussion forum. Additionally each module has a live one hour virtual session each week. These sessions occur in the evening using the Universities web based video-teleconferencing software Adobe Connect. Students are able to see and hear the member of staff delivering the session and can ask questions via a “chat” interface or they can choose to appear in the virtual room and voice their questions and comments. Most lecturers use the hour flexibly and often deliver additional power point material, answer questions and discuss assignments in the same session. All the sessions are recorded (the entire virtual room, voice, video, chat etc). The recorded sessions are then made available on the VLE so that students who cannot attend “live” can watch the recording. All students can re-watch the recordings any time they choose. The assessment for this module is based on two Case Studies which the students must analyse and comment on. A practice case is used early in the module to familiarise students with the approach. The second assessment is an academic essay designed to assess students understanding of key concepts.
SCHEDULED LEARNING AND TEACHING ACTIVITY
No of hours
Seminar 15
Online learning activities 30
TOTAL SCHEDULED LEARNING HOURS 45
GUIDED INDEPENDENT STUDY
directed reading 45
Reflection 15
preparation for class 25
preparation for assessment 70
TOTAL GUIDED INDEPENDENT STUDY HOURS 155
TOTAL STUDENT LEARNING HOURS
200
BIBLIOGRAPHY AND LEARNING SUPPORT MATERIAL
Essential Text: Johnson, G., Scholes, K. & Whittington, R. (2008) Exploring Corporate Strategy - Text and Cases. Eighth Edition. London: Prentice Hall. Supplementary Texts Alveson, M. & Willmott, H. (1996) Making Sense of Management. London: Sage. Alveson, M. & Willmott, H. (2003) Studying Management Critically. London: Sage. Balogun, J. & Hope Hailey, V. (2004) Exploring Corporate Change. Second Edition London: Prentice Hall. Burnes, B. (2009) Managing Change. Fifth Edition. London: Prentice Hall. Carnall, C. (2007) Managing change in Organizations. Fifth Edition. London: Prentice Hall. Carter, C. Stewart, Clegg, S. and Kornberger, M. (2008) A very short, fairly interesting and reasonably cheap book about studying strategy, London: Sage Cummings, S. & Wilson, D. (eds) (2003) Images of Strategy. Oxford: Blackwell DeWitt, B. & Meyer, R. (1998) Strategy, Synthesis. Second Edition. London: Thomson International Business Press. Floyd, S W & Wooldridge, B. (2000) Building Strategy from the Middle. London: Sage Publications Haberberg, A & Rieple, A (2001) The Strategic Management of Organisations. London: Prentice Hall. Hamel, G. & Prahalad, C. K. (1994) Competing for the Future .Boston: Harvard Business School Press. Heracleous, L. (2003) Strategy and Organization. Cambridge: Cambridge University Press. Holbeche, L. (2006) Understanding Change. Oxford. Elsevier. Lynch, R. (2009) Corporate Strategy Fifth Edition. London: Thompson International Business Press. Mintzberg, H. Ahlstrand, B. & Lampel, J. (2009) Strategy Safari. Second Edition. London: Prentice Hall.
Mintzberg, H. & Quinn, J. & Ghoshal, S. (2003) The Strategy Process: Concepts, Contents and Cases. Harlow: Prentice Hall. Paton, R. A and McCalman, J. (2008) Change Management. A Guide to Effective Implementation. Third Edition. London. Sage Publications Pearce, J. Robinson, R. (2005) Competitive Strategy. McGraw Hill Irwin.
Peng, M. (2008) Second Edition. Global Strategy. Taunton: Thomson Pettinger, R. (2004) Contemporary Strategic Management. Basingstoke: Palgrave MacMillan. Seddon, J. (2008) Systems Thinking in the Public Sector. Axminster:Triarchy Press. Semler, R. (1999) Maverick! London: Random House. Semler, R. (2003) The Seven Day Weekend. London: Random House. Senior, B and Fleming, J (2006) Organizational Change. Third Edition. Harlow. Pearson Education Stacey, R D. (2003) Strategic Management and Organisational Dynamics. Fourth Edition. Harlow: Prentice Hall. Thompson A A & Strickland A J (2003) Thirteenth Edition Strategic Management Concepts & Cases. London: McGraw-Hill. Thompson, A. A, Gamble, J. E., Strickland, A. J. (2004) Strategy. Winning in the Market Place. London: McGraw Hill. Thompson, J. & Martin, F. (2005) A. Strategic Management: Awareness and Change. Fifth Edition. London:Thomson. Whittington, R. (2002) Second Edition. What is Strategy and does it matter? London: Thomas Business Press. Other Recommended Reading:
Relevant articles taken from academic Journals, for example:
Harvard Business Review
MIT Sloan Management Review
Students will also be provided with links to other current websites and journal articles related to Business Strategy
BT3001 E-business and Information Systems Strategy Level 6 (10 ECTS) optional
MODULE TITLE
E-business and Information Systems Strategy
MODULE CODE
BT3001(L6) CREDIT VALUE
20
DATE APPROVED
May 2011 VERSION NUMBER
1
SCHOOL LBS PARTNER INSTITUTION
RELATIONSHIP WITH OTHER MODULES Co-requisites
Pre-requisites
Excluded Combinations
MODULE AIMS To develop a strong critical understanding of the areas of Business Strategy, Information Systems Strategy, and e-business.
MODULE CONTENT Business Strategy Information Systems Strategy e-Business management Information Management for e-business The evolving role of ICT in the organisations DP, MIS, Strategic IS Eras. IT architectures for e-business Data Mining for E-marketing Managing strategic knowledge Integrating e-business and business strategy Identifying business advantages at online market place Positioning and opportunities frameworks, competitive strategy analysis, value-chain analysis, life-cycle analysis Managing business resources and organisational structures for e-readiness Outsourcing and forming online partnerships Re-engineering business processes for rapid delivery of products/services e-CRM Security and other problematic Issues in global online trade
LEARNING OUTCOMES On successful completion of the module the student will be able to:
1. critically evaluate and explore the strategic issues in e-business t
2. Demonstrate a clear understanding of e-readiness
3. Critically evaluate the technology related issues in e-business
4. Demonstrate a clear understanding of Business and IS Strategy with the ability to use strategy development tools
5. Identify and investigate some key backup software applications for e-business
6. Critically discuss problematic issues in e-business including security
7. Evaluate, select and use a range of techniques to carry out a strategic analysis of e-business options and related issues.
ASSESSMENT METHODS The method of assessment for this module has been designed to test all the learning outcomes. Students must demonstrate successful achievement of these learning outcomes to pass the module. Only summative assessment should be included.
Number of Assessments
Form of Assessment
% weighting
Size of Assessment/Duration/ Wordcount (indicative
only)
Category of assessment
Learning Outcomes being assessed
1 A essay based on case study
40% 2000 words
Coursework All
1 A report based on case study
60% 2000 words
Coursework All
MODULE PASS REQUIREMENTS Students are required to attempt both pieces of assessment and achieve an average mark at 40%.
APPENDIX MODULE CODE: BT3001 (L6) MODULE TITLE: E-business and Information Systems Strategy
LOCATION OF STUDY: Main Campus
MODULE TUTOR(S)
Mahmood Shah
MODULE DELIVERY
Semester Long Semester 1 Semester 2 Semester 3
Year long Semester 1 & 2 Semester 2 & 3 Other (please indicate pattern of delivery)
Weekly
MODULE LEARNING PLAN LEARNING, TEACHING AND ASSESSMENT STRATEGY
Lectures will introduce a range of topics in business strategy, IS strategy and e-business. Seminars will use case studies and discussion to extend the understanding of the topics. The intention is to focus on areas of e-business, knowledge management and security initially before looking at strategy and then finally linking them together. SCHEDULED LEARNING AND TEACHING ACTIVITY
No of hours
Lectures 30 Seminars 30
TOTAL SCHEDULED LEARNING HOURS 60
GUIDED INDEPENDENT STUDY
Preparations for lectures (prescribed reading, tasks) 40
Researching, reflecting and developing assignments
50
Assignment feedback reflection
10
Individually determined reading and research 40
TOTAL GUIDED INDEPENDENT STUDY HOURS 140
TOTAL STUDENT LEARNING HOURS These must add up to 200 hours per 20 credits
200
BIBLIOGRAPHY AND LEARNING SUPPORT MATERIAL Essential Textbooks
Lehaney, B, Lovett, P., & Shah, M. (2011) Business Information Systems and Technology: A
Primer (Routledge Series in Information Systems) Routledge, UK.
Chaffey, D (2009) E-Business and E-Commerce Management: Strategy, Implementation and
Practice FT Prentice Hall
Also see:
Clarke S. (2001) Information Systems Strategic Management. Routledge.
Jelassi and Enders (2005) Strategies for E-Business. Prentice Hall
Ackerman F., Eden C., Brown I. (2005) The Practice of Making Strategy. Sage.
International Journal of E-Business Research (IJEBR)
MIS Quarterly
Communications of the ACM
The Computer Journal
International Journal of e-Commerce
Long Range Planning
Sloan Management Review
Management Decision
MG3002 Business Statistics Level 6 (10 ECTS) Optional
MODULE TITLE
Business Statistics
MODULE CODE
MG3002 (L6) CREDIT VALUE
20 credits
DATE APPROVED
May 2011 VERSION NUMBER
1
SCHOOL LBS PARTNER INSTITUTION
AKMI, VTC
RELATIONSHIP WITH OTHER MODULES Co-requisites
Pre-requisites
Any appropriate MG-type (L5) module
Excluded Combinations
MG3004 (L6)
MODULE AIMS MG3002 concentrates on aspects of uncertainty within a business context. Different statistical models aim to solve different forms of uncertainty. This module seeks to teach students how to match up business data types with an appropriate model; how to analyse the data; and how to discuss the outcomes in an appropriate manner. The model aims to balance technique with reporting skills. Realistic business problems across a range of business functions, e.g. Marketing, Planning, etc., are introduced and analysed through appropriate software.
MODULE CONTENT The module develops a broad range of standard business statistics models. These models are introduced at a conceptual level but they are given practical relevance through the use of appropriate business based data sets in conjunction with statistical software. Causal modelling can relate, for example, advertising and price to sales, or to compare before and after behaviour of consumers to a specific event, Forecasting is an essential business tool for helping the planning process in business in all business areas. The first set of ideas concentrates on causal modelling: 1) Comparing 2 populations 2) Comparing > 2 populations 3) Multiple Regression Modelling A range of forecasting models is then explored: 1) Decomposition model 2) Regression modelling 3) Holt Winters modelling 4) Non-Linear models Finally aspects of non-parametric problems and statistical quality control are studied.
LEARNING OUTCOMES
On successful completion of this module a student will be able to:
1. Demonstrate a clear understanding of the role and the use of statistics in the business environment.
2. Demonstrate a clear understanding of the underlying structure of a range of statistical models and apply them
3. competently use application IT packages to aid the analysis of statistical problems.
ASSESSMENT METHODS The method of assessment for this module has been designed to test all the learning outcomes. Students must demonstrate successful achievement of these learning outcomes to pass the module. Only summative assessment should be included.
Number of Assessments
Form of Assessment
% weighting
Size of Assessment/Duration/ Wordcount (indicative
only)
Category of assessment
Learning Outcomes being assessed
2 (Best 1 to count)
Essay 50% 2 x 1,500 words (not including any appendices)
Coursework 1,2,3
1 Examination 50% 2.5 hours
Written exam
1,2,3
MODULE PASS REQUIREMENTS 2 pieces of coursework are set. The best 1 will be used as the coursework mark. Student must gain an overall mark of at least 40% to pass the module.
APPENDIX MODULE CODE: MG3002 (L6) MODULE TITLE: Business Statistics LOCATION OF STUDY: MAIN CAMPUS/AKMI, VTC MODULE TUTOR(S)
Ian MCGowan
MODULE DELIVERY
Semester Long Semester 1 Semester 2 Semester 3
Year long Semester 1 & 2 Semester 2 & 3 Other (please indicate pattern of delivery)
1-Hour Week Lecture + 1-Hour Week Seminar
MODULE LEARNING PLAN LEARNING, TEACHING AND ASSESSMENT STRATEGY Essential models, which can be categorised into fairly discrete groups, are introduced in the lectures. Students are then expected to use their own time to deepen their understanding of these models. The conceptual models are made to come alive during the lectures through the use of IT facilities. Students are then expected to use their own time to develop and sharpen their data handling expertise. Students are given the opportunity to test their knowledge, both conceptual and practical, on a weekly basis through interactive seminar sessions. The development of each student’s skill set is measured through their assessed work. SCHEDULED LEARNING AND TEACHING ACTIVITY
No of hours
Lectures 30
Seminars 30
Practicals 30
TOTAL SCHEDULED LEARNING HOURS 90
GUIDED INDEPENDENT STUDY
Seminar/Practical Preparation 50
Independent Reading 30
Preparation for Assessments 30
TOTAL GUIDED INDEPENDENT STUDY HOURS 110
TOTAL STUDENT LEARNING HOURS
200
BIBLIOGRAPHY AND LEARNING SUPPORT MATERIAL Black, K. (2008) Business Statistics (5
th edition) West
Hildebrand, D. And Ott, R. L. (1998) Statistical Thinking for Managers (4
th edition) South-
Western College Newbold, P., Carlson, W., and Thorne, T., (2010) Statistics for Business and Economics (7
